SumUp Stores in Italy

There are 182 live SumUp stores in Italy.

In this report, we'll cover the following essential statistics on SumUp stores in Italy.

• SumUp growth in Italy
• Top categories for SumUp stores in Italy
• Social media usage on SumUp stores in Italy
• Contact information on SumUp stores in Italy
• Provinces with the most SumUp stores in Italy
• Cities with the most SumUp stores in Italy
• Number of employees for SumUp stores in Italy
• Top-level domain distribution for SumUp stores in Italy
• Top SumUp stores in Italy

SumUp Growth in Italy

• SumUp stores in Italy increased 1.1% quarter-over-quarter in 2025 Q4.
• SumUp stores in Italy increased 44% year-over-year in 2025 Q4.

Here is SumUp's quarter-over-quarter growth in Italy.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a SumUp store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For SumUp Stores In Italy

Here is the breakdown of industry verticals for SumUp stores in Italy.

• 16.5% of SumUp stores in Italy sell Food & Drink products.
• 14.8% of SumUp stores in Italy sell Apparel products.
• 11.0% of SumUp stores in Italy sell Beauty & Fitness products.

Social Media Usage On SumUp Stores In Italy

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 74.2% of SumUp stores in Italy.
• Facebook is used by 53.8% of SumUp stores in Italy.
• Twitter is used by 9.3% of SumUp stores in Italy.

Contact Information On SumUp Stores In Italy

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 15% of SumUp stores in Italy provide a phone number on their website
• 8% of SumUp stores in Italy have an email on their website

Provinces With The Most SumUp Stores In Italy

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of SumUp stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

• 4 SumUp stores in Italy are based in Lombardy.
• 3 SumUp stores in Italy are based in Abruzzo.
• 3 SumUp stores in Italy are based in Lazio.

Cities With The Most SumUp Stores in Italy

Here is the city distribution of SumUp stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

• 163 SumUp stores in Italy are based in Unknown.
• 2 SumUp stores in Italy are based in Milan.
• 2 SumUp stores in Italy are based in Rome.

Number of Employees for SumUp stores in Italy

• 98.9% of SumUp stores in Italy have Unknown employees.
• 0.5% of SumUp stores in Italy have 1 - 9 employees.
• 0.5% of SumUp stores in Italy have 100 - 249 employees.

Here is the breakdown of SumUp stores in Italy by the number of employees.

Top-level Domain Distribution For SumUp Stores In Italy

.com is the most common top-level domain, by far, for world-wide SumUp stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

• 83.5% of SumUp stores in Italy have a .it domain.
• 15.9% of SumUp stores in Italy have a .com domain.
• 0.5% of SumUp stores in Italy have a .eu domain.

Here is the top-level domain distribution for SumUp stores in Italy.

Top SumUp Stores In Italy

Here are the top stores in Italy ordered by worldwide store rank.

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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of SumUp