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The State of Mercado Shops

Mercado Shops is an ecommerce platform that lets you create an online store integrated with the Mercado Libre ecosystem.

Quarterly Growth

At present, there are 10,714 live stores running on the Mercado Shops platform.

Here is the quarter-over-quarter growth of stores running Mercado Shops.

Quarter
New Active Stores
2017 Q1
14
2017 Q2
35
2017 Q3
12
2017 Q4
8
2018 Q1
28
2018 Q2
202
2018 Q3
85
2018 Q4
51
2019 Q1
77
2019 Q2
79
2019 Q3
84
2019 Q4
70
2020 Q1
81
2020 Q2
180
2020 Q3
101
2020 Q4
654
2021 Q1
6,531
2021 Q2 (to date)
2,305
Cumulative Stores by Quarter

It's hard to know exactly when a Mercado Shops store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by Mercado Shops, ordered by worldwide store rank.

Name
Domain
Rank
Created
CYA MODA
4,827
2018/12/14
Creciendo Mega Baby Store
36,172
2020/12/18
GAMING
89,020
2021/03/05
Tienda Online
94,937
2021/05/21
ESTACION_DEPORTES
104,156
2021/05/21

New Stores

Here are the 5 highest-ranked new stores that are running Mercado Shops.

Name
Domain
Rank
Created
TECNOMARKETCL
1,773,080
2021/06/18
SubliGo
1,921,001
2021/06/18
HIDRAULICA RUBBER
2,241,694
2021/06/18
Blanco&Blanco
2,241,727
2021/06/18
SPAƇOSHOP
2,245,259
2021/06/18

Platform Wins

Over the last 90 days, Mercado Shops has taken 258 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
IMOBILE MEXICO
626,958
Shopify
2021/06/07
Denizen
884,514
WooCommerce
2021/05/29
DIETETICA HOMBRE NUEVO
916,549
Wix
2021/06/05
Caffettino
925,181
Tiendanube
2021/06/18
TACOAUDIO
985,286
Shopify
2021/05/16

Platform Losses

Over the last 90 days, Mercado Shops has lost 67 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
hydnstudio.com
145,661
Custom Cart
2021/06/10
arquiplast.com.ar
1,106,562
WooCommerce
2021/06/04
01Almacen
1,526,708
Shopify
2021/06/02
Rana Renata
1,526,923
PrestaShop
2021/05/26
www.wlbstore.com.br
1,530,255
Wix
2021/05/24

Pricing Plan Breakdown

Here is the pricing plan breakdown for stores on Mercado Shops.

Pricing Plan
Stores
Unknown
10,714

Category Breakdown

Here are the top 20 industry verticals for stores on Mercado Shops.

Employee Breakdown

Here is the breakdown of Mercado Shops stores by the number of employees.

Employees
Stores
1 - 9
1
10 - 24
1
25 - 49
2
50 - 99
1
250 - 999
1

Country Breakdown

The largest part of Mercado Shops's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
5,236
3,037
1,402
571
467
None
1

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the Mercado Shops install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Percent
Facebook
5,747
53%
Email
5,167
48%
Phone
4,580
42%
Instagram
4,574
42%
YouTube
1,504
14%
Twitter
919
8%
LinkedIn
7
0%
Pinterest
3
0%
Tiktok
1
0%

Third-Party Technologies

Many Mercado Shops merchants run third-party technologies on their store in addition to apps from the Mercado Shops App Store. We're tracking 15 different technologies that have 39,674 collective installs on Mercado Shops stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Mercado Shops stores.

Themes

Mercado Shops has an active and extension theme store. Merchants using Mercado Shops can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1 different Mercado Shops themes. Here are the top themes.

Theme Name
Stores
Unknown
10,714

Top-level Domain Distribution

The vast majority of Mercado Shops stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com.br
4,510
.com.ar
2,273
.com
2,000
.com.mx
528
.cl
406
.com.co
186
.mx
185
.ar
87
.co
84
.net
68

Get more insights on Mercado Shops stores

Our search interface is easy to use and helps you find the Mercado Shops stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Mercado Shops stores, create a free account and have a look for yourself.