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Ecommerce stores using Hotjar

Updated Jun 27 2025

Hotjar lets you see how visitors are really using your website, collect user feedback and turn more visitors into customers.

Get more information from the Hotjar website.

Hotjar is currently installed on 295,759 ecommerce stores.

In this report, we'll cover the following statistics on usage of Hotjar on ecommerce stores.

  • Hotjar usage on ecommerce stores
  • Top stores using Hotjar
  • Stores that have recently installed Hotjar
  • Top ecommerce platforms for stores with Hotjar installed
  • Top categories for stores with Hotjar installed
  • Top countries for stores with Hotjar installed
  • Download a complete list of stores using Hotjar with a paid account.
    Create a free account to get a feel for the data we provide.

    Hotjar Usage On Ecommerce Stores

    Hotjar is currently installed on 295,759 ecommerce stores.

    • Installs for Hotjar decreased -0.1% quarter-over-quarter.
    • Installs for Hotjar decreased -12.6% year-over-year.
    Installs of Hotjar over Time
    2020/02/21 2020/04/03 2020/05/15 2020/06/26 2020/08/07 2020/09/18 2020/10/30 2020/12/11 2021/01/22 2021/03/05 2021/04/16 2021/05/28 2021/07/09 2021/08/20 2021/10/01 2021/11/12 2021/12/24 2022/02/04 2022/03/18 2022/04/29 2022/06/10 2022/07/22 2022/09/02 2022/10/14 2022/11/25 2023/01/06 2023/02/17 2023/03/31 2023/05/12 2023/06/23 2023/08/04 2023/09/15 2023/10/27 2023/12/08 2024/01/19 2024/03/01 2024/04/12 2024/05/24 2024/07/05 2024/08/16 2024/09/27 2024/11/08 2024/12/20 2025/01/31 2025/03/14 2025/04/25 2025/06/06 050,000100,000150,000200,000250,000300,000350,000

    Top Stores using Hotjar

    Here are the top 5 stores running Hotjar ordered by store rank.

    Name
    Domain
    Rank
    Created
    Mercado Livre Brasil
    39
    2016/12/30
    shopee.co.id
    62
    2017/01/27
    Nissan USA
    90
    2016/12/30
    Mercado Libre México
    110
    2016/12/30
    LG USA
    122
    2016/12/30

    Stores That Have Recently Installed Hotjar

    Here are the stores that have installed Hotjar most recently.

    Name
    Domain
    Rank
    Installed At
    deborduurdiscounter
    3,660,266
    2025/06/28
    www.tietamer.com
    6,728,718
    2025/06/28
    Evainwonderland
    7,785,291
    2025/06/28
    mars-shop.ir
    7,474,186
    2025/06/28
    1ym1zb-8r.myshopify.com
    12,984,994
    2025/06/28

    Top Ecommerce Platforms for stores using Hotjar

    Here is the ecommerce platform breakdown for stores with Hotjar installed.

    • 20.9% of stores using Hotjar are on WooCommerce
    • 20.2% of stores using Hotjar are on Shopify
    • 18.9% of stores using Hotjar are on Custom Cart
    • 11.3% of stores using Hotjar are on Spring
    Top-level Domain
    Stores
    61,851
    59,860
    55,815
    33,294
    16,031
    11,204
    9,380
    4,744
    3,031
    2,978
    2,669
    1,648
    1,619
    1,502
    1,501
    1,337
    1,190
    939
    WooCommerceShopifyCustom CartSpringMercado ShopsSHOPLINEMagentoMijnwebwinkelPrestaShop

    Top Categories for stores using Hotjar

    Here are the top 10 industry verticals for stores using Hotjar.

    • 21.1% of stores using Hotjar sell Apparel products.
    • 12.3% of stores using Hotjar sell Home & Garden products.
    • 10.3% of stores using Hotjar sell Food & Drink products.
    Category
    Stores
    62,505
    None
    41,513
    36,427
    30,400
    15,994
    9,412

    Top Countries for stores using Hotjar

    Here is the country platform breakdown for stores with Hotjar installed.

    • 22.0% of stores using Hotjar are in Unknown
    • 15.7% of stores using Hotjar are in United States
    • 9.2% of stores using Hotjar are in Brazil
    • 4.9% of stores using Hotjar are in United Kingdom
    Country
    Stores
    None
    65,005
    46,489
    27,329
    13,985
    11,532
    8,200
    8,019
    5,895
    5,751
    United StatesBrazilUnited KingdomNetherlandsGermanyTaiwanAustraliaFrancePoland

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.