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The State of SHOPLINE in 2024

Updated Mar 15 2024

SHOPLINE provides a total commerce solution and customised services to support businesses of all sizes to go online and go global.

In this report, we'll cover the following essential statistics on SHOPLINE usage.

Download a complete list of SHOPLINE stores with a paid account.
Create a free account to get a feel for the data we provide.

SHOPLINE Growth

At present, there are 36,923 live stores running on the SHOPLINE platform.

Here is the historical growth of stores running SHOPLINE.

  • SHOPLINE stores increased 12.9% quarter-over-quarter in 2023 Q4.
  • SHOPLINE stores increased 94% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q4
10,865
2021 Q1
11,341
2021 Q2
12,695
2021 Q3
12,588
2021 Q4
16,825
2022 Q1
22,263
2022 Q2
19,977
2022 Q3
29,292
2022 Q4
33,073
2023 Q1
39,010
2023 Q2
38,081
2023 Q3
44,383
2023 Q4
37,372
2024 Q1 (to date)
36,923
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a SHOPLINE store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On SHOPLINE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 22.8% of SHOPLINE stores.
  • Instagram is used by 21.8% of SHOPLINE stores.
  • YouTube is used by 6.1% of SHOPLINE stores.
Type
Stores
Facebook
8,413
Instagram
8,038
YouTube
2,269
WhatsApp
955
Tiktok
677
Twitter
435
Pinterest
426
LinkedIn
376
Facebook Group
218
Snapchat
26

Contact Information On SHOPLINE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 44% of SHOPLINE stores have an email on their website
  • 25% of SHOPLINE stores provide a phone number on their website
Type
Stores
Email
16,380
Phone
9,246

Top Categories For SHOPLINE Stores

Here is the breakdown of industry verticals for stores on SHOPLINE.

  • 26.0% of SHOPLINE stores sell Apparel products.
  • 7.8% of SHOPLINE stores sell Home & Garden products.
  • 5.3% of SHOPLINE stores sell Food & Drink products.

Top Countries For SHOPLINE Stores

Here are the top countries for stores using SHOPLINE.

  • 36.9% of SHOPLINE stores are in United States
  • 22.3% of SHOPLINE stores are in Taiwan
  • 10.3% of SHOPLINE stores are in Hong Kong
  • 5.6% of SHOPLINE stores are in Japan
Country
Stores
13,612
8,217
3,802
2,083
736
523
485
436

With a paid account, stores can also be segmented by region and city.

Number Of Employees For SHOPLINE Stores

Here is the breakdown of SHOPLINE stores by the number of employees.

  • 98.9% of SHOPLINE stores have Unknown employees.
  • 0.4% of SHOPLINE stores have 1 - 9 employees.
  • 0.2% of SHOPLINE stores have 10 - 24 employees.
Employees
Stores
Unknown
36,522
1 - 9
138
10 - 24
72
25 - 49
40
50 - 99
36
100 - 249
41
250 - 999
50
1000 - 4999
17
5000+
7

Number Of Products Sold For SHOPLINE Stores

Here is the breakdown of SHOPLINE stores by the number of products that they sell.

  • 12.0% of SHOPLINE stores sell 1 - 9 different products.
  • 7.1% of SHOPLINE stores sell 100 - 249 different products.
  • 6.1% of SHOPLINE stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
4,449
10 - 24
2,261
25 - 49
2,224
50 - 99
853
100 - 249
2,607
250 - 999
1,323
1000 - 4999
230
5000 - 9999
30
10000 - 24999
33
25000 - 99999
8

Top Technologies on SHOPLINE Stores

We're tracking 131 different technologies that have 229,639 collective installs on SHOPLINE stores.

  • Facebook Pixel is used by 59.8% of SHOPLINE stores.
  • Cloudflare is used by 57.1% of SHOPLINE stores.
  • Cloudflare CDN is used by 57.1% of SHOPLINE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all SHOPLINE stores.

Technology
Stores
21,085
13,086
12,293
12,234
12,229

Top Shipping Carriers Used By SHOPLINE Stores

  • USPS is used by 5.2% of SHOPLINE stores.
  • UPS is used by 4.8% of SHOPLINE stores.
  • Fedex is used by 4.8% of SHOPLINE stores.

Here are the top 10 shipping carriers across all SHOPLINE stores.

Shipping Carrier
Stores
USPS
1,929
UPS
1,787
Fedex
1,766
SF Express
621
DHL
146
China Post
81
Royal Mail
80
Correos
65
Australia Post
55
Canada Post
37

SHOPLINE Store Top-level Domain Distribution

.com is the most popular top-level domain for SHOPLINE stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 55.6% of SHOPLINE stores have a .com domain.
  • 16.4% of SHOPLINE stores have a .shop domain.
  • 6.0% of SHOPLINE stores have a .com.tw domain.
Top-level Domain
Stores
.com
20,547
.shop
6,068
.com.tw
2,226
.store
1,305
.top
1,301
.co
1,005
.online
606
.com.hk
557
.tw
538
.net
355

Top SHOPLINE Stores

Here are the top stores, powered by SHOPLINE, ordered by store rank.

Name
Domain
Rank
Created
Beetles Gel Polish®
12,117
2018/06/15
In The Style
14,710
2017/10/27
Bella Barnett
25,934
2020/03/13
Modakawa
27,677
2018/08/24
KBDcraft
27,855
2022/08/19

New SHOPLINE Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
viajeslanka
3,069,538
2024/03/15
viajeslanka
3,069,539
2024/03/15
wbra
3,070,207
2024/03/15
www.chefarjun.com
3,396,909
2024/03/15
Shycbjfw
3,583,947
2024/03/15

Stores Switching to SHOPLINE From Other Platforms

Over the last 90 days, SHOPLINE has taken 1,102 merchants from competitive ecommerce platforms.

Platform
Stores
517
182
13
9

Here are the top stores that have switched to SHOPLINE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Peter Jackson
47,259
Magento
2024/02/16
Mileseeytools
66,796
Shopify
2024/03/16
Sinnovator
79,647
Magento
2024/02/12
www.bricksworld.com
88,954
Shopify
2024/03/11
365 Games UK
128,496
BigCommerce
2024/03/05

Stores Switching from SHOPLINE To Other Platforms

Over the last 90 days, SHOPLINE has lost 1,623 merchants to competitive platforms.

Platform
Stores
286
108
101
74
23

Here are the top SHOPLINE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
LaneWoods Jewelry
63,656
WooCommerce
2023/12/31
ILOOM
541,376
Shopify
2024/03/04
cowboy
574,475
Custom Cart
2024/01/29
PLATEAU STUDIO
626,339
Shopify
2024/01/01
BEAULY 倍莉
786,380
91APP
2024/02/26

Get more insights on SHOPLINE stores

Our search interface is easy to use and helps you find the SHOPLINE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on SHOPLINE stores, create a free account and have a look for yourself.