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The State of W2 Repeat in 2026

Updated Oct 23 2026

In this report, we'll cover the following essential statistics on W2 Repeat usage.

Download a complete list of W2 Repeat stores with a paid account.
Create a free account to get a feel for the data we provide.

W2 Repeat Growth

At present, there are 456 live stores running on the W2 Repeat platform.

Here is the historical growth of stores running W2 Repeat.

  • W2 Repeat stores decreased 0.0% quarter-over-quarter in 2026 Q3.
  • W2 Repeat stores increased 8% year-over-year in 2026 Q3.
Quarter
Active Stores
2024 Q2
213
2024 Q3
343
2024 Q4
358
2025 Q1
375
2025 Q2
404
2025 Q3
423
2025 Q4
464
2026 Q1
457
2026 Q2
473
2026 Q3
456
2026 Q4 (to date)
456
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a W2 Repeat store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On W2 Repeat Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 57.2% of W2 Repeat stores.
  • Twitter is used by 32.7% of W2 Repeat stores.
  • Facebook is used by 32.5% of W2 Repeat stores.
Type
Stores
Instagram
261
Twitter
149
Facebook
148
YouTube
80
Tiktok
15
LinkedIn
12
Pinterest
3

Contact Information On W2 Repeat Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 27% of W2 Repeat stores provide a phone number on their website
  • 19% of W2 Repeat stores have an email on their website
Type
Stores
Phone
125
Email
85

Top Categories For W2 Repeat Stores

Here is the breakdown of industry verticals for stores on W2 Repeat.

  • 12.7% of W2 Repeat stores sell Food & Drink products.
  • 11.0% of W2 Repeat stores sell Beauty & Fitness products.
  • 9.9% of W2 Repeat stores sell Apparel products.

Top Countries For W2 Repeat Stores

Here are the top countries for stores using W2 Repeat.

  • 59.0% of W2 Repeat stores are in Japan
  • 2.0% of W2 Repeat stores are in Taiwan
  • 0.7% of W2 Repeat stores are in Ecuador
  • 0.4% of W2 Repeat stores are in United Kingdom
Country
Stores
269
9
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For W2 Repeat Stores

Here is the breakdown of W2 Repeat stores by the number of employees.

  • 96.1% of W2 Repeat stores have Unknown employees.
  • 1.3% of W2 Repeat stores have 1 - 9 employees.
  • 0.7% of W2 Repeat stores have 250 - 999 employees.
Employees
Stores
Unknown
438
1 - 9
6
10 - 24
3
25 - 49
2
50 - 99
3
100 - 249
1
250 - 999
3

Number Of Products Sold For W2 Repeat Stores

Here is the breakdown of W2 Repeat stores by the number of products that they sell.

  • 11.0% of W2 Repeat stores sell 1 - 9 different products.
  • 10.5% of W2 Repeat stores sell 100 - 249 different products.
  • 8.3% of W2 Repeat stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
50
10 - 24
38
25 - 49
31
50 - 99
12
100 - 249
48
250 - 999
35
1000 - 4999
20
5000 - 9999
7
10000 - 24999
6
25000 - 99999
5

Top Technologies on W2 Repeat Stores

We're tracking 60 different technologies that have 3,084 collective installs on W2 Repeat stores.

  • Google Ads Pixel is used by 93.6% of W2 Repeat stores.
  • Google Adsense is used by 93.6% of W2 Repeat stores.
  • Google Tag Manager is used by 93.4% of W2 Repeat stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all W2 Repeat stores.

Top Shipping Carriers Used By W2 Repeat Stores

  • Yamato Transport is used by 10.1% of W2 Repeat stores.
  • Sagawa Express is used by 5.9% of W2 Repeat stores.
  • Japan Post is used by 4.2% of W2 Repeat stores.

Here are the top 3 shipping carriers across all W2 Repeat stores.

Shipping Carrier
Stores
Yamato Transport
46
Sagawa Express
27
Japan Post
19

W2 Repeat Store Top-level Domain Distribution

.com is the most popular top-level domain for W2 Repeat stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 36.4% of W2 Repeat stores have a .com domain.
  • 33.6% of W2 Repeat stores have a .jp domain.
  • 16.7% of W2 Repeat stores have a .co.jp domain.
Top-level Domain
Stores
.com
166
.jp
153
.co.jp
76
.shop
20
.net
10
.tw
6
.pro
4
.com.tw
3
.xyz
2
.mom
2

Top W2 Repeat Stores

Here are the top stores, powered by W2 Repeat, ordered by store rank.

Name
Domain
Rank
Created
BRAND OFF Online Store
31,787
2019/08/23
www.ya-man.com
45,654
2016/12/30
www.murasaki.jp
49,051
2016/12/30
LILY BROWN(リリー ブラウン)公式サイト/オフィシャル通販サイト
65,754
2019/11/22
www.naps-jp.com
71,373
2016/12/30

New W2 Repeat Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
catsmeowbooks.com
6,853,156
2026/10/23
with CooperVision TM ページタイトル
8,200,334
2026/10/23
DIO GREEN Produced by AYAHADIO
11,545,345
2026/10/23
横浜中華街 皇朝オンラインストア / TOP
13,887,963
2026/10/16
KITTO ONE|沖縄から、女性の毎日に寄り添うブランド
8,045,480
2026/10/09

Stores Switching to W2 Repeat From Other Platforms

Over the last 90 days, W2 Repeat has taken 4 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to W2 Repeat from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.funanatto.co.jp
520,995
EC-CUBE
2026/09/05
nakamuraya029.com
1,547,890
Shopify
2026/09/02
DIO GREEN Produced by AYAHADIO
11,545,345
Custom Cart
2026/10/19
online.ministop.co.jp
12,437,126
Custom Cart
2026/10/04

Stores Switching from W2 Repeat To Other Platforms

Over the last 90 days, W2 Repeat has lost 28 merchants to competitive platforms.

Platform
Stores
2

Here are the top W2 Repeat stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
pierremarcolini.jp
153,497
Shopify
2026/10/12
URBAN RESEARCH 台灣官方網路商店
295,788
Custom Cart
2026/08/09
www.atsugi-styleup.jp
299,559
Custom Cart
2026/09/02
www.simanoya.com
462,883
Custom Cart
2026/09/09
HOME|魚商 小田原六左衛門(さかなや おだわらろくざえもん)公式通販サイト
644,592
Custom Cart
2026/08/09

Get more insights on W2 Repeat stores

Our search interface is easy to use and helps you find the W2 Repeat stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on W2 Repeat stores, create a free account and have a look for yourself.