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Sports stores on Shopware

Updated Mar 6 2026

There are 1,183 live Shopware stores in the Sports category.

In this report, we'll cover the following essential statistics on Shopware stores in the Sports category.

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The most popular subcategories under Sports are:

  • 71.0% of Shopware stores in the Sports category sell Sporting Goods products
  • 33.9% of Shopware stores in the Sports category sell Individual Sports products
  • 8.5% of Shopware stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Name
Store Count
Sporting Goods
840
Individual Sports
401
Team Sports
100
Winter Sports
66
Water Sports
49
Combat Sports
30
Motor Sports
27
Extreme Sports
15
Sports Coaching & Training
4
Trophies and Awards
4

Social Media Usage On Shopware Stores In The Sports Category

Here are the top social media sites for Shopware stores in the Sports category.

  • Instagram is used by 42.3% of Shopware stores in the Sports category.
  • Facebook is used by 40.9% of Shopware stores in the Sports category.
  • YouTube is used by 23.6% of Shopware stores in the Sports category.
Type
Stores
Instagram
500
Facebook
484
YouTube
279
LinkedIn
103
Tiktok
57
Twitter
51
Pinterest
24
WhatsApp
18
Facebook Group
2
Discord
1

Contact Information On Shopware Stores In The Sports Category

Here are the top contact methods for Shopware stores in the Sports category.

  • 73.0% of Shopware stores in the Sports category provide a phone number on their website
  • 62.9% of Shopware stores in the Sports category have an email on their website
Type
Stores
Phone
864
Email
744

Top Countries For Shopware Stores In The Sports Category

Here are the top countries for Shopware stores in the Sports category.

  • 67.1% of Shopware stores in the Sports category are in Germany
  • 5.0% of Shopware stores in the Sports category are in Switzerland
  • 4.8% of Shopware stores in the Sports category are in Austria
  • 1.8% of Shopware stores in the Sports category are in Netherlands
Country
Stores
Germany
794
Switzerland
59
Austria
57
Netherlands
21
Italy
15
France
12
United States
5
Spain
5
Denmark
5

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Sports Category

We're tracking 109 different technologies that have 4,760 collective installs on Shopware stores in the Sports category.

  • Google Tag Manager is used by 53.8% of Shopware stores in the Sports category.
  • Google Analytics is used by 38.8% of Shopware stores in the Sports category.
  • Google Ads Pixel is used by 38.6% of Shopware stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Technology
Stores
Google Tag Manager
637
Google Analytics
459
Google Ads Pixel
457
Google Adsense
435
reCAPTCHA
283
Facebook Pixel
256
Google Analytics 4
227
Apple Pay
152
Cookiebot
123
PayPal Checkout
121

Number Of Products Sold For Shopware Stores In The Sports Category

Here is the breakdown of Shopware stores in the Sports category by the number of products that they sell.

  • 20.5% of Shopware stores in the Sports category sell 250 - 999 different products.
  • 14.9% of Shopware stores in the Sports category sell 1 - 9 different products.
  • 14.2% of Shopware stores in the Sports category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
176
10 - 24
76
25 - 49
86
50 - 99
62
100 - 249
168
250 - 999
242
1000 - 4999
154
5000 - 9999
41
10000 - 24999
31
25000 - 99999
15

Top-level Domain Distribution For Shopware Stores In The Sports Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 56.9% of Shopware stores in the Sports category have a .de domain.
  • 19.4% of Shopware stores in the Sports category have a .com domain.
  • 5.0% of Shopware stores in the Sports category have a .ch domain.
Top-level Domain
Stores
.de
673
.com
229
.ch
59
.at
51
.eu
33
.shop
25
.nl
18
.it
12
.fr
11
.net
11

Top Stores In The Sports Category

Here are the top 0 Sports stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Fischer Sports
www.fischersports.com
7,467
2017/01/27
YT Industries
www.yt-industries.com
23,949
2020/08/14
Discount
www.bike-discount.de
39,028
2016/12/30
ROTWILD Bikes
www.rotwild.com
96,418
2018/08/03
TOPPERZSTORE.COM
www.topperzstore.com
97,563
2020/07/31

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New Stores In The Sports Category

Here are the top 0 most recent Sports stores.

Name
Domain
Rank
Created
ginkgo-wheel-passion.de
ginkgo-wheel-passion.de
6,281,549
2026/03/06
Golffactory.ch
www.golffactory.ch
6,741,220
2026/03/06
www.triathlonshop.de
www.triathlonshop.de
6,766,437
2026/03/06
www.triathlongear24.com
www.triathlongear24.com
7,007,016
2026/03/06
fensterbankguru.nl
fensterbankguru.nl
3,554,447
2026/02/27

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  • Domain type
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