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The State of VTEX in 2024

Updated Mar 15 2024

VTEX is the first and only fully integrated commerce, marketplace and OMS solution that offers fastest time-to-revenue and no upgrades.

In this report, we'll cover the following essential statistics on VTEX usage.

Download a complete list of VTEX stores with a paid account.
Create a free account to get a feel for the data we provide.

VTEX Growth

At present, there are 6,347 live stores running on the VTEX platform.

Here is the historical growth of stores running VTEX.

  • VTEX stores increased 11.5% quarter-over-quarter in 2023 Q4.
  • VTEX stores increased 68% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q2
4,574
2021 Q3
4,843
2021 Q4
5,127
2022 Q1
5,133
2022 Q2
4,966
2022 Q3
6,031
2022 Q4
6,133
2023 Q1
6,043
2023 Q2
6,177
2023 Q3
6,276
2023 Q4
6,378
2024 Q1 (to date)
6,347
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a VTEX store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On VTEX Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 66.1% of VTEX stores.
  • Facebook is used by 47.8% of VTEX stores.
  • YouTube is used by 32.7% of VTEX stores.
Type
Stores
Instagram
4,197
Facebook
3,031
YouTube
2,078
WhatsApp
1,654
LinkedIn
1,618
Twitter
717
Tiktok
370
Pinterest
79
Snapchat
3

Contact Information On VTEX Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 60% of VTEX stores provide a phone number on their website
  • 56% of VTEX stores have an email on their website
Type
Stores
Phone
3,795
Email
3,556

Top Categories For VTEX Stores

Here is the breakdown of industry verticals for stores on VTEX.

  • 7.7% of VTEX stores sell Apparel products.
  • 4.0% of VTEX stores sell Home & Garden products.
  • 1.9% of VTEX stores sell Beauty & Fitness products.

Top Countries For VTEX Stores

Here are the top countries for stores using VTEX.

  • 59.4% of VTEX stores are in Brazil
  • 8.2% of VTEX stores are in Colombia
  • 6.2% of VTEX stores are in Argentina
  • 5.0% of VTEX stores are in Chile
Country
Stores
3,767
518
396
319
237
191
114
49

With a paid account, stores can also be segmented by region and city.

Number Of Employees For VTEX Stores

Here is the breakdown of VTEX stores by the number of employees.

  • 72.3% of VTEX stores have Unknown employees.
  • 5.2% of VTEX stores have 250 - 999 employees.
  • 4.0% of VTEX stores have 5000+ employees.
Employees
Stores
Unknown
4,588
1 - 9
248
10 - 24
170
25 - 49
188
50 - 99
181
100 - 249
223
250 - 999
331
1000 - 4999
167
5000+
251

Number Of Products Sold For VTEX Stores

Here is the breakdown of VTEX stores by the number of products that they sell.

  • 16.0% of VTEX stores sell 250 - 999 different products.
  • 13.1% of VTEX stores sell 1000 - 4999 different products.
  • 10.4% of VTEX stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
660
10 - 24
217
25 - 49
309
100 - 249
619
250 - 999
1,015
1000 - 4999
832
5000 - 9999
382
10000 - 24999
512
25000 - 99999
372
100000 - 249999
88

Top Technologies on VTEX Stores

We're tracking 163 different technologies that have 28,184 collective installs on VTEX stores.

  • Google Tag Manager is used by 85.4% of VTEX stores.
  • Facebook Pixel is used by 56.6% of VTEX stores.
  • Google Adsense is used by 42.4% of VTEX stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Top Shipping Carriers Used By VTEX Stores

  • Correios is used by 4.5% of VTEX stores.
  • Correos is used by 0.9% of VTEX stores.
  • UPS is used by 0.8% of VTEX stores.

Here are the top 10 shipping carriers across all VTEX stores.

Shipping Carrier
Stores
Correios
286
Correos
59
UPS
53
Fedex
42
USPS
24
DHL
11
ORLEN
4
Canada Post
2
Purolator
2
China Post
1

VTEX Store Top-level Domain Distribution

Here is the top-level domain distribution for VTEX stores.

  • 50.6% of VTEX stores have a .com.br domain.
  • 22.8% of VTEX stores have a .com domain.
  • 4.2% of VTEX stores have a .cl domain.
Top-level Domain
Stores
.com.br
3,212
.com
1,450
.cl
265
.com.ar
260
.com.co
179
.com.mx
108
.pe
88
.mx
59
.com.pe
54
.co
52

Top VTEX Stores

Here are the top stores, powered by VTEX, ordered by store rank.

Name
Domain
Rank
Created
Drogaria São Paulo
5,831
2021/04/23
Chedraui
5,840
2016/12/30
Promart center
6,206
2021/04/23
Paragon Sports
6,237
2016/12/30
www.elektra.mx
6,383
2021/07/09

New VTEX Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.origemgames.com
3,184,882
2024/03/15
www.suplementimediatadesign.com.br
6,289,340
2024/03/15
Modelo Vtex
6,407,484
2024/03/15
elyondobrasil.com.br
6,549,289
2024/03/15
www.healthimediatadesign.com.br
6,580,952
2024/03/15

Stores Switching to VTEX From Other Platforms

Over the last 90 days, VTEX has taken 34 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to VTEX from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.kywitiendaenlinea.com
166,111
WooCommerce
2024/01/10
www.uysa.com.pe
234,920
Custom Cart
2024/01/08
RGM
244,115
PrestaShop
2024/01/19
Dermatológica. Tienda Online.
244,160
Custom Cart
2024/01/24
Colchones Fantasía
271,172
WooCommerce
2024/01/19

Stores Switching from VTEX To Other Platforms

Over the last 90 days, VTEX has lost 263 merchants to competitive platforms.

Here are the top VTEX stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Agua by Agua Bendita INT
19,917
Shopify
2024/03/11
TIA S.A.
37,401
Magento
2024/02/12
BAW CLOTHING
107,539
Custom Cart
2024/03/04
Dibu
135,456
Shopify
2024/01/08
LabellaMafia
149,556
Magazord
2024/03/16

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on VTEX stores, create a free account and have a look for yourself.