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The State of OXID eShop in 2023

Updated Mar 24 2023

In this report, we'll cover the following essential statistics on OXID eShop usage.

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OXID eShop Growth

At present, there are 2,860 live stores running on the OXID eShop platform.

Here is the historical growth of stores running OXID eShop.

  • OXID eShop stores increased 1.9% quarter-over-quarter in 2022 Q4.
  • OXID eShop stores increased 7% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
42
2017 Q2
46
2017 Q3
38
2017 Q4
72
2018 Q1
64
2018 Q2
346
2018 Q3
94
2018 Q4
99
2019 Q1
153
2019 Q2
120
2019 Q3
104
2019 Q4
62
2020 Q1
86
2020 Q2
98
2020 Q3
49
2020 Q4
95
2021 Q1
130
2021 Q2
79
2021 Q3
82
2021 Q4
36
2022 Q1
23
2022 Q2
29
2022 Q3
75
2022 Q4
52
2023 Q1 (to date)
47
Cumulative Stores by Quarter

It's hard to know exactly when a OXID eShop store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On OXID eShop Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 31.8% of OXID eShop stores.
  • Instagram is used by 17.5% of OXID eShop stores.
  • YouTube is used by 16.0% of OXID eShop stores.
Type
Stores
Facebook
910
Instagram
501
YouTube
459
Twitter
213
Pinterest
159
LinkedIn
101
Tiktok
7
Facebook Group
6

Contact Information On OXID eShop Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 63% of OXID eShop stores have an email on their website
  • 56% of OXID eShop stores provide a phone number on their website
Type
Stores
Email
1,793
Phone
1,601
WhatsApp
12

Top Categories For OXID eShop Stores

Here is the breakdown of industry verticals for stores on OXID eShop.

  • 3.3% of OXID eShop stores sell Apparel products.
  • 2.6% of OXID eShop stores sell Home & Garden products.
  • 1.5% of OXID eShop stores sell Sports products.

Top Countries For OXID eShop Stores

Here are the top countries for stores using OXID eShop.

  • 68.8% of OXID eShop stores are in Germany
  • 3.2% of OXID eShop stores are in Austria
  • 3.1% of OXID eShop stores are in Switzerland
  • 2.5% of OXID eShop stores are in Lithuania
Country
Stores
1,969
91
29
20
14

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of employees.

  • 1.9% of OXID eShop stores have 10 - 24 employees.
  • 1.6% of OXID eShop stores have 1 - 9 employees.
  • 0.4% of OXID eShop stores have 50 - 99 employees.
Employees
Stores
1 - 9
45
10 - 24
53
25 - 49
2
50 - 99
12
100 - 249
5
250 - 999
2
1000 - 4999
2

Number Of Products Sold For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of products that they sell.

  • 18.9% of OXID eShop stores sell 100 - 249 different products.
  • 18.8% of OXID eShop stores sell 1 - 9 different products.
  • 17.9% of OXID eShop stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
539
10 - 24
289
25 - 49
272
50 - 99
156
100 - 249
541
250 - 999
512
1000 - 4999
274
5000 - 9999
88
10000 - 24999
68
25000 - 99999
23

Top Technologies on OXID eShop Stores

We're tracking 69 different technologies that have 5,428 collective installs on OXID eShop stores.

  • Google Analytics is used by 35.5% of OXID eShop stores.
  • Google Tag Manager is used by 26.4% of OXID eShop stores.
  • Google Adsense is used by 22.9% of OXID eShop stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OXID eShop stores.

Top Shipping Carriers Used By OXID eShop Stores

  • UPS is used by 5.2% of OXID eShop stores.
  • DHL is used by 2.3% of OXID eShop stores.
  • Fedex is used by 0.9% of OXID eShop stores.

Here are the top 10 shipping carriers across all OXID eShop stores.

Shipping Carrier
Stores
UPS
149
DHL
66
Fedex
26
DPD
26
GLS Parcel
7
Royal Mail
5
Correos
5
La Poste
4
USPS
3
Japan Post
2

OXID eShop Store Top-level Domain Distribution

Here is the top-level domain distribution for OXID eShop stores.

  • 64.6% of OXID eShop stores have a .de domain.
  • 13.9% of OXID eShop stores have a .com domain.
  • 3.1% of OXID eShop stores have a .ch domain.
Top-level Domain
Stores
.de
1,848
.com
397
.ch
90
.shop
85
.at
82
.lt
70
.eu
45
.net
32
.fr
25
.cz
23

Top OXID eShop Stores

Here are the top stores, powered by OXID eShop, ordered by store rank.

Name
Domain
Rank
Created
Shop.com
2,606
2016/12/30
Revell
9,124
2016/12/30
Groundies Barefootwear
17,115
2021/02/19
Revell Online
27,483
2018/01/05
Cyberpuerta.mx
32,707
2016/12/30

New OXID eShop Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Sportdirekt Onlineshop
3,227,295
2023/03/17
Sport Meisel Onlineshop
5,418,967
2023/03/17
parkettino
8,578,924
2023/03/17
EDEKA Halmschlag
11,361,443
2023/03/17
www.mycamperhome.de
1,619,945
2023/03/10

Stores Switching to OXID eShop From Other Platforms

Over the last 90 days, OXID eShop has taken 7 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to OXID eShop from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Groundies Barefootwear
17,115
Custom Cart
2023/02/14
Teamsport Philipp
607,762
Custom Cart
2023/03/13
Systeme
643,873
Custom Cart
2023/03/20
Sport Erdl
1,269,772
Custom Cart
2023/02/07
Diamantbohrkronen online kaufen
1,302,935
Gambio
2023/02/06

Stores Switching from OXID eShop To Other Platforms

Over the last 90 days, OXID eShop has lost 28 merchants to competitive platforms.

Platform
Stores

Here are the top OXID eShop stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Biwak Outdoor
682,761
Custom Cart
2023/02/13
RCS Pro GmbH
799,026
Custom Cart
2023/03/06
www.kolbenfueller.de
833,845
Shopware
2023/02/06
Grothe
850,688
Shopware
2023/03/20
wein-bauer.de
863,465
Shopware
2023/01/23

Get more insights on OXID eShop stores

Our search interface is easy to use and helps you find the OXID eShop stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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