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Sports stores on SumUp

Updated Nov 28 2025

There are 389 live SumUp stores in the Sports category.

In this report, we'll cover the following essential statistics on SumUp stores in the Sports category.

Download a complete list of SumUp stores the Sports category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Sports are:

  • 47.3% of SumUp stores in the Sports category sell Sporting Goods products
  • 28.3% of SumUp stores in the Sports category sell Individual Sports products
  • 24.2% of SumUp stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Growth of Sports Stores On SumUp

Here is the historical growth of stores on SumUp in the Sports category.

  • SumUp stores in the Sports category have decreased -23.5% quarter-over-quarter in 2025 Q3.
  • SumUp stores in the Sports category have decreased -32% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
1
2018 Q2
2
2019 Q1
2
2019 Q2
1
2020 Q2
1
2020 Q3
1
2020 Q4
1
2021 Q2
1
2021 Q3
1
2022 Q1
2
2022 Q3
9
2022 Q4
12
2023 Q1
9
2023 Q2
33
2023 Q3
12
2023 Q4
107
2024 Q1
39
2024 Q2
37
2024 Q3
25
2024 Q4
16
2025 Q1
23
2025 Q2
24
2025 Q3
17
2025 Q4 (to date)
13
Active Store Count by Quarter

It's hard to know exactly when a SumUp store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On SumUp Stores In The Sports Category

Here are the top social media sites for SumUp stores in the Sports category.

  • Instagram is used by 51.7% of SumUp stores in the Sports category.
  • Facebook is used by 40.9% of SumUp stores in the Sports category.
  • Twitter is used by 12.9% of SumUp stores in the Sports category.
Type
Stores
Instagram
201
Facebook
159
Twitter
50
Pinterest
7
YouTube
3
Facebook Group
1
WhatsApp
1

Contact Information On SumUp Stores In The Sports Category

Here are the top contact methods for SumUp stores in the Sports category.

  • 5.1% of SumUp stores in the Sports category have an email on their website
  • 4.4% of SumUp stores in the Sports category provide a phone number on their website
Type
Stores
Email
20
Phone
17

Top Countries For SumUp Stores In The Sports Category

Here are the top countries for SumUp stores in the Sports category.

  • 46.5% of SumUp stores in the Sports category are in United Kingdom
  • 8.0% of SumUp stores in the Sports category are in France
  • 3.9% of SumUp stores in the Sports category are in Switzerland
  • 2.6% of SumUp stores in the Sports category are in Germany

With a paid account, stores can also be segmented by region and city.

Top Technologies on SumUp Stores In The Sports Category

We're tracking 17 different technologies that have 2,213 collective installs on SumUp stores in the Sports category.

  • Google Ads Pixel is used by 100.0% of SumUp stores in the Sports category.
  • Google Adsense is used by 100.0% of SumUp stores in the Sports category.
  • Google Tag Manager is used by 100.0% of SumUp stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all SumUp stores.

Number Of Products Sold For SumUp Stores In The Sports Category

Here is the breakdown of SumUp stores in the Sports category by the number of products that they sell.

  • 26.2% of SumUp stores in the Sports category sell 1 - 9 different products.
  • 2.6% of SumUp stores in the Sports category sell 10 - 24 different products.
  • 1.8% of SumUp stores in the Sports category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
102
10 - 24
10
25 - 49
7
50 - 99
2
100 - 249
6
250 - 999
1
1000 - 4999
1

Top-level Domain Distribution For SumUp Stores In The Sports Category

The majority of SumUp stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 65.8% of SumUp stores in the Sports category have a .com domain.
  • 9.8% of SumUp stores in the Sports category have a .co.uk domain.
  • 7.5% of SumUp stores in the Sports category have a .fr domain.
Top-level Domain
Stores
.com
256
.co.uk
38
.fr
29
.de
9
.ch
5
.fi
5
.es
4
.nl
4
.org
4
.org.uk
4

Top Stores In The Sports Category

Here are the top 5 Sports stores ordered by worldwide store rank.

Name
Domain
Rank
Created
BVD Darts
993,008
2020/12/11
BIKES ‘N COFFEE
1,741,525
2023/09/29
499 Club Norwich
2,211,663
2024/12/27
FAMILY DARTS SHOP
2,621,564
2024/12/13
londongiantsnetball.com
2,674,520
2023/11/17

For more insights on SumUp stores, create a free account and explore our data.

New Stores In The Sports Category

Here are the top 5 most recent Sports stores.

Name
Domain
Rank
Created
Your Run Shop
13,366,034
2025/11/14
Monos Climbing
6,619,047
2025/11/07
dualtrails.com
8,321,688
2025/11/07
Belper Gymnastics Club
8,211,298
2025/10/24
Climbing Climb
12,967,393
2025/10/24

Get more insights on SumUp stores

Our search interface is easy to use and helps you find the SumUp stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on SumUp stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.