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The State of Tiendanube in 2025

Updated Jul 18 2025

Tiendanube is an ecommerce platform that lets you create your online store without difficulties, with affordable prices and the support of a team focused on helping you.

Tiendanube is also known as Nuvemshop.

In this report, we'll cover the following essential statistics on Tiendanube usage.

Download a complete list of Tiendanube stores with a paid account.
Create a free account to get a feel for the data we provide.

Tiendanube Growth

At present, there are 147,922 live stores running on the Tiendanube platform.

Here is the historical growth of stores running Tiendanube.

  • Tiendanube stores increased 1.6% quarter-over-quarter in 2025 Q2.
  • Tiendanube stores increased 34% year-over-year in 2025 Q2.
Quarter
Active Stores
2021 Q2
60,174
2021 Q3
64,177
2021 Q4
60,602
2022 Q1
59,442
2022 Q2
56,438
2022 Q3
80,716
2022 Q4
83,037
2023 Q1
89,539
2023 Q2
93,520
2023 Q3
94,758
2023 Q4
93,065
2024 Q1
100,049
2024 Q2
108,310
2024 Q3
117,572
2024 Q4
124,943
2025 Q1
132,935
2025 Q2
145,595
2025 Q3 (to date)
147,922
Active Stores by Quarter
2021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q3020,00040,00060,00080,000100,000120,000140,000160,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Tiendanube store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Tiendanube Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 74.2% of Tiendanube stores.
  • Facebook is used by 32.7% of Tiendanube stores.
  • Tiktok is used by 8.2% of Tiendanube stores.
Type
Stores
Instagram
109,775
Facebook
48,363
Tiktok
12,107
WhatsApp
10,224
YouTube
8,979
Twitter
3,614
Pinterest
1,553
LinkedIn
557
Facebook Group
47
Soundcloud
2
Discord
2
Applemusic
1

Contact Information On Tiendanube Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 45% of Tiendanube stores provide a phone number on their website
  • 3% of Tiendanube stores have an email on their website
Type
Stores
Phone
66,178
Email
3,765

Top Categories For Tiendanube Stores

Here is the breakdown of industry verticals for stores on Tiendanube.

  • 36.2% of Tiendanube stores sell Apparel products.
  • 7.5% of Tiendanube stores sell Home & Garden products.
  • 6.9% of Tiendanube stores sell Beauty & Fitness products.
ApparelHome & GardenBeauty & FitnessFood & DrinkHealthPeople & SocietyBusiness & IndustrialSportsAutos & VehiclesArts & EntertainmentToys & HobbiesComputersConsumer Electronics

Top Countries For Tiendanube Stores

Here are the top countries for stores using Tiendanube.

  • 65.0% of Tiendanube stores are in Brazil
  • 29.4% of Tiendanube stores are in Argentina
  • 3.5% of Tiendanube stores are in Mexico
  • 1.1% of Tiendanube stores are in Colombia
Country
Stores
96,143
43,500
5,117
1,644
820
30
18
18
BrazilArgentinaMexico

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Tiendanube Stores

Here is the breakdown of Tiendanube stores by the number of employees.

  • 99.4% of Tiendanube stores have Unknown employees.
  • 0.2% of Tiendanube stores have 1 - 9 employees.
  • 0.1% of Tiendanube stores have 10 - 24 employees.
Employees
Stores
Unknown
147,073
1 - 9
325
10 - 24
164
25 - 49
104
50 - 99
81
100 - 249
87
250 - 999
64
1000 - 4999
21
5000+
3
Unknown

Number Of Products Sold For Tiendanube Stores

Here is the breakdown of Tiendanube stores by the number of products that they sell.

  • 12.8% of Tiendanube stores sell 1 - 9 different products.
  • 8.1% of Tiendanube stores sell 100 - 249 different products.
  • 7.2% of Tiendanube stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
18,947
10 - 24
5,270
25 - 49
10,699
50 - 99
2,694
100 - 249
11,948
250 - 999
6,792
1000 - 4999
1,210
25000 - 99999
1,399
100000 - 249999
1,595
250000+
8,738
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 499925000 - 99999100000 - 249999250000+

Top Technologies on Tiendanube Stores

We're tracking 134 different technologies that have 499,945 collective installs on Tiendanube stores.

  • Cloudflare is used by 99.8% of Tiendanube stores.
  • Facebook Pixel is used by 55.0% of Tiendanube stores.
  • Google Tag Manager is used by 33.2% of Tiendanube stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Tiendanube stores.

Technology
Stores
147,651
13,616
9,080

Top Shipping Carriers Used By Tiendanube Stores

  • Correios is used by 55.5% of Tiendanube stores.
  • Fedex is used by 0.1% of Tiendanube stores.
  • Correos is used by 0.1% of Tiendanube stores.

Here are the top 10 shipping carriers across all Tiendanube stores.

Shipping Carrier
Stores
Correios
82,056
Fedex
220
Correos
116
UPS
115
DHL
24
USPS
9
ORLEN
7
China Post
4
Canada Post
1
Japan Post
1

Tiendanube Store Top-level Domain Distribution

Here is the top-level domain distribution for Tiendanube stores.

  • 60.4% of Tiendanube stores have a .com.br domain.
  • 17.9% of Tiendanube stores have a .com domain.
  • 17.0% of Tiendanube stores have a .com.ar domain.
Top-level Domain
Stores
.com.br
89,314
.com
26,435
.com.ar
25,160
.ar
1,371
.com.mx
1,041
.shop
711
.cl
683
.store
620
.mx
514
.com.co
401
.com.br.com.com.ar

Top Tiendanube Stores

Here are the top stores, powered by Tiendanube, ordered by store rank.

Name
Domain
Rank
Created
El Ateneo
26,759
2016/12/30
Majesté
77,241
2019/04/12
Loja Kings
78,363
2019/07/26
Compre 2 Leve 3
84,497
2022/08/19
Super Adega
86,051
2021/04/23

New Tiendanube Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
MIL NEUMATICOS
1,291,775
2025/07/18
doladodela.com.br
3,364,332
2025/07/18
Pretty
3,377,994
2025/07/18
dasflor.com.br
3,488,818
2025/07/18
moala.com.ar
3,537,124
2025/07/18

Stores Switching to Tiendanube From Other Platforms

Over the last 90 days, Tiendanube has taken 4,112 merchants from competitive ecommerce platforms.

Platform
Stores
1,991
428
167
69
50
Custom CartWooCommerceMercado ShopsShopifyWixTray CommerceEmpretiendaLoja IntegradaDooca

Here are the top stores that have switched to Tiendanube from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Loja Kings
78,363
Custom Cart
2025/07/15
Mais Mu
120,260
Loja Integrada
2025/07/06
Atomik
161,708
WooCommerce
2025/07/03
Loja Plasútil
166,620
Moovin
2025/04/27
Tienda Online de Electrocity
219,373
Magento
2025/07/10

Stores Switching from Tiendanube To Other Platforms

Over the last 90 days, Tiendanube has lost 6,693 merchants to competitive platforms.

Platform
Stores
5,925
295
79
34
24
16
Custom CartShopifyWooCommerce

Here are the top Tiendanube stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Yeesco
69,684
Shopify
2025/07/09
Cafetto 22
336,537
Custom Cart
2025/05/20
Pocket Parfum
338,176
WooCommerce
2025/07/12
Don Julio · Carnicería
454,795
WooCommerce
2025/06/08
Farmacia 12 de Octubre
478,390
WooCommerce
2025/07/06

Get more insights on Tiendanube stores

Our search interface is easy to use and helps you find the Tiendanube stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Tiendanube stores, create a free account and have a look for yourself.