The State of Wuilt in 2025

In this report, we'll cover the following essential statistics on Wuilt usage.

• Wuilt growth
• Social media usage on Wuilt stores
• Contact information on Wuilt stores
• Top categories for Wuilt stores
• Top countries for Wuilt stores
• Number of employees for Wuilt stores
• Number of products sold for Wuilt stores
• Top Wuilt technologies
• Top Shipping Carriers used by Wuilt stores
• Wuilt store top-level domain distribution
• Top Wuilt stores
• New Wuilt stores
• Stores switching to Wuilt from other platforms
• Stores switching from Wuilt to other platforms

Wuilt Growth

At present, there are 1,464 live stores running on the Wuilt platform.

Here is the historical growth of stores running Wuilt.

• Wuilt stores increased 4.6% quarter-over-quarter in 2025 Q1.
• Wuilt stores decreased -13% year-over-year in 2025 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Wuilt store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Wuilt Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 43.1% of Wuilt stores.
• Facebook is used by 29.9% of Wuilt stores.
• WhatsApp is used by 15.6% of Wuilt stores.

Contact Information On Wuilt Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 59% of Wuilt stores have an email on their website
• 48% of Wuilt stores provide a phone number on their website

Top Categories For Wuilt Stores

Here is the breakdown of industry verticals for stores on Wuilt.

• 9.4% of Wuilt stores sell Home & Garden products.
• 9.2% of Wuilt stores sell Business & Industrial products.
• 3.0% of Wuilt stores sell Travel products.

Top Countries For Wuilt Stores

Here are the top countries for stores using Wuilt.

• 11.0% of Wuilt stores are in Egypt
• 7.8% of Wuilt stores are in Saudi Arabia
• 3.3% of Wuilt stores are in United Arab Emirates
• 1.0% of Wuilt stores are in Kuwait

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Wuilt Stores

Here is the breakdown of Wuilt stores by the number of employees.

• 99.4% of Wuilt stores have Unknown employees.
• 0.3% of Wuilt stores have 10 - 24 employees.
• 0.1% of Wuilt stores have 250 - 999 employees.

Number Of Products Sold For Wuilt Stores

Here is the breakdown of Wuilt stores by the number of products that they sell.

• 51.2% of Wuilt stores sell 1 - 9 different products.
• 2.4% of Wuilt stores sell 25 - 49 different products.
• 2.3% of Wuilt stores sell 100 - 249 different products.

Top Technologies on Wuilt Stores

We're tracking 60 different technologies that have 4,466 collective installs on Wuilt stores.

• Cloudfront CDN is used by 88.0% of Wuilt stores.
• Next.js is used by 71.7% of Wuilt stores.
• Google Tag Manager is used by 43.4% of Wuilt stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wuilt stores.

Top Shipping Carriers Used By Wuilt Stores

• UPS is used by 0.7% of Wuilt stores.
• Fedex is used by 0.2% of Wuilt stores.
• USPS is used by 0.1% of Wuilt stores.

Here are the top 6 shipping carriers across all Wuilt stores.

Wuilt Store Top-level Domain Distribution

.com is the most popular top-level domain for Wuilt stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 86.5% of Wuilt stores have a .com domain.
• 2.4% of Wuilt stores have a .sa domain.
• 1.8% of Wuilt stores have a .store domain.

Top Wuilt Stores

Here are the top stores, powered by Wuilt, ordered by store rank.

New Wuilt Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Wuilt From Other Platforms

Over the last 90 days, Wuilt has taken 11 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Wuilt from competitive ecommerce platforms.

Stores Switching from Wuilt To Other Platforms

Over the last 90 days, Wuilt has lost 11 merchants to competitive platforms.

Here are the top Wuilt stores that have recently changed to a competitive platform.

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