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The State of Mercado Shops in 2025

Updated May 2 2025

Mercado Shops is an ecommerce platform that lets you create an online store integrated with the Mercado Libre ecosystem.

In this report, we'll cover the following essential statistics on Mercado Shops usage.

Download a complete list of Mercado Shops stores with a paid account.
Create a free account to get a feel for the data we provide.

Mercado Shops Growth

At present, there are 37,813 live stores running on the Mercado Shops platform.

Here is the historical growth of stores running Mercado Shops.

  • Mercado Shops stores decreased -5.4% quarter-over-quarter in 2025 Q1.
  • Mercado Shops stores decreased -18% year-over-year in 2025 Q1.
Quarter
Active Stores
2021 Q2
10,805
2021 Q3
17,315
2021 Q4
22,486
2022 Q1
23,779
2022 Q2
21,292
2022 Q3
33,245
2022 Q4
36,229
2023 Q1
44,217
2023 Q2
46,590
2023 Q3
48,096
2023 Q4
48,922
2024 Q1
48,589
2024 Q2
47,197
2024 Q3
44,634
2024 Q4
43,263
2025 Q1
39,969
2025 Q2 (to date)
37,813
Active Stores by Quarter
2021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q205,00010,00015,00020,00025,00030,00035,00040,00045,00050,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Mercado Shops store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Mercado Shops Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 64.4% of Mercado Shops stores.
  • Facebook is used by 47.1% of Mercado Shops stores.
  • YouTube is used by 16.5% of Mercado Shops stores.
Type
Stores
Instagram
24,342
Facebook
17,792
YouTube
6,236
Twitter
2,065
WhatsApp
1,498
LinkedIn
180
Tiktok
96
Pinterest
6
Facebook Group
3

Contact Information On Mercado Shops Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of Mercado Shops stores have an email on their website
  • 27% of Mercado Shops stores provide a phone number on their website
Type
Stores
Email
22,080
Phone
10,219

Top Categories For Mercado Shops Stores

Here is the breakdown of industry verticals for stores on Mercado Shops.

  • 0.3% of Mercado Shops stores sell Home & Garden products.
  • 0.2% of Mercado Shops stores sell Apparel products.
  • 0.2% of Mercado Shops stores sell Autos & Vehicles products.
Home & GardenApparelAutos & VehiclesBusiness & IndustrialSportsComputersFood & DrinkArts & EntertainmentBeauty & FitnessBooks & LiteratureToys & HobbiesConsumer ElectronicsHealth

Top Countries For Mercado Shops Stores

Here are the top countries for stores using Mercado Shops.

  • 53.3% of Mercado Shops stores are in Brazil
  • 20.2% of Mercado Shops stores are in Argentina
  • 15.6% of Mercado Shops stores are in Mexico
  • 6.2% of Mercado Shops stores are in Chile
Country
Stores
20,145
7,655
5,901
2,338
1,772
BrazilArgentinaMexicoChileColombia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Mercado Shops Stores

Here is the breakdown of Mercado Shops stores by the number of employees.

  • 99.1% of Mercado Shops stores have Unknown employees.
  • 0.3% of Mercado Shops stores have 1 - 9 employees.
  • 0.1% of Mercado Shops stores have 10 - 24 employees.
Employees
Stores
Unknown
37,480
1 - 9
122
10 - 24
54
25 - 49
29
50 - 99
34
100 - 249
44
250 - 999
30
1000 - 4999
14
5000+
6
Unknown

Number Of Products Sold For Mercado Shops Stores

Here is the breakdown of Mercado Shops stores by the number of products that they sell.

  • 23.5% of Mercado Shops stores sell 1 - 9 different products.
  • 10.8% of Mercado Shops stores sell 100 - 249 different products.
  • 10.6% of Mercado Shops stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
8,883
10 - 24
1,626
25 - 49
3,527
50 - 99
777
100 - 249
4,097
250 - 999
3,998
1000 - 4999
1,780
5000 - 9999
286
10000 - 24999
233
25000 - 99999
82
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Technologies on Mercado Shops Stores

We're tracking 56 different technologies that have 224,878 collective installs on Mercado Shops stores.

  • New Relic is used by 100.0% of Mercado Shops stores.
  • reCAPTCHA is used by 94.5% of Mercado Shops stores.
  • Google Tag Manager is used by 84.5% of Mercado Shops stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Mercado Shops stores.

Technology
Stores
37,807
35,731
27,794

Top Shipping Carriers Used By Mercado Shops Stores

  • Fedex is used by 0.4% of Mercado Shops stores.
  • UPS is used by 0.2% of Mercado Shops stores.
  • Correos is used by 0.1% of Mercado Shops stores.

Here are the top 10 shipping carriers across all Mercado Shops stores.

Shipping Carrier
Stores
Fedex
141
UPS
75
Correos
27
Purolator
19
Correios
10
USPS
7
China Post
5
DHL
2
Japan Post
1
Royal Mail
1

Mercado Shops Store Top-level Domain Distribution

Here is the top-level domain distribution for Mercado Shops stores.

  • 46.9% of Mercado Shops stores have a .com.br domain.
  • 15.2% of Mercado Shops stores have a .com.ar domain.
  • 15.0% of Mercado Shops stores have a .com domain.
Top-level Domain
Stores
.com.br
17,742
.com.ar
5,745
.com
5,684
.com.mx
2,891
.cl
2,108
.com.co
756
.mx
733
.shop
439
.ar
432
.store
254
.com.br.com.ar.com.com.mx.cl.com.co.mx

Top Mercado Shops Stores

Here are the top stores, powered by Mercado Shops, ordered by store rank.

Name
Domain
Rank
Created
TIENDA CLARIN
24,705
2021/04/09
www.loja.philips.com.br
42,023
2024/08/16
Renault Tienda Oficial
91,719
2024/07/12
Toyo Foods
101,707
2022/08/12
La Casa Encantada
107,197
2021/08/20

New Mercado Shops Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
RECREIOVWRJ
1,357,672
2025/05/02
MOVAIA_SHOP
4,437,525
2025/05/02
REPTEX MAQUINAS DE COSER
6,614,327
2025/05/02
PIONEER DJ ARGENTINA
6,721,460
2025/05/02
Centralize Rodas
6,839,527
2025/05/02

Stores Switching to Mercado Shops From Other Platforms

Over the last 90 days, Mercado Shops has taken 119 merchants from competitive ecommerce platforms.

WooCommerceTiendanubeShopifyCustom CartLoja IntegradaTray CommerceVTEXJumpsellerWixPrestaShop

Here are the top stores that have switched to Mercado Shops from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.loja.philips.com.br
42,023
VTEX
2025/03/03
Philips
131,610
VTEX
2025/02/18
Marchetti Cosméticos
766,572
PrestaShop
2025/03/21
Tu Aventura Shop
985,442
WooCommerce
2025/04/05
www.lojanovaze.com.br
1,109,255
Loja Integrada
2025/04/27

Stores Switching from Mercado Shops To Other Platforms

Over the last 90 days, Mercado Shops has lost 925 merchants to competitive platforms.

TiendanubeShopifyWooCommerceLoja IntegradaTray CommerceYampiCustom CartEmpretiendaWixJumpseller

Here are the top Mercado Shops stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Multimóveis
127,229
VTEX
2025/02/12
Princo
188,255
Tiendanube
2025/03/31
www.meguiars.com.mx
195,072
Tiendanube
2025/04/13
www.rinatstore.com
259,659
Tiendanube
2025/04/07
celulandia.com.mx
346,255
Tiendanube
2025/04/14

Get more insights on Mercado Shops stores

Our search interface is easy to use and helps you find the Mercado Shops stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Mercado Shops stores, create a free account and have a look for yourself.