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Ecommerce stores using Hotjar

Updated Mar 14 2025

Hotjar lets you see how visitors are really using your website, collect user feedback and turn more visitors into customers.

Get more information from the Hotjar website.

Hotjar is currently installed on 318,421 ecommerce stores.

In this report, we'll cover the following statistics on usage of Hotjar on ecommerce stores.

  • Hotjar usage on ecommerce stores
  • Top stores using Hotjar
  • Stores that have recently installed Hotjar
  • Top ecommerce platforms for stores with Hotjar installed
  • Top categories for stores with Hotjar installed
  • Top countries for stores with Hotjar installed

    • Download a complete list of stores using Hotjar with a paid account.
    Create a free account to get a feel for the data we provide.
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    Hotjar Usage On Ecommerce Stores

    Hotjar is currently installed on 318,421 ecommerce stores.

    • Installs for Hotjar decreased -0.6% quarter-over-quarter.
    • Installs for Hotjar increased 4.1% year-over-year.
    Installs of Hotjar over Time
    2020/02/21 2020/04/03 2020/05/15 2020/06/26 2020/08/07 2020/09/18 2020/10/30 2020/12/11 2021/01/22 2021/03/05 2021/04/16 2021/05/28 2021/07/09 2021/08/20 2021/10/01 2021/11/12 2021/12/24 2022/02/04 2022/03/18 2022/04/29 2022/06/10 2022/07/22 2022/09/02 2022/10/14 2022/11/25 2023/01/06 2023/02/17 2023/03/31 2023/05/12 2023/06/23 2023/08/04 2023/09/15 2023/10/27 2023/12/08 2024/01/19 2024/03/01 2024/04/12 2024/05/24 2024/07/05 2024/08/16 2024/09/27 2024/11/08 2024/12/20 2025/01/31 2025/03/14050,000100,000150,000200,000250,000300,000350,000

    Top Stores using Hotjar

    Here are the top 0 stores running Hotjar ordered by store rank.

    Name
    Domain
    Rank
    Created
    Mercado Livre Brasil
    www.mercadolivre.com.br
    36
    2016/12/30
    Mercado Libre México
    www.mercadolibre.com.mx
    101
    2016/12/30
    VCA Animal Hospitals
    vcahospitals.com
    108
    2016/12/30
    Trustpilot Reviews
    www.trustpilot.com
    109
    2025/03/07
    Five Below
    www.fivebelow.com
    135
    2016/12/30

    Stores That Have Recently Installed Hotjar

    Here are the stores that have installed Hotjar most recently.

    Name
    Domain
    Rank
    Installed At
    Tienda Fuerza Fitness Ropa Deportiva y Ropa De Gimnasio
    fuerzafitness.shop
    7,724,699
    2025/03/15
    Evanclinic
    www.cliniic.store
    7,823,245
    2025/03/15
    SOY GLUTEN FREE!
    soyglutenfree.mercadoshops.com.ar
    11,747,215
    2025/03/15
    Pizzasütők az Árukeresőn
    pizzasuto.arukereso.hu
    11,281,016
    2025/03/15
    Totally Tilden Boutique
    totallytildenboutique.commentsold.com
    12,531,671
    2025/03/15

    Top Ecommerce Platforms for stores using Hotjar

    Here is the ecommerce platform breakdown for stores with Hotjar installed.

    • 22.4% of stores using Hotjar are on WooCommerce
    • 18.7% of stores using Hotjar are on Shopify
    • 16.8% of stores using Hotjar are on Custom Cart
    • 10.9% of stores using Hotjar are on Spring
    Top-level Domain
    Stores
    WooCommerce
    71,318
    Shopify
    59,422
    Custom Cart
    53,466
    Spring
    34,830
    Mercado Shops
    30,587
    SHOPLINE
    11,343
    Magento
    9,461
    Mijnwebwinkel
    5,429
    PrestaShop
    4,904
    OpenCart
    3,075
    Tray Commerce
    2,946
    Zid
    2,873
    BigCommerce
    1,695
    Squarespace
    1,634
    YouCan
    1,548
    Tiendanube
    1,441
    Kajabi
    1,383
    VTEX
    1,272
    Shopware
    958
    Shoptet
    909
    WooCommerceShopifyCustom CartSpringMercado ShopsSHOPLINEMagentoMijnwebwinkelPrestaShop

    Top Categories for stores using Hotjar

    Here are the top 10 industry verticals for stores using Hotjar.

    • 14.1% of stores using Hotjar sell Apparel products.
    • 6.8% of stores using Hotjar sell Food & Drink products.
    • 6.6% of stores using Hotjar sell Home & Garden products.
    Category
    Stores
    None
    164,979
    Apparel
    44,989
    Food & Drink
    21,687
    Home & Garden
    21,127
    Beauty & Fitness
    11,976
    Health
    8,993
    Business & Industrial
    8,393
    People & Society
    7,165
    Arts & Entertainment
    6,265
    Sports
    5,853

    Top Countries for stores using Hotjar

    Here is the country platform breakdown for stores with Hotjar installed.

    • 21.8% of stores using Hotjar are in Unknown
    • 14.9% of stores using Hotjar are in United States
    • 10.9% of stores using Hotjar are in Brazil
    • 4.7% of stores using Hotjar are in United Kingdom
    Country
    Stores
    None
    69,372
    United States
    47,293
    Brazil
    34,715
    United Kingdom
    15,045
    Netherlands
    14,680
    Germany
    11,018
    Australia
    8,566
    Taiwan
    8,205
    Argentina
    7,644
    Mexico
    7,043
    United StatesBrazilUnited KingdomNetherlandsGermanyAustraliaTaiwanArgentinaMexico

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.