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Ecommerce stores using Hotjar

Updated Feb 27 2026

Hotjar lets you see how visitors are really using your website, collect user feedback and turn more visitors into customers.

Get more information from the Hotjar website.

Hotjar is currently installed on 248,135 ecommerce stores.

In this report, we'll cover the following statistics on usage of Hotjar on ecommerce stores.

  • Hotjar usage on ecommerce stores
  • Top stores using Hotjar
  • Stores that have recently installed Hotjar
  • Top ecommerce platforms for stores with Hotjar installed
  • Top categories for stores with Hotjar installed
  • Top countries for stores with Hotjar installed

    • Download a complete list of stores using Hotjar with a paid account.
    Create a free account to get a feel for the data we provide.
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    Hotjar Usage On Ecommerce Stores

    Hotjar is currently installed on 248,135 ecommerce stores.

    • Installs for Hotjar decreased -0.2% quarter-over-quarter.
    • Installs for Hotjar decreased -22.2% year-over-year.
    Installs of Hotjar over Time

    Top Stores using Hotjar

    Here are the top 5 stores running Hotjar ordered by store rank.

    Name
    Domain
    Rank
    Created
    The Kitchn
    www.thekitchn.com
    47
    2020/08/14
    Mercado Livre Brasil
    www.mercadolivre.com.br
    51
    2016/12/30
    shopee.co.id
    shopee.co.id
    80
    2017/01/27
    Seeking Alpha
    seekingalpha.com
    92
    2016/12/30
    TCGplayer
    www.tcgplayer.com
    101
    2017/10/27

    Stores That Have Recently Installed Hotjar

    Here are the stores that have installed Hotjar most recently.

    Name
    Domain
    Rank
    Installed At
    PPF para autos
    ppfautos.com.mx
    2,992,568
    2026/02/28
    GymBabes EU
    32bec1-2.myshopify.com
    11,967,600
    2026/02/28
    Carrozzeria Vicenza
    www.carrozzeriabertinazzi.it
    1,802,401
    2026/02/28
    BettorsAnonymous.com
    bettorsanonymous.com
    8,073,057
    2026/02/28
    LincolnMortgage.com
    lincolnmortgage.com
    8,126,475
    2026/02/28

    Top Ecommerce Platforms for stores using Hotjar

    Here is the ecommerce platform breakdown for stores with Hotjar installed.

    • 22.9% of stores using Hotjar are on WooCommerce
    • 22.5% of stores using Hotjar are on Shopify
    • 19.2% of stores using Hotjar are on Custom Cart
    • 9.3% of stores using Hotjar are on Spring
    Top-level Domain
    Stores
    WooCommerce
    56,730
    Shopify
    55,728
    Custom Cart
    47,579
    Spring
    23,150
    SHOPLINE
    10,553
    Magento
    7,563
    Mijnwebwinkel
    4,731
    PrestaShop
    3,974
    Zid
    3,122
    Tray Commerce
    2,935
    Wix
    2,439
    OpenCart
    2,403
    Salla
    2,292
    Squarespace
    1,523
    Tiendanube
    1,471
    BigCommerce
    1,363
    Kajabi
    1,097
    VTEX
    1,000
    Juntoz
    940
    Shoptet
    869

    Top Categories for stores using Hotjar

    Here are the top 10 industry verticals for stores using Hotjar.

    • 19.8% of stores using Hotjar sell Apparel products.
    • 12.4% of stores using Hotjar sell Home & Garden products.
    • 11.4% of stores using Hotjar sell Food & Drink products.
    Category
    Stores
    Apparel
    49,250
    None
    33,208
    Home & Garden
    30,831
    Food & Drink
    28,403
    Beauty & Fitness
    17,386
    Health
    14,531
    People & Society
    13,297
    Business & Industrial
    12,878
    Sports
    7,970
    Arts & Entertainment
    7,317

    Top Countries for stores using Hotjar

    Here is the country platform breakdown for stores with Hotjar installed.

    • 19.6% of stores using Hotjar are in Unknown
    • 18.7% of stores using Hotjar are in United States
    • 5.3% of stores using Hotjar are in Brazil
    • 5.2% of stores using Hotjar are in United Kingdom
    Country
    Stores
    None
    48,545
    United States
    46,490
    Brazil
    13,225
    United Kingdom
    12,945
    Netherlands
    12,859
    Germany
    8,776
    Taiwan
    8,039
    Australia
    7,196
    Poland
    5,688
    France
    5,401

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.