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The State of Teachable in 2024

Updated Feb 23 2024

In this report, we'll cover the following essential statistics on Teachable usage.

Download a complete list of Teachable stores with a paid account.
Create a free account to get a feel for the data we provide.

Teachable Growth

At present, there are 28,876 live stores running on the Teachable platform.

Here is the historical growth of stores running Teachable.

  • Teachable stores increased 19.5% quarter-over-quarter in 2023 Q4.
  • Teachable stores increased 150% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q4
9,416
2022 Q1
11,095
2022 Q2
11,944
2022 Q3
18,525
2022 Q4
19,692
2023 Q1
20,647
2023 Q2
27,784
2023 Q3
28,730
2023 Q4
28,860
2024 Q1 (to date)
28,876
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Teachable store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Teachable Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 4.7% of Teachable stores.
  • Facebook is used by 4.0% of Teachable stores.
  • YouTube is used by 2.9% of Teachable stores.
Type
Stores
Instagram
1,357
Facebook
1,146
YouTube
833
LinkedIn
423
Facebook Group
382
Twitter
375
Tiktok
122
WhatsApp
86
Pinterest
82
Snapchat
5
Yelp
4

Contact Information On Teachable Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 2% of Teachable stores provide a phone number on their website
  • 0% of Teachable stores have an email on their website
Type
Stores
Phone
663
Email
79

Top Categories For Teachable Stores

Here is the breakdown of industry verticals for stores on Teachable.

  • 34.1% of Teachable stores sell Jobs & Education products.
  • 11.8% of Teachable stores sell People & Society products.
  • 5.5% of Teachable stores sell Health products.

Top Countries For Teachable Stores

Here are the top countries for stores using Teachable.

  • 1.5% of Teachable stores are in United States
  • 0.7% of Teachable stores are in United Kingdom
  • 0.5% of Teachable stores are in Australia
  • 0.4% of Teachable stores are in Canada
Country
Stores
131
113
93
81
71
54
47

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Teachable Stores

Here is the breakdown of Teachable stores by the number of employees.

  • 99.1% of Teachable stores have Unknown employees.
  • 0.4% of Teachable stores have 1 - 9 employees.
  • 0.2% of Teachable stores have 10 - 24 employees.
Employees
Stores
Unknown
28,608
1 - 9
108
10 - 24
44
25 - 49
25
50 - 99
23
100 - 249
18
250 - 999
38
1000 - 4999
8
5000+
4

Number Of Products Sold For Teachable Stores

Here is the breakdown of Teachable stores by the number of products that they sell.

  • 33.7% of Teachable stores sell 1 - 9 different products.
  • 4.3% of Teachable stores sell 100 - 249 different products.
  • 3.4% of Teachable stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
9,741
10 - 24
821
25 - 49
995
50 - 99
256
100 - 249
1,239
250 - 999
739
1000 - 4999
123
5000 - 9999
28
10000 - 24999
53
25000 - 99999
20

Top Technologies on Teachable Stores

We're tracking 151 different technologies that have 192,424 collective installs on Teachable stores.

  • Cloudflare is used by 100.0% of Teachable stores.
  • Teachable is used by 100.0% of Teachable stores.
  • Google Analytics is used by 100.0% of Teachable stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Teachable stores.

Technology
Stores
28,875
28,874
28,719

Top Shipping Carriers Used By Teachable Stores

  • UPS is used by 0.0% of Teachable stores.
  • USPS is used by 0.0% of Teachable stores.
  • Correos is used by 0.0% of Teachable stores.

Here are the top 7 shipping carriers across all Teachable stores.

Shipping Carrier
Stores
UPS
7
USPS
6
Correos
6
Fedex
3
Australia Post
2
DHL
1
Royal Mail
1

Teachable Store Top-level Domain Distribution

.com is the most popular top-level domain for Teachable stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 90.7% of Teachable stores have a .com domain.
  • 1.3% of Teachable stores have a .org domain.
  • 0.6% of Teachable stores have a .net domain.
Top-level Domain
Stores
.com
26,177
.org
386
.net
182
.co
154
.co.uk
127
.academy
121
.com.au
109
.io
105
.online
103
.it
86

Top Teachable Stores

Here are the top stores, powered by Teachable, ordered by store rank.

Name
Domain
Rank
Created
GetResponse Digital Marketing Certification
44,223
2018/06/15
Cali Move
74,530
2019/02/22
Anime Art Academy
121,530
2017/04/28
The Knowledge Tree
172,005
2019/11/15
The App Brewery
176,889
2021/02/19

New Teachable Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Evolution Fighting Systems
3,282,227
2024/02/23
Assume Wisely
3,444,344
2024/02/23
Stephenson Academy
6,229,401
2024/02/23
Akademie
6,324,002
2024/02/23
johnsconnect.com
6,470,734
2024/02/23

Stores Switching to Teachable From Other Platforms

Over the last 90 days, Teachable has taken 27 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Teachable from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
vnesd.edu.vn
3,087,416
Sapo
2024/01/29
caroldanis.com
4,232,974
Squarespace
2024/02/15
IaaS Academy
4,783,490
WooCommerce
2023/12/14
Alla Prima Academy
6,180,281
WooCommerce
2024/02/17
redesign74.com
6,321,088
Squarespace
2024/01/01

Stores Switching from Teachable To Other Platforms

Over the last 90 days, Teachable has lost 33 merchants to competitive platforms.

Here are the top Teachable stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Mike Warner
1,412,365
Squarespace
2024/01/29
Kami Orange Boundary Coach
1,514,515
Shopify
2024/01/15
invigor.life
2,590,032
Custom Cart
2023/12/04
The Outdoor Teacher Ltd
2,911,583
WooCommerce
2023/12/18
www.matematicaen30minutos.com
3,042,252
Kajabi
2024/01/01

Get more insights on Teachable stores

Our search interface is easy to use and helps you find the Teachable stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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