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The State of VTEX in 2022

Updated Sep 30 2022

VTEX is the first and only fully integrated commerce, marketplace and OMS solution that offers fastest time-to-revenue and no upgrades.

In this report, we'll cover the following essential statistics on VTEX usage.

Download a complete list of VTEX stores with a paid account.
Create a free account to get a feel for the data we provide.

VTEX Growth

At present, there are 6,040 live stores running on the VTEX platform.

Here is the historical growth of stores running VTEX.

  • VTEX stores increased 1.0% quarter-over-quarter in 2022 Q2.
  • VTEX stores increased 15% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
46
2017 Q2
27
2017 Q3
21
2017 Q4
14
2018 Q1
41
2018 Q2
202
2018 Q3
98
2018 Q4
80
2019 Q1
80
2019 Q2
143
2019 Q3
113
2019 Q4
116
2020 Q1
110
2020 Q2
158
2020 Q3
48
2020 Q4
77
2021 Q1
112
2021 Q2
2,419
2021 Q3
357
2021 Q4
178
2022 Q1
40
2022 Q2
51
2022 Q3 (to date)
1,124
Cumulative Stores by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VTEX Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 69.5% of VTEX stores.
  • Facebook is used by 56.8% of VTEX stores.
  • YouTube is used by 36.0% of VTEX stores.
Type
Stores
Instagram
4,195
Facebook
3,428
YouTube
2,175
LinkedIn
1,574
Twitter
877
Tiktok
171
Pinterest
118
Snapchat
5

Contact Information On VTEX Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 63% of VTEX stores provide a phone number on their website
  • 55% of VTEX stores have an email on their website
Type
Stores
Phone
3,832
Email
3,305

Top Categories For VTEX Stores

Here is the breakdown of industry verticals for stores on VTEX.

  • 12.6% of VTEX stores sell Apparel products.
  • 5.5% of VTEX stores sell Home & Garden products.
  • 3.1% of VTEX stores sell Beauty & Fitness products.

Top Countries For VTEX Stores

Here are the top countries for stores using VTEX.

  • 65.5% of VTEX stores are in Brazil
  • 6.9% of VTEX stores are in Colombia
  • 5.5% of VTEX stores are in Argentina
  • 4.6% of VTEX stores are in Chile
Country
Stores
3,959
416
331
280
228
161
89
46
38

With a paid account, stores can also be segmented by region and city.

Number Of Employees For VTEX Stores

Here is the breakdown of VTEX stores by the number of employees.

  • 5.1% of VTEX stores have 250 - 999 employees.
  • 3.7% of VTEX stores have 100 - 249 employees.
  • 3.6% of VTEX stores have 5000+ employees.
Employees
Stores
1 - 9
196
10 - 24
157
25 - 49
187
50 - 99
178
100 - 249
224
250 - 999
310
1000 - 4999
125
5000+
216

Number Of Products Sold For VTEX Stores

Here is the breakdown of VTEX stores by the number of products that they sell.

  • 18.8% of VTEX stores sell 250 - 999 different products.
  • 15.8% of VTEX stores sell 1000 - 4999 different products.
  • 10.6% of VTEX stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
531
10 - 24
167
25 - 49
242
100 - 249
639
250 - 999
1,137
1000 - 4999
957
5000 - 9999
436
10000 - 24999
542
25000 - 99999
443
100000 - 249999
92

Top Technologies on VTEX Stores

We're tracking 119 different technologies that have 29,110 collective installs on VTEX stores.

  • Google Tag Manager is used by 87.1% of VTEX stores.
  • Cloudfront CDN is used by 70.7% of VTEX stores.
  • Facebook Pixel is used by 64.7% of VTEX stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Top Shipping Carriers Used By VTEX Stores

  • Correios is used by 5.2% of VTEX stores.
  • Fedex is used by 0.8% of VTEX stores.
  • UPS is used by 0.8% of VTEX stores.

Here are the top 9 shipping carriers across all VTEX stores.

Shipping Carrier
Stores
Correios
313
Fedex
49
UPS
46
Correos
34
USPS
29
DHL
8
Royal Mail
4
ORLEN
3
China Post
1

VTEX Store Top-level Domain Distribution

Here is the top-level domain distribution for VTEX stores.

  • 59.6% of VTEX stores have a .com.br domain.
  • 16.0% of VTEX stores have a .com domain.
  • 3.9% of VTEX stores have a .cl domain.
Top-level Domain
Stores
.com.br
3,601
.com
965
.cl
237
.com.ar
230
.com.co
176
.com.mx
105
.pe
81
.mx
64
.com.pe
49
.co
44

Top VTEX Stores

Here are the top stores, powered by VTEX, ordered by store rank.

Name
Domain
Rank
Created
Carrefour
85
2016/12/30
Nike Chile
88
2021/10/01
Drogaria São Paulo
102
2021/04/23
exito.com
306
2016/12/30
www.cea.com.br
475
2016/12/30

New VTEX Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
store.bicyclecards.com
93,629
2022/09/30
store.dev.bicyclecards.com
123,804
2022/09/30
store.prod.bicyclecards.com
123,805
2022/09/30
www.2eletro.com.br
2,513,974
2022/09/30
Portal Ágape Revenda
3,328,719
2022/09/30

Stores Switching to VTEX From Other Platforms

Over the last 90 days, VTEX has taken 84 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to VTEX from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Chedraui
510
SAP Commerce Cloud
2022/07/19
Reebok Brasil Loja Oficial
6,982
Salesforce Commerce Cloud
2022/09/26
Mambo
7,200
Oracle CX Commerce
2022/07/10
Levi's ® Argentina
8,845
Magento
2022/07/08
Farmadelivery
10,497
Magento
2022/09/29

Stores Switching from VTEX To Other Platforms

Over the last 90 days, VTEX has lost 550 merchants to competitive platforms.

Here are the top VTEX stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Amend Cosméticos
31,128
Salesforce Commerce Cloud
2022/09/12
O Boticario
36,875
Shopify
2022/08/08
Equinavia
50,582
Custom Cart
2022/08/01
Lounge Chile
53,580
Shopify
2022/09/19
VX Case
60,181
Magento
2022/09/12

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on VTEX stores, create a free account and have a look for yourself.