Sports stores on Shopware

There are 1,264 live Shopware stores in the Sports category.

In this report, we'll cover the following essential statistics on Shopware stores in the Sports category.

• Growth of Sports stores on Shopware
• Social media usage on Shopware stores in the Sports category
• Contact information on Shopware stores in the Sports category
• Top countries for Shopware stores in the Sports category
• Number of products sold for Shopware stores in the Sports category
• Top technologies for Shopware stores in the Sports category
• Top-level domain distribution for Shopware stores in the Sports category
• Top Sports stores on Shopware
• New Sports stores on Shopware

The most popular subcategories under Sports are:

• 72.5% of Shopware stores in the Sports category sell Sporting Goods products
• 34.3% of Shopware stores in the Sports category sell Individual Sports products
• 8.0% of Shopware stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Growth of Sports Stores On Shopware

Here is the historical growth of stores on Shopware in the Sports category.

• Shopware stores in the Sports category have increased 85.0% quarter-over-quarter in 2025 Q3.
• Shopware stores in the Sports category have increased 25% year-over-year in 2025 Q3.

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Sports Category

Here are the top social media sites for Shopware stores in the Sports category.

• Instagram is used by 42.2% of Shopware stores in the Sports category.
• Facebook is used by 41.0% of Shopware stores in the Sports category.
• YouTube is used by 22.1% of Shopware stores in the Sports category.

Contact Information On Shopware Stores In The Sports Category

Here are the top contact methods for Shopware stores in the Sports category.

• 71.8% of Shopware stores in the Sports category provide a phone number on their website
• 62.5% of Shopware stores in the Sports category have an email on their website

Top Countries For Shopware Stores In The Sports Category

Here are the top countries for Shopware stores in the Sports category.

• 67.6% of Shopware stores in the Sports category are in Germany
• 5.1% of Shopware stores in the Sports category are in Austria
• 4.8% of Shopware stores in the Sports category are in Switzerland
• 2.0% of Shopware stores in the Sports category are in Netherlands

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Sports Category

We're tracking 108 different technologies that have 4,976 collective installs on Shopware stores in the Sports category.

• Google Tag Manager is used by 53.1% of Shopware stores in the Sports category.
• Google Analytics is used by 40.3% of Shopware stores in the Sports category.
• Google Ads Pixel is used by 38.7% of Shopware stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Sports Category

Here is the breakdown of Shopware stores in the Sports category by the number of products that they sell.

• 21.0% of Shopware stores in the Sports category sell 250 - 999 different products.
• 16.0% of Shopware stores in the Sports category sell 1 - 9 different products.
• 14.6% of Shopware stores in the Sports category sell 100 - 249 different products.

Top-level Domain Distribution For Shopware Stores In The Sports Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

• 59.3% of Shopware stores in the Sports category have a .de domain.
• 17.5% of Shopware stores in the Sports category have a .com domain.
• 4.8% of Shopware stores in the Sports category have a .ch domain.

Top Stores In The Sports Category

Here are the top 5 Sports stores ordered by worldwide store rank.

New Stores In The Sports Category

Here are the top 5 most recent Sports stores.

Get more insights on Shopware stores

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You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
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• Third-party technologies
• Creation date
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• Domain status
• Domain type

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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of Ecommerce
• The State of Shopware