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The State of Shoper in 2021

Updated Nov 26 2021

In this report, we'll cover the following essential statistics on Shoper usage.

Download a complete list of Shoper stores with a paid account.
Create a free account to get a feel for the data we provide.

Shoper Growth

At present, there are 14,086 live stores running on the Shoper platform.

Here is the historical growth of stores running Shoper.

  • Shoper stores increased 6.6% quarter-over-quarter in 2021 Q3.
  • Shoper stores increased 44% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
64
2017 Q2
98
2017 Q3
50
2017 Q4
46
2018 Q1
126
2018 Q2
1,875
2018 Q3
621
2018 Q4
520
2019 Q1
945
2019 Q2
707
2019 Q3
500
2019 Q4
590
2020 Q1
635
2020 Q2
769
2020 Q3
370
2020 Q4
1,168
2021 Q1
765
2021 Q2
1,136
2021 Q3
773
2021 Q4 (to date)
1,591
Cumulative Stores by Quarter

It's hard to know exactly when a Shoper store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shoper Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 31.8% of Shoper stores.
  • Instagram is used by 21.1% of Shoper stores.
  • YouTube is used by 4.2% of Shoper stores.
Type
Stores
Facebook
4,478
Instagram
2,968
YouTube
593
Twitter
227
LinkedIn
82
Facebook Group
63
Pinterest
54
Tiktok
52

Contact Information On Shoper Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 43% of Shoper stores have an email on their website
  • 37% of Shoper stores provide a phone number on their website
Type
Stores
Email
6,102
Phone
5,257

Top Categories For Shoper Stores

Here is the breakdown of industry verticals for stores on Shoper.

  • 1.7% of Shoper stores sell Apparel products.
  • 1.0% of Shoper stores sell Home & Garden products.
  • 0.5% of Shoper stores sell Beauty & Fitness products.

Top Countries For Shoper Stores

Here are the top countries for stores using Shoper.

  • 85.9% of Shoper stores are in Poland
  • 0.5% of Shoper stores are in Germany
  • 0.3% of Shoper stores are in United Kingdom
  • 0.2% of Shoper stores are in Czech Republic
Country
Stores
12,102
64
13
11
8

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoper Stores

Here is the breakdown of Shoper stores by the number of employees.

  • 0.1% of Shoper stores have 1 - 9 employees.
  • 0.0% of Shoper stores have 10 - 24 employees.
  • 0.0% of Shoper stores have 25 - 49 employees.
Employees
Stores
1 - 9
14
10 - 24
2
25 - 49
1
50 - 99
1

Number Of Products Sold For Shoper Stores

Here is the breakdown of Shoper stores by the number of products that they sell.

  • 2.6% of Shoper stores sell 250 - 999 different products.
  • 2.3% of Shoper stores sell 1000 - 4999 different products.
  • 1.5% of Shoper stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
24
10 - 24
35
25 - 49
80
50 - 99
33
100 - 249
206
250 - 999
361
1000 - 4999
330
5000 - 9999
89
10000 - 24999
77
25000 - 99999
31

Top Technologies on Shoper Stores

We're tracking 57 different technologies that have 31,231 collective installs on Shoper stores.

  • Google Tag Manager is used by 99.8% of Shoper stores.
  • Google Analytics is used by 50.9% of Shoper stores.
  • Facebook Pixel is used by 34.5% of Shoper stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoper stores.

Top Shipping Carriers Used By Shoper Stores

  • UPS is used by 3.0% of Shoper stores.
  • Fedex is used by 0.4% of Shoper stores.
  • DPD is used by 0.3% of Shoper stores.

Here are the top 9 shipping carriers across all Shoper stores.

Shipping Carrier
Stores
UPS
429
Fedex
59
DPD
49
GLS Parcel
15
DHL
10
Royal Mail
8
Canada Post
1
Purolator
1
Correos
1

Shoper Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoper stores.

  • 75.2% of Shoper stores have a .pl domain.
  • 9.7% of Shoper stores have a .com domain.
  • 5.7% of Shoper stores have a .com.pl domain.
Top-level Domain
Stores
.pl
10,586
.com
1,371
.com.pl
804
.eu
499
.sklep.pl
162
.de
62
.net
56
.shop
51
.store
46
.net.pl
30

Top Shoper Stores

Here are the top stores, powered by Shoper, ordered by store rank.

Name
Domain
Rank
Created
Kruger&Matz
8,622
2016/12/30
BasicLab Dermocosmetics
39,497
2020/03/27
Propaganda Alkohole Świata
40,453
2018/06/15
sukienki Modna Kiecka
40,767
2018/06/08
Pasieki Rodziny Sadowskich
40,790
2018/06/15

New Shoper Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Drcichobieg.pl
426,775
2021/11/26
Schaffa
1,123,649
2021/11/26
SoxLand.pl
1,274,506
2021/11/26
O! MY HAIR!
1,762,115
2021/11/26
THD
1,903,792
2021/11/26

Stores Switching to Shoper From Other Platforms

Over the last 90 days, Shoper has taken 805 merchants from competitive ecommerce platforms.

Platform
Stores
11
3
1

Here are the top stores that have switched to Shoper from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
BasicLab Dermocosmetics
39,497
Custom Cart
2021/11/11
Pasieki Rodziny Sadowskich
40,790
Custom Cart
2021/11/18
Biogo
51,809
Custom Cart
2021/11/10
Sklep internetowy EdiBazzar
53,530
Custom Cart
2021/10/01
Sklep Anwen
60,746
Custom Cart
2021/11/11

Stores Switching from Shoper To Other Platforms

Over the last 90 days, Shoper has lost 136 merchants to competitive platforms.

Platform
Stores

Here are the top Shoper stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
PANCERNIK
37,785
Custom Cart
2021/10/27
europ24.pl
51,287
Custom Cart
2021/11/10
Marie Zélie
61,607
WooCommerce
2021/11/09
sklep internetowy granashop
236,551
Custom Cart
2021/09/30
Meble Makarowski
321,354
PrestaShop
2021/09/23

Get more insights on Shoper stores

Our search interface is easy to use and helps you find the Shoper stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Shoper stores, create a free account and have a look for yourself.