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The State of VTEX in 2021

Updated Nov 26 2021

VTEX is the first and only fully integrated commerce, marketplace and OMS solution that offers fastest time-to-revenue and no upgrades.

In this report, we'll cover the following essential statistics on VTEX usage.

Download a complete list of VTEX stores with a paid account.
Create a free account to get a feel for the data we provide.

VTEX Growth

At present, there are 5,094 live stores running on the VTEX platform.

Here is the historical growth of stores running VTEX.

  • VTEX stores increased 9.6% quarter-over-quarter in 2021 Q3.
  • VTEX stores increased 220% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
38
2017 Q2
23
2017 Q3
16
2017 Q4
11
2018 Q1
36
2018 Q2
182
2018 Q3
76
2018 Q4
69
2019 Q1
61
2019 Q2
146
2019 Q3
102
2019 Q4
118
2020 Q1
112
2020 Q2
167
2020 Q3
44
2020 Q4
58
2021 Q1
76
2021 Q2
2,815
2021 Q3
429
2021 Q4 (to date)
182
Cumulative Stores by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VTEX Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 77.9% of VTEX stores.
  • Facebook is used by 66.8% of VTEX stores.
  • YouTube is used by 39.2% of VTEX stores.
Type
Stores
Instagram
3,966
Facebook
3,405
YouTube
1,997
LinkedIn
1,259
Twitter
927
Pinterest
123
Tiktok
62
Snapchat
5

Contact Information On VTEX Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 71% of VTEX stores provide a phone number on their website
  • 60% of VTEX stores have an email on their website
Type
Stores
Phone
3,592
Email
3,062

Top Categories For VTEX Stores

Here is the breakdown of industry verticals for stores on VTEX.

  • 11.3% of VTEX stores sell Apparel products.
  • 4.5% of VTEX stores sell Home & Garden products.
  • 2.3% of VTEX stores sell Beauty & Fitness products.

Top Countries For VTEX Stores

Here are the top countries for stores using VTEX.

  • 66.9% of VTEX stores are in Brazil
  • 7.0% of VTEX stores are in Colombia
  • 5.7% of VTEX stores are in Argentina
  • 4.4% of VTEX stores are in Chile
Country
Stores
3,410
355
290
223
193
131
72
25

With a paid account, stores can also be segmented by region and city.

Number Of Employees For VTEX Stores

Here is the breakdown of VTEX stores by the number of employees.

  • 4.2% of VTEX stores have 250 - 999 employees.
  • 2.3% of VTEX stores have 100 - 249 employees.
  • 2.1% of VTEX stores have 1000 - 4999 employees.
Employees
Stores
1 - 9
78
10 - 24
98
25 - 49
99
50 - 99
94
100 - 249
119
250 - 999
216
1000 - 4999
107
5000+
92

Number Of Products Sold For VTEX Stores

Here is the breakdown of VTEX stores by the number of products that they sell.

  • 8.0% of VTEX stores sell 1000 - 4999 different products.
  • 6.7% of VTEX stores sell 10000 - 24999 different products.
  • 6.2% of VTEX stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
111
10 - 24
46
25 - 49
60
100 - 249
133
250 - 999
314
1000 - 4999
405
5000 - 9999
247
10000 - 24999
342
25000 - 99999
312
100000 - 249999
61

Top Technologies on VTEX Stores

We're tracking 81 different technologies that have 11,430 collective installs on VTEX stores.

  • Google Tag Manager is used by 90.7% of VTEX stores.
  • Cloudfront CDN is used by 42.4% of VTEX stores.
  • reCAPTCHA is used by 14.6% of VTEX stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Top Shipping Carriers Used By VTEX Stores

  • UPS is used by 2.9% of VTEX stores.
  • Correios is used by 2.9% of VTEX stores.
  • Correos is used by 0.7% of VTEX stores.

Here are the top 8 shipping carriers across all VTEX stores.

Shipping Carrier
Stores
UPS
150
Correios
149
Correos
34
Fedex
26
USPS
18
DHL
6
Royal Mail
5
Purolator
1

VTEX Store Top-level Domain Distribution

Here is the top-level domain distribution for VTEX stores.

  • 61.0% of VTEX stores have a .com.br domain.
  • 16.2% of VTEX stores have a .com domain.
  • 4.1% of VTEX stores have a .com.ar domain.
Top-level Domain
Stores
.com.br
3,107
.com
823
.com.ar
208
.cl
190
.com.co
146
.com.mx
76
.pe
71
.mx
52
.co
40
.com.pe
35

Top VTEX Stores

Here are the top stores, powered by VTEX, ordered by store rank.

Name
Domain
Rank
Created
Carrefour
762
2017/05/26
Pague Menos
819
2021/04/23
motorola
915
2016/12/30
exito.com
968
2016/12/30
Elektra
1,039
2016/12/30

New VTEX Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Loja Vestis
825,336
2021/11/26
SideWalk
4,437,158
2021/11/26
YATCHSMAN
4,571,001
2021/11/26
www.missrosebrasil.com.br
7,898,272
2021/11/26
b2c.gourmet.cl
108,128
2021/11/19

Stores Switching to VTEX From Other Platforms

Over the last 90 days, VTEX has taken 89 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to VTEX from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Easy.com.ar
7,093
HCL Commerce
2021/10/13
LiliPink
16,660
Custom Cart
2021/10/01
Paragon Sports
16,695
Workarea
2021/11/22
Bebidas Famosas
18,681
Magento
2021/10/09
Decorceramica
19,481
WooCommerce
2021/10/20

Stores Switching from VTEX To Other Platforms

Over the last 90 days, VTEX has lost 222 merchants to competitive platforms.

Here are the top VTEX stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Lojas Lebes
19,236
Custom Cart
2021/10/07
Grindworx
21,004
Custom Cart
2021/10/06
Poeme
56,486
Tray Commerce
2021/10/22
Decorpe├žas
73,664
Fbits
2021/09/16
Jumbo
108,857
Custom Cart
2021/10/01

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on VTEX stores, create a free account and have a look for yourself.