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The State of Tray Commerce in 2026

Updated Jan 9 2026

In this report, we'll cover the following essential statistics on Tray Commerce usage.

Download a complete list of Tray Commerce stores with a paid account.
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Tray Commerce Growth

At present, there are 23,766 live stores running on the Tray Commerce platform.

Here is the historical growth of stores running Tray Commerce.

  • Tray Commerce stores decreased -0.8% quarter-over-quarter in 2025 Q4.
  • Tray Commerce stores decreased -1% year-over-year in 2025 Q4.
Quarter
Active Stores
2021 Q2
14,556
2021 Q3
16,220
2021 Q4
16,243
2022 Q1
15,762
2022 Q2
20,519
2022 Q3
22,381
2022 Q4
22,041
2023 Q1
22,594
2023 Q2
23,039
2023 Q3
23,972
2023 Q4
24,160
2024 Q1
24,133
2024 Q2
24,274
2024 Q3
24,450
2024 Q4
24,266
2025 Q1
24,279
2025 Q2
23,879
2025 Q3
23,564
2025 Q4
23,959
2026 Q1 (to date)
23,766
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Tray Commerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Tray Commerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 81.6% of Tray Commerce stores.
  • WhatsApp is used by 72.4% of Tray Commerce stores.
  • Facebook is used by 54.1% of Tray Commerce stores.
Type
Stores
Instagram
19,400
WhatsApp
17,195
Facebook
12,866
YouTube
6,549
Tiktok
2,211
Pinterest
1,751
Twitter
1,184
LinkedIn
1,135
Facebook Group
6

Contact Information On Tray Commerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 93% of Tray Commerce stores provide a phone number on their website
  • 82% of Tray Commerce stores have an email on their website
Type
Stores
Phone
22,034
Email
19,564

Top Categories For Tray Commerce Stores

Here is the breakdown of industry verticals for stores on Tray Commerce.

  • 23.2% of Tray Commerce stores sell Apparel products.
  • 14.4% of Tray Commerce stores sell Home & Garden products.
  • 7.4% of Tray Commerce stores sell Beauty & Fitness products.

Top Countries For Tray Commerce Stores

Here are the top countries for stores using Tray Commerce.

  • 95.1% of Tray Commerce stores are in Brazil
  • 0.0% of Tray Commerce stores are in Cocos (Keeling) Islands
  • 0.0% of Tray Commerce stores are in United States
  • 0.0% of Tray Commerce stores are in Argentina

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Tray Commerce Stores

Here is the breakdown of Tray Commerce stores by the number of employees.

  • 99.1% of Tray Commerce stores have Unknown employees.
  • 0.4% of Tray Commerce stores have 1 - 9 employees.
  • 0.2% of Tray Commerce stores have 10 - 24 employees.
Employees
Stores
Unknown
23,549
1 - 9
93
10 - 24
39
25 - 49
29
50 - 99
18
100 - 249
15
250 - 999
13
1000 - 4999
7
5000+
3

Number Of Products Sold For Tray Commerce Stores

Here is the breakdown of Tray Commerce stores by the number of products that they sell.

  • 13.8% of Tray Commerce stores sell 100 - 249 different products.
  • 13.2% of Tray Commerce stores sell 1 - 9 different products.
  • 10.3% of Tray Commerce stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
3,148
10 - 24
1,796
25 - 49
2,414
50 - 99
627
100 - 249
3,272
250 - 999
2,450
1000 - 4999
789
5000 - 9999
146
10000 - 24999
144
25000 - 99999
55

Top Technologies on Tray Commerce Stores

We're tracking 106 different technologies that have 122,713 collective installs on Tray Commerce stores.

  • Google Adsense is used by 62.5% of Tray Commerce stores.
  • Google Tag Manager is used by 61.8% of Tray Commerce stores.
  • New Relic is used by 61.3% of Tray Commerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Tray Commerce stores.

Technology
Stores
14,572
3,506
2,963

Top Shipping Carriers Used By Tray Commerce Stores

  • Correios is used by 11.9% of Tray Commerce stores.
  • UPS is used by 0.1% of Tray Commerce stores.
  • Fedex is used by 0.0% of Tray Commerce stores.

Here are the top 6 shipping carriers across all Tray Commerce stores.

Shipping Carrier
Stores
Correios
2,826
UPS
33
Fedex
9
USPS
4
ORLEN
1
Australia Post
1

Tray Commerce Store Top-level Domain Distribution

Here is the top-level domain distribution for Tray Commerce stores.

  • 93.2% of Tray Commerce stores have a .com.br domain.
  • 5.1% of Tray Commerce stores have a .com domain.
  • 0.3% of Tray Commerce stores have a .net.br domain.
Top-level Domain
Stores
.com.br
22,142
.com
1,213
.net.br
66
.store
61
.ind.br
48
.net
48
.shop
32
.art.br
16
.org.br
16
.eco.br
14

Top Tray Commerce Stores

Here are the top stores, powered by Tray Commerce, ordered by store rank.

Name
Domain
Rank
Created
FutFanatics
16,269
2016/12/30
Plantei Garden Center
37,162
2016/12/30
FutFanatics
44,638
2021/06/04
New Old Man
59,553
2018/06/15
www.lojagtsm1.com.br
84,354
2016/12/30

New Tray Commerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Bel Inform�tica
1,066,359
2026/01/09
Colin Com�rcio
5,666,623
2026/01/09
www.davlor.com.br
6,495,963
2026/01/09
ArteTuriano
6,507,398
2026/01/09
Pollen Intimo
6,524,985
2026/01/09

Stores Switching to Tray Commerce From Other Platforms

Over the last 90 days, Tray Commerce has taken 352 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Tray Commerce from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Nacar Motorcycles
280,129
VTEX
2025/11/30
Loja do Bebedouro
373,075
Custom Cart
2025/11/16
Editora Cultura Crist�
407,005
Magento
2025/12/05
Kubbo
452,664
VTEX
2025/12/28
Colore Pedrarias
529,666
Tiendanube
2025/11/10

Stores Switching from Tray Commerce To Other Platforms

Over the last 90 days, Tray Commerce has lost 203 merchants to competitive platforms.

Platform
Stores
18
13
12
3
2

Here are the top Tray Commerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Prison® Streetwear Esportivo
288,447
Shopify
2025/11/10
BRK Fishing
304,428
Shopify
2025/11/03
Casa do Roadie
306,166
Vnda
2025/11/03
Kacyumara
353,780
Vnda
2025/10/26
New Store Rel�gios
364,222
Custom Cart
2025/12/01

Get more insights on Tray Commerce stores

Our search interface is easy to use and helps you find the Tray Commerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Tray Commerce stores, create a free account and have a look for yourself.