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The State of SHOPLINE in 2021

Updated Sep 17 2021

SHOPLINE provides a total commerce solution and customised services to support businesses of all sizes to go online and go global.

In this report, we'll cover the following essential statistics on SHOPLINE usage.

Download a complete list of SHOPLINE stores with a paid account.
Create a free account to get a feel for the data we provide.

SHOPLINE Growth

At present, there are 12,577 live stores running on the SHOPLINE platform.

Here is the historical growth of stores running SHOPLINE.

  • SHOPLINE stores increased 13.5% quarter-over-quarter in 2021 Q2.
  • SHOPLINE stores increased 89% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
15
2017 Q2
29
2017 Q3
13
2017 Q4
11
2018 Q1
39
2018 Q2
2,296
2018 Q3
340
2018 Q4
311
2019 Q1
317
2019 Q2
396
2019 Q3
469
2019 Q4
450
2020 Q1
503
2020 Q2
709
2020 Q3
410
2020 Q4
2,360
2021 Q1
1,228
2021 Q2
1,344
2021 Q3 (to date)
1,260
Cumulative Stores by Quarter

It's hard to know exactly when a SHOPLINE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On SHOPLINE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 58.3% of SHOPLINE stores.
  • Instagram is used by 34.2% of SHOPLINE stores.
  • YouTube is used by 4.6% of SHOPLINE stores.
Type
Stores
Facebook
7,334
Instagram
4,307
YouTube
580
Facebook Group
167
Twitter
80
LinkedIn
72
Pinterest
42
Tiktok
12

Contact Information On SHOPLINE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 48% of SHOPLINE stores provide a phone number on their website
  • 45% of SHOPLINE stores have an email on their website
Type
Stores
Phone
5,982
Email
5,669

Top Categories For SHOPLINE Stores

Here is the breakdown of industry verticals for stores on SHOPLINE.

  • 21.2% of SHOPLINE stores sell Apparel products.
  • 13.8% of SHOPLINE stores sell Food & Drink products.
  • 10.5% of SHOPLINE stores sell Beauty & Fitness products.

Top Countries For SHOPLINE Stores

Here are the top countries for stores using SHOPLINE.

  • 57.9% of SHOPLINE stores are in Taiwan
  • 29.3% of SHOPLINE stores are in Hong Kong
  • 6.5% of SHOPLINE stores are in Malaysia
  • 3.6% of SHOPLINE stores are in China
Country
Stores
7,288
3,690
818
455
126
51
8

With a paid account, stores can also be segmented by region and city.

Number Of Employees For SHOPLINE Stores

Here is the breakdown of SHOPLINE stores by the number of employees.

  • 0.2% of SHOPLINE stores have 1 - 9 employees.
  • 0.1% of SHOPLINE stores have 10 - 24 employees.
  • 0.0% of SHOPLINE stores have 50 - 99 employees.
Employees
Stores
1 - 9
23
10 - 24
18
25 - 49
3
50 - 99
6
100 - 249
4
250 - 999
4
1000 - 4999
2
5000+
2

Number Of Products Sold For SHOPLINE Stores

Here is the breakdown of SHOPLINE stores by the number of products that they sell.

  • 4.2% of SHOPLINE stores sell 100 - 249 different products.
  • 3.6% of SHOPLINE stores sell 25 - 49 different products.
  • 2.9% of SHOPLINE stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
282
10 - 24
363
25 - 49
459
50 - 99
86
100 - 249
528
250 - 999
338
1000 - 4999
64
5000 - 9999
9
10000 - 24999
2
25000 - 99999
1

Top Technologies on SHOPLINE Stores

We're tracking 36 different technologies that have 55,948 collective installs on SHOPLINE stores.

  • Criteo is used by 99.5% of SHOPLINE stores.
  • Hotjar is used by 99.5% of SHOPLINE stores.
  • Facebook Pixel is used by 61.1% of SHOPLINE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all SHOPLINE stores.

Technology
Stores
12,515
12,513
3,389
623

Top Shipping Carriers Used By SHOPLINE Stores

  • SF Express is used by 2.5% of SHOPLINE stores.
  • UPS is used by 0.8% of SHOPLINE stores.
  • Fedex is used by 0.3% of SHOPLINE stores.

Here are the top 10 shipping carriers across all SHOPLINE stores.

Shipping Carrier
Stores
SF Express
311
UPS
97
Fedex
34
USPS
30
DHL
6
China Post
6
Australia Post
3
Japan Post
2
Skynet
1
TNT
1

SHOPLINE Store Top-level Domain Distribution

.com is the most popular top-level domain for SHOPLINE stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 61.8% of SHOPLINE stores have a .com domain.
  • 14.7% of SHOPLINE stores have a .com.tw domain.
  • 5.5% of SHOPLINE stores have a .co domain.
Top-level Domain
Stores
.com
7,773
.com.tw
1,853
.co
698
.com.hk
533
.tw
379
.hk
290
.net
284
.me
175
.com.my
155
.my
65

Top SHOPLINE Stores

Here are the top stores, powered by SHOPLINE, ordered by store rank.

Name
Domain
Rank
Created
Hong Kong Dollar
www.jetsoappshop.com
13,650
2020/12/11
New Taiwan Dollar
www.lifewarehouse.net
13,759
2018/06/08
Hong Kong Dollar
www.histrend.hk
13,776
2020/06/19
Hong Kong Dollar
www.momax.net
14,317
2016/12/30
New Taiwan Dollar
www.heybaker.com
15,229
2020/08/07

New SHOPLINE Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Hong Kong Dollar
www.moomoomall.com.hk
1,257,446
2021/09/17
Malaysian Ringgit
www.sungtaoseafood.com
2,323,892
2021/09/17
Hong Kong Dollar
www.ysilvermaker.ywca.org.hk
2,627,277
2021/09/17
Hong Kong Dollar
www.aromanosis.com.hk
3,867,221
2021/09/17
New Taiwan Dollar
www.maodon.com
3,938,714
2021/09/17

Stores Switching to SHOPLINE From Other Platforms

Over the last 90 days, SHOPLINE has taken 60 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to SHOPLINE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Hong Kong Dollar
www.momax.net
14,317
WooCommerce
2021/07/31
New Taiwan Dollar
www.drwu.com
24,256
Custom Cart
2021/09/15
Hong Kong Dollar
www.hgcmore.com
200,881
Magento
2021/09/15
Singapore Dollar
www.unitednature.com.sg
208,000
WooCommerce
2021/08/25
New Taiwan Dollar
www.bluemagpietea.com
288,079
WooCommerce
2021/08/07

Stores Switching from SHOPLINE To Other Platforms

Over the last 90 days, SHOPLINE has lost 49 merchants to competitive platforms.

Here are the top SHOPLINE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
果物配
www.fruitpay.com.tw
70,231
Custom Cart
2021/07/03
Home - LIQUID GOLD
www.liquidgold.com.hk
221,290
Custom Cart
2021/08/03
SOLE|dyaco岱宇國際
www.solefitness.com.tw
277,583
Custom Cart
2021/07/03
www.cubix.tw
www.cubix.tw
356,171
Shopify
2021/08/07
YARK亞克科技
www.yark.com.tw
772,631
91APP
2021/09/16

Get more insights on SHOPLINE stores

Our search interface is easy to use and helps you find the SHOPLINE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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