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The State of Tiendanube in 2023

Updated Jan 27 2023

Tiendanube is an ecommerce platform that lets you create your online store without difficulties, with affordable prices and the support of a team focused on helping you.

In this report, we'll cover the following essential statistics on Tiendanube usage.

Download a complete list of Tiendanube stores with a paid account.
Create a free account to get a feel for the data we provide.

Tiendanube Growth

At present, there are 84,110 live stores running on the Tiendanube platform.

Here is the historical growth of stores running Tiendanube.

  • Tiendanube stores increased 17.6% quarter-over-quarter in 2022 Q4.
  • Tiendanube stores increased 97% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
46
2017 Q2
110
2017 Q3
50
2017 Q4
39
2018 Q1
104
2018 Q2
2,805
2018 Q3
757
2018 Q4
595
2019 Q1
694
2019 Q2
832
2019 Q3
789
2019 Q4
726
2020 Q1
809
2020 Q2
2,101
2020 Q3
1,199
2020 Q4
3,371
2021 Q1
4,650
2021 Q2
7,922
2021 Q3
9,885
2021 Q4
2,315
2022 Q1
2,989
2022 Q2
1,052
2022 Q3
23,180
2022 Q4
11,850
2023 Q1 (to date)
4,805
Cumulative Stores by Quarter

It's hard to know exactly when a Tiendanube store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Tiendanube Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 82.0% of Tiendanube stores.
  • Facebook is used by 50.2% of Tiendanube stores.
  • Tiktok is used by 7.9% of Tiendanube stores.
Type
Stores
Instagram
68,965
Facebook
42,184
Tiktok
6,613
YouTube
3,687
Twitter
3,037
Pinterest
1,467
LinkedIn
190
Facebook Group
24

Contact Information On Tiendanube Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 65% of Tiendanube stores have an email on their website
  • 52% of Tiendanube stores provide a phone number on their website
Type
Stores
Email
54,708
Phone
43,449
WhatsApp
5,867

Top Categories For Tiendanube Stores

Here is the breakdown of industry verticals for stores on Tiendanube.

  • 1.9% of Tiendanube stores sell Apparel products.
  • 0.7% of Tiendanube stores sell Home & Garden products.
  • 0.3% of Tiendanube stores sell Beauty & Fitness products.

Top Countries For Tiendanube Stores

Here are the top countries for stores using Tiendanube.

  • 65.6% of Tiendanube stores are in Brazil
  • 31.0% of Tiendanube stores are in Argentina
  • 2.3% of Tiendanube stores are in Mexico
  • 0.7% of Tiendanube stores are in Colombia
Country
Stores
55,167
26,085
1,929
608
160
18
17

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Tiendanube Stores

Here is the breakdown of Tiendanube stores by the number of employees.

  • 0.2% of Tiendanube stores have 1 - 9 employees.
  • 0.1% of Tiendanube stores have 10 - 24 employees.
  • 0.1% of Tiendanube stores have 100 - 249 employees.
Employees
Stores
1 - 9
133
10 - 24
63
25 - 49
48
50 - 99
30
100 - 249
55
250 - 999
34
1000 - 4999
8
5000+
3

Number Of Products Sold For Tiendanube Stores

Here is the breakdown of Tiendanube stores by the number of products that they sell.

  • 16.5% of Tiendanube stores sell 100 - 249 different products.
  • 14.3% of Tiendanube stores sell 1 - 9 different products.
  • 12.9% of Tiendanube stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
12,040
10 - 24
8,515
25 - 49
10,847
50 - 99
2,923
100 - 249
13,837
250 - 999
7,896
1000 - 4999
1,107
5000 - 9999
123
10000 - 24999
75
250000+
3,324

Top Technologies on Tiendanube Stores

We're tracking 77 different technologies that have 219,191 collective installs on Tiendanube stores.

  • New Relic is used by 100.0% of Tiendanube stores.
  • Facebook Pixel is used by 61.4% of Tiendanube stores.
  • Google Analytics Enhanced Ecommerce is used by 32.7% of Tiendanube stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Tiendanube stores.

Top Shipping Carriers Used By Tiendanube Stores

  • Correios is used by 47.0% of Tiendanube stores.
  • Fedex is used by 0.1% of Tiendanube stores.
  • UPS is used by 0.1% of Tiendanube stores.

Here are the top 10 shipping carriers across all Tiendanube stores.

Shipping Carrier
Stores
Correios
39,492
Fedex
80
UPS
54
Correos
33
DHL
15
USPS
6
TNT
2
ORLEN
2
Japan Post
1
China Post
1

Tiendanube Store Top-level Domain Distribution

Here is the top-level domain distribution for Tiendanube stores.

  • 56.5% of Tiendanube stores have a .com.br domain.
  • 20.7% of Tiendanube stores have a .com.ar domain.
  • 17.9% of Tiendanube stores have a .com domain.
Top-level Domain
Stores
.com.br
47,535
.com.ar
17,449
.com
15,027
.ar
666
.com.mx
502
.shop
466
.store
465
.mx
234
.online
210
.com.co
185

Top Tiendanube Stores

Here are the top stores, powered by Tiendanube, ordered by store rank.

Name
Domain
Rank
Created
Mundo Natural
120,710
2018/06/15
www.intheboxperfumes.com.br
121,505
2022/01/28
Universal de Esteroides
131,770
2018/06/15
www.armeriamiranda.com
142,890
2018/06/15
Lolja
149,824
2017/05/26

New Tiendanube Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Tallyta Moda Apimentada
988,006
2023/01/27
www.weslleybenvenuto.com.br
1,408,533
2023/01/27
Rumar
1,698,501
2023/01/27
Loja online de Dercy
1,733,970
2023/01/27
tallertextildoscoyotes.mitiendanube.com
2,388,796
2023/01/27

Stores Switching to Tiendanube From Other Platforms

Over the last 90 days, Tiendanube has taken 1,180 merchants from competitive ecommerce platforms.

Platform
Stores
389
117
59
36
17

Here are the top stores that have switched to Tiendanube from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.videoperola.com.br
368,793
VTEX
2023/01/23
Wear Ever
417,906
Custom Cart
2023/01/11
Girl Power Store
435,045
Shopify
2022/12/24
leftcosmeticos.com.br
449,347
Shopify
2023/01/25
mazzmakeup.com.ar
488,481
Custom Cart
2023/01/18

Stores Switching from Tiendanube To Other Platforms

Over the last 90 days, Tiendanube has lost 1,564 merchants to competitive platforms.

Here are the top Tiendanube stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
T SETE CUSTOM
410,380
Shopify
2022/11/22
Rateio de Concursos
569,858
WooCommerce
2022/11/22
shoppingconservador.com.br
752,153
Yampi
2022/12/27
Família Pipe Club
772,940
Loja Integrada
2023/01/03
Ofiuco
820,196
Shopify
2023/01/09

Get more insights on Tiendanube stores

Our search interface is easy to use and helps you find the Tiendanube stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Tiendanube stores, create a free account and have a look for yourself.