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Sports stores on Shopware

Updated Jul 31 2026

There are 1,289 live Shopware stores in the Sports category.

In this report, we'll cover the following essential statistics on Shopware stores in the Sports category.

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The most popular subcategories under Sports are:

  • 71.1% of Shopware stores in the Sports category sell Sporting Goods products
  • 33.4% of Shopware stores in the Sports category sell Individual Sports products
  • 7.9% of Shopware stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Name
Store Count
Sporting Goods
916
Individual Sports
430
Team Sports
102
Winter Sports
71
Water Sports
59
Combat Sports
33
Motor Sports
30
Extreme Sports
17
Trophies and Awards
6
Sports Coaching & Training
4

Social Media Usage On Shopware Stores In The Sports Category

Here are the top social media sites for Shopware stores in the Sports category.

  • Instagram is used by 45.5% of Shopware stores in the Sports category.
  • Facebook is used by 42.8% of Shopware stores in the Sports category.
  • YouTube is used by 24.6% of Shopware stores in the Sports category.
Type
Stores
Instagram
586
Facebook
552
YouTube
317
LinkedIn
122
Tiktok
89
Twitter
58
Pinterest
33
WhatsApp
23
Discord
1

Contact Information On Shopware Stores In The Sports Category

Here are the top contact methods for Shopware stores in the Sports category.

  • 73.0% of Shopware stores in the Sports category provide a phone number on their website
  • 62.8% of Shopware stores in the Sports category have an email on their website
Type
Stores
Phone
941
Email
809

Top Countries For Shopware Stores In The Sports Category

Here are the top countries for Shopware stores in the Sports category.

  • 65.5% of Shopware stores in the Sports category are in Germany
  • 5.7% of Shopware stores in the Sports category are in Austria
  • 4.7% of Shopware stores in the Sports category are in Switzerland
  • 1.7% of Shopware stores in the Sports category are in Netherlands
Country
Stores
Germany
844
Austria
73
Switzerland
61
Netherlands
22
France
16
Italy
15
Spain
7
United States
6
Poland
6

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Sports Category

We're tracking 121 different technologies that have 5,392 collective installs on Shopware stores in the Sports category.

  • Google Tag Manager is used by 55.2% of Shopware stores in the Sports category.
  • Google Ads Pixel is used by 38.9% of Shopware stores in the Sports category.
  • Google Adsense is used by 37.2% of Shopware stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Technology
Stores
Google Tag Manager
711
Google Ads Pixel
501
Google Adsense
479
Google Analytics
474
reCAPTCHA
299
Facebook Pixel
269
Google Analytics 4
266
Microsoft 365
253
Apple Pay
150
Cookiebot
149

Number Of Products Sold For Shopware Stores In The Sports Category

Here is the breakdown of Shopware stores in the Sports category by the number of products that they sell.

  • 19.2% of Shopware stores in the Sports category sell 250 - 999 different products.
  • 15.0% of Shopware stores in the Sports category sell 1000 - 4999 different products.
  • 13.1% of Shopware stores in the Sports category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
167
10 - 24
78
25 - 49
92
50 - 99
58
100 - 249
169
250 - 999
248
1000 - 4999
193
5000 - 9999
65
10000 - 24999
45
25000 - 99999
17

Top-level Domain Distribution For Shopware Stores In The Sports Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 55.9% of Shopware stores in the Sports category have a .de domain.
  • 19.1% of Shopware stores in the Sports category have a .com domain.
  • 5.0% of Shopware stores in the Sports category have a .at domain.
Top-level Domain
Stores
.de
720
.com
246
.at
65
.ch
62
.eu
33
.shop
28
.nl
19
.fr
15
.it
12
.net
9

Top Stores In The Sports Category

Here are the top 0 Sports stores ordered by worldwide store rank.

Name
Domain
Rank
Created
ORTOVOX®️
www.ortovox.com
8,248
2016/12/30
Fischer Sports
www.fischersports.com
14,671
2017/01/27
Schwalbe Fahrradreifen und Rollstuhlreifen
www.schwalbe.com
16,054
2018/02/16
Discount
www.bike-discount.de
16,395
2016/12/30
Der offizielle uhlsport Shop
www.uhlsport.com
18,846
2016/12/30

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New Stores In The Sports Category

Here are the top 0 most recent Sports stores.

Name
Domain
Rank
Created
ticket-eventreisen.de
ticket-eventreisen.de
7,450,332
2026/07/31
shop.freyzeitsport.de
shop.freyzeitsport.de
13,035,979
2026/07/31
Lonasport.com
www.lonasport.gr
7,264,651
2026/07/24
Willkommen bei WallPin
wallpin.de
10,542,558
2026/07/24
Yonex Shop
yonex-shop.si
7,125,582
2026/07/17

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  • Domain type
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