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The State of Sitecore Commerce in 2021

Updated Sep 17 2021

In this report, we'll cover the following essential statistics on Sitecore Commerce usage.

Download a complete list of Sitecore Commerce stores with a paid account.
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Sitecore Commerce Growth

At present, there are 79 live stores running on the Sitecore Commerce platform.

Here is the historical growth of stores running Sitecore Commerce.

  • Sitecore Commerce stores increased 11.4% quarter-over-quarter in 2021 Q2.
  • Sitecore Commerce stores increased 16% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
1
2017 Q2
1
2017 Q3
1
2017 Q4
1
2018 Q1
2
2018 Q2
4
2018 Q3
1
2018 Q4
1
2019 Q1
5
2019 Q4
2
2020 Q2
2
2020 Q3
1
2020 Q4
1
2021 Q1
1
2021 Q2
8
2021 Q3 (to date)
1
Cumulative Stores by Quarter

It's hard to know exactly when a Sitecore Commerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Sitecore Commerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 54.4% of Sitecore Commerce stores.
  • Instagram is used by 41.8% of Sitecore Commerce stores.
  • YouTube is used by 41.8% of Sitecore Commerce stores.
Type
Stores
Facebook
43
Instagram
33
YouTube
33
Twitter
25
LinkedIn
20
Pinterest
17

Contact Information On Sitecore Commerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 54% of Sitecore Commerce stores provide a phone number on their website
  • 44% of Sitecore Commerce stores have an email on their website
Type
Stores
Phone
43
Email
35

Top Categories For Sitecore Commerce Stores

Here is the breakdown of industry verticals for stores on Sitecore Commerce.

  • 12.7% of Sitecore Commerce stores sell Home & Garden products.
  • 10.1% of Sitecore Commerce stores sell Autos & Vehicles products.
  • 10.1% of Sitecore Commerce stores sell Business & Industrial products.

Top Countries For Sitecore Commerce Stores

Here are the top countries for stores using Sitecore Commerce.

  • 19.0% of Sitecore Commerce stores are in United States
  • 12.7% of Sitecore Commerce stores are in Australia
  • 7.6% of Sitecore Commerce stores are in Canada
  • 7.6% of Sitecore Commerce stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Sitecore Commerce Stores

Here is the breakdown of Sitecore Commerce stores by the number of employees.

  • 2.5% of Sitecore Commerce stores have 10 - 24 employees.
  • 1.3% of Sitecore Commerce stores have 1000 - 4999 employees.
Employees
Stores
10 - 24
2
1000 - 4999
1

Number Of Products Sold For Sitecore Commerce Stores

Here is the breakdown of Sitecore Commerce stores by the number of products that they sell.

  • 21.5% of Sitecore Commerce stores sell 10000 - 24999 different products.
  • 8.9% of Sitecore Commerce stores sell 100 - 249 different products.
  • 8.9% of Sitecore Commerce stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1
25 - 49
7
100 - 249
7
250 - 999
7
1000 - 4999
5
5000 - 9999
2
10000 - 24999
17
25000 - 99999
7
100000 - 249999
3
250000+
2

Top Technologies on Sitecore Commerce Stores

We're tracking 40 different technologies that have 270 collective installs on Sitecore Commerce stores.

  • Google Tag Manager is used by 82.3% of Sitecore Commerce stores.
  • Google Analytics is used by 30.4% of Sitecore Commerce stores.
  • Sitecore CMS is used by 27.8% of Sitecore Commerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Sitecore Commerce stores.

Top Shipping Carriers Used By Sitecore Commerce Stores

  • UPS is used by 6.3% of Sitecore Commerce stores.
  • Fedex is used by 1.3% of Sitecore Commerce stores.
  • USPS is used by 1.3% of Sitecore Commerce stores.

Here are the top 5 shipping carriers across all Sitecore Commerce stores.

Shipping Carrier
Stores
UPS
5
Fedex
1
USPS
1
Canada Post
1
Purolator
1

Sitecore Commerce Store Top-level Domain Distribution

.com is the most popular top-level domain for Sitecore Commerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 44.3% of Sitecore Commerce stores have a .com domain.
  • 11.4% of Sitecore Commerce stores have a .com.au domain.
  • 6.3% of Sitecore Commerce stores have a .ca domain.
Top-level Domain
Stores
.com
35
.com.au
9
.ca
5
.co.uk
4
.be
3
.co.nz
3
.fr
3
.at
2
.ch
2
.de
2

Top Sitecore Commerce Stores

Here are the top stores, powered by Sitecore Commerce, ordered by store rank.

Name
Domain
Rank
Created
Henry Schein
www.henryschein.com
594
2016/12/30
Memory Express Inc.
memoryexpress.com
1,185
2016/12/30
GAF
www.gaf.com
2,142
2016/12/30
Mixup Music Store
www.mixup.com.mx
2,339
2017/01/27
Paul Fredrick
www.paulfredrick.com
3,813
2016/12/30

New Sitecore Commerce Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
InSource
www.insourceonline.com
77,228
2021/07/09
Henry Schein Österreich
www.henryschein.at
208,282
2021/06/11
www.henryschein.ie
www.henryschein.ie
365,280
2021/06/11
佳通轮胎(Giti)中国官网
cn.giti.com
1,987,497
2021/06/11
Henry Schein
www.eschein.com
5,159,242
2021/05/21

Stores Switching from Sitecore Commerce To Other Platforms

Over the last 90 days, Sitecore Commerce has lost 2 merchants to competitive platforms.

Platform
Stores

Here are the top Sitecore Commerce stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Kwantum
www.kwantum.nl
137,258
Custom Cart
2021/07/09
Kwantum
www.kwantum.be
158,763
Custom Cart
2021/09/15

Get more insights on Sitecore Commerce stores

Our search interface is easy to use and helps you find the Sitecore Commerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Sitecore Commerce stores, create a free account and have a look for yourself.