Check out our free Chrome Extension.

The State of SumUp in 2025

Updated Jun 13 2025

In this report, we'll cover the following essential statistics on SumUp usage.

Download a complete list of SumUp stores with a paid account.
Create a free account to get a feel for the data we provide.

SumUp Growth

At present, there are 12,158 live stores running on the SumUp platform.

Here is the historical growth of stores running SumUp.

  • SumUp stores increased 9.6% quarter-over-quarter in 2025 Q1.
  • SumUp stores increased 57% year-over-year in 2025 Q1.
Quarter
Active Stores
2023 Q4
5,557
2024 Q1
7,060
2024 Q2
8,337
2024 Q3
10,294
2024 Q4
10,238
2025 Q1
11,096
2025 Q2 (to date)
12,158
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a SumUp store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On SumUp Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 58.1% of SumUp stores.
  • Facebook is used by 40.3% of SumUp stores.
  • Twitter is used by 5.1% of SumUp stores.
Type
Stores
Instagram
7,060
Facebook
4,901
Twitter
617
Pinterest
440
YouTube
49
WhatsApp
31
Tiktok
22
Facebook Group
17
LinkedIn
12
Soundcloud
2
Snapchat
1

Contact Information On SumUp Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 5% of SumUp stores have an email on their website
  • 3% of SumUp stores provide a phone number on their website
Type
Stores
Email
640
Phone
369

Top Categories For SumUp Stores

Here is the breakdown of industry verticals for stores on SumUp.

  • 17.0% of SumUp stores sell Apparel products.
  • 9.8% of SumUp stores sell Home & Garden products.
  • 8.8% of SumUp stores sell Food & Drink products.

Top Countries For SumUp Stores

Here are the top countries for stores using SumUp.

  • 24.2% of SumUp stores are in United Kingdom
  • 12.0% of SumUp stores are in France
  • 3.0% of SumUp stores are in Switzerland
  • 2.5% of SumUp stores are in Germany
Country
Stores
1,464
300
164
154
69
68

With a paid account, stores can also be segmented by region and city.

Number Of Employees For SumUp Stores

Here is the breakdown of SumUp stores by the number of employees.

  • 99.8% of SumUp stores have Unknown employees.
  • 0.1% of SumUp stores have 1 - 9 employees.
  • 0.0% of SumUp stores have 10 - 24 employees.
Employees
Stores
Unknown
12,136
1 - 9
7
10 - 24
5
25 - 49
2
50 - 99
3
100 - 249
3
250 - 999
2

Number Of Products Sold For SumUp Stores

Here is the breakdown of SumUp stores by the number of products that they sell.

  • 25.0% of SumUp stores sell 1 - 9 different products.
  • 1.6% of SumUp stores sell 25 - 49 different products.
  • 1.4% of SumUp stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
3,037
10 - 24
171
25 - 49
197
50 - 99
37
100 - 249
87
250 - 999
26
1000 - 4999
7
5000 - 9999
1
100000 - 249999
1
250000+
1

Top Technologies on SumUp Stores

We're tracking 35 different technologies that have 57,975 collective installs on SumUp stores.

  • Google Tag Manager is used by 100.0% of SumUp stores.
  • Google Adsense is used by 100.0% of SumUp stores.
  • reCAPTCHA is used by 98.8% of SumUp stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all SumUp stores.

Top Shipping Carriers Used By SumUp Stores

  • Royal Mail is used by 1.0% of SumUp stores.
  • La Poste is used by 0.2% of SumUp stores.
  • UPS is used by 0.1% of SumUp stores.

Here are the top 10 shipping carriers across all SumUp stores.

Shipping Carrier
Stores
Royal Mail
118
La Poste
21
UPS
15
Mondial Relay
9
Correos
7
DHL
2
InPost
1
ORLEN
1
Australia Post
1
Fedex
1

SumUp Store Top-level Domain Distribution

.com is the most popular top-level domain for SumUp stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 68.3% of SumUp stores have a .com domain.
  • 11.5% of SumUp stores have a .fr domain.
  • 5.9% of SumUp stores have a .co.uk domain.
Top-level Domain
Stores
.com
8,309
.fr
1,402
.co.uk
719
.de
280
.it
123
.nl
119
.ch
118
.uk
71
.com.br
67
.fi
64

Top SumUp Stores

Here are the top stores, powered by SumUp, ordered by store rank.

Name
Domain
Rank
Created
Whimsical Fairies
965,055
2023/06/23
korttien ja tarvikkeiden verkkokauppa
1,005,192
2024/11/08
Crazy Candy
1,141,509
2023/12/29
Unfall
1,188,986
2025/03/28
Desire Clothing
1,198,356
2023/12/08

New SumUp Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Les bouquins de Maya
3,322,720
2025/06/13
www.maidrim.es
3,497,842
2025/06/13
Cafe Dorner
3,740,357
2025/06/13
Les créas de Samounette
3,838,660
2025/06/13
pampaya-bijoux.com
3,838,878
2025/06/13

Stores Switching to SumUp From Other Platforms

Over the last 90 days, SumUp has taken 168 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to SumUp from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Crazy Candy
1,141,509
Wix
2025/06/05
Zo Retro
1,440,332
Ecwid
2025/03/31
vuokatinasema.fi
1,578,736
Ecwid
2025/04/01
Olaf’s Tun
1,739,072
Shopify
2025/03/27
BVD Darts
2,038,135
Shopify
2025/05/17

Stores Switching from SumUp To Other Platforms

Over the last 90 days, SumUp has lost 51 merchants to competitive platforms.

Here are the top SumUp stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
mystic-t.store
1,946,018
Shopify
2025/05/12
M365 France
2,578,011
PrestaShop
2025/04/06
Cocolala
3,575,183
Shopify
2025/05/01
Steve's Wreath Decs
3,870,708
WooCommerce
2025/03/29
Lamentometro
4,286,249
Shopify
2025/03/30

Get more insights on SumUp stores

Our search interface is easy to use and helps you find the SumUp stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on SumUp stores, create a free account and have a look for yourself.