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The State of Mercado Shops in 2023

Updated Mar 24 2023

Mercado Shops is an ecommerce platform that lets you create an online store integrated with the Mercado Libre ecosystem.

In this report, we'll cover the following essential statistics on Mercado Shops usage.

Download a complete list of Mercado Shops stores with a paid account.
Create a free account to get a feel for the data we provide.

Mercado Shops Growth

At present, there are 44,084 live stores running on the Mercado Shops platform.

Here is the historical growth of stores running Mercado Shops.

  • Mercado Shops stores increased 15.4% quarter-over-quarter in 2022 Q4.
  • Mercado Shops stores increased 188% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
19
2017 Q2
25
2017 Q3
18
2017 Q4
7
2018 Q1
33
2018 Q2
690
2018 Q3
221
2018 Q4
157
2019 Q1
247
2019 Q2
266
2019 Q3
250
2019 Q4
219
2020 Q1
291
2020 Q2
497
2020 Q3
366
2020 Q4
1,042
2021 Q1
4,241
2021 Q2
2,548
2021 Q3
1,486
2021 Q4
910
2022 Q1
699
2022 Q2
5,917
2022 Q3
13,826
2022 Q4
5,271
2023 Q1 (to date)
4,680
Cumulative Stores by Quarter

It's hard to know exactly when a Mercado Shops store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Mercado Shops Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 65.5% of Mercado Shops stores.
  • Facebook is used by 50.5% of Mercado Shops stores.
  • YouTube is used by 13.1% of Mercado Shops stores.
Type
Stores
Instagram
28,867
Facebook
22,255
YouTube
5,783
Twitter
2,088
LinkedIn
142
Tiktok
44
Pinterest
7
Facebook Group
1

Contact Information On Mercado Shops Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 62% of Mercado Shops stores have an email on their website
  • 39% of Mercado Shops stores provide a phone number on their website
Type
Stores
Email
27,550
Phone
17,008
WhatsApp
949

Top Categories For Mercado Shops Stores

Here is the breakdown of industry verticals for stores on Mercado Shops.

  • 0.7% of Mercado Shops stores sell Apparel products.
  • 0.6% of Mercado Shops stores sell Home & Garden products.
  • 0.3% of Mercado Shops stores sell Autos & Vehicles products.

Top Countries For Mercado Shops Stores

Here are the top countries for stores using Mercado Shops.

  • 58.1% of Mercado Shops stores are in Brazil
  • 18.0% of Mercado Shops stores are in Argentina
  • 12.9% of Mercado Shops stores are in Mexico
  • 6.7% of Mercado Shops stores are in Chile
Country
Stores
25,619
7,925
5,688
2,954
1,889

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Mercado Shops Stores

Here is the breakdown of Mercado Shops stores by the number of employees.

  • 0.2% of Mercado Shops stores have 1 - 9 employees.
  • 0.1% of Mercado Shops stores have 10 - 24 employees.
  • 0.1% of Mercado Shops stores have 50 - 99 employees.
Employees
Stores
1 - 9
94
10 - 24
55
25 - 49
31
50 - 99
38
100 - 249
28
250 - 999
26
1000 - 4999
12

Number Of Products Sold For Mercado Shops Stores

Here is the breakdown of Mercado Shops stores by the number of products that they sell.

  • 25.4% of Mercado Shops stores sell 1 - 9 different products.
  • 9.5% of Mercado Shops stores sell 100 - 249 different products.
  • 8.1% of Mercado Shops stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
11,196
10 - 24
2,814
25 - 49
3,474
50 - 99
863
100 - 249
4,188
250 - 999
3,591
1000 - 4999
1,027
5000 - 9999
247
10000 - 24999
243
25000 - 99999
111

Top Technologies on Mercado Shops Stores

We're tracking 47 different technologies that have 290,764 collective installs on Mercado Shops stores.

  • New Relic is used by 100.0% of Mercado Shops stores.
  • reCAPTCHA is used by 98.1% of Mercado Shops stores.
  • Google Tag Manager is used by 80.6% of Mercado Shops stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Mercado Shops stores.

Technology
Stores
44,074
43,233
29,015
28,366

Top Shipping Carriers Used By Mercado Shops Stores

  • Fedex is used by 0.3% of Mercado Shops stores.
  • UPS is used by 0.2% of Mercado Shops stores.
  • Correos is used by 0.1% of Mercado Shops stores.

Here are the top 9 shipping carriers across all Mercado Shops stores.

Shipping Carrier
Stores
Fedex
128
UPS
75
Correos
37
Correios
20
Purolator
10
China Post
5
DHL
2
Japan Post
1
USPS
1

Mercado Shops Store Top-level Domain Distribution

Here is the top-level domain distribution for Mercado Shops stores.

  • 49.5% of Mercado Shops stores have a .com.br domain.
  • 17.0% of Mercado Shops stores have a .com domain.
  • 13.1% of Mercado Shops stores have a .com.ar domain.
Top-level Domain
Stores
.com.br
21,805
.com
7,513
.com.ar
5,777
.cl
2,587
.com.mx
2,018
.mx
774
.com.co
573
.ar
521
.shop
505
.store
384

Top Mercado Shops Stores

Here are the top stores, powered by Mercado Shops, ordered by store rank.

Name
Domain
Rank
Created
Audioonline
103,811
2017/02/03
El Ateneo
105,395
2016/12/30
Moto City Online
127,252
2018/06/15
Croydon
151,837
2016/12/30
JUGUETERIA CEBRA
154,915
2017/09/29

New Mercado Shops Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Imberacooling
1,507,884
2023/03/24
Tienda oficial Renault
2,383,823
2023/03/24
Atenciosa
2,478,157
2023/03/24
SELARIA MONTES
3,481,216
2023/03/24
TEPYS S.H.
3,540,310
2023/03/24

Stores Switching to Mercado Shops From Other Platforms

Over the last 90 days, Mercado Shops has taken 1,116 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Mercado Shops from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
MILLAM
260,841
Shopify
2023/03/04
Tienda Shopealo
393,042
WooCommerce
2023/02/04
GOLIATH CLOTHING
429,676
Wix
2023/02/04
Ventronic
438,666
Shopify
2023/02/04
Te Para Tres
474,585
Tiendanube
2023/01/21

Stores Switching from Mercado Shops To Other Platforms

Over the last 90 days, Mercado Shops has lost 813 merchants to competitive platforms.

Here are the top Mercado Shops stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
AMMA Tiendita
540,678
Shopify
2023/02/28
Chá Leão®
708,389
Loja Integrada
2023/01/02
Casa das Térmicas
893,291
Loja Integrada
2023/01/30
www.durador.com.ar
986,714
WooCommerce
2023/01/10
sportnutrishop.cl
1,113,015
WooCommerce
2023/01/24

Get more insights on Mercado Shops stores

Our search interface is easy to use and helps you find the Mercado Shops stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Mercado Shops stores, create a free account and have a look for yourself.