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The State of VTEX in 2024

Updated Feb 16 2024

VTEX is the first and only fully integrated commerce, marketplace and OMS solution that offers fastest time-to-revenue and no upgrades.

In this report, we'll cover the following essential statistics on VTEX usage.

Download a complete list of VTEX stores with a paid account.
Create a free account to get a feel for the data we provide.

VTEX Growth

At present, there are 6,401 live stores running on the VTEX platform.

Here is the historical growth of stores running VTEX.

  • VTEX stores increased 11.5% quarter-over-quarter in 2023 Q4.
  • VTEX stores increased 68% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q2
4,574
2021 Q3
4,843
2021 Q4
5,127
2022 Q1
5,133
2022 Q2
4,966
2022 Q3
6,031
2022 Q4
6,133
2023 Q1
6,043
2023 Q2
6,177
2023 Q3
6,276
2023 Q4
6,378
2024 Q1 (to date)
6,401
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a VTEX store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On VTEX Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 66.6% of VTEX stores.
  • Facebook is used by 48.8% of VTEX stores.
  • YouTube is used by 33.5% of VTEX stores.
Type
Stores
Instagram
4,265
Facebook
3,121
YouTube
2,142
WhatsApp
1,683
LinkedIn
1,638
Twitter
787
Tiktok
354
Pinterest
77
Snapchat
4

Contact Information On VTEX Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 61% of VTEX stores provide a phone number on their website
  • 57% of VTEX stores have an email on their website
Type
Stores
Phone
3,884
Email
3,631

Top Categories For VTEX Stores

Here is the breakdown of industry verticals for stores on VTEX.

  • 7.7% of VTEX stores sell Apparel products.
  • 4.0% of VTEX stores sell Home & Garden products.
  • 1.9% of VTEX stores sell Beauty & Fitness products.

Top Countries For VTEX Stores

Here are the top countries for stores using VTEX.

  • 59.6% of VTEX stores are in Brazil
  • 8.1% of VTEX stores are in Colombia
  • 6.2% of VTEX stores are in Argentina
  • 5.0% of VTEX stores are in Chile
Country
Stores
3,817
521
399
318
242
193
116
50

With a paid account, stores can also be segmented by region and city.

Number Of Employees For VTEX Stores

Here is the breakdown of VTEX stores by the number of employees.

  • 71.7% of VTEX stores have Unknown employees.
  • 5.2% of VTEX stores have 250 - 999 employees.
  • 4.5% of VTEX stores have 1 - 9 employees.
Employees
Stores
Unknown
4,587
1 - 9
285
10 - 24
163
25 - 49
187
50 - 99
177
100 - 249
241
250 - 999
333
1000 - 4999
171
5000+
257

Number Of Products Sold For VTEX Stores

Here is the breakdown of VTEX stores by the number of products that they sell.

  • 16.2% of VTEX stores sell 250 - 999 different products.
  • 13.3% of VTEX stores sell 1000 - 4999 different products.
  • 10.6% of VTEX stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
677
10 - 24
215
25 - 49
313
100 - 249
640
250 - 999
1,035
1000 - 4999
850
5000 - 9999
390
10000 - 24999
516
25000 - 99999
394
100000 - 249999
90

Top Technologies on VTEX Stores

We're tracking 166 different technologies that have 29,504 collective installs on VTEX stores.

  • Google Tag Manager is used by 85.3% of VTEX stores.
  • Facebook Pixel is used by 56.8% of VTEX stores.
  • Cloudfront CDN is used by 43.7% of VTEX stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Top Shipping Carriers Used By VTEX Stores

  • Correios is used by 4.6% of VTEX stores.
  • Correos is used by 1.0% of VTEX stores.
  • UPS is used by 0.7% of VTEX stores.

Here are the top 10 shipping carriers across all VTEX stores.

Shipping Carrier
Stores
Correios
294
Correos
62
UPS
48
Fedex
41
USPS
26
DHL
11
ORLEN
4
Canada Post
2
Purolator
2
China Post
1

VTEX Store Top-level Domain Distribution

Here is the top-level domain distribution for VTEX stores.

  • 51.1% of VTEX stores have a .com.br domain.
  • 22.5% of VTEX stores have a .com domain.
  • 4.1% of VTEX stores have a .cl domain.
Top-level Domain
Stores
.com.br
3,268
.com
1,440
.cl
265
.com.ar
261
.com.co
183
.com.mx
109
.pe
88
.mx
63
.com.pe
55
.co
52

Top VTEX Stores

Here are the top stores, powered by VTEX, ordered by store rank.

Name
Domain
Rank
Created
Paragon Sports
5,062
2016/12/30
Chedraui
5,739
2016/12/30
Drogaria São Paulo
5,902
2021/04/23
PROMART
6,311
2021/04/23
www.elektra.mx
6,451
2021/07/09

New VTEX Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Minimal Design
1,553,413
2024/02/16
Zanotti
3,481,787
2024/02/16
Nike Colombia
5,802,619
2024/02/16
Constructor31
5,825,963
2024/02/16
Norseg Colombia
5,829,804
2024/02/16

Stores Switching to VTEX From Other Platforms

Over the last 90 days, VTEX has taken 50 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to VTEX from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.tiffany.com.br
45,679
Custom Cart
2023/12/18
Obabox
124,311
Custom Cart
2023/12/13
Cerámica Italia
163,701
PrestaShop
2023/12/08
www.kywitiendaenlinea.com
167,045
WooCommerce
2024/01/10
Dr. Peanut
196,482
Tray Commerce
2023/12/18

Stores Switching from VTEX To Other Platforms

Over the last 90 days, VTEX has lost 295 merchants to competitive platforms.

Here are the top VTEX stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
TIA S.A.
32,007
Magento
2024/02/12
Maximus Tecidos
97,683
Custom Cart
2023/12/11
BAW CLOTHING
120,918
Custom Cart
2024/02/05
Dibu
132,053
Shopify
2024/01/08
Uncle K
159,465
Custom Cart
2023/12/11

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on VTEX stores, create a free account and have a look for yourself.