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The State of OXID eShop in 2022

Updated Dec 2 2022

In this report, we'll cover the following essential statistics on OXID eShop usage.

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OXID eShop Growth

At present, there are 2,903 live stores running on the OXID eShop platform.

Here is the historical growth of stores running OXID eShop.

  • OXID eShop stores increased 2.9% quarter-over-quarter in 2022 Q3.
  • OXID eShop stores increased 7% year-over-year in 2022 Q3.
Quarter
New Active Stores
2017 Q1
42
2017 Q2
47
2017 Q3
42
2017 Q4
75
2018 Q1
67
2018 Q2
359
2018 Q3
94
2018 Q4
100
2019 Q1
158
2019 Q2
120
2019 Q3
113
2019 Q4
68
2020 Q1
88
2020 Q2
100
2020 Q3
47
2020 Q4
103
2021 Q1
137
2021 Q2
80
2021 Q3
83
2021 Q4
39
2022 Q1
23
2022 Q2
31
2022 Q3
82
2022 Q4 (to date)
38
Cumulative Stores by Quarter

It's hard to know exactly when a OXID eShop store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On OXID eShop Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 32.0% of OXID eShop stores.
  • Instagram is used by 17.3% of OXID eShop stores.
  • YouTube is used by 15.7% of OXID eShop stores.
Type
Stores
Facebook
930
Instagram
502
YouTube
457
Twitter
223
Pinterest
152
LinkedIn
94
Tiktok
7
Facebook Group
5

Contact Information On OXID eShop Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 64% of OXID eShop stores have an email on their website
  • 56% of OXID eShop stores provide a phone number on their website
Type
Stores
Email
1,845
Phone
1,622

Top Categories For OXID eShop Stores

Here is the breakdown of industry verticals for stores on OXID eShop.

  • 3.5% of OXID eShop stores sell Apparel products.
  • 2.7% of OXID eShop stores sell Home & Garden products.
  • 1.7% of OXID eShop stores sell Sports products.

Top Countries For OXID eShop Stores

Here are the top countries for stores using OXID eShop.

  • 69.8% of OXID eShop stores are in Germany
  • 3.2% of OXID eShop stores are in Switzerland
  • 3.1% of OXID eShop stores are in Austria
  • 2.7% of OXID eShop stores are in Lithuania
Country
Stores
2,025
91
31
18
13

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of employees.

  • 1.8% of OXID eShop stores have 10 - 24 employees.
  • 1.6% of OXID eShop stores have 1 - 9 employees.
  • 0.5% of OXID eShop stores have 50 - 99 employees.
Employees
Stores
1 - 9
45
10 - 24
52
25 - 49
3
50 - 99
14
100 - 249
3
250 - 999
4
1000 - 4999
1

Number Of Products Sold For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of products that they sell.

  • 18.8% of OXID eShop stores sell 100 - 249 different products.
  • 18.7% of OXID eShop stores sell 250 - 999 different products.
  • 18.2% of OXID eShop stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
529
10 - 24
302
25 - 49
272
50 - 99
164
100 - 249
545
250 - 999
543
1000 - 4999
274
5000 - 9999
89
10000 - 24999
69
25000 - 99999
22

Top Technologies on OXID eShop Stores

We're tracking 60 different technologies that have 5,278 collective installs on OXID eShop stores.

  • Google Analytics is used by 37.3% of OXID eShop stores.
  • Google Tag Manager is used by 25.4% of OXID eShop stores.
  • Google Adsense is used by 22.3% of OXID eShop stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OXID eShop stores.

Top Shipping Carriers Used By OXID eShop Stores

  • UPS is used by 5.2% of OXID eShop stores.
  • DHL is used by 2.4% of OXID eShop stores.
  • DPD is used by 1.0% of OXID eShop stores.

Here are the top 10 shipping carriers across all OXID eShop stores.

Shipping Carrier
Stores
UPS
150
DHL
69
DPD
28
Fedex
24
GLS Parcel
7
Correos
5
La Poste
4
USPS
3
Japan Post
2
Canada Post
2

OXID eShop Store Top-level Domain Distribution

Here is the top-level domain distribution for OXID eShop stores.

  • 65.3% of OXID eShop stores have a .de domain.
  • 14.0% of OXID eShop stores have a .com domain.
  • 3.2% of OXID eShop stores have a .ch domain.
Top-level Domain
Stores
.de
1,897
.com
406
.ch
93
.at
80
.lt
78
.shop
63
.eu
43
.net
35
.fr
27
.cz
22

Top OXID eShop Stores

Here are the top stores, powered by OXID eShop, ordered by store rank.

Name
Domain
Rank
Created
Cyberpuerta.mx
1,658
2016/12/30
Shop.com
5,579
2016/12/30
tredy Fashion Damenmode
7,466
2016/12/30
Revell Online
8,663
2018/01/05
www.platinum.com
9,177
2021/03/05

New OXID eShop Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Juwelier Scheuble
1,015,948
2022/12/02
buerostuhl
3,619,797
2022/12/02
Soest Shop
7,715,483
2022/12/02
www.mvg-ahk.lu
8,769,496
2022/11/25
EDEKA
9,791,793
2022/11/25

Stores Switching to OXID eShop From Other Platforms

Over the last 90 days, OXID eShop has taken 13 merchants from competitive ecommerce platforms.

Platform
Stores
1
1

Here are the top stores that have switched to OXID eShop from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.sailerstyle.com
114,285
Custom Cart
2022/10/11
moebel24.de
115,220
Custom Cart
2022/10/19
shop.kemmlit.de
670,797
Custom Cart
2022/09/28
Leipzig
765,601
Custom Cart
2022/11/29
www.itfortrade.com
882,938
Custom Cart
2022/10/05

Stores Switching from OXID eShop To Other Platforms

Over the last 90 days, OXID eShop has lost 30 merchants to competitive platforms.

Platform
Stores
1

Here are the top OXID eShop stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
ROFU Spielzeug Shop
2,843
Custom Cart
2022/10/24
ARMIJAI IR CIVILIAMS
49,234
PrestaShop
2022/11/28
Wandmotiv24.de
58,639
Shopify
2022/11/07
www.tretwerk.net
59,321
Shopware
2022/11/28
Engel & Bengel Onlineshop
104,212
Shopify
2022/10/03

Get more insights on OXID eShop stores

Our search interface is easy to use and helps you find the OXID eShop stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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