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The State of SumUp in 2025

Updated May 2 2025

In this report, we'll cover the following essential statistics on SumUp usage.

Download a complete list of SumUp stores with a paid account.
Create a free account to get a feel for the data we provide.

SumUp Growth

At present, there are 11,290 live stores running on the SumUp platform.

Here is the historical growth of stores running SumUp.

  • SumUp stores increased 1.7% quarter-over-quarter in 2025 Q1.
  • SumUp stores increased 57% year-over-year in 2025 Q1.
Quarter
Active Stores
2023 Q4
5,557
2024 Q1
7,060
2024 Q2
8,337
2024 Q3
10,294
2024 Q4
10,238
2025 Q1
11,096
2025 Q2 (to date)
11,290
Active Stores by Quarter
2023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q201,0002,0003,0004,0005,0006,0007,0008,0009,00010,00011,00012,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a SumUp store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On SumUp Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 57.7% of SumUp stores.
  • Facebook is used by 41.0% of SumUp stores.
  • Twitter is used by 5.3% of SumUp stores.
Type
Stores
Instagram
6,518
Facebook
4,627
Twitter
604
Pinterest
416
YouTube
40
WhatsApp
26
Tiktok
21
Facebook Group
16
LinkedIn
11

Contact Information On SumUp Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 5% of SumUp stores have an email on their website
  • 3% of SumUp stores provide a phone number on their website
Type
Stores
Email
557
Phone
332

Top Categories For SumUp Stores

Here is the breakdown of industry verticals for stores on SumUp.

  • 4.2% of SumUp stores sell Apparel products.
  • 3.7% of SumUp stores sell Home & Garden products.
  • 2.8% of SumUp stores sell Arts & Entertainment products.
ApparelHome & GardenArts & EntertainmentFood & DrinkBeauty & FitnessToys & HobbiesSportsPeople & SocietyGifts & Special EventsPets & AnimalsBusiness & IndustrialAutos & VehiclesBooks & LiteratureHealthJobs & Education

Top Countries For SumUp Stores

Here are the top countries for stores using SumUp.

  • 25.3% of SumUp stores are in United Kingdom
  • 11.6% of SumUp stores are in France
  • 3.1% of SumUp stores are in Switzerland
  • 2.5% of SumUp stores are in Germany
Country
Stores
1,311
282
158
145
61
60
United KingdomFranceSwitzerlandGermanyBrazilItalyNetherlands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For SumUp Stores

Here is the breakdown of SumUp stores by the number of employees.

  • 99.8% of SumUp stores have Unknown employees.
  • 0.1% of SumUp stores have 1 - 9 employees.
  • 0.0% of SumUp stores have 10 - 24 employees.
Employees
Stores
Unknown
11,270
1 - 9
6
10 - 24
5
25 - 49
1
50 - 99
3
100 - 249
2
250 - 999
2
1000 - 4999
1
Unknown

Number Of Products Sold For SumUp Stores

Here is the breakdown of SumUp stores by the number of products that they sell.

  • 27.3% of SumUp stores sell 1 - 9 different products.
  • 1.8% of SumUp stores sell 25 - 49 different products.
  • 1.5% of SumUp stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
3,086
10 - 24
171
25 - 49
201
50 - 99
37
100 - 249
90
250 - 999
27
1000 - 4999
7
5000 - 9999
1
100000 - 249999
1
1 - 910 - 2425 - 49100 - 249

Top Technologies on SumUp Stores

We're tracking 30 different technologies that have 53,788 collective installs on SumUp stores.

  • Google Tag Manager is used by 100.0% of SumUp stores.
  • Google Adsense is used by 100.0% of SumUp stores.
  • reCAPTCHA is used by 98.8% of SumUp stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all SumUp stores.

Top Shipping Carriers Used By SumUp Stores

  • Royal Mail is used by 1.0% of SumUp stores.
  • La Poste is used by 0.2% of SumUp stores.
  • UPS is used by 0.1% of SumUp stores.

Here are the top 10 shipping carriers across all SumUp stores.

Shipping Carrier
Stores
Royal Mail
114
La Poste
20
UPS
14
Correos
9
Mondial Relay
7
Fedex
3
DHL
2
ORLEN
1
InPost
1
Colis Privé
1

SumUp Store Top-level Domain Distribution

.com is the most popular top-level domain for SumUp stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 68.9% of SumUp stores have a .com domain.
  • 11.1% of SumUp stores have a .fr domain.
  • 6.0% of SumUp stores have a .co.uk domain.
Top-level Domain
Stores
.com
7,778
.fr
1,249
.co.uk
675
.de
262
.it
115
.nl
105
.ch
104
.uk
64
.com.br
61
.fi
57
.com.fr.co.uk.de

Top SumUp Stores

Here are the top stores, powered by SumUp, ordered by store rank.

Name
Domain
Rank
Created
korttien ja tarvikkeiden verkkokauppa
919,576
2024/11/08
Whimsical Fairies
1,029,233
2023/06/23
THE VANTAGES
1,246,459
2023/12/22
beakerbutton.co.uk
1,369,312
2021/02/26
Broken Poems Publishing
1,378,826
2024/06/14

New SumUp Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Markthuis Friesland
3,291,395
2025/05/02
Pulsion créative
3,482,438
2025/05/02
L'instant d'une pause
3,654,888
2025/05/02
Tiebreak1862.de
4,081,074
2025/05/02
Les céramiques de Manon
4,247,750
2025/05/02

Stores Switching to SumUp From Other Platforms

Over the last 90 days, SumUp has taken 167 merchants from competitive ecommerce platforms.

ShopifyWooCommerceWixEcwidSquarespaceCustom CartBig CartelPrestaShopSquare Online

Here are the top stores that have switched to SumUp from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Zo Retro
1,511,373
Ecwid
2025/03/31
Olaf’s Tun
1,514,152
Shopify
2025/03/27
Alo!Stari
1,938,684
Shopify
2025/04/17
vuokatinasema.fi
2,048,019
Ecwid
2025/04/01
BIKES ‘N COFFEE
2,211,254
Wix
2025/02/13

Stores Switching from SumUp To Other Platforms

Over the last 90 days, SumUp has lost 69 merchants to competitive platforms.

ShopifyWooCommercePrestaShopCustom CartWixTiendanubeOdooSquare OnlineePages

Here are the top SumUp stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
M365 France
3,001,135
PrestaShop
2025/04/06
Sophia Luna
3,399,065
Shopify
2025/02/18
Vegan Upcycled Crafts
3,427,790
Shopify
2025/04/06
ALMA Jewellery
3,965,296
Shopify
2025/03/01
Tipsy Bisons
4,265,540
Shopify
2025/03/30

Get more insights on SumUp stores

Our search interface is easy to use and helps you find the SumUp stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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