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The State of Teachable in 2022

Updated Sep 16 2022

In this report, we'll cover the following essential statistics on Teachable usage.

Download a complete list of Teachable stores with a paid account.
Create a free account to get a feel for the data we provide.

Teachable Growth

At present, there are 18,469 live stores running on the Teachable platform.

Here is the historical growth of stores running Teachable.

  • Teachable stores increased 10.5% quarter-over-quarter in 2022 Q2.
  • Teachable stores increased 120% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
33
2017 Q2
125
2017 Q3
42
2017 Q4
39
2018 Q1
50
2018 Q2
759
2018 Q3
158
2018 Q4
172
2019 Q1
195
2019 Q2
253
2019 Q3
214
2019 Q4
232
2020 Q1
224
2020 Q2
333
2020 Q3
117
2020 Q4
316
2021 Q1
1,391
2021 Q2
412
2021 Q3
190
2021 Q4
3,285
2022 Q1
1,713
2022 Q2
1,094
2022 Q3 (to date)
6,956
Cumulative Stores by Quarter

It's hard to know exactly when a Teachable store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Teachable Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 4.8% of Teachable stores.
  • Facebook is used by 4.7% of Teachable stores.
  • YouTube is used by 3.1% of Teachable stores.
Type
Stores
Instagram
893
Facebook
862
YouTube
576
LinkedIn
328
Twitter
323
Facebook Group
252
Tiktok
53
Pinterest
52
Snapchat
4

Contact Information On Teachable Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 3% of Teachable stores provide a phone number on their website
  • 0% of Teachable stores have an email on their website
Type
Stores
Phone
479
Email
78

Top Categories For Teachable Stores

Here is the breakdown of industry verticals for stores on Teachable.

  • 34.7% of Teachable stores sell Jobs & Education products.
  • 10.9% of Teachable stores sell People & Society products.
  • 4.9% of Teachable stores sell Beauty & Fitness products.

Top Countries For Teachable Stores

Here are the top countries for stores using Teachable.

  • 1.9% of Teachable stores are in United States
  • 1.1% of Teachable stores are in United Kingdom
  • 0.7% of Teachable stores are in Australia
  • 0.6% of Teachable stores are in Canada
Country
Stores
137
102
89
87
71
60
43

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Teachable Stores

Here is the breakdown of Teachable stores by the number of employees.

  • 0.5% of Teachable stores have 1 - 9 employees.
  • 0.2% of Teachable stores have 10 - 24 employees.
  • 0.1% of Teachable stores have 25 - 49 employees.
Employees
Stores
1 - 9
91
10 - 24
34
25 - 49
24
50 - 99
20
100 - 249
17
250 - 999
16
1000 - 4999
3
5000+
2

Number Of Products Sold For Teachable Stores

Here is the breakdown of Teachable stores by the number of products that they sell.

  • 8.8% of Teachable stores sell 1 - 9 different products.
  • 8.5% of Teachable stores sell 100 - 249 different products.
  • 6.4% of Teachable stores sell 250000+ different products.
Products Sold
Stores
1 - 9
1,632
10 - 24
842
25 - 49
1,136
50 - 99
319
100 - 249
1,567
250 - 999
877
1000 - 4999
124
10000 - 24999
54
100000 - 249999
55
250000+
1,175

Top Technologies on Teachable Stores

We're tracking 105 different technologies that have 86,098 collective installs on Teachable stores.

  • Teachable is used by 99.9% of Teachable stores.
  • Google Analytics is used by 99.8% of Teachable stores.
  • Heap Analytics is used by 99.0% of Teachable stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Teachable stores.

Top Shipping Carriers Used By Teachable Stores

  • UPS is used by 0.0% of Teachable stores.
  • Correos is used by 0.0% of Teachable stores.
  • Fedex is used by 0.0% of Teachable stores.

Here are the top 6 shipping carriers across all Teachable stores.

Shipping Carrier
Stores
UPS
8
Correos
6
Fedex
4
USPS
4
Royal Mail
2
Australia Post
2

Teachable Store Top-level Domain Distribution

.com is the most popular top-level domain for Teachable stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 84.2% of Teachable stores have a .com domain.
  • 2.1% of Teachable stores have a .org domain.
  • 1.1% of Teachable stores have a .net domain.
Top-level Domain
Stores
.com
15,550
.org
388
.net
199
.co
190
.academy
155
.co.uk
132
.online
125
.com.au
121
.io
105
.it
84

Top Teachable Stores

Here are the top stores, powered by Teachable, ordered by store rank.

Name
Domain
Rank
Created
Code with Mosh
5,664
2021/02/19
GameDev.tv
12,131
2020/03/13
StackSkills
14,364
2016/12/30
Master of Project Academy
18,694
2016/12/30
developedbyed
18,977
2021/02/19

New Teachable Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
NAITSA
5,220,815
2022/09/16
My Vinyasa Practice
5,226,042
2022/09/16
Yogaventures
5,227,191
2022/09/16
Model UN Coach
5,234,258
2022/09/16
Tapiwa Matsinde
5,252,015
2022/09/16

Stores Switching to Teachable From Other Platforms

Over the last 90 days, Teachable has taken 23 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Teachable from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
findyourcenter-wellness.com
1,692,585
Square Online
2022/09/01
Tournament Tough
3,124,690
WooCommerce
2022/08/25
Tech Learning Network
5,187,871
Custom Cart
2022/08/19
Acquisitionpreneur Online Courses
5,266,701
Thinkific
2022/08/01
reboot learning
5,268,525
Thinkific
2022/07/19

Stores Switching from Teachable To Other Platforms

Over the last 90 days, Teachable has lost 39 merchants to competitive platforms.

Platform
Stores
6
2
1

Here are the top Teachable stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
I Am Tim Corey
21,824
Custom Cart
2022/09/12
www.goodjobkorean.com
431,612
Kajabi
2022/08/01
Alternative Entrepreneur Community
670,080
Kajabi
2022/08/08
Digital Painting Studio
770,973
Kajabi
2022/07/11
joebradford.net
1,294,078
WooCommerce
2022/08/08

Get more insights on Teachable stores

Our search interface is easy to use and helps you find the Teachable stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Teachable stores, create a free account and have a look for yourself.