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The State of Teachable in 2021

Updated Nov 26 2021

In this report, we'll cover the following essential statistics on Teachable usage.

Download a complete list of Teachable stores with a paid account.
Create a free account to get a feel for the data we provide.

Teachable Growth

At present, there are 8,891 live stores running on the Teachable platform.

Here is the historical growth of stores running Teachable.

  • Teachable stores increased 4.3% quarter-over-quarter in 2021 Q3.
  • Teachable stores increased 77% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
23
2017 Q2
86
2017 Q3
30
2017 Q4
23
2018 Q1
37
2018 Q2
820
2018 Q3
166
2018 Q4
189
2019 Q1
192
2019 Q2
273
2019 Q3
242
2019 Q4
260
2020 Q1
265
2020 Q2
373
2020 Q3
127
2020 Q4
378
2021 Q1
1,359
2021 Q2
502
2021 Q3
233
2021 Q4 (to date)
3,210
Cumulative Stores by Quarter

It's hard to know exactly when a Teachable store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Teachable Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 6.5% of Teachable stores.
  • Instagram is used by 4.6% of Teachable stores.
  • YouTube is used by 3.1% of Teachable stores.
Type
Stores
Facebook
577
Instagram
410
YouTube
277
LinkedIn
223
Twitter
213
Facebook Group
140
Pinterest
32
Tiktok
13
Snapchat
5

Contact Information On Teachable Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 2% of Teachable stores provide a phone number on their website
  • 0% of Teachable stores have an email on their website
Type
Stores
Phone
217
Email
39

Top Categories For Teachable Stores

Here is the breakdown of industry verticals for stores on Teachable.

  • 35.8% of Teachable stores sell Jobs & Education products.
  • 10.3% of Teachable stores sell People & Society products.
  • 5.0% of Teachable stores sell Beauty & Fitness products.

Top Countries For Teachable Stores

Here are the top countries for stores using Teachable.

  • 2.4% of Teachable stores are in United States
  • 1.6% of Teachable stores are in United Kingdom
  • 1.0% of Teachable stores are in Australia
  • 0.8% of Teachable stores are in India
Country
Stores
69
62
48
39
32

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Teachable Stores

Here is the breakdown of Teachable stores by the number of employees.

  • 0.6% of Teachable stores have 1 - 9 employees.
  • 0.2% of Teachable stores have 10 - 24 employees.
  • 0.2% of Teachable stores have 50 - 99 employees.
Employees
Stores
1 - 9
54
10 - 24
22
25 - 49
5
50 - 99
14
100 - 249
3
250 - 999
2
1000 - 4999
1
5000+
1

Number Of Products Sold For Teachable Stores

Here is the breakdown of Teachable stores by the number of products that they sell.

  • 1.1% of Teachable stores sell 100 - 249 different products.
  • 0.8% of Teachable stores sell 250 - 999 different products.
  • 0.7% of Teachable stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
57
10 - 24
47
25 - 49
64
50 - 99
10
100 - 249
94
250 - 999
73
1000 - 4999
9
5000 - 9999
3
10000 - 24999
1

Top Technologies on Teachable Stores

We're tracking 78 different technologies that have 24,497 collective installs on Teachable stores.

  • Teachable is used by 99.3% of Teachable stores.
  • Google Analytics is used by 98.4% of Teachable stores.
  • Facebook Pixel is used by 29.7% of Teachable stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Teachable stores.

Top Shipping Carriers Used By Teachable Stores

  • UPS is used by 0.4% of Teachable stores.
  • USPS is used by 0.0% of Teachable stores.
  • Fedex is used by 0.0% of Teachable stores.

Here are the top 5 shipping carriers across all Teachable stores.

Shipping Carrier
Stores
UPS
34
USPS
2
Fedex
1
Canada Post
1
Correos
1

Teachable Store Top-level Domain Distribution

.com is the most popular top-level domain for Teachable stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 78.0% of Teachable stores have a .com domain.
  • 3.0% of Teachable stores have a .org domain.
  • 1.6% of Teachable stores have a .net domain.
Top-level Domain
Stores
.com
6,931
.org
265
.net
141
.co
117
.academy
112
.co.uk
99
.online
96
.com.au
75
.io
68
.it
46

Top Teachable Stores

Here are the top stores, powered by Teachable, ordered by store rank.

Name
Domain
Rank
Created
Squawka
4,752
2021/06/11
Code with Mosh
9,035
2021/02/19
StackSkills
9,434
2016/12/30
Cali Move
10,312
2019/02/22
GameDev.tv
10,818
2020/03/13

New Teachable Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Fiction Master Class
1,605,132
2021/11/26
Janek's Bass Studio
1,765,734
2021/11/26
KruSai
2,240,698
2021/11/26
Finance Is Cool University
2,872,826
2021/11/26
Growing Little Brains
2,874,415
2021/11/26

Stores Switching to Teachable From Other Platforms

Over the last 90 days, Teachable has taken 51 merchants from competitive ecommerce platforms.

Platform
Stores
11
3

Here are the top stores that have switched to Teachable from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Code with Mosh
9,035
Custom Cart
2021/10/16
Dropshipping Titans
51,738
Custom Cart
2021/10/22
Manifestation School
78,816
Custom Cart
2021/10/19
RIMMA STRINGS ACADEMY
262,899
Custom Cart
2021/10/21
Escils
336,760
Custom Cart
2021/10/18

Stores Switching from Teachable To Other Platforms

Over the last 90 days, Teachable has lost 9 merchants to competitive platforms.

Platform
Stores

Here are the top Teachable stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Kullar College
580,675
Squarespace
2021/11/09
Estudio Guti Escuela Online
678,005
WooCommerce
2021/11/09
Lynchpin Training
965,286
WooCommerce
2021/10/24
pricingpsychology.com
3,136,982
WooCommerce
2021/11/15
newconsultingacademy.it
4,431,099
WooCommerce
2021/11/09

Get more insights on Teachable stores

Our search interface is easy to use and helps you find the Teachable stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Teachable stores, create a free account and have a look for yourself.