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The State of W2 Repeat in 2026

Updated Jul 31 2026

In this report, we'll cover the following essential statistics on W2 Repeat usage.

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W2 Repeat Growth

At present, there are 477 live stores running on the W2 Repeat platform.

Here is the historical growth of stores running W2 Repeat.

  • W2 Repeat stores increased 0.8% quarter-over-quarter in 2026 Q2.
  • W2 Repeat stores increased 17% year-over-year in 2026 Q2.
Quarter
Active Stores
2024 Q2
213
2024 Q3
343
2024 Q4
358
2025 Q1
375
2025 Q2
404
2025 Q3
423
2025 Q4
464
2026 Q1
457
2026 Q2
473
2026 Q3 (to date)
477
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a W2 Repeat store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On W2 Repeat Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 59.1% of W2 Repeat stores.
  • Twitter is used by 34.0% of W2 Repeat stores.
  • Facebook is used by 33.3% of W2 Repeat stores.
Type
Stores
Instagram
282
Twitter
162
Facebook
159
YouTube
84
Tiktok
18
LinkedIn
13
Pinterest
3

Contact Information On W2 Repeat Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 26% of W2 Repeat stores provide a phone number on their website
  • 18% of W2 Repeat stores have an email on their website
Type
Stores
Phone
125
Email
86

Top Categories For W2 Repeat Stores

Here is the breakdown of industry verticals for stores on W2 Repeat.

  • 12.8% of W2 Repeat stores sell Food & Drink products.
  • 11.7% of W2 Repeat stores sell Beauty & Fitness products.
  • 9.9% of W2 Repeat stores sell Apparel products.

Top Countries For W2 Repeat Stores

Here are the top countries for stores using W2 Repeat.

  • 59.7% of W2 Repeat stores are in Japan
  • 2.1% of W2 Repeat stores are in Taiwan
  • 0.4% of W2 Repeat stores are in United Kingdom
  • 0.2% of W2 Repeat stores are in Ecuador
Country
Stores
285
10
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For W2 Repeat Stores

Here is the breakdown of W2 Repeat stores by the number of employees.

  • 95.8% of W2 Repeat stores have Unknown employees.
  • 1.3% of W2 Repeat stores have 1 - 9 employees.
  • 0.6% of W2 Repeat stores have 50 - 99 employees.
Employees
Stores
Unknown
457
1 - 9
6
10 - 24
3
25 - 49
2
50 - 99
3
100 - 249
2
250 - 999
3
1000 - 4999
1

Number Of Products Sold For W2 Repeat Stores

Here is the breakdown of W2 Repeat stores by the number of products that they sell.

  • 11.1% of W2 Repeat stores sell 1 - 9 different products.
  • 10.5% of W2 Repeat stores sell 100 - 249 different products.
  • 8.6% of W2 Repeat stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
53
10 - 24
37
25 - 49
34
50 - 99
12
100 - 249
50
250 - 999
41
1000 - 4999
22
5000 - 9999
7
10000 - 24999
8
25000 - 99999
6

Top Technologies on W2 Repeat Stores

We're tracking 58 different technologies that have 3,230 collective installs on W2 Repeat stores.

  • Google Tag Manager is used by 93.9% of W2 Repeat stores.
  • Google Ads Pixel is used by 93.9% of W2 Repeat stores.
  • Google Adsense is used by 93.9% of W2 Repeat stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all W2 Repeat stores.

Top Shipping Carriers Used By W2 Repeat Stores

  • Yamato Transport is used by 8.0% of W2 Repeat stores.
  • Sagawa Express is used by 5.0% of W2 Repeat stores.
  • Japan Post is used by 3.1% of W2 Repeat stores.

Here are the top 4 shipping carriers across all W2 Repeat stores.

Shipping Carrier
Stores
Yamato Transport
38
Sagawa Express
24
Japan Post
15
USPS
1

W2 Repeat Store Top-level Domain Distribution

.com is the most popular top-level domain for W2 Repeat stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 35.4% of W2 Repeat stores have a .com domain.
  • 34.6% of W2 Repeat stores have a .jp domain.
  • 17.0% of W2 Repeat stores have a .co.jp domain.
Top-level Domain
Stores
.com
169
.jp
165
.co.jp
81
.shop
21
.net
11
.tw
7
.pro
4
.com.tw
3
.live
2
.tokyo
2

Top W2 Repeat Stores

Here are the top stores, powered by W2 Repeat, ordered by store rank.

Name
Domain
Rank
Created
LILY BROWN(リリー ブラウン)公式サイト/オフィシャル通販サイト
22,926
2019/11/22
Mila Owen(ミラ オーウェン)公式
40,112
2019/11/22
pierremarcolini.jp
47,724
2021/10/08
【公式】FRAY I.D(フレイ アイディー)|オフィシャル通販サイト
49,326
2019/11/22
SESAME STREET MARKET
51,060
2024/08/02

New W2 Repeat Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
wadacal-online.jp
2,063,432
2026/07/31
SuiSavon
6,056,752
2026/07/31
Dr. BOTANICA STORE スカルプシャンプー|オーガニックシャンプー|オーガニックトリートメント
6,343,723
2026/07/31
LINC ORIGINAL MAKERS
11,486,209
2026/07/24
neo-natural.pro
6,067,226
2026/07/17

Stores Switching to W2 Repeat From Other Platforms

Over the last 90 days, W2 Repeat has taken 4 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to W2 Repeat from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Reset Time 硝酸態窒素ゼロの天然水
446,755
MakeShop
2026/07/20
rams-marks.jp
1,810,466
Custom Cart
2026/06/01
ウィンフィールド|レイチェルワイン・HADA NO KOÉ公式
4,725,096
Wix
2026/06/26
online.ministop.co.jp
11,995,488
Custom Cart
2026/07/28

Get more insights on W2 Repeat stores

Our search interface is easy to use and helps you find the W2 Repeat stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on W2 Repeat stores, create a free account and have a look for yourself.