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The State of VTEX in 2025

Updated Jan 31 2025

VTEX is the first and only fully integrated commerce, marketplace and OMS solution that offers fastest time-to-revenue and no upgrades.

In this report, we'll cover the following essential statistics on VTEX usage.

Download a complete list of VTEX stores with a paid account.
Create a free account to get a feel for the data we provide.

VTEX Growth

At present, there are 6,280 live stores running on the VTEX platform.

Here is the historical growth of stores running VTEX.

  • VTEX stores increased 0.3% quarter-over-quarter in 2024 Q4.
  • VTEX stores decreased -2% year-over-year in 2024 Q4.
Quarter
Active Stores
2021 Q2
4,574
2021 Q3
4,843
2021 Q4
5,127
2022 Q1
5,133
2022 Q2
4,966
2022 Q3
6,031
2022 Q4
6,133
2023 Q1
6,043
2023 Q2
6,177
2023 Q3
6,276
2023 Q4
6,378
2024 Q1
6,357
2024 Q2
6,262
2024 Q3
6,354
2024 Q4
6,259
2025 Q1 (to date)
6,280
Active Stores by Quarter
2021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q105001,0001,5002,0002,5003,0003,5004,0004,5005,0005,5006,0006,500

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a VTEX store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On VTEX Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 62.1% of VTEX stores.
  • Facebook is used by 40.9% of VTEX stores.
  • YouTube is used by 29.8% of VTEX stores.
Type
Stores
Instagram
3,897
Facebook
2,570
YouTube
1,871
LinkedIn
1,595
WhatsApp
1,585
Twitter
568
Tiktok
407
Pinterest
64
Snapchat
4

Contact Information On VTEX Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 55% of VTEX stores provide a phone number on their website
  • 52% of VTEX stores have an email on their website
Type
Stores
Phone
3,455
Email
3,241

Top Categories For VTEX Stores

Here is the breakdown of industry verticals for stores on VTEX.

  • 6.8% of VTEX stores sell Apparel products.
  • 3.8% of VTEX stores sell Home & Garden products.
  • 1.7% of VTEX stores sell Beauty & Fitness products.
ApparelHome & GardenBeauty & FitnessFood & DrinkConsumer ElectronicsHealthSportsBusiness & IndustrialAutos & VehiclesComputersToys & HobbiesArts & Entertainment

Top Countries For VTEX Stores

Here are the top countries for stores using VTEX.

  • 55.5% of VTEX stores are in Brazil
  • 8.2% of VTEX stores are in Colombia
  • 6.7% of VTEX stores are in Argentina
  • 5.2% of VTEX stores are in Chile
Country
Stores
3,484
518
421
325
245
186
112
54
BrazilColombiaArgentinaChileUnited StatesMexicoPeruEcuador

With a paid account, stores can also be segmented by region and city.

Number Of Employees For VTEX Stores

Here is the breakdown of VTEX stores by the number of employees.

  • 72.1% of VTEX stores have Unknown employees.
  • 5.2% of VTEX stores have 250 - 999 employees.
  • 4.0% of VTEX stores have 5000+ employees.
Employees
Stores
Unknown
4,530
1 - 9
232
10 - 24
158
25 - 49
154
50 - 99
207
100 - 249
222
250 - 999
328
1000 - 4999
200
5000+
249
Unknown1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000+

Number Of Products Sold For VTEX Stores

Here is the breakdown of VTEX stores by the number of products that they sell.

  • 14.4% of VTEX stores sell 250 - 999 different products.
  • 12.4% of VTEX stores sell 1000 - 4999 different products.
  • 9.4% of VTEX stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
589
10 - 24
189
25 - 49
268
100 - 249
558
250 - 999
905
1000 - 4999
781
5000 - 9999
356
10000 - 24999
467
25000 - 99999
361
100000 - 249999
78
1 - 910 - 2425 - 49100 - 249250 - 9991000 - 49995000 - 999910000 - 2499925000 - 99999100000 - 249999

Top Technologies on VTEX Stores

We're tracking 189 different technologies that have 29,480 collective installs on VTEX stores.

  • Google Tag Manager is used by 80.9% of VTEX stores.
  • reCAPTCHA is used by 56.5% of VTEX stores.
  • Facebook Pixel is used by 55.4% of VTEX stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Top Shipping Carriers Used By VTEX Stores

  • Correios is used by 4.2% of VTEX stores.
  • Correos is used by 1.0% of VTEX stores.
  • UPS is used by 0.9% of VTEX stores.

Here are the top 10 shipping carriers across all VTEX stores.

Shipping Carrier
Stores
Correios
264
Correos
61
UPS
56
Fedex
46
USPS
27
DHL
11
ORLEN
4
Canada Post
3
China Post
2
Purolator
1

VTEX Store Top-level Domain Distribution

Here is the top-level domain distribution for VTEX stores.

  • 46.3% of VTEX stores have a .com.br domain.
  • 26.5% of VTEX stores have a .com domain.
  • 4.3% of VTEX stores have a .cl domain.
Top-level Domain
Stores
.com.br
2,905
.com
1,663
.cl
272
.com.ar
268
.com.co
174
.com.mx
105
.pe
82
.mx
60
.com.pe
58
.co
55
.com.br.com.cl.com.ar.com.co.com.mx

Top VTEX Stores

Here are the top stores, powered by VTEX, ordered by store rank.

Name
Domain
Rank
Created
H Mart
365
2018/08/10
Bash
3,282
2016/12/30
Chedraui
3,348
2016/12/30
Drogaria São Paulo
4,017
2021/04/23
Dunnes Stores
5,019
2016/12/30

New VTEX Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Plumasul
3,574,301
2025/01/31
Fedco
5,942,213
2025/01/31
Tudo para sua festa
6,020,509
2025/01/31
www.dimacol.com.br
6,303,758
2025/01/31
Modelo Vtex
6,449,297
2025/01/31

Stores Switching to VTEX From Other Platforms

Over the last 90 days, VTEX has taken 42 merchants from competitive ecommerce platforms.

Custom CartWooCommerceMagentoTray CommerceLinx CommerceShopifyOracle CX CommercePrestaShopMercado ShopsWx3

Here are the top stores that have switched to VTEX from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Dunnes Stores
5,019
Custom Cart
2024/12/16
Ortobom
27,882
Custom Cart
2024/11/05
Cartier
44,161
Salesforce Commerce Cloud
2025/01/05
LA SIRENA
44,563
PrestaShop
2025/01/15
Guess Brasil
57,875
Custom Cart
2024/11/05

Stores Switching from VTEX To Other Platforms

Over the last 90 days, VTEX has lost 239 merchants to competitive platforms.

Loja IntegradaTiendanubeWooCommerceShopifyCustom CartYampi

Here are the top VTEX stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Official LEGO® Shop US
32
Custom Cart
2024/11/29
www.eriksbikeshop.com
6,870
Shopify
2024/11/18
motorola
15,073
Custom Cart
2024/12/22
Oscar
62,845
Custom Cart
2025/01/12
Lambert Vet Supply
63,988
Shopify
2025/01/19

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on VTEX stores, create a free account and have a look for yourself.