The State of W2 Repeat in 2025

In this report, we'll cover the following essential statistics on W2 Repeat usage.

• W2 Repeat growth
• Social media usage on W2 Repeat stores
• Contact information on W2 Repeat stores
• Top categories for W2 Repeat stores
• Top countries for W2 Repeat stores
• Number of employees for W2 Repeat stores
• Number of products sold for W2 Repeat stores
• Top W2 Repeat technologies
• Top Shipping Carriers used by W2 Repeat stores
• W2 Repeat store top-level domain distribution
• Top W2 Repeat stores
• New W2 Repeat stores
• Stores switching to W2 Repeat from other platforms
• Stores switching from W2 Repeat to other platforms

W2 Repeat Growth

At present, there are 456 live stores running on the W2 Repeat platform.

Here is the historical growth of stores running W2 Repeat.

• W2 Repeat stores increased 7.8% quarter-over-quarter in 2025 Q3.
• W2 Repeat stores increased 23% year-over-year in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a W2 Repeat store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On W2 Repeat Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 57.7% of W2 Repeat stores.
• Facebook is used by 35.7% of W2 Repeat stores.
• Twitter is used by 33.3% of W2 Repeat stores.

Contact Information On W2 Repeat Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 28% of W2 Repeat stores provide a phone number on their website
• 19% of W2 Repeat stores have an email on their website

Top Categories For W2 Repeat Stores

Here is the breakdown of industry verticals for stores on W2 Repeat.

• 11.6% of W2 Repeat stores sell Food & Drink products.
• 11.0% of W2 Repeat stores sell Beauty & Fitness products.
• 9.9% of W2 Repeat stores sell Apparel products.

Top Countries For W2 Repeat Stores

Here are the top countries for stores using W2 Repeat.

• 59.2% of W2 Repeat stores are in Japan
• 1.8% of W2 Repeat stores are in Taiwan
• 0.2% of W2 Repeat stores are in China
• 0.2% of W2 Repeat stores are in Ecuador

With a paid account, stores can also be segmented by region and city.

Number Of Employees For W2 Repeat Stores

Here is the breakdown of W2 Repeat stores by the number of employees.

• 95.6% of W2 Repeat stores have Unknown employees.
• 1.3% of W2 Repeat stores have 1 - 9 employees.
• 0.7% of W2 Repeat stores have 10 - 24 employees.

Number Of Products Sold For W2 Repeat Stores

Here is the breakdown of W2 Repeat stores by the number of products that they sell.

• 13.8% of W2 Repeat stores sell 1 - 9 different products.
• 11.0% of W2 Repeat stores sell 250 - 999 different products.
• 9.2% of W2 Repeat stores sell 100 - 249 different products.

Top Technologies on W2 Repeat Stores

We're tracking 54 different technologies that have 3,006 collective installs on W2 Repeat stores.

• Google Ads Pixel is used by 95.0% of W2 Repeat stores.
• Google Adsense is used by 95.0% of W2 Repeat stores.
• Google Tag Manager is used by 95.0% of W2 Repeat stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all W2 Repeat stores.

Top Shipping Carriers Used By W2 Repeat Stores

• Yamato Transport is used by 8.1% of W2 Repeat stores.
• Sagawa Express is used by 6.8% of W2 Repeat stores.
• Japan Post is used by 4.4% of W2 Repeat stores.

Here are the top 3 shipping carriers across all W2 Repeat stores.

W2 Repeat Store Top-level Domain Distribution

.com is the most popular top-level domain for W2 Repeat stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 36.4% of W2 Repeat stores have a .com domain.
• 35.7% of W2 Repeat stores have a .jp domain.
• 16.7% of W2 Repeat stores have a .co.jp domain.

Top W2 Repeat Stores

Here are the top stores, powered by W2 Repeat, ordered by store rank.

New W2 Repeat Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to W2 Repeat From Other Platforms

Over the last 90 days, W2 Repeat has taken 6 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to W2 Repeat from competitive ecommerce platforms.

Stores Switching from W2 Repeat To Other Platforms

Over the last 90 days, W2 Repeat has lost 1 merchants to competitive platforms.

Here are the top W2 Repeat stores that have recently changed to a competitive platform.

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