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The State of SHOPLINE in 2023

Updated Mar 24 2023

SHOPLINE provides a total commerce solution and customised services to support businesses of all sizes to go online and go global.

In this report, we'll cover the following essential statistics on SHOPLINE usage.

Download a complete list of SHOPLINE stores with a paid account.
Create a free account to get a feel for the data we provide.

SHOPLINE Growth

At present, there are 38,994 live stores running on the SHOPLINE platform.

Here is the historical growth of stores running SHOPLINE.

  • SHOPLINE stores increased 32.9% quarter-over-quarter in 2022 Q4.
  • SHOPLINE stores increased 119% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
28
2017 Q2
83
2017 Q3
39
2017 Q4
16
2018 Q1
117
2018 Q2
1,942
2018 Q3
346
2018 Q4
298
2019 Q1
346
2019 Q2
409
2019 Q3
433
2019 Q4
408
2020 Q1
461
2020 Q2
680
2020 Q3
468
2020 Q4
1,564
2021 Q1
965
2021 Q2
1,192
2021 Q3
1,174
2021 Q4
763
2022 Q1
495
2022 Q2
1,301
2022 Q3
5,954
2022 Q4
6,468
2023 Q1 (to date)
12,846
Cumulative Stores by Quarter

It's hard to know exactly when a SHOPLINE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On SHOPLINE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 21.6% of SHOPLINE stores.
  • Instagram is used by 17.1% of SHOPLINE stores.
  • YouTube is used by 3.6% of SHOPLINE stores.
Type
Stores
Facebook
8,427
Instagram
6,686
YouTube
1,412
Tiktok
298
Pinterest
288
Twitter
286
LinkedIn
254
Facebook Group
243
Snapchat
15

Contact Information On SHOPLINE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 33% of SHOPLINE stores have an email on their website
  • 24% of SHOPLINE stores provide a phone number on their website
Type
Stores
Email
13,043
Phone
9,243
WhatsApp
849

Top Categories For SHOPLINE Stores

Here is the breakdown of industry verticals for stores on SHOPLINE.

  • 22.7% of SHOPLINE stores sell Apparel products.
  • 6.3% of SHOPLINE stores sell Home & Garden products.
  • 5.3% of SHOPLINE stores sell Food & Drink products.

Top Countries For SHOPLINE Stores

Here are the top countries for stores using SHOPLINE.

  • 21.4% of SHOPLINE stores are in Taiwan
  • 21.3% of SHOPLINE stores are in United States
  • 19.3% of SHOPLINE stores are in Japan
  • 10.4% of SHOPLINE stores are in Hong Kong
Country
Stores
8,351
7,530
4,049
808
525
486
173

With a paid account, stores can also be segmented by region and city.

Number Of Employees For SHOPLINE Stores

Here is the breakdown of SHOPLINE stores by the number of employees.

  • 0.3% of SHOPLINE stores have 1 - 9 employees.
  • 0.1% of SHOPLINE stores have 10 - 24 employees.
  • 0.1% of SHOPLINE stores have 100 - 249 employees.
Employees
Stores
1 - 9
122
10 - 24
57
25 - 49
35
50 - 99
33
100 - 249
39
250 - 999
36
1000 - 4999
14
5000+
8

Number Of Products Sold For SHOPLINE Stores

Here is the breakdown of SHOPLINE stores by the number of products that they sell.

  • 17.1% of SHOPLINE stores sell 1 - 9 different products.
  • 8.0% of SHOPLINE stores sell 100 - 249 different products.
  • 6.9% of SHOPLINE stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
6,677
10 - 24
2,675
25 - 49
2,390
50 - 99
984
100 - 249
3,136
250 - 999
1,357
1000 - 4999
246
5000 - 9999
25
10000 - 24999
20
25000 - 99999
8

Top Technologies on SHOPLINE Stores

We're tracking 98 different technologies that have 196,684 collective installs on SHOPLINE stores.

  • Cloudflare CDN is used by 61.5% of SHOPLINE stores.
  • Facebook Pixel is used by 55.8% of SHOPLINE stores.
  • Cloudfront CDN is used by 34.2% of SHOPLINE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all SHOPLINE stores.

Technology
Stores
13,192
13,171
13,171
13,165
13,124

Top Shipping Carriers Used By SHOPLINE Stores

  • USPS is used by 4.8% of SHOPLINE stores.
  • UPS is used by 3.3% of SHOPLINE stores.
  • Fedex is used by 3.1% of SHOPLINE stores.

Here are the top 10 shipping carriers across all SHOPLINE stores.

Shipping Carrier
Stores
USPS
1,867
UPS
1,275
Fedex
1,226
SF Express
618
DHL
245
Sagawa Express
104
Yamato Transport
71
China Post
67
Royal Mail
52
Japan Post
38

SHOPLINE Store Top-level Domain Distribution

.com is the most popular top-level domain for SHOPLINE stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 51.7% of SHOPLINE stores have a .com domain.
  • 11.1% of SHOPLINE stores have a .shop domain.
  • 5.5% of SHOPLINE stores have a .com.tw domain.
Top-level Domain
Stores
.com
20,147
.shop
4,335
.com.tw
2,154
.top
1,874
.club
1,242
.store
987
.co
874
.online
626
.com.hk
581
.tw
495

Top SHOPLINE Stores

Here are the top stores, powered by SHOPLINE, ordered by store rank.

Name
Domain
Rank
Created
Beetles Gel Polish®
9,291
2018/06/15
Silviax
12,297
2019/08/30
Silviax
12,298
2019/08/30
Frame Studio
17,428
2020/12/11
Rolife DIY Miniature World
29,900
2020/06/26

New SHOPLINE Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
New Taiwan Dollar
365,177
2023/03/24
Brok
2,210,870
2023/03/24
Rarecollection
2,278,131
2023/03/24
Hong Kong Dollar
2,411,492
2023/03/24
frasheri
2,452,432
2023/03/24

Stores Switching to SHOPLINE From Other Platforms

Over the last 90 days, SHOPLINE has taken 1,900 merchants from competitive ecommerce platforms.

Platform
Stores
468
466
397
49
16

Here are the top stores that have switched to SHOPLINE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Silviax
12,297
Shopify
2023/03/22
unibling
30,732
Shopify
2023/02/28
FLYWOO
33,944
Shopify
2023/03/20
Tactical.com
112,956
Shopify
2023/01/21
New Taiwan Dollar
119,304
91APP
2023/03/20

Stores Switching from SHOPLINE To Other Platforms

Over the last 90 days, SHOPLINE has lost 506 merchants to competitive platforms.

Platform
Stores
148
105
36
3

Here are the top SHOPLINE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
proledsign
61,692
Shopify
2023/01/03
ROMY TISA
177,619
WooCommerce
2023/03/07
rybozen.us
265,094
Shopify
2023/01/09
www.homeandfurniturereview.com
749,177
BigCommerce
2023/03/21
brumetaipei
754,455
Cyberbiz
2023/02/13

Get more insights on SHOPLINE stores

Our search interface is easy to use and helps you find the SHOPLINE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Filter on stores with Facebook accounts.

For more insights on SHOPLINE stores, create a free account and have a look for yourself.