The State of OXID eShop in 2025

In this report, we'll cover the following essential statistics on OXID eShop usage.

• OXID eShop growth
• Social media usage on OXID eShop stores
• Contact information on OXID eShop stores
• Top categories for OXID eShop stores
• Top countries for OXID eShop stores
• Number of employees for OXID eShop stores
• Number of products sold for OXID eShop stores
• Top OXID eShop technologies
• Top Shipping Carriers used by OXID eShop stores
• OXID eShop store top-level domain distribution
• Top OXID eShop stores
• New OXID eShop stores
• Stores switching to OXID eShop from other platforms
• Stores switching from OXID eShop to other platforms

OXID eShop Growth

At present, there are 2,175 live stores running on the OXID eShop platform.

Here is the historical growth of stores running OXID eShop.

• OXID eShop stores decreased -3.4% quarter-over-quarter in 2025 Q1.
• OXID eShop stores decreased -17% year-over-year in 2025 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a OXID eShop store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On OXID eShop Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 29.5% of OXID eShop stores.
• Instagram is used by 19.2% of OXID eShop stores.
• YouTube is used by 12.7% of OXID eShop stores.

Contact Information On OXID eShop Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 65% of OXID eShop stores have an email on their website
• 60% of OXID eShop stores provide a phone number on their website

Top Categories For OXID eShop Stores

Here is the breakdown of industry verticals for stores on OXID eShop.

• 17.4% of OXID eShop stores sell Apparel products.
• 11.6% of OXID eShop stores sell Home & Garden products.
• 9.9% of OXID eShop stores sell Business & Industrial products.

Top Countries For OXID eShop Stores

Here are the top countries for stores using OXID eShop.

• 70.4% of OXID eShop stores are in Germany
• 4.2% of OXID eShop stores are in Austria
• 3.1% of OXID eShop stores are in Switzerland
• 1.5% of OXID eShop stores are in Lithuania

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of employees.

• 96.2% of OXID eShop stores have Unknown employees.
• 2.0% of OXID eShop stores have 1 - 9 employees.
• 0.7% of OXID eShop stores have 10 - 24 employees.

Number Of Products Sold For OXID eShop Stores

Here is the breakdown of OXID eShop stores by the number of products that they sell.

• 18.7% of OXID eShop stores sell 1 - 9 different products.
• 16.1% of OXID eShop stores sell 250 - 999 different products.
• 14.8% of OXID eShop stores sell 100 - 249 different products.

Top Technologies on OXID eShop Stores

We're tracking 115 different technologies that have 5,701 collective installs on OXID eShop stores.

• Google Tag Manager is used by 31.1% of OXID eShop stores.
• Google Adsense is used by 28.5% of OXID eShop stores.
• Google Analytics is used by 25.5% of OXID eShop stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OXID eShop stores.

Top Shipping Carriers Used By OXID eShop Stores

• UPS is used by 5.4% of OXID eShop stores.
• DHL is used by 3.2% of OXID eShop stores.
• DPD is used by 0.8% of OXID eShop stores.

Here are the top 10 shipping carriers across all OXID eShop stores.

OXID eShop Store Top-level Domain Distribution

Here is the top-level domain distribution for OXID eShop stores.

• 65.7% of OXID eShop stores have a .de domain.
• 13.8% of OXID eShop stores have a .com domain.
• 3.7% of OXID eShop stores have a .at domain.

Top OXID eShop Stores

Here are the top stores, powered by OXID eShop, ordered by store rank.

New OXID eShop Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to OXID eShop From Other Platforms

Over the last 90 days, OXID eShop has taken 2 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to OXID eShop from competitive ecommerce platforms.

Stores Switching from OXID eShop To Other Platforms

Over the last 90 days, OXID eShop has lost 36 merchants to competitive platforms.

Here are the top OXID eShop stores that have recently changed to a competitive platform.

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