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Sports stores on Shopware

Updated May 29 2026

There are 1,271 live Shopware stores in the Sports category.

In this report, we'll cover the following essential statistics on Shopware stores in the Sports category.

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The most popular subcategories under Sports are:

  • 71.0% of Shopware stores in the Sports category sell Sporting Goods products
  • 33.4% of Shopware stores in the Sports category sell Individual Sports products
  • 8.6% of Shopware stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Name
Store Count
Sporting Goods
902
Individual Sports
425
Team Sports
109
Winter Sports
74
Water Sports
56
Combat Sports
30
Motor Sports
28
Extreme Sports
16
Sports Coaching & Training
6
Trophies and Awards
6

Social Media Usage On Shopware Stores In The Sports Category

Here are the top social media sites for Shopware stores in the Sports category.

  • Instagram is used by 44.3% of Shopware stores in the Sports category.
  • Facebook is used by 42.6% of Shopware stores in the Sports category.
  • YouTube is used by 25.2% of Shopware stores in the Sports category.
Type
Stores
Instagram
563
Facebook
541
YouTube
320
LinkedIn
125
Tiktok
81
Twitter
58
Pinterest
28
WhatsApp
25
Facebook Group
2
Discord
1

Contact Information On Shopware Stores In The Sports Category

Here are the top contact methods for Shopware stores in the Sports category.

  • 73.2% of Shopware stores in the Sports category provide a phone number on their website
  • 62.7% of Shopware stores in the Sports category have an email on their website
Type
Stores
Phone
930
Email
797

Top Countries For Shopware Stores In The Sports Category

Here are the top countries for Shopware stores in the Sports category.

  • 65.1% of Shopware stores in the Sports category are in Germany
  • 5.7% of Shopware stores in the Sports category are in Austria
  • 5.1% of Shopware stores in the Sports category are in Switzerland
  • 1.9% of Shopware stores in the Sports category are in Netherlands
Country
Stores
Germany
828
Austria
72
Switzerland
65
Netherlands
24
Italy
16
France
16
United States
7
Spain
7
Poland
6

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Sports Category

We're tracking 121 different technologies that have 5,378 collective installs on Shopware stores in the Sports category.

  • Google Tag Manager is used by 54.4% of Shopware stores in the Sports category.
  • Google Ads Pixel is used by 38.8% of Shopware stores in the Sports category.
  • Google Adsense is used by 36.8% of Shopware stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Technology
Stores
Google Tag Manager
692
Google Ads Pixel
493
Google Adsense
468
Google Analytics
467
reCAPTCHA
284
Facebook Pixel
262
Google Analytics 4
249
Microsoft 365
245
Apple Pay
158
Cookiebot
151

Number Of Products Sold For Shopware Stores In The Sports Category

Here is the breakdown of Shopware stores in the Sports category by the number of products that they sell.

  • 20.1% of Shopware stores in the Sports category sell 250 - 999 different products.
  • 14.2% of Shopware stores in the Sports category sell 1000 - 4999 different products.
  • 14.0% of Shopware stores in the Sports category sell 1 - 9 different products.
Products Sold
Stores
1 - 9
178
10 - 24
86
25 - 49
84
50 - 99
54
100 - 249
171
250 - 999
256
1000 - 4999
181
5000 - 9999
59
10000 - 24999
41
25000 - 99999
15

Top-level Domain Distribution For Shopware Stores In The Sports Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 54.9% of Shopware stores in the Sports category have a .de domain.
  • 19.8% of Shopware stores in the Sports category have a .com domain.
  • 5.1% of Shopware stores in the Sports category have a .ch domain.
Top-level Domain
Stores
.de
698
.com
252
.ch
65
.at
63
.eu
32
.shop
26
.nl
21
.fr
15
.it
13
.net
8

Top Stores In The Sports Category

Here are the top 0 Sports stores ordered by worldwide store rank.

Name
Domain
Rank
Created
ORTOVOX®️
www.ortovox.com
8,400
2016/12/30
Fischer Sports
www.fischersports.com
9,070
2017/01/27
Discount
www.bike-discount.de
17,245
2016/12/30
Der offizielle uhlsport Shop
www.uhlsport.com
18,870
2016/12/30
Atlas
atlasgunworks.com
21,627
2019/07/05

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New Stores In The Sports Category

Here are the top 0 most recent Sports stores.

Name
Domain
Rank
Created
kaffeerettung.de
kaffeerettung.de
7,016,289
2026/05/29
18° GRAD BikeStore
old.18-grad.de
13,584,362
2026/05/29
testing.ampelfit.de
testing.ampelfit.de
13,672,866
2026/05/29
www.zunnebeld.fr
www.zunnebeld.fr
6,241,850
2026/05/22
Elektro Citybikes
elektrovelos-kaufen.ch
6,561,122
2026/05/01

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  • Domain type
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