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The State of VTEX

VTEX is the first and only fully integrated commerce, marketplace and OMS solution that offers fastest time-to-revenue and no upgrades.

Quarterly Growth

At present, there are 4,568 live stores running on the VTEX platform.

Here is the quarter-over-quarter growth of stores running VTEX.

Quarter
New Active Stores
2017 Q1
31
2017 Q2
20
2017 Q3
12
2017 Q4
10
2018 Q1
29
2018 Q2
171
2018 Q3
67
2018 Q4
68
2019 Q1
56
2019 Q2
150
2019 Q3
101
2019 Q4
110
2020 Q1
118
2020 Q2
170
2020 Q3
29
2020 Q4
35
2021 Q1
62
2021 Q2 (to date)
3,041
Cumulative Stores by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by VTEX, ordered by worldwide store rank.

Name
Domain
Rank
Created
motorola
699
2016/12/30
Carrefour.com.br
872
2016/12/30
Saraiva
885
2016/12/30
www.elektra.com.mx
1,248
2016/12/30
Cobasi
1,473
2016/12/30

New Stores

Here are the 5 highest-ranked new stores that are running VTEX.

Name
Domain
Rank
Created
Goodall
1,930,828
2021/06/18
Electrolux
2,238,144
2021/06/18
Vea Digital
2,246,937
2021/06/18
Herbarium
2,248,743
2021/06/18
recamierus
2,255,562
2021/06/18

Platform Wins

Over the last 90 days, VTEX has taken 49 merchants from competitive platforms.

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Carrefour
4,502
Magento
2021/05/30
Farmacity
7,847
Squarespace
2021/05/06
www.tiendasmetro.co
9,835
Squarespace
2021/05/05
Ben’s Cycle
18,144
Squarespace
2021/05/05
Freeport Store
70,112
Squarespace
2021/05/05

Platform Losses

Over the last 90 days, VTEX has lost 7 merchants to competitive platforms.

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
Wong.pe
5,655
Custom Cart
2021/06/14
Metro Perú
8,300
Custom Cart
2021/06/14
www.frigelar.com.br
187,486
Oracle CX Commerce
2021/05/20
MAXI ACESSORIOS
3,158,185
Tray Commerce
2021/06/06
Kin Festas
3,883,554
Custom Cart
2021/06/18

Pricing Plan Breakdown

Here is the pricing plan breakdown for stores on VTEX.

Pricing Plan
Stores
Unknown
4,568

Category Breakdown

Here are the top 20 industry verticals for stores on VTEX.

Employee Breakdown

Here is the breakdown of VTEX stores by the number of employees.

Employees
Stores
1 - 9
2
10 - 24
6
25 - 49
9
50 - 99
5
100 - 249
7
250 - 999
12
1000 - 4999
4
5000+
19

Country Breakdown

The largest part of VTEX's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
3,127
321
252
183
181
93
56
None
32
19

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the VTEX install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Percent
Phone
3,280
71%
Facebook
3,146
68%
Instagram
3,123
68%
Email
2,713
59%
YouTube
1,892
41%
Twitter
959
20%
LinkedIn
450
9%
Pinterest
128
2%
Tiktok
28
0%
Snapchat
5
0%

Third-Party Technologies

Many VTEX merchants run third-party technologies on their store in addition to apps from the VTEX App Store. We're tracking 71 different technologies that have 9,919 collective installs on VTEX stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Themes

VTEX has an active and extension theme store. Merchants using VTEX can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1 different VTEX themes. Here are the top themes.

Theme Name
Stores
Unknown
4,568

Top-level Domain Distribution

The vast majority of VTEX stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com.br
2,842
.com
741
.com.ar
183
.cl
153
.com.co
129
.com.mx
73
.mx
49
.pe
46
.co
36
.com.pe
31

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on VTEX stores, create a free account and have a look for yourself.