The State of Mercado Shops in 2024

Mercado Shops is an ecommerce platform that lets you create an online store integrated with the Mercado Libre ecosystem.

In this report, we'll cover the following essential statistics on Mercado Shops usage.

• Mercado Shops growth
• Social media usage on Mercado Shops stores
• Contact information on Mercado Shops stores
• Top categories for Mercado Shops stores
• Top countries for Mercado Shops stores
• Number of employees for Mercado Shops stores
• Number of products sold for Mercado Shops stores
• Top Mercado Shops technologies
• Top Shipping Carriers used by Mercado Shops stores
• Mercado Shops store top-level domain distribution
• Top Mercado Shops stores
• New Mercado Shops stores
• Stores switching to Mercado Shops from other platforms
• Stores switching from Mercado Shops to other platforms

Mercado Shops Growth

At present, there are 46,622 live stores running on the Mercado Shops platform.

Here is the historical growth of stores running Mercado Shops.

• Mercado Shops stores increased 11.8% quarter-over-quarter in 2024 Q2.
• Mercado Shops stores increased 75% year-over-year in 2024 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Mercado Shops store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Mercado Shops Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 64.5% of Mercado Shops stores.
• Facebook is used by 47.2% of Mercado Shops stores.
• YouTube is used by 15.3% of Mercado Shops stores.

Contact Information On Mercado Shops Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 58% of Mercado Shops stores have an email on their website
• 31% of Mercado Shops stores provide a phone number on their website

Top Categories For Mercado Shops Stores

Here is the breakdown of industry verticals for stores on Mercado Shops.

• 0.2% of Mercado Shops stores sell Home & Garden products.
• 0.2% of Mercado Shops stores sell Apparel products.
• 0.2% of Mercado Shops stores sell Autos & Vehicles products.

Top Countries For Mercado Shops Stores

Here are the top countries for stores using Mercado Shops.

• 57.3% of Mercado Shops stores are in Brazil
• 18.6% of Mercado Shops stores are in Argentina
• 13.8% of Mercado Shops stores are in Mexico
• 6.0% of Mercado Shops stores are in Chile

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Mercado Shops Stores

Here is the breakdown of Mercado Shops stores by the number of employees.

• 99.2% of Mercado Shops stores have Unknown employees.
• 0.3% of Mercado Shops stores have 1 - 9 employees.
• 0.1% of Mercado Shops stores have 10 - 24 employees.

Number Of Products Sold For Mercado Shops Stores

Here is the breakdown of Mercado Shops stores by the number of products that they sell.

• 16.6% of Mercado Shops stores sell 1 - 9 different products.
• 10.6% of Mercado Shops stores sell 100 - 249 different products.
• 8.9% of Mercado Shops stores sell 250 - 999 different products.

Top Technologies on Mercado Shops Stores

We're tracking 63 different technologies that have 281,828 collective installs on Mercado Shops stores.

• New Relic is used by 100.0% of Mercado Shops stores.
• reCAPTCHA is used by 96.7% of Mercado Shops stores.
• Google Tag Manager is used by 80.5% of Mercado Shops stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Mercado Shops stores.

Top Shipping Carriers Used By Mercado Shops Stores

• Fedex is used by 0.3% of Mercado Shops stores.
• UPS is used by 0.3% of Mercado Shops stores.
• Correos is used by 0.1% of Mercado Shops stores.

Here are the top 9 shipping carriers across all Mercado Shops stores.

Mercado Shops Store Top-level Domain Distribution

Here is the top-level domain distribution for Mercado Shops stores.

• 49.8% of Mercado Shops stores have a .com.br domain.
• 15.4% of Mercado Shops stores have a .com domain.
• 13.7% of Mercado Shops stores have a .com.ar domain.

Top Mercado Shops Stores

Here are the top stores, powered by Mercado Shops, ordered by store rank.

New Mercado Shops Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Mercado Shops From Other Platforms

Over the last 90 days, Mercado Shops has taken 753 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Mercado Shops from competitive ecommerce platforms.

Stores Switching from Mercado Shops To Other Platforms

Over the last 90 days, Mercado Shops has lost 594 merchants to competitive platforms.

Here are the top Mercado Shops stores that have recently changed to a competitive platform.

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