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The State of OXID eShop in 2024

Updated Dec 13 2024

In this report, we'll cover the following essential statistics on OXID eShop usage.

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OXID eShop Growth

At present, there are 2,360 live stores running on the OXID eShop platform.

Here is the historical growth of stores running OXID eShop.

  • OXID eShop stores decreased -5.6% quarter-over-quarter in 2024 Q3.
  • OXID eShop stores decreased -11% year-over-year in 2024 Q3.
Quarter
Active Stores
2022 Q2
2,375
2022 Q3
2,881
2022 Q4
2,903
2023 Q1
2,851
2023 Q2
2,851
2023 Q3
2,822
2023 Q4
2,763
2024 Q1
2,704
2024 Q2
2,555
2024 Q3
2,499
2024 Q4 (to date)
2,360
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a OXID eShop store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On OXID eShop Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 29.5% of OXID eShop stores.
  • Instagram is used by 18.8% of OXID eShop stores.
  • YouTube is used by 18.2% of OXID eShop stores.
Type
Stores
Facebook
697
Instagram
443
YouTube
429
Pinterest
144
Twitter
129
LinkedIn
95
Tiktok
19
WhatsApp
12
Facebook Group
4

Contact Information On OXID eShop Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 62% of OXID eShop stores have an email on their website
  • 58% of OXID eShop stores provide a phone number on their website
Type
Stores
Email
1,472
Phone
1,379

Top Categories For OXID eShop Stores

Here is the breakdown of industry verticals for stores on OXID eShop.

  • 2.7% of OXID eShop stores sell Apparel products.
  • 2.5% of OXID eShop stores sell Home & Garden products.
  • 1.4% of OXID eShop stores sell Sports products.

Top Countries For OXID eShop Stores

Here are the top countries for stores using OXID eShop.

  • 70.6% of OXID eShop stores are in Germany
  • 4.4% of OXID eShop stores are in Austria
  • 2.9% of OXID eShop stores are in Switzerland
  • 1.6% of OXID eShop stores are in Lithuania

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of employees.

  • 96.7% of OXID eShop stores have Unknown employees.
  • 1.6% of OXID eShop stores have 1 - 9 employees.
  • 0.8% of OXID eShop stores have 10 - 24 employees.
Employees
Stores
Unknown
2,283
1 - 9
38
10 - 24
20
25 - 49
8
50 - 99
1
100 - 249
7
250 - 999
2
1000 - 4999
1

Number Of Products Sold For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of products that they sell.

  • 16.6% of OXID eShop stores sell 250 - 999 different products.
  • 16.3% of OXID eShop stores sell 100 - 249 different products.
  • 16.2% of OXID eShop stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
382
10 - 24
225
25 - 49
206
50 - 99
131
100 - 249
385
250 - 999
391
1000 - 4999
249
5000 - 9999
85
10000 - 24999
59
25000 - 99999
19

Top Technologies on OXID eShop Stores

We're tracking 114 different technologies that have 6,028 collective installs on OXID eShop stores.

  • Google Tag Manager is used by 30.4% of OXID eShop stores.
  • Google Adsense is used by 27.8% of OXID eShop stores.
  • Google Analytics is used by 26.3% of OXID eShop stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OXID eShop stores.

Top Shipping Carriers Used By OXID eShop Stores

  • UPS is used by 5.4% of OXID eShop stores.
  • DHL is used by 3.0% of OXID eShop stores.
  • DPD is used by 0.8% of OXID eShop stores.

Here are the top 10 shipping carriers across all OXID eShop stores.

Shipping Carrier
Stores
UPS
128
DHL
70
DPD
20
Fedex
17
GLS Parcel
5
USPS
5
La Poste
4
Correos
4
Royal Mail
4
Japan Post
3

OXID eShop Store Top-level Domain Distribution

Here is the top-level domain distribution for OXID eShop stores.

  • 65.8% of OXID eShop stores have a .de domain.
  • 13.4% of OXID eShop stores have a .com domain.
  • 3.9% of OXID eShop stores have a .at domain.
Top-level Domain
Stores
.de
1,553
.com
317
.at
92
.ch
68
.lt
38
.eu
38
.shop
35
.net
33
.media
29
.fr
20

Top OXID eShop Stores

Here are the top stores, powered by OXID eShop, ordered by store rank.

Name
Domain
Rank
Created
Cyberpuerta.mx
9,993
2016/12/30
Shop.com
28,798
2016/12/30
www.kostuempalast.de
30,607
2017/04/28
Official Sioux Online Shop
53,940
2017/04/28
Online.de
54,396
2016/12/30

New OXID eShop Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
MĖTA HOME
13,000,850
2024/12/13
und Kiteshop
se.qles.shop
13,020,636
2024/12/13
Online Shop
3,169,065
2024/12/06
SHOP Bergland
11,332,564
2024/12/06
Modeschmuck und Accessoires
6,199,908
2024/11/29

Stores Switching to OXID eShop From Other Platforms

Over the last 90 days, OXID eShop has taken 25 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to OXID eShop from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.kostuempalast.de
30,607
Custom Cart
2024/10/26
Shoes & Sneaker
180,786
Custom Cart
2024/12/03
Warehouse One
194,736
Custom Cart
2024/10/28
ALBERT KREUZ
249,694
Custom Cart
2024/11/02
www.badwelten24.de
261,083
Custom Cart
2024/10/31

Stores Switching from OXID eShop To Other Platforms

Over the last 90 days, OXID eShop has lost 71 merchants to competitive platforms.

Platform
Stores

Here are the top OXID eShop stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
allbranded
95,630
Custom Cart
2024/09/30
Schnell, einfach & günstig
138,277
Custom Cart
2024/09/30
subtel.de
318,133
Magento
2024/11/18
allbranded
344,420
Custom Cart
2024/09/30
www.druckdichdrauf.de
345,420
Custom Cart
2024/10/20

Get more insights on OXID eShop stores

Our search interface is easy to use and helps you find the OXID eShop stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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