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The State of OXID eShop in 2024

Updated Feb 23 2024

In this report, we'll cover the following essential statistics on OXID eShop usage.

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OXID eShop Growth

At present, there are 2,741 live stores running on the OXID eShop platform.

Here is the historical growth of stores running OXID eShop.

  • OXID eShop stores increased 16.6% quarter-over-quarter in 2023 Q4.
  • OXID eShop stores increased 138% year-over-year in 2023 Q4.
Quarter
Active Stores
2022 Q2
2,375
2022 Q3
2,881
2022 Q4
2,903
2023 Q1
2,851
2023 Q2
2,851
2023 Q3
2,822
2023 Q4
2,763
2024 Q1 (to date)
2,741
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a OXID eShop store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On OXID eShop Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 29.8% of OXID eShop stores.
  • Instagram is used by 16.9% of OXID eShop stores.
  • YouTube is used by 16.0% of OXID eShop stores.
Type
Stores
Facebook
817
Instagram
463
YouTube
438
Twitter
157
Pinterest
153
LinkedIn
99
Tiktok
15
WhatsApp
15
Facebook Group
6

Contact Information On OXID eShop Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 62% of OXID eShop stores have an email on their website
  • 58% of OXID eShop stores provide a phone number on their website
Type
Stores
Email
1,702
Phone
1,602

Top Categories For OXID eShop Stores

Here is the breakdown of industry verticals for stores on OXID eShop.

  • 2.5% of OXID eShop stores sell Apparel products.
  • 2.3% of OXID eShop stores sell Home & Garden products.
  • 1.3% of OXID eShop stores sell Sports products.

Top Countries For OXID eShop Stores

Here are the top countries for stores using OXID eShop.

  • 69.3% of OXID eShop stores are in Germany
  • 3.5% of OXID eShop stores are in Austria
  • 2.9% of OXID eShop stores are in Switzerland
  • 2.6% of OXID eShop stores are in Lithuania

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of employees.

  • 96.8% of OXID eShop stores have Unknown employees.
  • 1.5% of OXID eShop stores have 1 - 9 employees.
  • 1.1% of OXID eShop stores have 10 - 24 employees.
Employees
Stores
Unknown
2,653
1 - 9
41
10 - 24
30
25 - 49
7
50 - 99
2
100 - 249
6
250 - 999
1
1000 - 4999
1

Number Of Products Sold For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of products that they sell.

  • 17.2% of OXID eShop stores sell 1 - 9 different products.
  • 16.9% of OXID eShop stores sell 100 - 249 different products.
  • 16.6% of OXID eShop stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
472
10 - 24
258
25 - 49
244
50 - 99
149
100 - 249
462
250 - 999
455
1000 - 4999
274
5000 - 9999
82
10000 - 24999
60
25000 - 99999
19

Top Technologies on OXID eShop Stores

We're tracking 95 different technologies that have 5,747 collective installs on OXID eShop stores.

  • Google Analytics is used by 29.5% of OXID eShop stores.
  • Google Tag Manager is used by 27.9% of OXID eShop stores.
  • Google Adsense is used by 24.7% of OXID eShop stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OXID eShop stores.

Top Shipping Carriers Used By OXID eShop Stores

  • UPS is used by 5.3% of OXID eShop stores.
  • DHL is used by 2.5% of OXID eShop stores.
  • DPD is used by 0.9% of OXID eShop stores.

Here are the top 10 shipping carriers across all OXID eShop stores.

Shipping Carrier
Stores
UPS
145
DHL
69
DPD
24
Fedex
23
GLS Parcel
5
USPS
5
Correos
5
Royal Mail
4
La Poste
4
Japan Post
3

OXID eShop Store Top-level Domain Distribution

Here is the top-level domain distribution for OXID eShop stores.

  • 64.8% of OXID eShop stores have a .de domain.
  • 13.0% of OXID eShop stores have a .com domain.
  • 3.5% of OXID eShop stores have a .shop domain.
Top-level Domain
Stores
.de
1,775
.com
356
.shop
95
.at
84
.ch
78
.lt
71
.eu
40
.net
36
.media
29
.cz
24

Top OXID eShop Stores

Here are the top stores, powered by OXID eShop, ordered by store rank.

Name
Domain
Rank
Created
Cyberpuerta.mx
9,340
2016/12/30
Revell Online
10,257
2018/01/05
Shop.com
26,253
2016/12/30
Official Sioux Online Shop
40,550
2017/04/28
Motel a Miio
56,091
2018/12/28

New OXID eShop Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
YaoiShop.de
3,521,779
2024/02/23
Sattelfein Online Shop
3,560,772
2024/02/23
Testimony
11,499,301
2024/02/23
OXID Surf
12,211,976
2024/02/23
EDEKA
12,683,307
2024/02/23

Stores Switching to OXID eShop From Other Platforms

Over the last 90 days, OXID eShop has taken 6 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to OXID eShop from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Handarbeitwaren.de
312,321
Custom Cart
2023/12/12
RCS Pro GmbH
674,420
Custom Cart
2024/02/05
EFEN online Shop
851,911
Custom Cart
2024/02/05
WELT.DE
917,846
Custom Cart
2024/02/19
T3 Comicshop
1,796,287
ePages
2024/01/22

Stores Switching from OXID eShop To Other Platforms

Over the last 90 days, OXID eShop has lost 42 merchants to competitive platforms.

Here are the top OXID eShop stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
GranataPet
159,921
Shopware
2024/02/05
Egle Lebensmittel
292,852
Custom Cart
2024/02/12
MDC
426,489
Custom Cart
2024/01/08
www.t-ehle.de
430,009
Custom Cart
2024/01/22
www.bodystriker.de
525,584
Custom Cart
2024/01/29

Get more insights on OXID eShop stores

Our search interface is easy to use and helps you find the OXID eShop stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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