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The State of OXID eShop in 2022

Updated Jun 24 2022

In this report, we'll cover the following essential statistics on OXID eShop usage.

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OXID eShop Growth

At present, there are 2,375 live stores running on the OXID eShop platform.

Here is the historical growth of stores running OXID eShop.

  • OXID eShop stores increased 0.9% quarter-over-quarter in 2022 Q1.
  • OXID eShop stores increased 7% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
38
2017 Q2
44
2017 Q3
40
2017 Q4
63
2018 Q1
63
2018 Q2
290
2018 Q3
74
2018 Q4
84
2019 Q1
133
2019 Q2
100
2019 Q3
100
2019 Q4
57
2020 Q1
74
2020 Q2
87
2020 Q3
48
2020 Q4
78
2021 Q1
109
2021 Q2
55
2021 Q3
51
2021 Q4
21
2022 Q1
20
2022 Q2 (to date)
31
Cumulative Stores by Quarter

It's hard to know exactly when a OXID eShop store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On OXID eShop Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 35.7% of OXID eShop stores.
  • Instagram is used by 18.5% of OXID eShop stores.
  • YouTube is used by 17.2% of OXID eShop stores.
Type
Stores
Facebook
847
Instagram
440
YouTube
409
Twitter
208
Pinterest
141
LinkedIn
70
Facebook Group
6
Tiktok
5

Contact Information On OXID eShop Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 64% of OXID eShop stores have an email on their website
  • 55% of OXID eShop stores provide a phone number on their website
Type
Stores
Email
1,521
Phone
1,314

Top Categories For OXID eShop Stores

Here is the breakdown of industry verticals for stores on OXID eShop.

  • 4.0% of OXID eShop stores sell Apparel products.
  • 3.4% of OXID eShop stores sell Home & Garden products.
  • 2.0% of OXID eShop stores sell Sports products.

Top Countries For OXID eShop Stores

Here are the top countries for stores using OXID eShop.

  • 70.7% of OXID eShop stores are in Germany
  • 3.3% of OXID eShop stores are in Switzerland
  • 3.2% of OXID eShop stores are in Lithuania
  • 2.8% of OXID eShop stores are in Austria

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of employees.

  • 1.5% of OXID eShop stores have 1 - 9 employees.
  • 1.0% of OXID eShop stores have 10 - 24 employees.
  • 0.4% of OXID eShop stores have 50 - 99 employees.
Employees
Stores
1 - 9
36
10 - 24
24
25 - 49
3
50 - 99
9
100 - 249
4
250 - 999
3
1000 - 4999
1

Number Of Products Sold For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of products that they sell.

  • 16.4% of OXID eShop stores sell 250 - 999 different products.
  • 13.9% of OXID eShop stores sell 100 - 249 different products.
  • 10.1% of OXID eShop stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
204
10 - 24
102
25 - 49
113
50 - 99
100
100 - 249
331
250 - 999
389
1000 - 4999
239
5000 - 9999
74
10000 - 24999
65
25000 - 99999
21

Top Technologies on OXID eShop Stores

We're tracking 56 different technologies that have 3,830 collective installs on OXID eShop stores.

  • Google Analytics is used by 39.3% of OXID eShop stores.
  • Google Tag Manager is used by 25.1% of OXID eShop stores.
  • Google Ads Pixel is used by 14.6% of OXID eShop stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OXID eShop stores.

Top Shipping Carriers Used By OXID eShop Stores

  • UPS is used by 5.9% of OXID eShop stores.
  • DHL is used by 2.8% of OXID eShop stores.
  • DPD is used by 1.1% of OXID eShop stores.

Here are the top 10 shipping carriers across all OXID eShop stores.

Shipping Carrier
Stores
UPS
139
DHL
66
DPD
27
Fedex
18
GLS Parcel
5
La Poste
4
Correos
4
Japan Post
2
USPS
2
Canada Post
2

OXID eShop Store Top-level Domain Distribution

Here is the top-level domain distribution for OXID eShop stores.

  • 66.6% of OXID eShop stores have a .de domain.
  • 13.1% of OXID eShop stores have a .com domain.
  • 3.2% of OXID eShop stores have a .ch domain.
Top-level Domain
Stores
.de
1,582
.com
312
.ch
77
.lt
75
.at
60
.eu
40
.shop
39
.net
27
.fr
23
.cz
19

Top OXID eShop Stores

Here are the top stores, powered by OXID eShop, ordered by store rank.

Name
Domain
Rank
Created
Cyberpuerta.mx
1,811
2016/12/30
Musikhaus Kirstein
3,588
2016/12/30
Sotel.de
7,755
2016/12/30
www.wandmotiv24.de
9,832
2016/12/30
Toner.de
10,601
2019/08/23

New OXID eShop Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
intpp.ru
2,612,068
2022/06/24
ESN
111,045
2022/06/17
EDUKO LT
1,012,251
2022/06/17
Ghost Versand
1,785,966
2022/06/17
Pflichtkauf Shop
4,448,738
2022/06/17

Stores Switching to OXID eShop From Other Platforms

Over the last 90 days, OXID eShop has taken 1,781 merchants from competitive ecommerce platforms.

Platform
Stores
1,777

Here are the top stores that have switched to OXID eShop from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Cyberpuerta.mx
1,811
Custom Cart
2022/06/04
Musikhaus Kirstein
3,588
Custom Cart
2022/06/02
Sotel.de
7,755
Custom Cart
2022/06/04
www.wandmotiv24.de
9,832
Custom Cart
2022/06/06
Toner.de
10,601
Custom Cart
2022/06/02

Stores Switching from OXID eShop To Other Platforms

Over the last 90 days, OXID eShop has lost 7 merchants to competitive platforms.

Platform
Stores

Here are the top OXID eShop stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.momox-shop.fr
12,060
Custom Cart
2022/06/13
MODULOR
12,184
Custom Cart
2022/06/19
Systeme
432,733
Custom Cart
2022/06/14
Leipzig
603,873
Custom Cart
2022/06/16
Hussen Discount
743,180
Custom Cart
2022/06/19

Get more insights on OXID eShop stores

Our search interface is easy to use and helps you find the OXID eShop stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on OXID eShop stores, create a free account and have a look for yourself.