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The State of VTEX in 2021

Updated Sep 17 2021

VTEX is the first and only fully integrated commerce, marketplace and OMS solution that offers fastest time-to-revenue and no upgrades.

In this report, we'll cover the following essential statistics on VTEX usage.

Download a complete list of VTEX stores with a paid account.
Create a free account to get a feel for the data we provide.

VTEX Growth

At present, there are 4,824 live stores running on the VTEX platform.

Here is the historical growth of stores running VTEX.

  • VTEX stores increased 184.5% quarter-over-quarter in 2021 Q2.
  • VTEX stores increased 216% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
35
2017 Q2
22
2017 Q3
16
2017 Q4
10
2018 Q1
32
2018 Q2
175
2018 Q3
71
2018 Q4
66
2019 Q1
58
2019 Q2
142
2019 Q3
94
2019 Q4
110
2020 Q1
115
2020 Q2
160
2020 Q3
37
2020 Q4
46
2021 Q1
71
2021 Q2
2,876
2021 Q3 (to date)
389
Cumulative Stores by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VTEX Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 73.2% of VTEX stores.
  • Facebook is used by 65.7% of VTEX stores.
  • YouTube is used by 40.3% of VTEX stores.
Type
Stores
Instagram
3,530
Facebook
3,170
YouTube
1,946
Twitter
941
LinkedIn
491
Pinterest
122
Tiktok
40
Snapchat
5

Contact Information On VTEX Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 70% of VTEX stores provide a phone number on their website
  • 60% of VTEX stores have an email on their website
Type
Stores
Phone
3,383
Email
2,901

Top Categories For VTEX Stores

Here is the breakdown of industry verticals for stores on VTEX.

  • 8.0% of VTEX stores sell Apparel products.
  • 2.4% of VTEX stores sell Home & Garden products.
  • 1.7% of VTEX stores sell Beauty & Fitness products.

Top Countries For VTEX Stores

Here are the top countries for stores using VTEX.

  • 67.2% of VTEX stores are in Brazil
  • 7.0% of VTEX stores are in Colombia
  • 5.6% of VTEX stores are in Argentina
  • 4.2% of VTEX stores are in Chile
Country
Stores
3,240
340
269
204
190
115
68

With a paid account, stores can also be segmented by region and city.

Number Of Employees For VTEX Stores

Here is the breakdown of VTEX stores by the number of employees.

  • 0.5% of VTEX stores have 5000+ employees.
  • 0.3% of VTEX stores have 250 - 999 employees.
  • 0.2% of VTEX stores have 100 - 249 employees.
Employees
Stores
1 - 9
2
10 - 24
7
25 - 49
11
50 - 99
5
100 - 249
11
250 - 999
14
1000 - 4999
7
5000+
22

Number Of Products Sold For VTEX Stores

Here is the breakdown of VTEX stores by the number of products that they sell.

  • 6.9% of VTEX stores sell 1000 - 4999 different products.
  • 6.4% of VTEX stores sell 10000 - 24999 different products.
  • 6.0% of VTEX stores sell 25000 - 99999 different products.
Products Sold
Stores
1 - 9
35
25 - 49
40
100 - 249
80
250 - 999
215
1000 - 4999
331
5000 - 9999
202
10000 - 24999
308
25000 - 99999
291
100000 - 249999
52
250000+
33

Top Technologies on VTEX Stores

We're tracking 78 different technologies that have 10,552 collective installs on VTEX stores.

  • Google Tag Manager is used by 90.9% of VTEX stores.
  • Cloudfront CDN is used by 37.8% of VTEX stores.
  • reCAPTCHA is used by 15.0% of VTEX stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Top Shipping Carriers Used By VTEX Stores

  • Correios is used by 2.8% of VTEX stores.
  • UPS is used by 2.7% of VTEX stores.
  • Fedex is used by 0.5% of VTEX stores.

Here are the top 6 shipping carriers across all VTEX stores.

Shipping Carrier
Stores
Correios
136
UPS
130
Fedex
26
USPS
14
DHL
6
Royal Mail
1

VTEX Store Top-level Domain Distribution

Here is the top-level domain distribution for VTEX stores.

  • 61.0% of VTEX stores have a .com.br domain.
  • 16.1% of VTEX stores have a .com domain.
  • 4.0% of VTEX stores have a .com.ar domain.
Top-level Domain
Stores
.com.br
2,944
.com
778
.com.ar
192
.cl
177
.com.co
141
.com.mx
75
.pe
66
.mx
52
.co
37
.com.pe
32

Top VTEX Stores

Here are the top stores, powered by VTEX, ordered by store rank.

Name
Domain
Rank
Created
motorola
www.motorola.com
1,110
2016/12/30
Época Cosméticos Perfumaria
www.epocacosmeticos.com.br
1,232
2016/12/30
Saraiva
www.saraiva.com.br
1,273
2016/12/30
www.elektra.com.mx
www.elektra.com.mx
1,702
2016/12/30
exito.com
www.exito.com
2,719
2016/12/30

New VTEX Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
VTEX
store.vtex.com
6,164
2021/09/17
rc.vtex.com.br
rc.vtex.com.br
111,992
2021/09/17
Triton Eyewear
www.tritoneyewear.com.br
302,632
2021/09/17
Tommy Hilfiger
gt.tommy.com
2,602,586
2021/09/17
Quero
www.soft.queroquero.com.br
2,623,215
2021/09/17

Stores Switching to VTEX From Other Platforms

Over the last 90 days, VTEX has taken 75 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to VTEX from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Reserva
www.usereserva.com
5,632
Oracle CX Commerce
2021/08/17
Coppel
www.coppel.com.ar
8,285
Tiendanube
2021/07/31
Supermercado Disco
www.disco.com.ar
19,586
Custom Cart
2021/09/04
Kosiuko Home
www.kosiuko.com
20,107
Magento
2021/08/13
SuperPaco
www.superpaco.com
24,338
Custom Cart
2021/09/13

Stores Switching from VTEX To Other Platforms

Over the last 90 days, VTEX has lost 33 merchants to competitive platforms.

Here are the top VTEX stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.elcabriton.com
www.elcabriton.com
154,542
Loja Integrada
2021/06/30
Perfumerías Unidas
www.perfumeriasunidas.com
279,634
Magento
2021/07/16
OFICINAFU
www.oficinafu.com.br
732,819
Tray Commerce
2021/09/13
Paulinho Motos
www.paulinhomotos.com.br
741,468
Fbits
2021/08/06
TJAMA
www.tjama.com
796,875
Tray Commerce
2021/07/04

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on VTEX stores, create a free account and have a look for yourself.