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The State of OXID eShop in 2025

Updated Feb 7 2025

In this report, we'll cover the following essential statistics on OXID eShop usage.

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OXID eShop Growth

At present, there are 2,273 live stores running on the OXID eShop platform.

Here is the historical growth of stores running OXID eShop.

  • OXID eShop stores decreased -2.1% quarter-over-quarter in 2024 Q4.
  • OXID eShop stores decreased -16% year-over-year in 2024 Q4.
Quarter
Active Stores
2022 Q2
2,375
2022 Q3
2,881
2022 Q4
2,903
2023 Q1
2,851
2023 Q2
2,851
2023 Q3
2,822
2023 Q4
2,763
2024 Q1
2,704
2024 Q2
2,555
2024 Q3
2,499
2024 Q4
2,321
2025 Q1 (to date)
2,273
Active Stores by Quarter
2022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q102004006008001,0001,2001,4001,6001,8002,0002,2002,4002,6002,8003,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a OXID eShop store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On OXID eShop Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 30.0% of OXID eShop stores.
  • Instagram is used by 19.4% of OXID eShop stores.
  • YouTube is used by 17.8% of OXID eShop stores.
Type
Stores
Facebook
681
Instagram
440
YouTube
404
Pinterest
129
Twitter
120
LinkedIn
101
Tiktok
21
WhatsApp
12
Facebook Group
4

Contact Information On OXID eShop Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 65% of OXID eShop stores have an email on their website
  • 59% of OXID eShop stores provide a phone number on their website
Type
Stores
Email
1,468
Phone
1,347

Top Categories For OXID eShop Stores

Here is the breakdown of industry verticals for stores on OXID eShop.

  • 2.8% of OXID eShop stores sell Apparel products.
  • 2.6% of OXID eShop stores sell Home & Garden products.
  • 1.4% of OXID eShop stores sell Sports products.
ApparelHome & GardenSportsBusiness & IndustrialComputersToys & HobbiesFood & DrinkArts & EntertainmentHealthPets & AnimalsBeauty & FitnessGifts & Special EventsPeople & SocietyBooks & LiteratureConsumer ElectronicsAutos & VehiclesGames

Top Countries For OXID eShop Stores

Here are the top countries for stores using OXID eShop.

  • 70.0% of OXID eShop stores are in Germany
  • 4.5% of OXID eShop stores are in Austria
  • 3.1% of OXID eShop stores are in Switzerland
  • 1.6% of OXID eShop stores are in Lithuania
GermanyAustriaSwitzerlandLithuania

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of employees.

  • 96.5% of OXID eShop stores have Unknown employees.
  • 2.0% of OXID eShop stores have 1 - 9 employees.
  • 0.7% of OXID eShop stores have 10 - 24 employees.
Employees
Stores
Unknown
2,194
1 - 9
45
10 - 24
15
25 - 49
8
50 - 99
1
100 - 249
7
250 - 999
2
1000 - 4999
1
Unknown1 - 9

Number Of Products Sold For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of products that they sell.

  • 17.1% of OXID eShop stores sell 1 - 9 different products.
  • 16.7% of OXID eShop stores sell 250 - 999 different products.
  • 16.2% of OXID eShop stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
389
10 - 24
208
25 - 49
191
50 - 99
130
100 - 249
368
250 - 999
379
1000 - 4999
240
5000 - 9999
84
10000 - 24999
62
25000 - 99999
21
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 999910000 - 24999

Top Technologies on OXID eShop Stores

We're tracking 117 different technologies that have 5,877 collective installs on OXID eShop stores.

  • Google Tag Manager is used by 30.9% of OXID eShop stores.
  • Google Adsense is used by 28.1% of OXID eShop stores.
  • Google Analytics is used by 26.3% of OXID eShop stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OXID eShop stores.

Top Shipping Carriers Used By OXID eShop Stores

  • UPS is used by 5.6% of OXID eShop stores.
  • DHL is used by 3.1% of OXID eShop stores.
  • DPD is used by 0.7% of OXID eShop stores.

Here are the top 10 shipping carriers across all OXID eShop stores.

Shipping Carrier
Stores
UPS
127
DHL
70
DPD
17
Fedex
14
GLS Parcel
5
La Poste
4
Correos
4
USPS
4
Royal Mail
4
Japan Post
3

OXID eShop Store Top-level Domain Distribution

Here is the top-level domain distribution for OXID eShop stores.

  • 65.3% of OXID eShop stores have a .de domain.
  • 13.7% of OXID eShop stores have a .com domain.
  • 3.9% of OXID eShop stores have a .at domain.
Top-level Domain
Stores
.de
1,485
.com
312
.at
89
.ch
69
.lt
36
.eu
36
.shop
35
.media
29
.net
29
.cz
20
.de.com.at.ch.lt.eu.shop

Top OXID eShop Stores

Here are the top stores, powered by OXID eShop, ordered by store rank.

Name
Domain
Rank
Created
Cyberpuerta.mx
10,204
2016/12/30
Shop.com
27,197
2016/12/30
www.kostuempalast.de
27,323
2017/04/28
Official Sioux Online Shop
34,613
2017/04/28
FILA Europa
53,631
2016/12/30

New OXID eShop Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
WiBNEO
3,388,592
2025/02/07
opsira
1,727,804
2025/01/31
Stadler Treppen
11,324,816
2025/01/31
Shop der Gemeinde Saterland
3,311,500
2025/01/24
DKW Klose
3,313,411
2025/01/24

Stores Switching to OXID eShop From Other Platforms

Over the last 90 days, OXID eShop has taken 8 merchants from competitive ecommerce platforms.

Platform
Stores
Custom CartWooCommerce

Here are the top stores that have switched to OXID eShop from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Pool Systems
113,955
Custom Cart
2025/01/19
Dein Wollshop.
819,527
Custom Cart
2024/12/29
Leipzig
1,163,729
Custom Cart
2025/02/03
HUTRAUM Onlineshop
1,186,738
Custom Cart
2024/12/24
100% Sneakers
1,260,531
Custom Cart
2025/01/05

Stores Switching from OXID eShop To Other Platforms

Over the last 90 days, OXID eShop has lost 113 merchants to competitive platforms.

ShopwareCustom CartWooCommerceMagentoShopifyosCommerce

Here are the top OXID eShop stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Shoes & Sneaker
191,301
Custom Cart
2025/01/19
ibidem
295,664
Custom Cart
2025/02/03
subtel.de
403,255
Magento
2024/11/18
www.tennisman.de
568,981
Custom Cart
2024/12/02
bastian-inverun
612,417
Shopify
2025/01/15

Get more insights on OXID eShop stores

Our search interface is easy to use and helps you find the OXID eShop stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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