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The State of Tray Commerce in 2026

Updated Jul 31 2026

In this report, we'll cover the following essential statistics on Tray Commerce usage.

Download a complete list of Tray Commerce stores with a paid account.
Create a free account to get a feel for the data we provide.

Tray Commerce Growth

At present, there are 28,738 live stores running on the Tray Commerce platform.

Here is the historical growth of stores running Tray Commerce.

  • Tray Commerce stores increased 11.4% quarter-over-quarter in 2026 Q2.
  • Tray Commerce stores increased 8% year-over-year in 2026 Q2.
Quarter
Active Stores
2021 Q2
14,556
2021 Q3
16,220
2021 Q4
16,243
2022 Q1
15,762
2022 Q2
20,519
2022 Q3
22,381
2022 Q4
22,041
2023 Q1
22,594
2023 Q2
23,039
2023 Q3
23,972
2023 Q4
24,160
2024 Q1
24,133
2024 Q2
24,274
2024 Q3
24,450
2024 Q4
24,266
2025 Q1
24,279
2025 Q2
23,879
2025 Q3
23,564
2025 Q4
23,959
2026 Q1
24,142
2026 Q2
25,793
2026 Q3 (to date)
28,738
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Tray Commerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Tray Commerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 67.2% of Tray Commerce stores.
  • WhatsApp is used by 58.6% of Tray Commerce stores.
  • Facebook is used by 42.3% of Tray Commerce stores.
Type
Stores
Instagram
19,318
WhatsApp
16,843
Facebook
12,168
YouTube
6,536
Tiktok
2,754
Pinterest
1,667
LinkedIn
1,196
Twitter
1,164
Facebook Group
5

Contact Information On Tray Commerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 78% of Tray Commerce stores provide a phone number on their website
  • 68% of Tray Commerce stores have an email on their website
Type
Stores
Phone
22,418
Email
19,642

Top Categories For Tray Commerce Stores

Here is the breakdown of industry verticals for stores on Tray Commerce.

  • 20.7% of Tray Commerce stores sell Apparel products.
  • 12.9% of Tray Commerce stores sell Home & Garden products.
  • 6.9% of Tray Commerce stores sell Beauty & Fitness products.

Top Countries For Tray Commerce Stores

Here are the top countries for stores using Tray Commerce.

  • 95.4% of Tray Commerce stores are in Brazil
  • 0.0% of Tray Commerce stores are in United States
  • 0.0% of Tray Commerce stores are in Cocos (Keeling) Islands
  • 0.0% of Tray Commerce stores are in Montenegro

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Tray Commerce Stores

Here is the breakdown of Tray Commerce stores by the number of employees.

  • 99.3% of Tray Commerce stores have Unknown employees.
  • 0.3% of Tray Commerce stores have 1 - 9 employees.
  • 0.2% of Tray Commerce stores have 10 - 24 employees.
Employees
Stores
Unknown
28,534
1 - 9
92
10 - 24
45
25 - 49
25
50 - 99
13
100 - 249
12
250 - 999
9
1000 - 4999
5
5000+
3

Number Of Products Sold For Tray Commerce Stores

Here is the breakdown of Tray Commerce stores by the number of products that they sell.

  • 12.7% of Tray Commerce stores sell 1 - 9 different products.
  • 10.1% of Tray Commerce stores sell 100 - 249 different products.
  • 7.9% of Tray Commerce stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
3,651
10 - 24
1,575
25 - 49
2,146
50 - 99
552
100 - 249
2,909
250 - 999
2,276
1000 - 4999
754
5000 - 9999
143
10000 - 24999
140
25000 - 99999
53

Top Technologies on Tray Commerce Stores

We're tracking 117 different technologies that have 108,987 collective installs on Tray Commerce stores.

  • Google Adsense is used by 49.9% of Tray Commerce stores.
  • Google Tag Manager is used by 49.4% of Tray Commerce stores.
  • Google Ads Pixel is used by 48.3% of Tray Commerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Tray Commerce stores.

Technology
Stores
3,246
2,803
2,612

Top Shipping Carriers Used By Tray Commerce Stores

  • Correios is used by 10.4% of Tray Commerce stores.
  • UPS is used by 0.1% of Tray Commerce stores.
  • Fedex is used by 0.0% of Tray Commerce stores.

Here are the top 7 shipping carriers across all Tray Commerce stores.

Shipping Carrier
Stores
Correios
2,980
UPS
27
Fedex
13
USPS
4
Royal Mail
1
ORLEN
1
Australia Post
1

Tray Commerce Store Top-level Domain Distribution

Here is the top-level domain distribution for Tray Commerce stores.

  • 94.1% of Tray Commerce stores have a .com.br domain.
  • 4.3% of Tray Commerce stores have a .com domain.
  • 0.2% of Tray Commerce stores have a .store domain.
Top-level Domain
Stores
.com.br
27,049
.com
1,246
.store
70
.net.br
68
.ind.br
54
.net
51
.shop
42
.art.br
19
.org.br
17
.online
16

Top Tray Commerce Stores

Here are the top stores, powered by Tray Commerce, ordered by store rank.

Name
Domain
Rank
Created
FutFanatics
39,494
2016/12/30
leds indoor
86,115
2025/07/04
Boomi
128,988
2023/12/08
Ventisol
133,215
2020/10/09
Cofermeta Ferramentas
153,595
2017/01/27

New Tray Commerce Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Cia Virtual Áudio
2,654,121
2026/07/31
Unipro Selantes
3,088,642
2026/07/31
Apostas Esportivas 3U Bet
3,122,212
2026/07/31
Anjo Azul Modas
5,214,780
2026/07/31
Latina Auto Pecas
6,019,668
2026/07/31

Stores Switching to Tray Commerce From Other Platforms

Over the last 90 days, Tray Commerce has taken 379 merchants from competitive ecommerce platforms.

Platform
Stores
82
19
18
15
7

Here are the top stores that have switched to Tray Commerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Boomi
128,988
WooCommerce
2026/06/18
Sport America
209,573
Tiendanube
2026/07/13
Playeasy
479,727
Custom Cart
2026/07/20
Tula Móveis
535,169
PrestaShop
2026/06/11
Primetek
601,007
VTEX
2026/06/22

Stores Switching from Tray Commerce To Other Platforms

Over the last 90 days, Tray Commerce has lost 179 merchants to competitive platforms.

Here are the top Tray Commerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Dumond
300,447
Fbits
2026/05/18
Farmácia Capim Limão
643,975
Vnda
2026/05/19
ISOFLEX
685,564
Magazord
2026/07/07
Blinclass
703,158
Shopify
2026/05/11
Livrarias Familia Cristã
753,173
Shopify
2026/06/22

Get more insights on Tray Commerce stores

Our search interface is easy to use and helps you find the Tray Commerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Tray Commerce stores, create a free account and have a look for yourself.