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The State of Salla in 2024

Updated Mar 15 2024

Founded in 2016, Salla is a Shopify-like ecommerce platform that allows anyone to set up their Arabic ecommerce stores to sell online using their platform and tools.

In this report, we'll cover the following essential statistics on Salla usage.

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Salla Growth

At present, there are 22,266 live stores running on the Salla platform.

Here is the historical growth of stores running Salla.

  • Salla stores increased 15.3% quarter-over-quarter in 2023 Q4.
  • Salla stores increased 85% year-over-year in 2023 Q4.
Quarter
Active Stores
2020 Q4
6,194
2021 Q1
5,556
2021 Q2
7,571
2021 Q3
8,076
2021 Q4
9,166
2022 Q1
10,185
2022 Q2
11,108
2022 Q3
14,639
2022 Q4
16,254
2023 Q1
17,169
2023 Q2
16,754
2023 Q3
19,725
2023 Q4
21,854
2024 Q1 (to date)
22,266
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Salla store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Salla Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 70.7% of Salla stores.
  • Tiktok is used by 46.1% of Salla stores.
  • Snapchat is used by 36.2% of Salla stores.
Type
Stores
Instagram
15,753
Tiktok
10,261
Snapchat
8,056
Twitter
7,365
YouTube
2,866
Facebook
2,471
WhatsApp
975
LinkedIn
76
Pinterest
9
Facebook Group
3

Contact Information On Salla Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 87% of Salla stores provide a phone number on their website
  • 39% of Salla stores have an email on their website
Type
Stores
Phone
19,270
Email
8,632

Top Categories For Salla Stores

Here is the breakdown of industry verticals for stores on Salla.

  • 13.6% of Salla stores sell Apparel products.
  • 13.0% of Salla stores sell Beauty & Fitness products.
  • 7.2% of Salla stores sell Home & Garden products.

Top Countries For Salla Stores

Here are the top countries for stores using Salla.

  • 89.8% of Salla stores are in Saudi Arabia
  • 0.1% of Salla stores are in Montenegro
  • 0.1% of Salla stores are in United States
  • 0.0% of Salla stores are in United Arab Emirates

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Salla Stores

Here is the breakdown of Salla stores by the number of employees.

  • 99.4% of Salla stores have Unknown employees.
  • 0.2% of Salla stores have 1 - 9 employees.
  • 0.1% of Salla stores have 10 - 24 employees.
Employees
Stores
Unknown
22,125
1 - 9
46
10 - 24
26
25 - 49
23
50 - 99
8
100 - 249
13
250 - 999
12
1000 - 4999
10
5000+
3

Number Of Products Sold For Salla Stores

Here is the breakdown of Salla stores by the number of products that they sell.

  • 21.3% of Salla stores sell 1 - 9 different products.
  • 10.2% of Salla stores sell 100 - 249 different products.
  • 9.2% of Salla stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
4,738
10 - 24
2,052
25 - 49
1,720
50 - 99
791
100 - 249
2,270
250 - 999
1,245
1000 - 4999
285
5000 - 9999
73
10000 - 24999
27
25000 - 99999
8

Top Technologies on Salla Stores

We're tracking 63 different technologies that have 566,314 collective installs on Salla stores.

  • Sift is used by 99.8% of Salla stores.
  • Google Adsense is used by 99.8% of Salla stores.
  • Google Tag Manager is used by 99.8% of Salla stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Salla stores.

Technology
Stores
22,220
22,209
22,206
22,202
22,196
22,193

Top Shipping Carriers Used By Salla Stores

  • Aramex is used by 0.5% of Salla stores.
  • UPS is used by 0.0% of Salla stores.
  • DHL is used by 0.0% of Salla stores.

Here are the top 5 shipping carriers across all Salla stores.

Shipping Carrier
Stores
Aramex
110
UPS
8
DHL
7
Fedex
4
USPS
1

Salla Store Top-level Domain Distribution

.com is the most popular top-level domain for Salla stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 89.9% of Salla stores have a .com domain.
  • 4.3% of Salla stores have a .sa domain.
  • 1.2% of Salla stores have a .com.sa domain.
Top-level Domain
Stores
.com
20,023
.sa
961
.com.sa
262
.net
256
.store
203
.co
134
.shop
89
.org.sa
53
.online
46
.me
44

Top Salla Stores

Here are the top stores, powered by Salla, ordered by store rank.

Name
Domain
Rank
Created
cvaley.com
52,271
2017/09/29
SEVEN STORE
65,758
2021/08/13
reefperfumes.com
66,364
2021/10/15
zyros.com
81,066
2017/03/24
laverne.com
89,481
2021/10/29

New Salla Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
furin-deai.net
3,042,633
2024/03/15
Athra.design
3,043,278
2024/03/15
leader3.com
3,306,251
2024/03/15
moodred.com
3,352,023
2024/03/15
tronicsa.com
3,768,910
2024/03/15

Stores Switching to Salla From Other Platforms

Over the last 90 days, Salla has taken 138 merchants from competitive ecommerce platforms.

Platform
Stores
32
28
6
3

Here are the top stores that have switched to Salla from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Swiss Corner
256,955
Shopify
2024/01/03
mahmoodsaeedstore.com
260,703
Magento
2023/12/26
daralamirat.com.sa
328,454
Magento
2024/01/05
rogaperfume.com
377,379
Custom Cart
2024/02/06
oqily.com
427,160
OpenCart
2024/03/07

Stores Switching from Salla To Other Platforms

Over the last 90 days, Salla has lost 43 merchants to competitive platforms.

Platform
Stores
20

Here are the top Salla stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
darikumshop-fcs.com
581,571
Zid
2024/01/22
VexShop
988,773
Zid
2024/03/04
charmy.sa
1,031,145
WooCommerce
2024/02/05
3BEAN
1,195,909
Zid
2024/02/05
Comfortable Life
1,292,352
Custom Cart
2024/03/05

Get more insights on Salla stores

Our search interface is easy to use and helps you find the Salla stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Salla stores, create a free account and have a look for yourself.