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The State of Salla in 2024

Updated Oct 4 2024

Founded in 2016, Salla is a Shopify-like ecommerce platform that allows anyone to set up their Arabic ecommerce stores to sell online using their platform and tools.

In this report, we'll cover the following essential statistics on Salla usage.

Download a complete list of Salla stores with a paid account.
Create a free account to get a feel for the data we provide.

Salla Growth

At present, there are 13,854 live stores running on the Salla platform.

Here is the historical growth of stores running Salla.

  • Salla stores increased 8.3% quarter-over-quarter in 2024 Q3.
  • Salla stores increased 58% year-over-year in 2024 Q3.
Quarter
Active Stores
2020 Q4
6,194
2021 Q1
5,556
2021 Q2
7,571
2021 Q3
8,076
2021 Q4
9,166
2022 Q1
10,185
2022 Q2
11,108
2022 Q3
14,639
2022 Q4
16,254
2023 Q1
17,169
2023 Q2
16,754
2023 Q3
19,725
2023 Q4
21,854
2024 Q1
22,252
2024 Q2
20,901
2024 Q3
17,191
2024 Q4 (to date)
13,854
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Salla store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Salla Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 71.7% of Salla stores.
  • WhatsApp is used by 40.7% of Salla stores.
  • Tiktok is used by 39.6% of Salla stores.
Type
Stores
Instagram
9,933
WhatsApp
5,636
Tiktok
5,480
Snapchat
5,175
Twitter
4,730
YouTube
1,867
Facebook
1,615
LinkedIn
52
Pinterest
5
Facebook Group
1

Contact Information On Salla Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 46% of Salla stores have an email on their website
  • 35% of Salla stores provide a phone number on their website
Type
Stores
Email
6,319
Phone
4,811

Top Categories For Salla Stores

Here is the breakdown of industry verticals for stores on Salla.

  • 13.0% of Salla stores sell Apparel products.
  • 12.6% of Salla stores sell Beauty & Fitness products.
  • 6.8% of Salla stores sell Home & Garden products.

Top Countries For Salla Stores

Here are the top countries for stores using Salla.

  • 47.4% of Salla stores are in Saudi Arabia
  • 0.2% of Salla stores are in Montenegro
  • 0.1% of Salla stores are in United States
  • 0.1% of Salla stores are in United Arab Emirates

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Salla Stores

Here is the breakdown of Salla stores by the number of employees.

  • 99.2% of Salla stores have Unknown employees.
  • 0.3% of Salla stores have 1 - 9 employees.
  • 0.1% of Salla stores have 10 - 24 employees.
Employees
Stores
Unknown
13,748
1 - 9
38
10 - 24
19
25 - 49
14
50 - 99
8
100 - 249
10
250 - 999
10
1000 - 4999
4
5000+
3

Number Of Products Sold For Salla Stores

Here is the breakdown of Salla stores by the number of products that they sell.

  • 18.5% of Salla stores sell 1 - 9 different products.
  • 10.2% of Salla stores sell 100 - 249 different products.
  • 8.6% of Salla stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
2,558
10 - 24
1,188
25 - 49
961
50 - 99
558
100 - 249
1,408
250 - 999
780
1000 - 4999
189
5000 - 9999
42
10000 - 24999
19
25000 - 99999
7

Top Technologies on Salla Stores

We're tracking 66 different technologies that have 373,771 collective installs on Salla stores.

  • Google Adsense is used by 99.4% of Salla stores.
  • Google Ads Pixel is used by 99.2% of Salla stores.
  • Snap Pixel is used by 99.2% of Salla stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Salla stores.

Technology
Stores
13,750
13,745
13,736
13,736
13,734
13,727

Top Shipping Carriers Used By Salla Stores

  • Aramex is used by 0.2% of Salla stores.
  • UPS is used by 0.0% of Salla stores.
  • DHL is used by 0.0% of Salla stores.

Here are the top 5 shipping carriers across all Salla stores.

Shipping Carrier
Stores
Aramex
24
UPS
4
DHL
3
Fedex
3
USPS
2

Salla Store Top-level Domain Distribution

.com is the most popular top-level domain for Salla stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 88.0% of Salla stores have a .com domain.
  • 5.6% of Salla stores have a .sa domain.
  • 1.4% of Salla stores have a .com.sa domain.
Top-level Domain
Stores
.com
12,194
.sa
781
.com.sa
194
.net
175
.store
115
.co
95
.shop
79
.org.sa
35
.online
28
.me
26

Top Salla Stores

Here are the top stores, powered by Salla, ordered by store rank.

Name
Domain
Rank
Created
zyros.com
42,208
2017/03/24
laverne.com
52,191
2021/10/29
Sfaqatcom
64,297
2018/04/27
Beddings Melen
66,344
2020/12/04
3saf.com
93,597
2021/09/10

New Salla Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
pr-ga.com
3,247,876
2024/10/04
AYK Furniture
3,293,359
2024/10/04
dzrtbot.com
3,415,958
2024/10/04
albooq.com
3,839,257
2024/10/04
www.a343a.com
3,906,285
2024/10/04

Stores Switching to Salla From Other Platforms

Over the last 90 days, Salla has taken 95 merchants from competitive ecommerce platforms.

Platform
Stores
26
14
2
2
2

Here are the top stores that have switched to Salla from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
مفارش الحبيب | Alhabib Shop
129,491
Custom Cart
2024/07/31
amimpact1972
311,986
Magento
2024/09/19
wadihalfa.sa
333,589
Magento
2024/08/28
daybydayksa.com
470,945
Zid
2024/07/24
B1CARE
652,275
Zid
2024/09/19

Stores Switching from Salla To Other Platforms

Over the last 90 days, Salla has lost 58 merchants to competitive platforms.

Here are the top Salla stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
reefperfumes.com
91,847
Shopify
2024/07/24
toyandsurprise.com
479,769
Shopify
2024/08/29
partcomap.com
560,525
nopCommerce
2024/09/23
Time Paints
750,978
Custom Cart
2024/09/09
elegantcotton-sa.com
1,298,642
WooCommerce
2024/07/24

Get more insights on Salla stores

Our search interface is easy to use and helps you find the Salla stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Salla stores, create a free account and have a look for yourself.