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The State of Teachable in 2026

Updated Oct 2 2026

In this report, we'll cover the following essential statistics on Teachable usage.

Download a complete list of Teachable stores with a paid account.
Create a free account to get a feel for the data we provide.

Teachable Growth

At present, there are 33,052 live stores running on the Teachable platform.

Here is the historical growth of stores running Teachable.

  • Teachable stores decreased -0.1% quarter-over-quarter in 2026 Q3.
  • Teachable stores decreased -11% year-over-year in 2026 Q3.
Quarter
Active Stores
2021 Q4
9,416
2022 Q1
11,095
2022 Q2
11,944
2022 Q3
18,525
2022 Q4
19,692
2023 Q1
20,647
2023 Q2
27,784
2023 Q3
28,730
2023 Q4
28,860
2024 Q1
28,893
2024 Q2
355
2024 Q3
28,496
2024 Q4
29,846
2025 Q1
30,093
2025 Q2
30,619
2025 Q3
37,110
2025 Q4
35,197
2026 Q1
35,466
2026 Q2
33,717
2026 Q3
33,099
2026 Q4 (to date)
33,052
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Teachable store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Teachable Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 4.3% of Teachable stores.
  • Facebook is used by 3.3% of Teachable stores.
  • YouTube is used by 2.7% of Teachable stores.
Type
Stores
Instagram
1,409
Facebook
1,079
YouTube
899
LinkedIn
399
Facebook Group
369
Twitter
327
Tiktok
147
WhatsApp
121
Pinterest
72
Soundcloud
10
Snapchat
5
Discord
4
Yelp
3

Contact Information On Teachable Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 5% of Teachable stores have an email on their website
  • 2% of Teachable stores provide a phone number on their website
Type
Stores
Email
1,715
Phone
663

Top Categories For Teachable Stores

Here is the breakdown of industry verticals for stores on Teachable.

  • 46.7% of Teachable stores sell Jobs & Education products.
  • 13.3% of Teachable stores sell People & Society products.
  • 6.5% of Teachable stores sell Beauty & Fitness products.

Top Countries For Teachable Stores

Here are the top countries for stores using Teachable.

  • 1.3% of Teachable stores are in United States
  • 0.5% of Teachable stores are in United Kingdom
  • 0.3% of Teachable stores are in Australia
  • 0.2% of Teachable stores are in Canada
Country
Stores
75
62
57
51
43

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Teachable Stores

Here is the breakdown of Teachable stores by the number of employees.

  • 99.3% of Teachable stores have Unknown employees.
  • 0.3% of Teachable stores have 1 - 9 employees.
  • 0.1% of Teachable stores have 10 - 24 employees.
Employees
Stores
Unknown
32,827
1 - 9
91
10 - 24
36
25 - 49
25
50 - 99
23
100 - 249
19
250 - 999
17
1000 - 4999
10
5000+
4

Number Of Products Sold For Teachable Stores

Here is the breakdown of Teachable stores by the number of products that they sell.

  • 23.3% of Teachable stores sell 1 - 9 different products.
  • 2.2% of Teachable stores sell 100 - 249 different products.
  • 1.7% of Teachable stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
7,708
10 - 24
434
25 - 49
564
50 - 99
141
100 - 249
720
250 - 999
440
1000 - 4999
73
5000 - 9999
20
10000 - 24999
38
25000 - 99999
10

Top Technologies on Teachable Stores

We're tracking 206 different technologies that have 369,823 collective installs on Teachable stores.

  • New Relic is used by 99.5% of Teachable stores.
  • Google Tag Manager is used by 98.2% of Teachable stores.
  • Google Analytics is used by 98.2% of Teachable stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Teachable stores.

Technology
Stores
32,901
32,388
32,253

Top Shipping Carriers Used By Teachable Stores

  • Correos is used by 0.0% of Teachable stores.
  • UPS is used by 0.0% of Teachable stores.
  • Fedex is used by 0.0% of Teachable stores.

Here are the top 7 shipping carriers across all Teachable stores.

Shipping Carrier
Stores
Correos
9
UPS
6
Fedex
6
USPS
5
Australia Post
3
DHL
1
Royal Mail
1

Teachable Store Top-level Domain Distribution

.com is the most popular top-level domain for Teachable stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 94.6% of Teachable stores have a .com domain.
  • 0.9% of Teachable stores have a .org domain.
  • 0.3% of Teachable stores have a .net domain.
Top-level Domain
Stores
.com
31,268
.org
281
.net
110
.co
94
.co.uk
94
.io
80
.academy
71
.com.au
70
.it
49
.online
45

Top Teachable Stores

Here are the top stores, powered by Teachable, ordered by store rank.

Name
Domain
Rank
Created
Anime Art Academy
112,807
2017/04/28
Cali Move
113,556
2019/02/22
Online Singing Lessons
116,046
2016/12/30
Code with Mosh
133,114
2021/02/19
Physics Lab
174,657
2023/04/14

New Teachable Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Domi varr
6,372,219
2026/10/02
Aesthetic Coordinator Institute
6,791,570
2026/10/02
SJC Extra
6,962,995
2026/10/02
Vital Keys Academy
7,250,755
2026/10/02
www.yourskinbyaacademy.com
7,325,246
2026/10/02

Stores Switching to Teachable From Other Platforms

Over the last 90 days, Teachable has taken 13 merchants from competitive ecommerce platforms.

Platform
Stores
1
1
1

Here are the top stores that have switched to Teachable from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Test Crushers
764,108
WooCommerce
2026/09/08
Meghan Brady
meghanbrady.us
1,653,173
Custom Cart
2026/08/18
Legacy Visions Wealth Academy
4,167,695
Squarespace
2026/09/22
Thirty Percent FC
7,720,145
Wix
2026/08/14
house of energy arts
8,291,856
Podia
2026/09/28

Stores Switching from Teachable To Other Platforms

Over the last 90 days, Teachable has lost 26 merchants to competitive platforms.

Platform
Stores
2
1
1

Here are the top Teachable stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Power DGA
488,939
Custom Cart
2026/07/13
Awesome Art School
948,248
Kajabi
2026/07/07
David Calabres
1,315,713
Custom Cart
2026/08/10
Pro Trader Academy
1,844,696
Custom Cart
2026/07/13
www.aptly.co
1,976,916
Thinkific
2026/08/31

Get more insights on Teachable stores

Our search interface is easy to use and helps you find the Teachable stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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