The State of SOTE in 2026

In this report, we'll cover the following essential statistics on SOTE usage.

• SOTE growth
• Social media usage on SOTE stores
• Contact information on SOTE stores
• Top categories for SOTE stores
• Top countries for SOTE stores
• Number of employees for SOTE stores
• Number of products sold for SOTE stores
• Top SOTE technologies
• Top Shipping Carriers used by SOTE stores
• SOTE store top-level domain distribution
• Top SOTE stores
• New SOTE stores
• Stores switching to SOTE from other platforms
• Stores switching from SOTE to other platforms

SOTE Growth

At present, there are 1,005 live stores running on the SOTE platform.

Here is the historical growth of stores running SOTE.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a SOTE store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On SOTE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 51.7% of SOTE stores.
• Instagram is used by 37.3% of SOTE stores.
• YouTube is used by 23.8% of SOTE stores.

Contact Information On SOTE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 84% of SOTE stores provide a phone number on their website
• 49% of SOTE stores have an email on their website

Top Categories For SOTE Stores

Here is the breakdown of industry verticals for stores on SOTE.

• 22.4% of SOTE stores sell Home & Garden products.
• 12.0% of SOTE stores sell Apparel products.
• 6.9% of SOTE stores sell Beauty & Fitness products.

Top Countries For SOTE Stores

Here are the top countries for stores using SOTE.

• 85.0% of SOTE stores are in Poland
• 1.6% of SOTE stores are in Germany
• 0.7% of SOTE stores are in France
• 0.6% of SOTE stores are in Czech Republic

With a paid account, stores can also be segmented by region and city.

Number Of Employees For SOTE Stores

Here is the breakdown of SOTE stores by the number of employees.

• 96.0% of SOTE stores have Unknown employees.
• 1.3% of SOTE stores have 1 - 9 employees.
• 1.0% of SOTE stores have 10 - 24 employees.

Number Of Products Sold For SOTE Stores

Here is the breakdown of SOTE stores by the number of products that they sell.

• 20.3% of SOTE stores sell 250 - 999 different products.
• 17.0% of SOTE stores sell 100 - 249 different products.
• 13.9% of SOTE stores sell 1000 - 4999 different products.

Top Technologies on SOTE Stores

We're tracking 51 different technologies that have 5,936 collective installs on SOTE stores.

• Google Tag Manager is used by 87.2% of SOTE stores.
• Google Ads Pixel is used by 87.1% of SOTE stores.
• Google Adsense is used by 86.9% of SOTE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all SOTE stores.

Top Shipping Carriers Used By SOTE Stores

• Polish Post is used by 10.3% of SOTE stores.
• InPost is used by 8.1% of SOTE stores.
• UPS is used by 5.4% of SOTE stores.

Here are the top 10 shipping carriers across all SOTE stores.

SOTE Store Top-level Domain Distribution

Here is the top-level domain distribution for SOTE stores.

• 69.2% of SOTE stores have a .pl domain.
• 8.7% of SOTE stores have a .com.pl domain.
• 8.1% of SOTE stores have a .com domain.

Top SOTE Stores

Here are the top stores, powered by SOTE, ordered by store rank.

New SOTE Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to SOTE From Other Platforms

Over the last 90 days, SOTE has taken 753 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to SOTE from competitive ecommerce platforms.

Stores Switching from SOTE To Other Platforms

Over the last 90 days, SOTE has lost 4 merchants to competitive platforms.

Here are the top SOTE stores that have recently changed to a competitive platform.

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