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The State of Tiendanube in 2025

Updated Jun 27 2025

Tiendanube is an ecommerce platform that lets you create your online store without difficulties, with affordable prices and the support of a team focused on helping you.

Tiendanube is also known as Nuvemshop.

In this report, we'll cover the following essential statistics on Tiendanube usage.

Download a complete list of Tiendanube stores with a paid account.
Create a free account to get a feel for the data we provide.

Tiendanube Growth

At present, there are 145,595 live stores running on the Tiendanube platform.

Here is the historical growth of stores running Tiendanube.

  • Tiendanube stores increased 9.5% quarter-over-quarter in 2025 Q1.
  • Tiendanube stores increased 33% year-over-year in 2025 Q1.
Quarter
Active Stores
2021 Q2
60,174
2021 Q3
64,177
2021 Q4
60,602
2022 Q1
59,442
2022 Q2
56,438
2022 Q3
80,716
2022 Q4
83,037
2023 Q1
89,539
2023 Q2
93,520
2023 Q3
94,758
2023 Q4
93,065
2024 Q1
100,049
2024 Q2
108,310
2024 Q3
117,572
2024 Q4
124,943
2025 Q1
132,935
2025 Q2 (to date)
145,595
Active Stores by Quarter
2021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q2020,00040,00060,00080,000100,000120,000140,000160,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Tiendanube store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Tiendanube Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 74.2% of Tiendanube stores.
  • Facebook is used by 32.9% of Tiendanube stores.
  • Tiktok is used by 8.0% of Tiendanube stores.
Type
Stores
Instagram
107,978
Facebook
47,960
Tiktok
11,684
WhatsApp
10,144
YouTube
8,701
Twitter
3,578
Pinterest
1,550
LinkedIn
541
Facebook Group
43
Discord
3
Soundcloud
2
Applemusic
1

Contact Information On Tiendanube Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 45% of Tiendanube stores provide a phone number on their website
  • 3% of Tiendanube stores have an email on their website
Type
Stores
Phone
65,366
Email
3,681

Top Categories For Tiendanube Stores

Here is the breakdown of industry verticals for stores on Tiendanube.

  • 36.3% of Tiendanube stores sell Apparel products.
  • 7.5% of Tiendanube stores sell Home & Garden products.
  • 6.8% of Tiendanube stores sell Beauty & Fitness products.
ApparelHome & GardenBeauty & FitnessFood & DrinkHealthPeople & SocietyBusiness & IndustrialSportsAutos & VehiclesArts & EntertainmentToys & HobbiesComputersConsumer Electronics

Top Countries For Tiendanube Stores

Here are the top countries for stores using Tiendanube.

  • 65.3% of Tiendanube stores are in Brazil
  • 29.2% of Tiendanube stores are in Argentina
  • 3.4% of Tiendanube stores are in Mexico
  • 1.1% of Tiendanube stores are in Colombia
Country
Stores
95,102
42,513
4,980
1,544
796
32
18
17
BrazilArgentinaMexico

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Tiendanube Stores

Here is the breakdown of Tiendanube stores by the number of employees.

  • 99.4% of Tiendanube stores have Unknown employees.
  • 0.2% of Tiendanube stores have 1 - 9 employees.
  • 0.1% of Tiendanube stores have 10 - 24 employees.
Employees
Stores
Unknown
144,755
1 - 9
318
10 - 24
173
25 - 49
94
50 - 99
79
100 - 249
87
250 - 999
65
1000 - 4999
21
5000+
3
Unknown

Number Of Products Sold For Tiendanube Stores

Here is the breakdown of Tiendanube stores by the number of products that they sell.

  • 13.3% of Tiendanube stores sell 1 - 9 different products.
  • 8.6% of Tiendanube stores sell 100 - 249 different products.
  • 7.6% of Tiendanube stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
19,386
10 - 24
5,524
25 - 49
11,114
50 - 99
2,858
100 - 249
12,572
250 - 999
7,549
1000 - 4999
1,422
25000 - 99999
880
100000 - 249999
1,009
250000+
5,422
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999250000+

Top Technologies on Tiendanube Stores

We're tracking 134 different technologies that have 490,564 collective installs on Tiendanube stores.

  • Cloudflare is used by 99.8% of Tiendanube stores.
  • Facebook Pixel is used by 55.1% of Tiendanube stores.
  • Google Tag Manager is used by 33.0% of Tiendanube stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Tiendanube stores.

Technology
Stores
145,343
13,508
8,747

Top Shipping Carriers Used By Tiendanube Stores

  • Correios is used by 55.7% of Tiendanube stores.
  • Fedex is used by 0.1% of Tiendanube stores.
  • UPS is used by 0.1% of Tiendanube stores.

Here are the top 10 shipping carriers across all Tiendanube stores.

Shipping Carrier
Stores
Correios
81,149
Fedex
205
UPS
111
Correos
108
DHL
22
USPS
10
ORLEN
7
China Post
5
Royal Mail
2
TNT
1

Tiendanube Store Top-level Domain Distribution

Here is the top-level domain distribution for Tiendanube stores.

  • 60.7% of Tiendanube stores have a .com.br domain.
  • 17.7% of Tiendanube stores have a .com domain.
  • 16.9% of Tiendanube stores have a .com.ar domain.
Top-level Domain
Stores
.com.br
88,387
.com
25,745
.com.ar
24,668
.ar
1,322
.com.mx
1,009
.shop
699
.cl
660
.store
609
.mx
500
.com.co
379
.com.br.com.com.ar

Top Tiendanube Stores

Here are the top stores, powered by Tiendanube, ordered by store rank.

Name
Domain
Rank
Created
El Ateneo
26,538
2016/12/30
Yeesco
67,184
2021/05/28
Majesté
84,348
2019/04/12
Compre 2 Leve 3
85,874
2022/08/19
DT3
91,316
2016/12/30

New Tiendanube Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.zinelaboratorio.com.ar
2,337,243
2025/06/27
TERNNOVA
2,893,010
2025/06/27
www.viny.mx
3,147,637
2025/06/27
Tienda Online de AVEZ
3,328,167
2025/06/27
Lume Fit
3,747,894
2025/06/27

Stores Switching to Tiendanube From Other Platforms

Over the last 90 days, Tiendanube has taken 3,712 merchants from competitive ecommerce platforms.

Platform
Stores
1,573
439
144
71
65
Custom CartWooCommerceMercado ShopsShopifyWixTray CommerceEmpretiendaLoja IntegradaVTEXDooca

Here are the top stores that have switched to Tiendanube from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Yeesco
67,184
Magento
2025/06/21
Loja Plasútil
171,382
Moovin
2025/04/27
www.todocolombraro.com.ar
251,170
Mercado Shops
2025/05/04
Tienda Online de Librenta
330,297
Mercado Shops
2025/05/25
www.agestante.com.br
336,838
OpenCart
2025/05/22

Stores Switching from Tiendanube To Other Platforms

Over the last 90 days, Tiendanube has lost 6,160 merchants to competitive platforms.

Platform
Stores
5,446
254
85
42
20
18
Custom CartShopifyWooCommerce

Here are the top Tiendanube stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Cafetto 22
349,064
Custom Cart
2025/05/20
Don Julio · Carnicería
438,460
WooCommerce
2025/06/08
A Brigadeirinha
441,083
Shopify
2025/06/09
Superí Farma
540,189
WooCommerce
2025/05/04
ComprarOnline
543,469
Custom Cart
2025/05/25

Get more insights on Tiendanube stores

Our search interface is easy to use and helps you find the Tiendanube stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Tiendanube stores, create a free account and have a look for yourself.