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The State of W2 Repeat in 2025

Updated Mar 7 2025

In this report, we'll cover the following essential statistics on W2 Repeat usage.

Download a complete list of W2 Repeat stores with a paid account.
Create a free account to get a feel for the data we provide.

W2 Repeat Growth

At present, there are 368 live stores running on the W2 Repeat platform.

Here is the historical growth of stores running W2 Repeat.

  • W2 Repeat stores increased 2.8% quarter-over-quarter in 2024 Q4.
Quarter
Active Stores
2024 Q2
213
2024 Q3
343
2024 Q4
358
2025 Q1 (to date)
368
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a W2 Repeat store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On W2 Repeat Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 57.1% of W2 Repeat stores.
  • Facebook is used by 37.5% of W2 Repeat stores.
  • Twitter is used by 34.5% of W2 Repeat stores.
Type
Stores
Instagram
210
Facebook
138
Twitter
127
YouTube
54
LinkedIn
14
Tiktok
12
Pinterest
2

Contact Information On W2 Repeat Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 29% of W2 Repeat stores provide a phone number on their website
  • 23% of W2 Repeat stores have an email on their website
Type
Stores
Phone
108
Email
85

Top Categories For W2 Repeat Stores

Here is the breakdown of industry verticals for stores on W2 Repeat.

  • 1.6% of W2 Repeat stores sell Apparel products.
  • 1.4% of W2 Repeat stores sell Food & Drink products.
  • 1.1% of W2 Repeat stores sell Beauty & Fitness products.

Top Countries For W2 Repeat Stores

Here are the top countries for stores using W2 Repeat.

  • 57.3% of W2 Repeat stores are in Japan
  • 1.6% of W2 Repeat stores are in Taiwan
  • 0.3% of W2 Repeat stores are in China
  • 0.3% of W2 Repeat stores are in United Kingdom
Country
Stores
211
6
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For W2 Repeat Stores

Here is the breakdown of W2 Repeat stores by the number of employees.

  • 94.8% of W2 Repeat stores have Unknown employees.
  • 2.2% of W2 Repeat stores have 1 - 9 employees.
  • 0.5% of W2 Repeat stores have 100 - 249 employees.
Employees
Stores
Unknown
349
1 - 9
8
10 - 24
2
25 - 49
2
50 - 99
2
100 - 249
2
250 - 999
2
1000 - 4999
1

Number Of Products Sold For W2 Repeat Stores

Here is the breakdown of W2 Repeat stores by the number of products that they sell.

  • 14.4% of W2 Repeat stores sell 1 - 9 different products.
  • 14.4% of W2 Repeat stores sell 250 - 999 different products.
  • 13.3% of W2 Repeat stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
53
10 - 24
25
25 - 49
31
50 - 99
7
100 - 249
49
250 - 999
53
1000 - 4999
26
5000 - 9999
4
10000 - 24999
11
25000 - 99999
19

Top Technologies on W2 Repeat Stores

We're tracking 53 different technologies that have 2,300 collective installs on W2 Repeat stores.

  • Google Tag Manager is used by 93.8% of W2 Repeat stores.
  • Google Adsense is used by 93.8% of W2 Repeat stores.
  • Google Ads Pixel is used by 73.9% of W2 Repeat stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all W2 Repeat stores.

Top Shipping Carriers Used By W2 Repeat Stores

  • Yamato Transport is used by 9.2% of W2 Repeat stores.
  • Sagawa Express is used by 7.9% of W2 Repeat stores.
  • Japan Post is used by 4.9% of W2 Repeat stores.

Here are the top 3 shipping carriers across all W2 Repeat stores.

Shipping Carrier
Stores
Yamato Transport
34
Sagawa Express
29
Japan Post
18

W2 Repeat Store Top-level Domain Distribution

.com is the most popular top-level domain for W2 Repeat stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 39.7% of W2 Repeat stores have a .com domain.
  • 35.9% of W2 Repeat stores have a .jp domain.
  • 13.3% of W2 Repeat stores have a .co.jp domain.
Top-level Domain
Stores
.com
146
.jp
132
.co.jp
49
.shop
16
.net
10
.tw
6
.love
1
.online
1
.ne.jp
1
.org
1

Top W2 Repeat Stores

Here are the top stores, powered by W2 Repeat, ordered by store rank.

Name
Domain
Rank
Created
【公式】gelato pique(ジェラートピケ)|オフィシャル通販サイト
14,452
2016/12/30
www.ya-man.com
27,311
2016/12/30
SNIDEL(スナイデル)公式サイト/オフィシャル通販サイト
31,166
2016/12/30
www.murasaki.jp
38,087
2016/12/30
LILY BROWN(リリーブラウン)公式サイト/オフィシャル通販サイト
41,813
2019/11/22

New W2 Repeat Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
uniraqu.com
3,500,020
2025/03/07
Deli salad 野菜の定期購入
4,752,745
2025/03/07
otokuseikatsu.jp
1,356,364
2025/02/21
balloon-kirakira.com
3,265,893
2025/02/21
biz.aromicstyle.com
11,293,895
2025/02/21

Stores Switching to W2 Repeat From Other Platforms

Over the last 90 days, W2 Repeat has taken 6 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to W2 Repeat from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.naps-jp.com
66,940
Custom Cart
2025/02/14
www.tokado.jp
1,260,782
EC-CUBE
2024/12/22
tokado.jp
1,260,783
EC-CUBE
2024/12/22
FPM Milano(ファブリカ ペレッテリエ ミラノ)公式サイト
2,052,178
Shopify
2025/02/24
myflora.jp
2,482,744
Repisuto
2025/01/27

Stores Switching from W2 Repeat To Other Platforms

Over the last 90 days, W2 Repeat has lost 3 merchants to competitive platforms.

Platform
Stores

Here are the top W2 Repeat stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
FUREAI 特別な⽇の通販 “フレアイ”
1,486,876
ebisumart
2025/03/03
EVERYSKIN
2,320,082
EC Force
2025/02/18
www.panco.com.tw
3,214,683
SHOPLINE
2024/12/29

Get more insights on W2 Repeat stores

Our search interface is easy to use and helps you find the W2 Repeat stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on W2 Repeat stores, create a free account and have a look for yourself.