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The State of Mercado Shops in 2024

Updated Apr 12 2024

Mercado Shops is an ecommerce platform that lets you create an online store integrated with the Mercado Libre ecosystem.

In this report, we'll cover the following essential statistics on Mercado Shops usage.

Download a complete list of Mercado Shops stores with a paid account.
Create a free account to get a feel for the data we provide.

Mercado Shops Growth

At present, there are 48,486 live stores running on the Mercado Shops platform.

Here is the historical growth of stores running Mercado Shops.

  • Mercado Shops stores increased 13.8% quarter-over-quarter in 2024 Q1.
  • Mercado Shops stores increased 92% year-over-year in 2024 Q1.
Quarter
Active Stores
2021 Q2
10,805
2021 Q3
17,315
2021 Q4
22,486
2022 Q1
23,779
2022 Q2
21,292
2022 Q3
33,245
2022 Q4
36,229
2023 Q1
44,217
2023 Q2
46,590
2023 Q3
48,096
2023 Q4
48,922
2024 Q1
48,589
2024 Q2 (to date)
48,486
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Mercado Shops store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Mercado Shops Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 64.7% of Mercado Shops stores.
  • Facebook is used by 47.5% of Mercado Shops stores.
  • YouTube is used by 15.0% of Mercado Shops stores.
Type
Stores
Instagram
31,392
Facebook
23,045
YouTube
7,250
Twitter
2,544
WhatsApp
1,457
LinkedIn
203
Tiktok
96
Pinterest
8
Facebook Group
2

Contact Information On Mercado Shops Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 57% of Mercado Shops stores have an email on their website
  • 33% of Mercado Shops stores provide a phone number on their website
Type
Stores
Email
27,779
Phone
15,787

Top Categories For Mercado Shops Stores

Here is the breakdown of industry verticals for stores on Mercado Shops.

  • 0.2% of Mercado Shops stores sell Home & Garden products.
  • 0.2% of Mercado Shops stores sell Apparel products.
  • 0.2% of Mercado Shops stores sell Autos & Vehicles products.

Top Countries For Mercado Shops Stores

Here are the top countries for stores using Mercado Shops.

  • 57.8% of Mercado Shops stores are in Brazil
  • 18.5% of Mercado Shops stores are in Argentina
  • 13.2% of Mercado Shops stores are in Mexico
  • 6.1% of Mercado Shops stores are in Chile
Country
Stores
28,020
8,983
6,423
2,941
2,116

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Mercado Shops Stores

Here is the breakdown of Mercado Shops stores by the number of employees.

  • 99.2% of Mercado Shops stores have Unknown employees.
  • 0.3% of Mercado Shops stores have 1 - 9 employees.
  • 0.1% of Mercado Shops stores have 10 - 24 employees.
Employees
Stores
Unknown
48,111
1 - 9
127
10 - 24
66
25 - 49
35
50 - 99
38
100 - 249
47
250 - 999
37
1000 - 4999
19
5000+
6

Number Of Products Sold For Mercado Shops Stores

Here is the breakdown of Mercado Shops stores by the number of products that they sell.

  • 17.6% of Mercado Shops stores sell 1 - 9 different products.
  • 11.0% of Mercado Shops stores sell 100 - 249 different products.
  • 9.0% of Mercado Shops stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
8,529
10 - 24
2,890
25 - 49
3,916
50 - 99
984
100 - 249
5,338
250 - 999
4,356
1000 - 4999
1,157
5000 - 9999
258
10000 - 24999
263
100000 - 249999
123

Top Technologies on Mercado Shops Stores

We're tracking 56 different technologies that have 285,047 collective installs on Mercado Shops stores.

  • New Relic is used by 100.0% of Mercado Shops stores.
  • reCAPTCHA is used by 97.0% of Mercado Shops stores.
  • Google Tag Manager is used by 77.7% of Mercado Shops stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Mercado Shops stores.

Technology
Stores
48,479
47,055
31,087

Top Shipping Carriers Used By Mercado Shops Stores

  • Fedex is used by 0.3% of Mercado Shops stores.
  • UPS is used by 0.2% of Mercado Shops stores.
  • Correos is used by 0.1% of Mercado Shops stores.

Here are the top 9 shipping carriers across all Mercado Shops stores.

Shipping Carrier
Stores
Fedex
156
UPS
97
Correos
37
Correios
13
Purolator
10
China Post
5
ORLEN
3
USPS
3
DHL
2

Mercado Shops Store Top-level Domain Distribution

Here is the top-level domain distribution for Mercado Shops stores.

  • 49.9% of Mercado Shops stores have a .com.br domain.
  • 15.5% of Mercado Shops stores have a .com domain.
  • 13.6% of Mercado Shops stores have a .com.ar domain.
Top-level Domain
Stores
.com.br
24,184
.com
7,523
.com.ar
6,572
.com.mx
2,678
.cl
2,616
.mx
867
.shop
758
.com.co
716
.ar
591
.store
432

Top Mercado Shops Stores

Here are the top stores, powered by Mercado Shops, ordered by store rank.

Name
Domain
Rank
Created
El Ateneo
28,009
2016/12/30
Casa Díaz
52,888
2021/05/28
www.tienda.renault.com.ar
77,711
2021/05/28
CROYDON COLOMBIA
84,812
2016/12/30
Moto City Online
87,626
2018/06/15

New Mercado Shops Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Ofertas Exclusivas en NEXTSALE
1,161,825
2024/04/12
Importwave
1,183,705
2024/04/12
Efectos Cluster
1,210,836
2024/04/12
www.ensolarenergia.com.br
1,460,813
2024/04/12
casa con jardin
2,404,387
2024/04/12

Stores Switching to Mercado Shops From Other Platforms

Over the last 90 days, Mercado Shops has taken 709 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Mercado Shops from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Zapakids
257,148
Shopify
2024/03/26
Pró Euro Ferramentas
457,017
Fbits
2024/04/08
LOJAS RPM
529,948
VTEX
2024/03/04
Ponto do Músico
574,074
Tray Commerce
2024/03/04
www.soaquiferramentas.com.br
588,632
Irroba
2024/03/18

Stores Switching from Mercado Shops To Other Platforms

Over the last 90 days, Mercado Shops has lost 667 merchants to competitive platforms.

Here are the top Mercado Shops stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Audioonline
84,025
Shopify
2024/03/12
KARZOV
329,381
Shopify
2024/02/26
Mateu Sports
365,870
VTEX
2024/02/26
Rimland® Argentina
436,207
Tiendanube
2024/04/08
Sunstore Argentina
447,278
Tiendanube
2024/03/04

Get more insights on Mercado Shops stores

Our search interface is easy to use and helps you find the Mercado Shops stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Mercado Shops stores, create a free account and have a look for yourself.