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The State of Teachable in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on Teachable usage.

Download a complete list of Teachable stores with a paid account.
Create a free account to get a feel for the data we provide.

Teachable Growth

At present, there are 20,069 live stores running on the Teachable platform.

Here is the historical growth of stores running Teachable.

  • Teachable stores increased 7.4% quarter-over-quarter in 2022 Q4.
  • Teachable stores increased 138% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
36
2017 Q2
117
2017 Q3
42
2017 Q4
39
2018 Q1
45
2018 Q2
715
2018 Q3
149
2018 Q4
162
2019 Q1
197
2019 Q2
245
2019 Q3
213
2019 Q4
212
2020 Q1
203
2020 Q2
325
2020 Q3
109
2020 Q4
283
2021 Q1
1,298
2021 Q2
379
2021 Q3
189
2021 Q4
3,129
2022 Q1
1,665
2022 Q2
1,055
2022 Q3
7,291
2022 Q4
1,354
2023 Q1 (to date)
454
Cumulative Stores by Quarter

It's hard to know exactly when a Teachable store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Teachable Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 5.1% of Teachable stores.
  • Facebook is used by 4.6% of Teachable stores.
  • YouTube is used by 3.1% of Teachable stores.
Type
Stores
Instagram
1,014
Facebook
919
YouTube
623
LinkedIn
344
Twitter
319
Facebook Group
282
Tiktok
62
Pinterest
55
Snapchat
4
Yelp
1

Contact Information On Teachable Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 3% of Teachable stores provide a phone number on their website
  • 0% of Teachable stores have an email on their website
Type
Stores
Phone
520
WhatsApp
69
Email
66

Top Categories For Teachable Stores

Here is the breakdown of industry verticals for stores on Teachable.

  • 34.7% of Teachable stores sell Jobs & Education products.
  • 10.9% of Teachable stores sell People & Society products.
  • 4.9% of Teachable stores sell Health products.

Top Countries For Teachable Stores

Here are the top countries for stores using Teachable.

  • 1.7% of Teachable stores are in United States
  • 1.0% of Teachable stores are in United Kingdom
  • 0.7% of Teachable stores are in Australia
  • 0.5% of Teachable stores are in Canada
Country
Stores
135
97
97
92
68
57
45

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Teachable Stores

Here is the breakdown of Teachable stores by the number of employees.

  • 0.5% of Teachable stores have 1 - 9 employees.
  • 0.2% of Teachable stores have 10 - 24 employees.
  • 0.1% of Teachable stores have 50 - 99 employees.
Employees
Stores
1 - 9
99
10 - 24
43
25 - 49
16
50 - 99
22
100 - 249
17
250 - 999
19
1000 - 4999
3
5000+
3

Number Of Products Sold For Teachable Stores

Here is the breakdown of Teachable stores by the number of products that they sell.

  • 18.8% of Teachable stores sell 250000+ different products.
  • 14.7% of Teachable stores sell 1 - 9 different products.
  • 8.2% of Teachable stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
2,959
10 - 24
1,090
25 - 49
1,306
50 - 99
356
100 - 249
1,638
250 - 999
886
1000 - 4999
127
10000 - 24999
61
100000 - 249999
764
250000+
3,770

Top Technologies on Teachable Stores

We're tracking 115 different technologies that have 94,912 collective installs on Teachable stores.

  • Teachable is used by 99.9% of Teachable stores.
  • Google Analytics is used by 99.7% of Teachable stores.
  • Heap Analytics is used by 99.1% of Teachable stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Teachable stores.

Top Shipping Carriers Used By Teachable Stores

  • Correos is used by 0.0% of Teachable stores.
  • UPS is used by 0.0% of Teachable stores.
  • USPS is used by 0.0% of Teachable stores.

Here are the top 6 shipping carriers across all Teachable stores.

Shipping Carrier
Stores
Correos
8
UPS
6
USPS
6
Fedex
5
Royal Mail
2
Australia Post
2

Teachable Store Top-level Domain Distribution

.com is the most popular top-level domain for Teachable stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 85.6% of Teachable stores have a .com domain.
  • 1.9% of Teachable stores have a .org domain.
  • 1.0% of Teachable stores have a .net domain.
Top-level Domain
Stores
.com
17,178
.org
389
.net
197
.co
169
.academy
154
.co.uk
129
.online
129
.com.au
121
.io
102
.it
86

Top Teachable Stores

Here are the top stores, powered by Teachable, ordered by store rank.

Name
Domain
Rank
Created
Cali Move
29,677
2019/02/22
Kinobody Fitness
57,105
2016/12/30
Anime Art Academy
66,576
2017/04/28
The Coffee Break Academy
84,382
2017/10/27
Rock
95,713
2019/10/25

New Teachable Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
NWKINGS
1,546,441
2023/01/27
Goodness Lover
1,558,060
2023/01/27
Catching Clouds Academy
2,426,977
2023/01/27
Evaknows
2,435,213
2023/01/27
Libraria de Design
2,768,194
2023/01/27

Stores Switching to Teachable From Other Platforms

Over the last 90 days, Teachable has taken 33 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Teachable from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Inklyo
1,424,391
WooCommerce
2022/11/14
All About Ultrasound
1,828,478
Thinkific
2022/11/07
KAWAII CLUB
1,933,781
Custom Cart
2022/12/13
pageantcoachingvideos.com
2,763,995
Kajabi
2023/01/08
Fitlance
3,148,577
WooCommerce
2023/01/05

Stores Switching from Teachable To Other Platforms

Over the last 90 days, Teachable has lost 50 merchants to competitive platforms.

Here are the top Teachable stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Bitcoin Developers Academy
869,886
Kajabi
2023/01/16
Prepare to Publish
1,489,119
Thinkific
2023/01/23
Eduhealth Plus
1,526,892
OpenCart
2023/01/23
learn.pierretlambert.com
1,530,915
Custom Cart
2023/01/23
Scrapbook Simple
1,905,424
Ecwid
2022/12/26

Get more insights on Teachable stores

Our search interface is easy to use and helps you find the Teachable stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Teachable stores, create a free account and have a look for yourself.