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Sports stores on Shopware

Updated Feb 20 2026

There are 1,165 live Shopware stores in the Sports category.

In this report, we'll cover the following essential statistics on Shopware stores in the Sports category.

Download a complete list of Shopware stores the Sports category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Sports are:

  • 71.2% of Shopware stores in the Sports category sell Sporting Goods products
  • 33.8% of Shopware stores in the Sports category sell Individual Sports products
  • 8.5% of Shopware stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Growth of Sports Stores On Shopware

Here is the historical growth of stores on Shopware in the Sports category.

  • Shopware stores in the Sports category have decreased -67.6% quarter-over-quarter in 2025 Q4.
  • Shopware stores in the Sports category have decreased -21% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
13
2017 Q2
16
2017 Q3
8
2017 Q4
15
2018 Q1
17
2018 Q2
102
2018 Q3
33
2018 Q4
26
2019 Q1
34
2019 Q2
21
2019 Q3
41
2019 Q4
27
2020 Q1
41
2020 Q2
36
2020 Q3
26
2020 Q4
40
2021 Q1
70
2021 Q2
38
2021 Q3
26
2021 Q4
10
2022 Q1
12
2022 Q2
11
2022 Q3
42
2022 Q4
16
2023 Q1
11
2023 Q2
14
2023 Q3
36
2023 Q4
30
2024 Q1
15
2024 Q2
26
2024 Q3
14
2024 Q4
43
2025 Q1
7
2025 Q2
17
2025 Q3
17
2025 Q4
34
2026 Q1 (to date)
11
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Sports Category

Here are the top social media sites for Shopware stores in the Sports category.

  • Instagram is used by 42.4% of Shopware stores in the Sports category.
  • Facebook is used by 40.9% of Shopware stores in the Sports category.
  • YouTube is used by 23.3% of Shopware stores in the Sports category.
Type
Stores
Instagram
494
Facebook
477
YouTube
271
LinkedIn
107
Tiktok
58
Twitter
53
Pinterest
24
WhatsApp
18
Facebook Group
2
Discord
1

Contact Information On Shopware Stores In The Sports Category

Here are the top contact methods for Shopware stores in the Sports category.

  • 72.4% of Shopware stores in the Sports category provide a phone number on their website
  • 63.2% of Shopware stores in the Sports category have an email on their website
Type
Stores
Phone
843
Email
736

Top Countries For Shopware Stores In The Sports Category

Here are the top countries for Shopware stores in the Sports category.

  • 68.3% of Shopware stores in the Sports category are in Germany
  • 4.9% of Shopware stores in the Sports category are in Switzerland
  • 4.8% of Shopware stores in the Sports category are in Austria
  • 1.5% of Shopware stores in the Sports category are in Netherlands
Country
Stores
796
56
14
11
4

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Sports Category

We're tracking 109 different technologies that have 4,707 collective installs on Shopware stores in the Sports category.

  • Google Tag Manager is used by 54.4% of Shopware stores in the Sports category.
  • Google Analytics is used by 40.3% of Shopware stores in the Sports category.
  • Google Ads Pixel is used by 38.9% of Shopware stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Sports Category

Here is the breakdown of Shopware stores in the Sports category by the number of products that they sell.

  • 21.0% of Shopware stores in the Sports category sell 250 - 999 different products.
  • 15.6% of Shopware stores in the Sports category sell 1 - 9 different products.
  • 14.9% of Shopware stores in the Sports category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
182
10 - 24
78
25 - 49
79
50 - 99
62
100 - 249
174
250 - 999
245
1000 - 4999
136
5000 - 9999
44
10000 - 24999
33
25000 - 99999
15

Top-level Domain Distribution For Shopware Stores In The Sports Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 58.2% of Shopware stores in the Sports category have a .de domain.
  • 18.8% of Shopware stores in the Sports category have a .com domain.
  • 4.9% of Shopware stores in the Sports category have a .ch domain.
Top-level Domain
Stores
.de
678
.com
219
.ch
57
.at
52
.eu
30
.shop
24
.nl
14
.it
11
.net
11
.fr
9

Top Stores In The Sports Category

Here are the top 5 Sports stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fischer Sports
11,691
2017/01/27
Discount
17,673
2016/12/30
YT Industries
19,329
2020/08/14
SNOW
72,086
2016/12/30
RECON
84,489
2016/12/30

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Sports Category

Here are the top 5 most recent Sports stores.

Name
Domain
Rank
Created
MACH SKI Shop Zermatt
7,494,654
2026/02/20
orthowuff.de
7,695,988
2026/02/20
www.sportartikel-online.de
11,382,524
2026/02/13
bitbearbalancer.ch.trendhosting.cloud
7,498,954
2026/02/06
theaterbedarf.com
4,378,728
2026/01/30

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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