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The State of Salla in 2023

Updated Jan 27 2023

Founded in 2016, Salla is a Shopify-like ecommerce platform that allows anyone to set up their Arabic ecommerce stores to sell online using their platform and tools.

In this report, we'll cover the following essential statistics on Salla usage.

Download a complete list of Salla stores with a paid account.
Create a free account to get a feel for the data we provide.

Salla Growth

At present, there are 16,885 live stores running on the Salla platform.

Here is the historical growth of stores running Salla.

  • Salla stores increased 20.4% quarter-over-quarter in 2022 Q4.
  • Salla stores increased 93% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
44
2017 Q2
123
2017 Q3
63
2017 Q4
27
2018 Q1
107
2018 Q2
107
2018 Q3
102
2018 Q4
110
2019 Q1
121
2019 Q2
142
2019 Q3
118
2019 Q4
116
2020 Q1
140
2020 Q2
225
2020 Q3
253
2020 Q4
2,075
2021 Q1
1,362
2021 Q2
1,409
2021 Q3
493
2021 Q4
682
2022 Q1
1,002
2022 Q2
1,687
2022 Q3
2,179
2022 Q4
2,627
2023 Q1 (to date)
1,372
Cumulative Stores by Quarter

It's hard to know exactly when a Salla store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Salla Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 74.0% of Salla stores.
  • Snapchat is used by 38.5% of Salla stores.
  • Twitter is used by 34.6% of Salla stores.
Type
Stores
Instagram
12,496
Snapchat
6,500
Twitter
5,840
Tiktok
4,698
Facebook
2,103
YouTube
2,047
LinkedIn
50
Pinterest
7
Facebook Group
5

Contact Information On Salla Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 75% of Salla stores provide a phone number on their website
  • 52% of Salla stores have an email on their website
Type
Stores
Phone
12,688
Email
8,729
WhatsApp
663

Top Categories For Salla Stores

Here is the breakdown of industry verticals for stores on Salla.

  • 14.5% of Salla stores sell Beauty & Fitness products.
  • 10.8% of Salla stores sell Apparel products.
  • 7.2% of Salla stores sell Food & Drink products.

Top Countries For Salla Stores

Here are the top countries for stores using Salla.

  • 88.6% of Salla stores are in Saudi Arabia
  • 0.1% of Salla stores are in Montenegro
  • 0.1% of Salla stores are in United States
  • 0.0% of Salla stores are in United Arab Emirates

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Salla Stores

Here is the breakdown of Salla stores by the number of employees.

  • 0.2% of Salla stores have 1 - 9 employees.
  • 0.1% of Salla stores have 10 - 24 employees.
  • 0.1% of Salla stores have 100 - 249 employees.
Employees
Stores
1 - 9
41
10 - 24
22
25 - 49
9
50 - 99
4
100 - 249
9
250 - 999
9
1000 - 4999
1
5000+
2

Number Of Products Sold For Salla Stores

Here is the breakdown of Salla stores by the number of products that they sell.

  • 29.8% of Salla stores sell 1 - 9 different products.
  • 12.2% of Salla stores sell 100 - 249 different products.
  • 11.3% of Salla stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
5,034
10 - 24
1,901
25 - 49
1,742
50 - 99
540
100 - 249
2,063
250 - 999
1,175
1000 - 4999
276
5000 - 9999
73
10000 - 24999
35
25000 - 99999
4

Top Technologies on Salla Stores

We're tracking 47 different technologies that have 332,263 collective installs on Salla stores.

  • Cloudflare CDN is used by 99.3% of Salla stores.
  • Snap Pixel is used by 93.8% of Salla stores.
  • Crisp Chat is used by 93.5% of Salla stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Salla stores.

Technology
Stores
15,831
15,793
15,791
15,778
15,778
15,772
15,764

Top Shipping Carriers Used By Salla Stores

  • Aramex is used by 0.1% of Salla stores.
  • UPS is used by 0.1% of Salla stores.
  • USPS is used by 0.0% of Salla stores.

Here are the top 5 shipping carriers across all Salla stores.

Shipping Carrier
Stores
Aramex
12
UPS
9
USPS
5
DHL
4
Fedex
2

Salla Store Top-level Domain Distribution

.com is the most popular top-level domain for Salla stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 89.7% of Salla stores have a .com domain.
  • 3.8% of Salla stores have a .sa domain.
  • 1.5% of Salla stores have a .net domain.
Top-level Domain
Stores
.com
15,141
.sa
650
.net
256
.com.sa
202
.store
168
.co
121
.shop
78
.org.sa
35
.online
26
.me
23

Top Salla Stores

Here are the top stores, powered by Salla, ordered by store rank.

Name
Domain
Rank
Created
متجر قدي gaudy shop
20,100
2020/02/28
alarbashjew.com
106,239
2020/11/27
narsom.com
117,820
2016/12/30
twaaq-gold.com
142,836
2021/11/12
wixstor.com
148,352
2021/02/19

New Salla Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Dalia Beauty
5,786,989
2023/01/27
thmrat-alahsa.com
5,810,461
2023/01/27
Padplus
5,977,349
2023/01/27
shinycaresa.com
6,085,670
2023/01/27
MOANA Cafe
6,135,504
2023/01/27

Stores Switching to Salla From Other Platforms

Over the last 90 days, Salla has taken 138 merchants from competitive ecommerce platforms.

Platform
Stores
14
14
12
4
1

Here are the top stores that have switched to Salla from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.m-alharh.com
508,062
WooCommerce
2023/01/24
shubra.online
710,172
Custom Cart
2023/01/18
taibahgifts.com
824,924
Magento
2022/12/14
almtjralsini.com
831,772
Zid
2022/11/05
Hayat Mart
876,592
Magento
2022/12/16

Stores Switching from Salla To Other Platforms

Over the last 90 days, Salla has lost 66 merchants to competitive platforms.

Platform
Stores
23
3
2

Here are the top Salla stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
monkeystoresa.co
782,861
Zid
2022/12/12
ALRIHANA
830,105
WooCommerce
2023/01/26
mycam.sa
949,553
Zid
2022/12/05
e3tmed.com
1,023,077
Zid
2022/12/12
noofscards
1,381,696
YouCan
2022/12/05

Get more insights on Salla stores

Our search interface is easy to use and helps you find the Salla stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Salla stores, create a free account and have a look for yourself.