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The State of SHOPLINE in 2024

Updated Apr 12 2024

SHOPLINE provides a total commerce solution and customised services to support businesses of all sizes to go online and go global.

In this report, we'll cover the following essential statistics on SHOPLINE usage.

Download a complete list of SHOPLINE stores with a paid account.
Create a free account to get a feel for the data we provide.

SHOPLINE Growth

At present, there are 35,083 live stores running on the SHOPLINE platform.

Here is the historical growth of stores running SHOPLINE.

  • SHOPLINE stores increased 11.1% quarter-over-quarter in 2024 Q1.
  • SHOPLINE stores increased 75% year-over-year in 2024 Q1.
Quarter
Active Stores
2020 Q4
10,865
2021 Q1
11,341
2021 Q2
12,695
2021 Q3
12,588
2021 Q4
16,825
2022 Q1
22,263
2022 Q2
19,977
2022 Q3
29,292
2022 Q4
33,073
2023 Q1
39,010
2023 Q2
38,081
2023 Q3
44,383
2023 Q4
37,372
2024 Q1
36,259
2024 Q2 (to date)
35,083
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a SHOPLINE store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On SHOPLINE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 23.9% of SHOPLINE stores.
  • Instagram is used by 23.2% of SHOPLINE stores.
  • YouTube is used by 6.7% of SHOPLINE stores.
Type
Stores
Facebook
8,389
Instagram
8,123
YouTube
2,341
WhatsApp
988
Tiktok
710
Twitter
451
Pinterest
443
LinkedIn
369
Facebook Group
229
Snapchat
25

Contact Information On SHOPLINE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 48% of SHOPLINE stores have an email on their website
  • 27% of SHOPLINE stores provide a phone number on their website
Type
Stores
Email
16,721
Phone
9,309

Top Categories For SHOPLINE Stores

Here is the breakdown of industry verticals for stores on SHOPLINE.

  • 23.5% of SHOPLINE stores sell Apparel products.
  • 7.5% of SHOPLINE stores sell Home & Garden products.
  • 5.5% of SHOPLINE stores sell Food & Drink products.

Top Countries For SHOPLINE Stores

Here are the top countries for stores using SHOPLINE.

  • 36.5% of SHOPLINE stores are in United States
  • 23.5% of SHOPLINE stores are in Taiwan
  • 10.7% of SHOPLINE stores are in Hong Kong
  • 6.1% of SHOPLINE stores are in Japan
Country
Stores
12,813
8,247
3,771
2,131
722
527
497
453
380

With a paid account, stores can also be segmented by region and city.

Number Of Employees For SHOPLINE Stores

Here is the breakdown of SHOPLINE stores by the number of employees.

  • 98.9% of SHOPLINE stores have Unknown employees.
  • 0.4% of SHOPLINE stores have 1 - 9 employees.
  • 0.2% of SHOPLINE stores have 10 - 24 employees.
Employees
Stores
Unknown
34,681
1 - 9
137
10 - 24
72
25 - 49
39
50 - 99
38
100 - 249
41
250 - 999
48
1000 - 4999
21
5000+
6

Number Of Products Sold For SHOPLINE Stores

Here is the breakdown of SHOPLINE stores by the number of products that they sell.

  • 12.6% of SHOPLINE stores sell 1 - 9 different products.
  • 7.4% of SHOPLINE stores sell 100 - 249 different products.
  • 6.5% of SHOPLINE stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
4,435
10 - 24
2,283
25 - 49
2,209
50 - 99
856
100 - 249
2,592
250 - 999
1,334
1000 - 4999
226
5000 - 9999
29
10000 - 24999
32
25000 - 99999
8

Top Technologies on SHOPLINE Stores

We're tracking 139 different technologies that have 227,538 collective installs on SHOPLINE stores.

  • Facebook Pixel is used by 61.9% of SHOPLINE stores.
  • Cloudflare is used by 54.5% of SHOPLINE stores.
  • Cloudflare CDN is used by 54.5% of SHOPLINE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all SHOPLINE stores.

Technology
Stores
19,137
12,987
12,258
12,193
12,187

Top Shipping Carriers Used By SHOPLINE Stores

  • USPS is used by 5.9% of SHOPLINE stores.
  • UPS is used by 5.5% of SHOPLINE stores.
  • Fedex is used by 5.5% of SHOPLINE stores.

Here are the top 10 shipping carriers across all SHOPLINE stores.

Shipping Carrier
Stores
USPS
2,062
UPS
1,940
Fedex
1,925
SF Express
618
DHL
150
China Post
83
Royal Mail
71
Correos
64
Australia Post
61
Canada Post
39

SHOPLINE Store Top-level Domain Distribution

.com is the most popular top-level domain for SHOPLINE stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 58.9% of SHOPLINE stores have a .com domain.
  • 13.3% of SHOPLINE stores have a .shop domain.
  • 6.3% of SHOPLINE stores have a .com.tw domain.
Top-level Domain
Stores
.com
20,674
.shop
4,656
.com.tw
2,220
.store
1,232
.co
1,008
.top
866
.com.hk
556
.tw
551
.online
455
.net
351

Top SHOPLINE Stores

Here are the top stores, powered by SHOPLINE, ordered by store rank.

Name
Domain
Rank
Created
In The Style
14,562
2017/10/27
Beetles Gel Polish®
17,682
2018/06/15
HOBBY ZONE
26,118
2016/12/30
Puainta
26,507
2022/09/09
Official Rolife® Shop
29,367
2020/07/03

New SHOPLINE Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.coffeestopover.com
1,254,179
2024/04/12
www.miuro.tw
2,724,522
2024/04/12
//coyotes.shop
3,335,357
2024/04/12
HeyMac®
3,535,894
2024/04/12
www.tiearn.com
3,857,079
2024/04/12

Stores Switching to SHOPLINE From Other Platforms

Over the last 90 days, SHOPLINE has taken 853 merchants from competitive ecommerce platforms.

Platform
Stores
331
155
19
13

Here are the top stores that have switched to SHOPLINE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Mileseeytools
43,041
Shopify
2024/03/16
Drake's Paint & Supply
46,672
Shopify
2024/02/29
Peter Jackson
76,988
Magento
2024/02/16
www.bricksworld.com
91,442
Shopify
2024/03/11
AnD HOUSE 安庭家居
97,538
Custom Cart
2024/03/07

Stores Switching from SHOPLINE To Other Platforms

Over the last 90 days, SHOPLINE has lost 1,330 merchants to competitive platforms.

Platform
Stores
144
144
105
90

Here are the top SHOPLINE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
FOSSIL台灣 官方購物網站
177,415
Salesforce Commerce Cloud
2024/03/18
Shoesmama
328,995
Shopify
2024/03/18
iloom 台灣怡倫
635,203
Shopify
2024/03/04
cowboy
667,351
Custom Cart
2024/01/29
Retrolife Official Store
763,524
Shopify
2024/04/08

Get more insights on SHOPLINE stores

Our search interface is easy to use and helps you find the SHOPLINE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on SHOPLINE stores, create a free account and have a look for yourself.