The State of modified shop in 2026

In this report, we'll cover the following essential statistics on modified shop usage.

• modified shop growth
• Social media usage on modified shop stores
• Contact information on modified shop stores
• Top categories for modified shop stores
• Top countries for modified shop stores
• Number of employees for modified shop stores
• Number of products sold for modified shop stores
• Top modified shop technologies
• Top Shipping Carriers used by modified shop stores
• modified shop store top-level domain distribution
• Top modified shop stores
• New modified shop stores
• Stores switching to modified shop from other platforms
• Stores switching from modified shop to other platforms

modified shop Growth

At present, there are 2,145 live stores running on the modified shop platform.

Here is the historical growth of stores running modified shop.

• modified shop stores decreased -0.8% quarter-over-quarter in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a modified shop store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On modified shop Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 19.4% of modified shop stores.
• Instagram is used by 18.0% of modified shop stores.
• YouTube is used by 8.6% of modified shop stores.

Contact Information On modified shop Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 74% of modified shop stores have an email on their website
• 54% of modified shop stores provide a phone number on their website

Top Categories For modified shop Stores

Here is the breakdown of industry verticals for stores on modified shop.

• 12.7% of modified shop stores sell Home & Garden products.
• 8.4% of modified shop stores sell Apparel products.
• 7.5% of modified shop stores sell Business & Industrial products.

Top Countries For modified shop Stores

Here are the top countries for stores using modified shop.

• 73.2% of modified shop stores are in Germany
• 4.1% of modified shop stores are in Switzerland
• 4.1% of modified shop stores are in Austria
• 0.5% of modified shop stores are in Italy

With a paid account, stores can also be segmented by region and city.

Number Of Employees For modified shop Stores

Here is the breakdown of modified shop stores by the number of employees.

• 98.5% of modified shop stores have Unknown employees.
• 0.9% of modified shop stores have 1 - 9 employees.
• 0.2% of modified shop stores have 10 - 24 employees.

Number Of Products Sold For modified shop Stores

Here is the breakdown of modified shop stores by the number of products that they sell.

• 17.4% of modified shop stores sell 250 - 999 different products.
• 14.8% of modified shop stores sell 100 - 249 different products.
• 14.4% of modified shop stores sell 1 - 9 different products.

Top Technologies on modified shop Stores

We're tracking 70 different technologies that have 3,700 collective installs on modified shop stores.

• Google Tag Manager is used by 26.0% of modified shop stores.
• Google Ads Pixel is used by 22.3% of modified shop stores.
• Google Adsense is used by 21.6% of modified shop stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all modified shop stores.

Top Shipping Carriers Used By modified shop Stores

• UPS is used by 4.9% of modified shop stores.
• DHL is used by 2.3% of modified shop stores.
• Fedex is used by 0.6% of modified shop stores.

Here are the top 9 shipping carriers across all modified shop stores.

modified shop Store Top-level Domain Distribution

Here is the top-level domain distribution for modified shop stores.

• 69.5% of modified shop stores have a .de domain.
• 12.8% of modified shop stores have a .com domain.
• 4.1% of modified shop stores have a .ch domain.

Top modified shop Stores

Here are the top stores, powered by modified shop, ordered by store rank.

New modified shop Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to modified shop From Other Platforms

Over the last 90 days, modified shop has taken 36 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to modified shop from competitive ecommerce platforms.

Stores Switching from modified shop To Other Platforms

Over the last 90 days, modified shop has lost 9 merchants to competitive platforms.

Here are the top modified shop stores that have recently changed to a competitive platform.

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