The State of Sitecore Commerce in 2023

In this report, we'll cover the following essential statistics on Sitecore Commerce usage.

• Sitecore Commerce growth
• Social media usage on Sitecore Commerce stores
• Contact information on Sitecore Commerce stores
• Top categories for Sitecore Commerce stores
• Top countries for Sitecore Commerce stores
• Number of employees for Sitecore Commerce stores
• Number of products sold for Sitecore Commerce stores
• Top Sitecore Commerce technologies
• Top Shipping Carriers used by Sitecore Commerce stores
• Sitecore Commerce store top-level domain distribution
• Top Sitecore Commerce stores
• New Sitecore Commerce stores
• Stores switching to Sitecore Commerce from other platforms
• Stores switching from Sitecore Commerce to other platforms

Sitecore Commerce Growth

At present, there are 60 live stores running on the Sitecore Commerce platform.

Here is the historical growth of stores running Sitecore Commerce.

• Sitecore Commerce stores increased 1.7% quarter-over-quarter in 2022 Q4.
• Sitecore Commerce stores increased 9% year-over-year in 2022 Q4.

It's hard to know exactly when a Sitecore Commerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Sitecore Commerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• LinkedIn is used by 60.0% of Sitecore Commerce stores.
• Facebook is used by 48.3% of Sitecore Commerce stores.
• Instagram is used by 38.3% of Sitecore Commerce stores.

Contact Information On Sitecore Commerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 73% of Sitecore Commerce stores provide a phone number on their website
• 43% of Sitecore Commerce stores have an email on their website

Top Categories For Sitecore Commerce Stores

Here is the breakdown of industry verticals for stores on Sitecore Commerce.

• 26.7% of Sitecore Commerce stores sell Home & Garden products.
• 21.7% of Sitecore Commerce stores sell Health products.
• 20.0% of Sitecore Commerce stores sell Business & Industrial products.
• 15.0% of Sitecore Commerce stores sell Autos & Vehicles products.

Top Countries For Sitecore Commerce Stores

Here are the top countries for stores using Sitecore Commerce.

• 18.3% of Sitecore Commerce stores are in Australia
• 18.3% of Sitecore Commerce stores are in United States
• 13.3% of Sitecore Commerce stores are in New Zealand
• 10.0% of Sitecore Commerce stores are in Canada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Sitecore Commerce Stores

Here is the breakdown of Sitecore Commerce stores by the number of employees.

• 20.0% of Sitecore Commerce stores have 5000+ employees.
• 13.3% of Sitecore Commerce stores have 1000 - 4999 employees.
• 5.0% of Sitecore Commerce stores have 25 - 49 employees.

Number Of Products Sold For Sitecore Commerce Stores

Here is the breakdown of Sitecore Commerce stores by the number of products that they sell.

• 23.3% of Sitecore Commerce stores sell 10000 - 24999 different products.
• 13.3% of Sitecore Commerce stores sell 1000 - 4999 different products.
• 13.3% of Sitecore Commerce stores sell 250 - 999 different products.

Top Technologies on Sitecore Commerce Stores

We're tracking 59 different technologies that have 419 collective installs on Sitecore Commerce stores.

• Google Tag Manager is used by 81.7% of Sitecore Commerce stores.
• Google Adsense is used by 73.3% of Sitecore Commerce stores.
• Google Analytics is used by 68.3% of Sitecore Commerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Sitecore Commerce stores.

Top Shipping Carriers Used By Sitecore Commerce Stores

• UPS is used by 6.7% of Sitecore Commerce stores.
• Fedex is used by 5.0% of Sitecore Commerce stores.
• USPS is used by 3.3% of Sitecore Commerce stores.

Here are the top 5 shipping carriers across all Sitecore Commerce stores.

Sitecore Commerce Store Top-level Domain Distribution

.com is the most popular top-level domain for Sitecore Commerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 35.0% of Sitecore Commerce stores have a .com domain.
• 16.7% of Sitecore Commerce stores have a .com.au domain.
• 13.3% of Sitecore Commerce stores have a .co.nz domain.

Top Sitecore Commerce Stores

Here are the top stores, powered by Sitecore Commerce, ordered by store rank.

New Sitecore Commerce Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Sitecore Commerce From Other Platforms

Over the last 90 days, Sitecore Commerce has taken 2 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Sitecore Commerce from competitive ecommerce platforms.

Stores Switching from Sitecore Commerce To Other Platforms

Over the last 90 days, Sitecore Commerce has lost 6 merchants to competitive platforms.

Here are the top Sitecore Commerce stores that have recently changed to a competitive platform.

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