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The State of Tiendanube in 2024

Updated Mar 1 2024

Tiendanube is an ecommerce platform that lets you create your online store without difficulties, with affordable prices and the support of a team focused on helping you.

Tiendanube is also known as Nuvemshop.

In this report, we'll cover the following essential statistics on Tiendanube usage.

Download a complete list of Tiendanube stores with a paid account.
Create a free account to get a feel for the data we provide.

Tiendanube Growth

At present, there are 97,357 live stores running on the Tiendanube platform.

Here is the historical growth of stores running Tiendanube.

  • Tiendanube stores increased 12.5% quarter-over-quarter in 2023 Q4.
  • Tiendanube stores increased 80% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q2
60,174
2021 Q3
64,177
2021 Q4
60,602
2022 Q1
59,442
2022 Q2
56,438
2022 Q3
80,716
2022 Q4
83,037
2023 Q1
89,539
2023 Q2
93,520
2023 Q3
94,758
2023 Q4
93,065
2024 Q1 (to date)
97,357
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Tiendanube store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Tiendanube Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 79.8% of Tiendanube stores.
  • Facebook is used by 43.4% of Tiendanube stores.
  • Tiktok is used by 10.4% of Tiendanube stores.
Type
Stores
Instagram
77,714
Facebook
42,279
Tiktok
10,088
WhatsApp
7,492
YouTube
5,680
Twitter
3,274
Pinterest
1,511
LinkedIn
298
Facebook Group
30

Contact Information On Tiendanube Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 50% of Tiendanube stores provide a phone number on their website
  • 7% of Tiendanube stores have an email on their website
Type
Stores
Phone
48,872
Email
6,572

Top Categories For Tiendanube Stores

Here is the breakdown of industry verticals for stores on Tiendanube.

  • 0.6% of Tiendanube stores sell Apparel products.
  • 0.3% of Tiendanube stores sell Home & Garden products.
  • 0.2% of Tiendanube stores sell Food & Drink products.

Top Countries For Tiendanube Stores

Here are the top countries for stores using Tiendanube.

  • 67.9% of Tiendanube stores are in Brazil
  • 28.0% of Tiendanube stores are in Argentina
  • 2.9% of Tiendanube stores are in Mexico
  • 0.9% of Tiendanube stores are in Colombia
Country
Stores
66,063
27,238
2,786
849
221
18
16

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Tiendanube Stores

Here is the breakdown of Tiendanube stores by the number of employees.

  • 99.5% of Tiendanube stores have Unknown employees.
  • 0.2% of Tiendanube stores have 1 - 9 employees.
  • 0.1% of Tiendanube stores have 10 - 24 employees.
Employees
Stores
Unknown
96,861
1 - 9
194
10 - 24
92
25 - 49
47
50 - 99
41
100 - 249
55
250 - 999
51
1000 - 4999
12
5000+
4

Number Of Products Sold For Tiendanube Stores

Here is the breakdown of Tiendanube stores by the number of products that they sell.

  • 12.4% of Tiendanube stores sell 1 - 9 different products.
  • 12.4% of Tiendanube stores sell 100 - 249 different products.
  • 9.1% of Tiendanube stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
12,057
10 - 24
6,730
25 - 49
8,833
50 - 99
2,589
100 - 249
12,033
250 - 999
7,002
1000 - 4999
1,064
5000 - 9999
133
10000 - 24999
83
25000 - 99999
39

Top Technologies on Tiendanube Stores

We're tracking 108 different technologies that have 278,297 collective installs on Tiendanube stores.

  • Cloudflare is used by 94.1% of Tiendanube stores.
  • Facebook Pixel is used by 61.6% of Tiendanube stores.
  • Google Tag Manager is used by 27.9% of Tiendanube stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Tiendanube stores.

Top Shipping Carriers Used By Tiendanube Stores

  • Correios is used by 53.2% of Tiendanube stores.
  • Fedex is used by 0.1% of Tiendanube stores.
  • UPS is used by 0.1% of Tiendanube stores.

Here are the top 10 shipping carriers across all Tiendanube stores.

Shipping Carrier
Stores
Correios
51,819
Fedex
123
UPS
77
Correos
53
DHL
11
USPS
9
ORLEN
2
Japan Post
1
China Post
1
Royal Mail
1

Tiendanube Store Top-level Domain Distribution

Here is the top-level domain distribution for Tiendanube stores.

  • 60.3% of Tiendanube stores have a .com.br domain.
  • 18.7% of Tiendanube stores have a .com.ar domain.
  • 16.2% of Tiendanube stores have a .com domain.
Top-level Domain
Stores
.com.br
58,703
.com.ar
18,238
.com
15,734
.ar
837
.com.mx
677
.shop
535
.store
441
.mx
330
.com.co
226
.co
211

Top Tiendanube Stores

Here are the top stores, powered by Tiendanube, ordered by store rank.

Name
Domain
Rank
Created
Super Adega
82,450
2021/04/23
Papel Decor
88,420
2018/10/26
Inove Papéis de Parede
125,782
2019/07/26
Cachavacha Jugueterías
126,843
2019/06/07
MIS PARRILLAS
141,271
2019/04/12

New Tiendanube Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
ART MILITAR
2,795,643
2024/03/01
www.comunicarteweb.com.ar
3,011,724
2024/03/01
Loja online de Cinetoscópio
3,024,218
2024/03/01
Tienda Online de Joyarte
3,131,887
2024/03/01
Loja online de Crina
3,172,260
2024/03/01

Stores Switching to Tiendanube From Other Platforms

Over the last 90 days, Tiendanube has taken 1,631 merchants from competitive ecommerce platforms.

Platform
Stores
480
141
51
40

Here are the top stores that have switched to Tiendanube from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Tienda Online de Citykids
212,946
Shopify
2024/02/10
Distribuidora CristaisdeCurvelo
273,128
Custom Cart
2024/01/17
La Botica del Pastelero
274,040
Custom Cart
2024/02/21
papello.com.br
283,463
JET
2024/02/19
Carlos Isla
287,014
WooCommerce
2024/02/15

Stores Switching from Tiendanube To Other Platforms

Over the last 90 days, Tiendanube has lost 1,032 merchants to competitive platforms.

Here are the top Tiendanube stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
PORÃO DOS QUADROS
187,248
Custom Cart
2024/01/16
lojakamaleaocolor.com.br
258,636
Shopify
2024/01/16
Cali Store
408,872
Dooca
2024/01/23
Mania de Fitas
609,357
Vnda
2023/12/25
www.leonardostore.com.ar
642,679
WooCommerce
2024/02/20

Get more insights on Tiendanube stores

Our search interface is easy to use and helps you find the Tiendanube stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Filter on stores with Facebook accounts.

For more insights on Tiendanube stores, create a free account and have a look for yourself.