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The State of OEMSaaS in 2024

Updated Feb 23 2024

In this report, we'll cover the following essential statistics on OEMSaaS usage.

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OEMSaaS Growth

At present, there are 18,403 live stores running on the OEMSaaS platform.

Here is the historical growth of stores running OEMSaaS.

  • OEMSaaS stores increased 41.7% quarter-over-quarter in 2023 Q4.
  • OEMSaaS stores increased 418% year-over-year in 2023 Q4.
Quarter
Active Stores
2022 Q2
730
2022 Q3
6,065
2022 Q4
9,347
2023 Q1
13,808
2023 Q2
15,781
2023 Q3
13,242
2023 Q4
24,621
2024 Q1 (to date)
18,403
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a OEMSaaS store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On OEMSaaS Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 0.8% of OEMSaaS stores.
  • WhatsApp is used by 0.7% of OEMSaaS stores.
  • YouTube is used by 0.5% of OEMSaaS stores.
Type
Stores
Instagram
140
WhatsApp
133
YouTube
83
Facebook
82
Tiktok
55
Twitter
46
Pinterest
44
LinkedIn
14
Snapchat
10
Facebook Group
8

Contact Information On OEMSaaS Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 58% of OEMSaaS stores have an email on their website
  • 6% of OEMSaaS stores provide a phone number on their website
Type
Stores
Email
10,749
Phone
1,174

Top Categories For OEMSaaS Stores

Here is the breakdown of industry verticals for stores on OEMSaaS.

  • 66.1% of OEMSaaS stores sell Apparel products.
  • 8.1% of OEMSaaS stores sell Home & Garden products.
  • 4.4% of OEMSaaS stores sell Sports products.

Top Countries For OEMSaaS Stores

Here are the top countries for stores using OEMSaaS.

  • 58.8% of OEMSaaS stores are in Spain
  • 40.0% of OEMSaaS stores are in United States
  • 0.3% of OEMSaaS stores are in United Kingdom
  • 0.3% of OEMSaaS stores are in China
Country
Stores
10,817
55
15
7
6
4

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OEMSaaS Stores

Here is the breakdown of OEMSaaS stores by the number of employees.

  • 99.9% of OEMSaaS stores have Unknown employees.
  • 0.0% of OEMSaaS stores have 1 - 9 employees.
  • 0.0% of OEMSaaS stores have 10 - 24 employees.
Employees
Stores
Unknown
18,390
1 - 9
3
10 - 24
3
25 - 49
1
50 - 99
1
250 - 999
1
1000 - 4999
3
5000+
1

Number Of Products Sold For OEMSaaS Stores

Here is the breakdown of OEMSaaS stores by the number of products that they sell.

  • 1.4% of OEMSaaS stores sell 1 - 9 different products.
  • 0.6% of OEMSaaS stores sell 25 - 49 different products.
  • 0.6% of OEMSaaS stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
261
10 - 24
80
25 - 49
119
50 - 99
25
100 - 249
104
250 - 999
95
1000 - 4999
26
5000 - 9999
8
10000 - 24999
2
25000 - 99999
1

Top Technologies on OEMSaaS Stores

We're tracking 79 different technologies that have 52,737 collective installs on OEMSaaS stores.

  • Cloudflare is used by 99.2% of OEMSaaS stores.
  • Cloudflare CDN is used by 99.1% of OEMSaaS stores.
  • Snap Pixel is used by 34.3% of OEMSaaS stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OEMSaaS stores.

Top Shipping Carriers Used By OEMSaaS Stores

  • USPS is used by 5.0% of OEMSaaS stores.
  • UPS is used by 3.8% of OEMSaaS stores.
  • Fedex is used by 2.5% of OEMSaaS stores.

Here are the top 10 shipping carriers across all OEMSaaS stores.

Shipping Carrier
Stores
USPS
926
UPS
705
Fedex
469
China Post
75
Canada Post
69
Australia Post
67
DHL
19
PostNord
19
Royal Mail
10
InPost
8

OEMSaaS Store Top-level Domain Distribution

Here is the top-level domain distribution for OEMSaaS stores.

  • 53.4% of OEMSaaS stores have a .shop domain.
  • 33.4% of OEMSaaS stores have a .com domain.
  • 6.0% of OEMSaaS stores have a .top domain.
Top-level Domain
Stores
.shop
9,824
.com
6,143
.top
1,106
.store
383
.life
166
.live
92
.vip
80
.online
78
.site
65
.xyz
57

Top OEMSaaS Stores

Here are the top stores, powered by OEMSaaS, ordered by store rank.

Name
Domain
Rank
Created
weareanimecollectors
58,148
2021/04/16
Ladies Street
274,119
2021/07/09
rimisneaker.ru
344,221
2021/07/09
STREET
392,087
2022/01/07
TTrebags
648,849
2023/03/10

New OEMSaaS Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
NFL Shop Football
3,258,940
2024/02/23
loading
3,327,235
2024/02/23
arraiga
3,364,931
2024/02/23
Little Red Riding Hood
3,496,833
2024/02/23
dmbilling.com
3,524,294
2024/02/23

Stores Switching to OEMSaaS From Other Platforms

Over the last 90 days, OEMSaaS has taken 2,169 merchants from competitive ecommerce platforms.

Platform
Stores
722
318
111
24
8

Here are the top stores that have switched to OEMSaaS from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
rimisneaker.ru
344,221
Custom Cart
2024/02/05
Fairy PrileĀ® Official Site
943,097
WooCommerce
2023/12/12
Qlicmade
1,216,837
Shoplazza
2023/12/04
Warmshop
1,419,040
XShoppy
2024/01/29
CUSTOM MADE HOODIE
1,964,626
Shoplazza
2024/02/05

Stores Switching from OEMSaaS To Other Platforms

Over the last 90 days, OEMSaaS has lost 1,935 merchants to competitive platforms.

Here are the top OEMSaaS stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
mochivapes
1,131,090
Custom Cart
2024/01/02
mochivapes
1,131,091
Custom Cart
2024/01/01
Macy Outlet Shop
1,988,398
Custom Cart
2023/12/25
Macygiftshop
2,227,726
Custom Cart
2023/12/25
Econ
2,314,337
Custom Cart
2024/01/09

Get more insights on OEMSaaS stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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