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The State of Mercado Shops in 2021

Updated Nov 26 2021

Mercado Shops is an ecommerce platform that lets you create an online store integrated with the Mercado Libre ecosystem.

In this report, we'll cover the following essential statistics on Mercado Shops usage.

Download a complete list of Mercado Shops stores with a paid account.
Create a free account to get a feel for the data we provide.

Mercado Shops Growth

At present, there are 21,822 live stores running on the Mercado Shops platform.

Here is the historical growth of stores running Mercado Shops.

  • Mercado Shops stores increased 26.2% quarter-over-quarter in 2021 Q3.
  • Mercado Shops stores increased 866% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
19
2017 Q2
40
2017 Q3
16
2017 Q4
12
2018 Q1
45
2018 Q2
299
2018 Q3
111
2018 Q4
81
2019 Q1
118
2019 Q2
131
2019 Q3
133
2019 Q4
128
2020 Q1
136
2020 Q2
275
2020 Q3
154
2020 Q4
823
2021 Q1
8,356
2021 Q2
3,155
2021 Q3
3,721
2021 Q4 (to date)
3,913
Cumulative Stores by Quarter

It's hard to know exactly when a Mercado Shops store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Mercado Shops Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 55.7% of Mercado Shops stores.
  • Facebook is used by 51.0% of Mercado Shops stores.
  • YouTube is used by 13.6% of Mercado Shops stores.
Type
Stores
Instagram
12,147
Facebook
11,121
YouTube
2,965
Twitter
1,585
LinkedIn
32
Tiktok
7
Pinterest
2
Facebook Group
1

Contact Information On Mercado Shops Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 50% of Mercado Shops stores have an email on their website
  • 42% of Mercado Shops stores provide a phone number on their website
Type
Stores
Email
10,857
Phone
9,059

Top Categories For Mercado Shops Stores

Here is the breakdown of industry verticals for stores on Mercado Shops.

  • 1.4% of Mercado Shops stores sell Apparel products.
  • 1.0% of Mercado Shops stores sell Home & Garden products.
  • 0.4% of Mercado Shops stores sell Beauty & Fitness products.

Top Countries For Mercado Shops Stores

Here are the top countries for stores using Mercado Shops.

  • 52.9% of Mercado Shops stores are in Brazil
  • 22.6% of Mercado Shops stores are in Argentina
  • 13.7% of Mercado Shops stores are in Mexico
  • 5.6% of Mercado Shops stores are in Chile
Country
Stores
11,535
4,941
2,986
1,230
1,128

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Mercado Shops Stores

Here is the breakdown of Mercado Shops stores by the number of employees.

  • 0.0% of Mercado Shops stores have 10 - 24 employees.
  • 0.0% of Mercado Shops stores have 1 - 9 employees.
  • 0.0% of Mercado Shops stores have 100 - 249 employees.
Employees
Stores
1 - 9
4
10 - 24
10
25 - 49
4
50 - 99
4
100 - 249
4
250 - 999
3

Number Of Products Sold For Mercado Shops Stores

Here is the breakdown of Mercado Shops stores by the number of products that they sell.

  • 0.4% of Mercado Shops stores sell 1000 - 4999 different products.
  • 0.3% of Mercado Shops stores sell 250 - 999 different products.
  • 0.2% of Mercado Shops stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
11
10 - 24
13
25 - 49
17
50 - 99
4
100 - 249
42
250 - 999
67
1000 - 4999
79
5000 - 9999
38
10000 - 24999
33
25000 - 99999
10

Top Technologies on Mercado Shops Stores

We're tracking 26 different technologies that have 89,797 collective installs on Mercado Shops stores.

  • New Relic is used by 99.9% of Mercado Shops stores.
  • reCAPTCHA is used by 98.0% of Mercado Shops stores.
  • Google Tag Manager is used by 91.7% of Mercado Shops stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Mercado Shops stores.

Top Shipping Carriers Used By Mercado Shops Stores

  • UPS is used by 0.7% of Mercado Shops stores.
  • Fedex is used by 0.0% of Mercado Shops stores.
  • Correos is used by 0.0% of Mercado Shops stores.

Here are the top 5 shipping carriers across all Mercado Shops stores.

Shipping Carrier
Stores
UPS
155
Fedex
9
Correos
3
Japan Post
1
Purolator
1

Mercado Shops Store Top-level Domain Distribution

Here is the top-level domain distribution for Mercado Shops stores.

  • 44.3% of Mercado Shops stores have a .com.br domain.
  • 19.8% of Mercado Shops stores have a .com domain.
  • 16.3% of Mercado Shops stores have a .com.ar domain.
Top-level Domain
Stores
.com.br
9,670
.com
4,326
.com.ar
3,555
.cl
1,078
.com.mx
948
.mx
403
.com.co
296
.ar
257
.store
189
.co
166

Top Mercado Shops Stores

Here are the top stores, powered by Mercado Shops, ordered by store rank.

Name
Domain
Rank
Created
CYA MODA
4,677
2018/12/14
GAMING
20,119
2021/03/05
Motocity Store México
26,887
2016/12/30
Pinturerias MM
34,184
2020/12/11
AZ Acessórios
43,429
2018/01/05

New Mercado Shops Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
BRAVEGYM
2,621,522
2021/11/26
DATOSQR
2,851,546
2021/11/26
HW Ancoras
2,852,389
2021/11/26
VITAFISIO
2,852,476
2021/11/26
Casatextil SAS
2,863,846
2021/11/26

Stores Switching to Mercado Shops From Other Platforms

Over the last 90 days, Mercado Shops has taken 1,197 merchants from competitive ecommerce platforms.

Platform
Stores
226
132
28
19
15

Here are the top stores that have switched to Mercado Shops from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
JUGUETERIA CEBRA
59,362
Custom Cart
2021/11/05
TECNOPLAZA COLOMBIA
130,697
WooCommerce
2021/10/18
PUNTOBEBE
187,217
Tiendanube
2021/10/08
SUPERMEXDIGITAL OFICIAL
194,711
Shopify
2021/09/28
TENDEX
350,160
Tiendanube
2021/11/04

Stores Switching from Mercado Shops To Other Platforms

Over the last 90 days, Mercado Shops has lost 289 merchants to competitive platforms.

Here are the top Mercado Shops stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Luitex Máquinas e Ferramentas
562,053
VTEX
2021/10/18
Modo Barista
943,810
Custom Cart
2021/09/30
H.R.O. Joyas Salta
963,171
VTEX
2021/10/09
Valle azul
1,189,634
WooCommerce
2021/11/22
Ruffus Shop
1,334,732
Shopify
2021/11/05

Get more insights on Mercado Shops stores

Our search interface is easy to use and helps you find the Mercado Shops stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Mercado Shops stores, create a free account and have a look for yourself.