Check out our free Chrome Extension.

Ecommerce stores using Hotjar

Updated May 30 2025

Hotjar lets you see how visitors are really using your website, collect user feedback and turn more visitors into customers.

Get more information from the Hotjar website.

Hotjar is currently installed on 299,593 ecommerce stores.

In this report, we'll cover the following statistics on usage of Hotjar on ecommerce stores.

  • Hotjar usage on ecommerce stores
  • Top stores using Hotjar
  • Stores that have recently installed Hotjar
  • Top ecommerce platforms for stores with Hotjar installed
  • Top categories for stores with Hotjar installed
  • Top countries for stores with Hotjar installed

    • Download a complete list of stores using Hotjar with a paid account.
    Create a free account to get a feel for the data we provide.
    Access Now

    Hotjar Usage On Ecommerce Stores

    Hotjar is currently installed on 299,593 ecommerce stores.

    • Installs for Hotjar increased 0.0% quarter-over-quarter.
    • Installs for Hotjar decreased -1.7% year-over-year.
    Installs of Hotjar over Time
    2020/02/21 2020/04/03 2020/05/15 2020/06/26 2020/08/07 2020/09/18 2020/10/30 2020/12/11 2021/01/22 2021/03/05 2021/04/16 2021/05/28 2021/07/09 2021/08/20 2021/10/01 2021/11/12 2021/12/24 2022/02/04 2022/03/18 2022/04/29 2022/06/10 2022/07/22 2022/09/02 2022/10/14 2022/11/25 2023/01/06 2023/02/17 2023/03/31 2023/05/12 2023/06/23 2023/08/04 2023/09/15 2023/10/27 2023/12/08 2024/01/19 2024/03/01 2024/04/12 2024/05/24 2024/07/05 2024/08/16 2024/09/27 2024/11/08 2024/12/20 2025/01/31 2025/03/14 2025/04/25 050,000100,000150,000200,000250,000300,000350,000

    Top Stores using Hotjar

    Here are the top 5 stores running Hotjar ordered by store rank.

    Name
    Domain
    Rank
    Created
    Mercado Livre Brasil
    www.mercadolivre.com.br
    39
    2016/12/30
    Nissan USA
    www.nissanusa.com
    81
    2016/12/30
    LG USA
    www.lg.com
    93
    2016/12/30
    Trustpilot Reviews
    www.trustpilot.com
    113
    2025/03/07
    VCA Animal Hospitals
    vcahospitals.com
    120
    2016/12/30

    Stores That Have Recently Installed Hotjar

    Here are the stores that have installed Hotjar most recently.

    Name
    Domain
    Rank
    Installed At
    EelJoy
    eeljoy.de
    7,090,873
    2025/05/31
    Body & Mind Retreats
    bodyandmindretreats.myshopify.com
    13,006,138
    2025/05/31
    Petite Labs
    petitelabs.co
    8,228,267
    2025/05/31
    Oryna
    oryna.de
    7,474,430
    2025/05/31
    She e
    8dp8mn-zj.myshopify.com
    12,776,092
    2025/05/31

    Top Ecommerce Platforms for stores using Hotjar

    Here is the ecommerce platform breakdown for stores with Hotjar installed.

    • 21.4% of stores using Hotjar are on WooCommerce
    • 20.0% of stores using Hotjar are on Shopify
    • 18.7% of stores using Hotjar are on Custom Cart
    • 11.2% of stores using Hotjar are on Spring
    Top-level Domain
    Stores
    WooCommerce
    64,013
    Shopify
    59,923
    Custom Cart
    55,923
    Spring
    33,668
    Mercado Shops
    16,738
    SHOPLINE
    11,286
    Magento
    9,233
    Mijnwebwinkel
    5,245
    PrestaShop
    4,780
    OpenCart
    3,053
    Zid
    3,017
    Tray Commerce
    2,973
    Wix
    2,778
    BigCommerce
    1,669
    Squarespace
    1,622
    YouCan
    1,568
    Tiendanube
    1,486
    Kajabi
    1,343
    VTEX
    1,198
    Shoptet
    933
    WooCommerceShopifyCustom CartSpringMercado ShopsSHOPLINEMagentoMijnwebwinkelPrestaShop

    Top Categories for stores using Hotjar

    Here are the top 10 industry verticals for stores using Hotjar.

    • 14.4% of stores using Hotjar sell Apparel products.
    • 7.3% of stores using Hotjar sell Food & Drink products.
    • 6.7% of stores using Hotjar sell Home & Garden products.
    Category
    Stores
    None
    151,547
    Apparel
    43,097
    Food & Drink
    21,908
    Home & Garden
    19,929
    Beauty & Fitness
    11,402
    Health
    8,738
    Business & Industrial
    8,157
    People & Society
    6,886
    Arts & Entertainment
    6,114
    Sports
    5,670

    Top Countries for stores using Hotjar

    Here is the country platform breakdown for stores with Hotjar installed.

    • 22.1% of stores using Hotjar are in Unknown
    • 15.6% of stores using Hotjar are in United States
    • 9.3% of stores using Hotjar are in Brazil
    • 4.9% of stores using Hotjar are in United Kingdom
    Country
    Stores
    None
    66,277
    United States
    46,874
    Brazil
    27,740
    United Kingdom
    14,714
    Netherlands
    14,036
    Germany
    11,570
    Taiwan
    8,198
    Australia
    8,194
    France
    5,919
    Poland
    5,760
    United StatesBrazilUnited KingdomNetherlandsGermanyTaiwanAustraliaFrancePoland

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Access Now

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.