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The State of VTEX in 2022

Updated May 20 2022

VTEX is the first and only fully integrated commerce, marketplace and OMS solution that offers fastest time-to-revenue and no upgrades.

In this report, we'll cover the following essential statistics on VTEX usage.

Download a complete list of VTEX stores with a paid account.
Create a free account to get a feel for the data we provide.

VTEX Growth

At present, there are 5,075 live stores running on the VTEX platform.

Here is the historical growth of stores running VTEX.

  • VTEX stores increased 0.9% quarter-over-quarter in 2022 Q1.
  • VTEX stores increased 188% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
39
2017 Q2
26
2017 Q3
22
2017 Q4
12
2018 Q1
40
2018 Q2
187
2018 Q3
91
2018 Q4
76
2019 Q1
69
2019 Q2
146
2019 Q3
104
2019 Q4
116
2020 Q1
107
2020 Q2
158
2020 Q3
47
2020 Q4
68
2021 Q1
88
2021 Q2
2,632
2021 Q3
416
2021 Q4
196
2022 Q1
47
2022 Q2 (to date)
34
Cumulative Stores by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VTEX Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 79.0% of VTEX stores.
  • Facebook is used by 64.0% of VTEX stores.
  • YouTube is used by 37.9% of VTEX stores.
Type
Stores
Instagram
4,008
Facebook
3,247
YouTube
1,921
LinkedIn
1,251
Twitter
857
Pinterest
114
Tiktok
100
Snapchat
5

Contact Information On VTEX Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 69% of VTEX stores provide a phone number on their website
  • 58% of VTEX stores have an email on their website
Type
Stores
Phone
3,504
Email
2,961

Top Categories For VTEX Stores

Here is the breakdown of industry verticals for stores on VTEX.

  • 14.6% of VTEX stores sell Apparel products.
  • 6.7% of VTEX stores sell Home & Garden products.
  • 3.4% of VTEX stores sell Beauty & Fitness products.

Top Countries For VTEX Stores

Here are the top countries for stores using VTEX.

  • 66.1% of VTEX stores are in Brazil
  • 6.9% of VTEX stores are in Colombia
  • 5.8% of VTEX stores are in Argentina
  • 4.4% of VTEX stores are in Chile
Country
Stores
3,355
351
294
223
200
135
67
31

With a paid account, stores can also be segmented by region and city.

Number Of Employees For VTEX Stores

Here is the breakdown of VTEX stores by the number of employees.

  • 6.0% of VTEX stores have 250 - 999 employees.
  • 2.6% of VTEX stores have 100 - 249 employees.
  • 2.5% of VTEX stores have 1 - 9 employees.
Employees
Stores
1 - 9
128
10 - 24
126
25 - 49
113
50 - 99
116
100 - 249
134
250 - 999
305
1000 - 4999
82
5000+
98

Number Of Products Sold For VTEX Stores

Here is the breakdown of VTEX stores by the number of products that they sell.

  • 10.5% of VTEX stores sell 1000 - 4999 different products.
  • 9.4% of VTEX stores sell 250 - 999 different products.
  • 8.1% of VTEX stores sell 10000 - 24999 different products.
Products Sold
Stores
1 - 9
188
10 - 24
69
25 - 49
92
100 - 249
238
250 - 999
476
1000 - 4999
531
5000 - 9999
317
10000 - 24999
410
25000 - 99999
364
100000 - 249999
64

Top Technologies on VTEX Stores

We're tracking 112 different technologies that have 20,969 collective installs on VTEX stores.

  • Google Tag Manager is used by 90.6% of VTEX stores.
  • Google Analytics is used by 55.1% of VTEX stores.
  • Google Ads Pixel is used by 46.0% of VTEX stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Top Shipping Carriers Used By VTEX Stores

  • Correios is used by 5.6% of VTEX stores.
  • UPS is used by 0.7% of VTEX stores.
  • Fedex is used by 0.6% of VTEX stores.

Here are the top 7 shipping carriers across all VTEX stores.

Shipping Carrier
Stores
Correios
286
UPS
38
Fedex
32
USPS
26
Correos
26
DHL
7
Royal Mail
5

VTEX Store Top-level Domain Distribution

Here is the top-level domain distribution for VTEX stores.

  • 60.3% of VTEX stores have a .com.br domain.
  • 16.3% of VTEX stores have a .com domain.
  • 4.1% of VTEX stores have a .com.ar domain.
Top-level Domain
Stores
.com.br
3,058
.com
827
.com.ar
206
.cl
193
.com.co
145
.com.mx
82
.pe
72
.mx
55
.co
36
.com.pe
36

Top VTEX Stores

Here are the top stores, powered by VTEX, ordered by store rank.

Name
Domain
Rank
Created
motorola
846
2016/12/30
exito.com
950
2016/12/30
Saraiva
1,494
2016/12/30
Drogaria São Paulo
1,788
2021/04/23
CeA
2,136
2016/12/30

New VTEX Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Grainger México
2,872,860
2022/05/20
Fullstock
6,489,557
2022/05/20
www.momentumtextilesandwalls.com
2,874,921
2022/05/13
Tele Rio
6,880,183
2022/05/13
tradetek.myvtex.com
8,457,363
2022/05/13

Stores Switching to VTEX From Other Platforms

Over the last 90 days, VTEX has taken 60 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to VTEX from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Angeloni Eletro
3,161
Oracle Commerce
2022/04/04
Budget Golf
6,816
Custom Cart
2022/05/02
Garbarino
11,497
Mercado Shops
2022/05/17
Whirlpool India
14,254
Magento
2022/03/09
Rouge Perfumerías
20,088
Magento
2022/03/16

Stores Switching from VTEX To Other Platforms

Over the last 90 days, VTEX has lost 61 merchants to competitive platforms.

Here are the top VTEX stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
OficialFarma
44,724
Magento
2022/03/08
vitamina
73,395
Magento
2022/05/09
Fini
74,449
Salesforce Commerce Cloud
2022/04/17
Topmega Argentina
89,366
Magento
2022/04/25
Gzuck
201,157
Custom Cart
2022/02/28

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on VTEX stores, create a free account and have a look for yourself.