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The State of Shoper in 2025

Updated Jan 31 2025

In this report, we'll cover the following essential statistics on Shoper usage.

Download a complete list of Shoper stores with a paid account.
Create a free account to get a feel for the data we provide.

Shoper Growth

At present, there are 15,780 live stores running on the Shoper platform.

Here is the historical growth of stores running Shoper.

  • Shoper stores increased 3.4% quarter-over-quarter in 2024 Q4.
  • Shoper stores decreased -6% year-over-year in 2024 Q4.
Quarter
Active Stores
2021 Q2
11,668
2021 Q3
12,132
2021 Q4
14,219
2022 Q1
14,035
2022 Q2
13,925
2022 Q3
17,420
2022 Q4
16,195
2023 Q1
14,876
2023 Q2
14,499
2023 Q3
14,658
2023 Q4
16,204
2024 Q1
16,006
2024 Q2
15,720
2024 Q3
15,156
2024 Q4
15,266
2025 Q1 (to date)
15,780
Active Stores by Quarter
2021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q102,0004,0006,0008,00010,00012,00014,00016,00018,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shoper store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shoper Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 31.1% of Shoper stores.
  • Instagram is used by 28.0% of Shoper stores.
  • YouTube is used by 6.8% of Shoper stores.
Type
Stores
Facebook
4,910
Instagram
4,416
YouTube
1,072
Tiktok
448
LinkedIn
255
Twitter
208
Facebook Group
84
Pinterest
65
WhatsApp
8
Yelp
1

Contact Information On Shoper Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 68% of Shoper stores provide a phone number on their website
  • 45% of Shoper stores have an email on their website
Type
Stores
Phone
10,701
Email
7,126

Top Categories For Shoper Stores

Here is the breakdown of industry verticals for stores on Shoper.

  • 3.6% of Shoper stores sell Home & Garden products.
  • 2.2% of Shoper stores sell Apparel products.
  • 0.9% of Shoper stores sell Business & Industrial products.
Home & GardenApparelBusiness & IndustrialBeauty & FitnessFood & DrinkHealthSportsToys & HobbiesComputersPeople & SocietyAutos & VehiclesConsumer ElectronicsArts & EntertainmentBooks & Literature

Top Countries For Shoper Stores

Here are the top countries for stores using Shoper.

  • 88.9% of Shoper stores are in Poland
  • 0.9% of Shoper stores are in Germany
  • 0.4% of Shoper stores are in Czech Republic
  • 0.2% of Shoper stores are in Slovakia
Country
Stores
14,033
140
23
18
15
15
Poland

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoper Stores

Here is the breakdown of Shoper stores by the number of employees.

  • 97.8% of Shoper stores have Unknown employees.
  • 0.7% of Shoper stores have 1 - 9 employees.
  • 0.5% of Shoper stores have 250 - 999 employees.
Employees
Stores
Unknown
15,438
1 - 9
112
10 - 24
52
25 - 49
29
50 - 99
30
100 - 249
21
250 - 999
78
1000 - 4999
9
5000+
11
Unknown

Number Of Products Sold For Shoper Stores

Here is the breakdown of Shoper stores by the number of products that they sell.

  • 20.0% of Shoper stores sell 1 - 9 different products.
  • 17.2% of Shoper stores sell 100 - 249 different products.
  • 16.1% of Shoper stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
3,156
10 - 24
1,231
25 - 49
1,721
50 - 99
478
100 - 249
2,716
250 - 999
2,538
1000 - 4999
1,348
5000 - 9999
301
10000 - 24999
205
25000 - 99999
67
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 9999

Top Technologies on Shoper Stores

We're tracking 106 different technologies that have 75,055 collective installs on Shoper stores.

  • Google Tag Manager is used by 89.7% of Shoper stores.
  • reCAPTCHA is used by 86.4% of Shoper stores.
  • Bing Ads is used by 85.5% of Shoper stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoper stores.

Top Shipping Carriers Used By Shoper Stores

  • InPost is used by 17.8% of Shoper stores.
  • Polish Post is used by 7.9% of Shoper stores.
  • ORLEN is used by 6.4% of Shoper stores.

Here are the top 10 shipping carriers across all Shoper stores.

Shipping Carrier
Stores
InPost
2,811
Polish Post
1,243
ORLEN
1,005
UPS
498
Fedex
156
DPD
105
DHL
34
GLS Parcel
19
Royal Mail
8
Purolator
3

Shoper Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoper stores.

  • 75.6% of Shoper stores have a .pl domain.
  • 7.5% of Shoper stores have a .com domain.
  • 5.9% of Shoper stores have a .com.pl domain.
Top-level Domain
Stores
.pl
11,933
.com
1,187
.com.pl
928
.eu
553
.sklep.pl
203
.de
139
.cz
69
.store
59
.net
55
.shop
53
.pl.com.com.pl.eu

Top Shoper Stores

Here are the top stores, powered by Shoper, ordered by store rank.

Name
Domain
Rank
Created
Marko Jubiler
84,282
2019/11/15
www.karko.pl
85,955
2016/12/30
PANCERNIK
88,395
2016/12/30
Nadwyraz.com
90,483
2017/10/27
Sklep Życia
93,537
2016/12/30

New Shoper Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
GameLord
936,892
2025/01/31
Garść Natury
1,199,941
2025/01/31
BlissBaby
2,227,431
2025/01/31
www.polcom.pl
2,405,216
2025/01/31
Pora na Prezent
2,671,694
2025/01/31

Stores Switching to Shoper From Other Platforms

Over the last 90 days, Shoper has taken 2,379 merchants from competitive ecommerce platforms.

Platform
Stores
2,331
3
1
1
Custom Cart

Here are the top stores that have switched to Shoper from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
PANCERNIK
88,395
Custom Cart
2024/12/05
kartony24.eu
105,245
Custom Cart
2024/12/03
sklepzogrodzeniami.pl
107,109
Custom Cart
2024/12/09
www.redisbad.pl
111,680
Custom Cart
2024/12/09
Sklep RozeOgrodowe.pl
111,974
Custom Cart
2024/12/04

Stores Switching from Shoper To Other Platforms

Over the last 90 days, Shoper has lost 102 merchants to competitive platforms.

WooCommerceCustom CartShopifyPrestaShopIdoSellEcwid

Here are the top Shoper stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Wasalaa
137,337
Shopify
2024/12/16
sklep internetowy Magdalena24
188,509
Custom Cart
2025/01/05
Wojanshop.pl
207,657
Shopify
2024/11/25
Meowbaby
222,872
Shopify
2025/01/27
www.manybeauty.pl
238,578
Custom Cart
2024/12/09

Get more insights on Shoper stores

Our search interface is easy to use and helps you find the Shoper stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shoper stores, create a free account and have a look for yourself.