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The State of SHOPLINE in 2025

Updated Jul 11 2025

SHOPLINE provides a total commerce solution and customised services to support businesses of all sizes to go online and go global.

In this report, we'll cover the following essential statistics on SHOPLINE usage.

Download a complete list of SHOPLINE stores with a paid account.
Create a free account to get a feel for the data we provide.

SHOPLINE Growth

At present, there are 25,584 live stores running on the SHOPLINE platform.

Here is the historical growth of stores running SHOPLINE.

  • SHOPLINE stores increased 0.3% quarter-over-quarter in 2025 Q2.
  • SHOPLINE stores decreased -23% year-over-year in 2025 Q2.
Quarter
Active Stores
2020 Q4
10,865
2021 Q1
11,341
2021 Q2
12,695
2021 Q3
12,588
2021 Q4
16,825
2022 Q1
22,263
2022 Q2
19,977
2022 Q3
29,292
2022 Q4
33,073
2023 Q1
39,010
2023 Q2
38,081
2023 Q3
44,383
2023 Q4
37,372
2024 Q1
36,259
2024 Q2
33,107
2024 Q3
32,638
2024 Q4
34,191
2025 Q1
35,445
2025 Q2
25,502
2025 Q3 (to date)
25,584
Active Stores by Quarter
2020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q305,00010,00015,00020,00025,00030,00035,00040,00045,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a SHOPLINE store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On SHOPLINE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 30.8% of SHOPLINE stores.
  • Facebook is used by 29.1% of SHOPLINE stores.
  • YouTube is used by 10.7% of SHOPLINE stores.
Type
Stores
Instagram
7,882
Facebook
7,433
YouTube
2,730
WhatsApp
967
Tiktok
699
Pinterest
467
Twitter
453
LinkedIn
391
Facebook Group
203
Snapchat
18
Discord
3
Soundcloud
2

Contact Information On SHOPLINE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 60% of SHOPLINE stores have an email on their website
  • 34% of SHOPLINE stores provide a phone number on their website
Type
Stores
Email
15,393
Phone
8,786

Top Categories For SHOPLINE Stores

Here is the breakdown of industry verticals for stores on SHOPLINE.

  • 25.6% of SHOPLINE stores sell Apparel products.
  • 15.3% of SHOPLINE stores sell Home & Garden products.
  • 7.6% of SHOPLINE stores sell Food & Drink products.
ApparelHome & GardenFood & DrinkBeauty & FitnessHealthPeople & SocietyConsumer ElectronicsBusiness & IndustrialSportsToys & HobbiesPets & AnimalsComputersGifts & Special EventsArts & EntertainmentAutos & Vehicles

Top Countries For SHOPLINE Stores

Here are the top countries for stores using SHOPLINE.

  • 32.1% of SHOPLINE stores are in Taiwan
  • 23.6% of SHOPLINE stores are in United States
  • 12.6% of SHOPLINE stores are in Hong Kong
  • 5.1% of SHOPLINE stores are in Japan
Country
Stores
8,206
3,236
1,307
427
381
376
TaiwanUnited StatesHong KongJapanUnited KingdomCzech RepublicPolandSingaporeHungary

With a paid account, stores can also be segmented by region and city.

Number Of Employees For SHOPLINE Stores

Here is the breakdown of SHOPLINE stores by the number of employees.

  • 98.2% of SHOPLINE stores have Unknown employees.
  • 0.6% of SHOPLINE stores have 1 - 9 employees.
  • 0.3% of SHOPLINE stores have 10 - 24 employees.
Employees
Stores
Unknown
25,116
1 - 9
155
10 - 24
74
25 - 49
35
50 - 99
51
100 - 249
61
250 - 999
56
1000 - 4999
30
5000+
6
Unknown

Number Of Products Sold For SHOPLINE Stores

Here is the breakdown of SHOPLINE stores by the number of products that they sell.

  • 19.7% of SHOPLINE stores sell 1 - 9 different products.
  • 8.5% of SHOPLINE stores sell 100 - 249 different products.
  • 7.8% of SHOPLINE stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
5,037
10 - 24
1,419
25 - 49
1,986
50 - 99
747
100 - 249
2,184
250 - 999
1,420
1000 - 4999
417
25000 - 99999
443
100000 - 249999
464
250000+
1,900
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 499925000 - 99999100000 - 249999250000+

Top Technologies on SHOPLINE Stores

We're tracking 170 different technologies that have 167,502 collective installs on SHOPLINE stores.

  • Cloudflare is used by 51.9% of SHOPLINE stores.
  • Cloudflare CDN is used by 51.7% of SHOPLINE stores.
  • reCAPTCHA is used by 43.9% of SHOPLINE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all SHOPLINE stores.

Technology
Stores
13,271
11,242
11,175
11,025
11,023
9,500

Top Shipping Carriers Used By SHOPLINE Stores

  • USPS is used by 4.0% of SHOPLINE stores.
  • Fedex is used by 4.0% of SHOPLINE stores.
  • UPS is used by 3.4% of SHOPLINE stores.

Here are the top 10 shipping carriers across all SHOPLINE stores.

Shipping Carrier
Stores
USPS
1,029
Fedex
1,018
UPS
867
SF Express
539
DHL
132
China Post
76
Sagawa Express
66
Australia Post
63
Royal Mail
57
Correos
34

SHOPLINE Store Top-level Domain Distribution

.com is the most popular top-level domain for SHOPLINE stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 62.1% of SHOPLINE stores have a .com domain.
  • 8.6% of SHOPLINE stores have a .com.tw domain.
  • 6.4% of SHOPLINE stores have a .shop domain.
Top-level Domain
Stores
.com
15,879
.com.tw
2,194
.shop
1,641
.co
716
.lol
635
.monster
576
.tw
536
.com.hk
492
.net
295
.top
274
.com.com.tw.shop.co.lol.monster.tw.com.hk

Top SHOPLINE Stores

Here are the top stores, powered by SHOPLINE, ordered by store rank.

Name
Domain
Rank
Created
Denby
8,231
2017/06/30
Official Rolife® Shop
13,862
2020/07/03
Hobbyzone
17,940
2016/12/30
Chi Chi London
19,803
2016/12/30
Personalized Jewelry & Accesories
25,042
2016/12/30

New SHOPLINE Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
浪人祭 Vagabond Festival
2,208,456
2025/07/11
www.sixfortune.com
3,180,903
2025/07/11
– dutigo
3,682,489
2025/07/11
hontit online
3,752,953
2025/07/11
Anyaobuy
3,754,007
2025/07/11

Stores Switching to SHOPLINE From Other Platforms

Over the last 90 days, SHOPLINE has taken 362 merchants from competitive ecommerce platforms.

ShopifyShoplazzaCustom CartWooCommerceFunPinPinZen CartMagentoOpenCart

Here are the top stores that have switched to SHOPLINE from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Denby
8,231
Oracle CX Commerce
2025/06/15
U7
120,725
Shopify
2025/05/31
A.S.O 阿瘦線上購物網
152,197
Custom Cart
2025/04/21
Lexy
166,460
Shopify
2025/04/26
yogipace.com
234,173
Shopify
2025/07/04

Stores Switching from SHOPLINE To Other Platforms

Over the last 90 days, SHOPLINE has lost 657 merchants to competitive platforms.

Platform
Stores
173
113
7
ShopifyCustom CartOEMSaaSShopBaseShoplazzaWooCommerceCyberbiz

Here are the top SHOPLINE stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Yarbo
16,602
Custom Cart
2025/05/27
InTheStyle
16,990
Shopify
2025/06/01
shanghaikitchen 上海鄉村
137,520
Cyberbiz
2025/07/06
sweetmoment 此刻.甜實
216,744
Cyberbiz
2025/07/07
www.shampoo.hk
278,017
Custom Cart
2025/06/15

Get more insights on SHOPLINE stores

Our search interface is easy to use and helps you find the SHOPLINE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on SHOPLINE stores, create a free account and have a look for yourself.