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The State of Teachable in 2022

Updated May 20 2022

In this report, we'll cover the following essential statistics on Teachable usage.

Download a complete list of Teachable stores with a paid account.
Create a free account to get a feel for the data we provide.

Teachable Growth

At present, there are 11,652 live stores running on the Teachable platform.

Here is the historical growth of stores running Teachable.

  • Teachable stores increased 19.3% quarter-over-quarter in 2022 Q1.
  • Teachable stores increased 121% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
33
2017 Q2
120
2017 Q3
44
2017 Q4
36
2018 Q1
48
2018 Q2
788
2018 Q3
163
2018 Q4
182
2019 Q1
195
2019 Q2
273
2019 Q3
237
2019 Q4
244
2020 Q1
231
2020 Q2
342
2020 Q3
128
2020 Q4
335
2021 Q1
1,428
2021 Q2
468
2021 Q3
230
2021 Q4
3,524
2022 Q1
1,779
2022 Q2 (to date)
673
Cumulative Stores by Quarter

It's hard to know exactly when a Teachable store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Teachable Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 5.9% of Teachable stores.
  • Instagram is used by 5.2% of Teachable stores.
  • YouTube is used by 3.6% of Teachable stores.
Type
Stores
Facebook
693
Instagram
601
YouTube
419
Twitter
249
LinkedIn
233
Facebook Group
188
Pinterest
36
Tiktok
24
Snapchat
4

Contact Information On Teachable Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 3% of Teachable stores provide a phone number on their website
  • 0% of Teachable stores have an email on their website
Type
Stores
Phone
364
Email
58

Top Categories For Teachable Stores

Here is the breakdown of industry verticals for stores on Teachable.

  • 35.6% of Teachable stores sell Jobs & Education products.
  • 11.6% of Teachable stores sell People & Society products.
  • 5.1% of Teachable stores sell Health products.

Top Countries For Teachable Stores

Here are the top countries for stores using Teachable.

  • 2.3% of Teachable stores are in United States
  • 1.3% of Teachable stores are in United Kingdom
  • 0.8% of Teachable stores are in Australia
  • 0.6% of Teachable stores are in Canada
Country
Stores
71
62
48
41
33
30

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Teachable Stores

Here is the breakdown of Teachable stores by the number of employees.

  • 0.5% of Teachable stores have 1 - 9 employees.
  • 0.2% of Teachable stores have 10 - 24 employees.
  • 0.1% of Teachable stores have 50 - 99 employees.
Employees
Stores
1 - 9
62
10 - 24
23
25 - 49
12
50 - 99
13
100 - 249
6
250 - 999
4
1000 - 4999
1
5000+
1

Number Of Products Sold For Teachable Stores

Here is the breakdown of Teachable stores by the number of products that they sell.

  • 2.0% of Teachable stores sell 100 - 249 different products.
  • 1.5% of Teachable stores sell 1 - 9 different products.
  • 1.4% of Teachable stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
175
10 - 24
135
25 - 49
167
50 - 99
49
100 - 249
236
250 - 999
168
1000 - 4999
16
5000 - 9999
2

Top Technologies on Teachable Stores

We're tracking 92 different technologies that have 43,664 collective installs on Teachable stores.

  • Teachable is used by 99.6% of Teachable stores.
  • Google Analytics is used by 99.4% of Teachable stores.
  • Heap Analytics is used by 98.4% of Teachable stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Teachable stores.

Top Shipping Carriers Used By Teachable Stores

  • UPS is used by 0.1% of Teachable stores.
  • Correos is used by 0.0% of Teachable stores.
  • Fedex is used by 0.0% of Teachable stores.

Here are the top 7 shipping carriers across all Teachable stores.

Shipping Carrier
Stores
UPS
6
Correos
5
Fedex
4
USPS
3
Royal Mail
2
Canada Post
1
Australia Post
1

Teachable Store Top-level Domain Distribution

.com is the most popular top-level domain for Teachable stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 82.4% of Teachable stores have a .com domain.
  • 2.4% of Teachable stores have a .org domain.
  • 1.2% of Teachable stores have a .net domain.
Top-level Domain
Stores
.com
9,600
.org
282
.net
145
.academy
126
.co
124
.online
102
.co.uk
100
.com.au
78
.io
69
.ca
50

Top Teachable Stores

Here are the top stores, powered by Teachable, ordered by store rank.

Name
Domain
Rank
Created
Code with Mosh
8,653
2021/02/19
StackSkills
9,611
2016/12/30
GameDev.tv
12,481
2020/03/13
developedbyed
16,702
2021/02/19
Cali Move
19,496
2019/02/22

New Teachable Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.laomayingyu.com
2,680,211
2022/05/20
TravelCon
3,946,770
2022/05/20
Tracy Lyn Scott
5,154,111
2022/05/20
D Academy
5,160,430
2022/05/20
Glow Living
5,166,400
2022/05/20

Stores Switching to Teachable From Other Platforms

Over the last 90 days, Teachable has taken 31 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Teachable from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Learn From Fred
894,545
Wix
2022/02/26
Black Experts Empire
1,190,336
Custom Cart
2022/04/26
Virtus Hub
1,226,715
Wix
2022/03/15
Autumn Flow
1,674,373
Shopify
2022/03/02
UTCLI Solutions
1,788,666
WooCommerce
2022/03/01

Stores Switching from Teachable To Other Platforms

Over the last 90 days, Teachable has lost 37 merchants to competitive platforms.

Here are the top Teachable stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Freediving Family
199,160
Squarespace
2022/05/02
Estudio Guti Escuela Online
1,042,934
WooCommerce
2022/03/01
thedailytraders.com
1,079,352
Shopify
2022/03/14
Hrishi Online Buddhi
1,118,759
Custom Cart
2022/04/11
My Own 2 Hands
1,368,031
Shopify
2022/04/17

Get more insights on Teachable stores

Our search interface is easy to use and helps you find the Teachable stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Teachable stores, create a free account and have a look for yourself.