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The State of SHOPLINE in 2022

Updated Jan 21 2022

SHOPLINE provides a total commerce solution and customised services to support businesses of all sizes to go online and go global.

In this report, we'll cover the following essential statistics on SHOPLINE usage.

Download a complete list of SHOPLINE stores with a paid account.
Create a free account to get a feel for the data we provide.

SHOPLINE Growth

At present, there are 17,218 live stores running on the SHOPLINE platform.

Here is the historical growth of stores running SHOPLINE.

  • SHOPLINE stores increased 18.8% quarter-over-quarter in 2021 Q4.
  • SHOPLINE stores increased 102% year-over-year in 2021 Q4.
Quarter
New Active Stores
2017 Q1
16
2017 Q2
39
2017 Q3
17
2017 Q4
18
2018 Q1
52
2018 Q2
2,194
2018 Q3
335
2018 Q4
310
2019 Q1
326
2019 Q2
410
2019 Q3
436
2019 Q4
423
2020 Q1
516
2020 Q2
745
2020 Q3
429
2020 Q4
1,984
2021 Q1
1,296
2021 Q2
1,973
2021 Q3
2,596
2021 Q4
2,673
2022 Q1 (to date)
335
Cumulative Stores by Quarter

It's hard to know exactly when a SHOPLINE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On SHOPLINE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 44.8% of SHOPLINE stores.
  • Instagram is used by 27.9% of SHOPLINE stores.
  • YouTube is used by 4.8% of SHOPLINE stores.
Type
Stores
Facebook
7,722
Instagram
4,812
YouTube
835
Facebook Group
188
Twitter
168
LinkedIn
111
Pinterest
69
Tiktok
61
Snapchat
2

Contact Information On SHOPLINE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 37% of SHOPLINE stores provide a phone number on their website
  • 37% of SHOPLINE stores have an email on their website
Type
Stores
Phone
6,447
Email
6,436

Top Categories For SHOPLINE Stores

Here is the breakdown of industry verticals for stores on SHOPLINE.

  • 18.5% of SHOPLINE stores sell Apparel products.
  • 11.2% of SHOPLINE stores sell Food & Drink products.
  • 8.7% of SHOPLINE stores sell Home & Garden products.

Top Countries For SHOPLINE Stores

Here are the top countries for stores using SHOPLINE.

  • 41.4% of SHOPLINE stores are in Taiwan
  • 26.7% of SHOPLINE stores are in Japan
  • 21.1% of SHOPLINE stores are in Hong Kong
  • 5.3% of SHOPLINE stores are in Malaysia
Country
Stores
7,136
4,590
3,634
913
341
157
102
64

With a paid account, stores can also be segmented by region and city.

Number Of Employees For SHOPLINE Stores

Here is the breakdown of SHOPLINE stores by the number of employees.

  • 0.2% of SHOPLINE stores have 1 - 9 employees.
  • 0.2% of SHOPLINE stores have 10 - 24 employees.
  • 0.0% of SHOPLINE stores have 100 - 249 employees.
Employees
Stores
1 - 9
30
10 - 24
26
25 - 49
6
50 - 99
8
100 - 249
8
250 - 999
7
1000 - 4999
3
5000+
5

Number Of Products Sold For SHOPLINE Stores

Here is the breakdown of SHOPLINE stores by the number of products that they sell.

  • 4.0% of SHOPLINE stores sell 100 - 249 different products.
  • 3.4% of SHOPLINE stores sell 25 - 49 different products.
  • 2.8% of SHOPLINE stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
408
10 - 24
484
25 - 49
593
50 - 99
116
100 - 249
694
250 - 999
425
1000 - 4999
86
5000 - 9999
10
10000 - 24999
4
25000 - 99999
2

Top Technologies on SHOPLINE Stores

We're tracking 53 different technologies that have 78,442 collective installs on SHOPLINE stores.

  • Criteo is used by 70.7% of SHOPLINE stores.
  • Sumo is used by 70.6% of SHOPLINE stores.
  • Hotjar is used by 70.6% of SHOPLINE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all SHOPLINE stores.

Technology
Stores
12,165
12,162
12,160
3,863

Top Shipping Carriers Used By SHOPLINE Stores

  • SF Express is used by 2.0% of SHOPLINE stores.
  • UPS is used by 1.2% of SHOPLINE stores.
  • USPS is used by 0.5% of SHOPLINE stores.

Here are the top 10 shipping carriers across all SHOPLINE stores.

Shipping Carrier
Stores
SF Express
346
UPS
201
USPS
93
Fedex
72
DHL
20
China Post
12
Japan Post
6
Royal Mail
5
TNT
4
Canada Post
2

SHOPLINE Store Top-level Domain Distribution

.com is the most popular top-level domain for SHOPLINE stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 65.1% of SHOPLINE stores have a .com domain.
  • 10.7% of SHOPLINE stores have a .com.tw domain.
  • 4.0% of SHOPLINE stores have a .co domain.
Top-level Domain
Stores
.com
11,205
.com.tw
1,849
.co
691
.com.hk
533
.tw
384
.store
383
.shop
350
.net
320
.hk
298
.me
168

Top SHOPLINE Stores

Here are the top stores, powered by SHOPLINE, ordered by store rank.

Name
Domain
Rank
Created
New Taiwan Dollar
12,299
2016/12/30
New Taiwan Dollar
12,735
2020/12/04
New Taiwan Dollar
13,325
2016/12/30
New Taiwan Dollar
15,647
2018/02/02
New Taiwan Dollar
16,569
2019/08/23

New SHOPLINE Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
New Taiwan Dollar
204,457
2022/01/21
superbness
2,559,620
2022/01/21
safecastle
2,638,222
2022/01/21
meter
2,663,100
2022/01/21
REGALIS2022
2,705,654
2022/01/21

Stores Switching to SHOPLINE From Other Platforms

Over the last 90 days, SHOPLINE has taken 1,328 merchants from competitive ecommerce platforms.

Platform
Stores
513
423
34
15

Here are the top stores that have switched to SHOPLINE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.cosplaysea.com
45,554
Shopify
2021/12/15
MINISO India Official
76,088
Shopify
2021/12/13
Frame Studio
81,795
Shopify
2021/11/19
New Taiwan Dollar
136,170
WooCommerce
2021/11/07
okiwilldo
176,233
XShoppy
2022/01/15

Stores Switching from SHOPLINE To Other Platforms

Over the last 90 days, SHOPLINE has lost 234 merchants to competitive platforms.

Here are the top SHOPLINE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
leofood
149,124
Cyberbiz
2021/11/22
Chic ô Fleurs 希朵花藝設計
260,239
Cyberbiz
2021/11/05
www.ekstore.com.tw
298,491
Cyberbiz
2021/12/20
knitfirst – KnitFirst
469,589
Shopify
2021/11/25
MORROW coffee 藝日咖啡
483,993
QDM
2021/11/29

Get more insights on SHOPLINE stores

Our search interface is easy to use and helps you find the SHOPLINE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Filter on stores with Facebook accounts.

For more insights on SHOPLINE stores, create a free account and have a look for yourself.