The State of ShopWP in 2026

In this report, we'll cover the following essential statistics on ShopWP usage.

• ShopWP growth
• Social media usage on ShopWP stores
• Contact information on ShopWP stores
• Top categories for ShopWP stores
• Top countries for ShopWP stores
• Number of employees for ShopWP stores
• Number of products sold for ShopWP stores
• Top ShopWP technologies
• Top Shipping Carriers used by ShopWP stores
• ShopWP store top-level domain distribution
• Top ShopWP stores
• New ShopWP stores
• Stores switching to ShopWP from other platforms
• Stores switching from ShopWP to other platforms

ShopWP Growth

At present, there are 675 live stores running on the ShopWP platform.

Here is the historical growth of stores running ShopWP.

• ShopWP stores decreased -0.7% quarter-over-quarter in 2025 Q4.
• ShopWP stores decreased -17% year-over-year in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a ShopWP store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On ShopWP Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 69.8% of ShopWP stores.
• Facebook is used by 64.6% of ShopWP stores.
• YouTube is used by 35.0% of ShopWP stores.

Contact Information On ShopWP Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 52% of ShopWP stores have an email on their website
• 52% of ShopWP stores provide a phone number on their website

Top Categories For ShopWP Stores

Here is the breakdown of industry verticals for stores on ShopWP.

• 16.6% of ShopWP stores sell Food & Drink products.
• 10.7% of ShopWP stores sell Home & Garden products.
• 9.9% of ShopWP stores sell Arts & Entertainment products.

Top Countries For ShopWP Stores

Here are the top countries for stores using ShopWP.

• 65.6% of ShopWP stores are in United States
• 6.2% of ShopWP stores are in Canada
• 5.5% of ShopWP stores are in Australia
• 4.7% of ShopWP stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For ShopWP Stores

Here is the breakdown of ShopWP stores by the number of employees.

• 90.7% of ShopWP stores have Unknown employees.
• 3.6% of ShopWP stores have 1 - 9 employees.
• 2.1% of ShopWP stores have 10 - 24 employees.

Number Of Products Sold For ShopWP Stores

Here is the breakdown of ShopWP stores by the number of products that they sell.

• 31.3% of ShopWP stores sell 1 - 9 different products.
• 17.0% of ShopWP stores sell 100 - 249 different products.
• 13.3% of ShopWP stores sell 10 - 24 different products.

Top Technologies on ShopWP Stores

We're tracking 162 different technologies that have 5,412 collective installs on ShopWP stores.

• Wordpress is used by 96.9% of ShopWP stores.
• Google Tag Manager is used by 69.3% of ShopWP stores.
• Google Adsense is used by 67.3% of ShopWP stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all ShopWP stores.

Top Shipping Carriers Used By ShopWP Stores

• USPS is used by 5.3% of ShopWP stores.
• UPS is used by 4.1% of ShopWP stores.
• Fedex is used by 3.1% of ShopWP stores.

Here are the top 10 shipping carriers across all ShopWP stores.

ShopWP Store Top-level Domain Distribution

.com is the most popular top-level domain for ShopWP stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 68.4% of ShopWP stores have a .com domain.
• 5.8% of ShopWP stores have a .org domain.
• 3.9% of ShopWP stores have a .com.au domain.

Top ShopWP Stores

Here are the top stores, powered by ShopWP, ordered by store rank.

New ShopWP Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to ShopWP From Other Platforms

Over the last 90 days, ShopWP has taken 16 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to ShopWP from competitive ecommerce platforms.

Stores Switching from ShopWP To Other Platforms

Over the last 90 days, ShopWP has lost 20 merchants to competitive platforms.

Here are the top ShopWP stores that have recently changed to a competitive platform.

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