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The State of ShopWP in 2025

Updated Feb 21 2025

In this report, we'll cover the following essential statistics on ShopWP usage.

Download a complete list of ShopWP stores with a paid account.
Create a free account to get a feel for the data we provide.

ShopWP Growth

At present, there are 813 live stores running on the ShopWP platform.

Here is the historical growth of stores running ShopWP.

  • ShopWP stores decreased -0.5% quarter-over-quarter in 2024 Q4.
Quarter
Active Stores
2024 Q2
744
2024 Q3
855
2024 Q4
817
2025 Q1 (to date)
813
Active Stores by Quarter
2024 Q22024 Q32024 Q42025 Q10100200300400500600700800900

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a ShopWP store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On ShopWP Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 70.6% of ShopWP stores.
  • Facebook is used by 67.5% of ShopWP stores.
  • Twitter is used by 35.2% of ShopWP stores.
Type
Stores
Instagram
574
Facebook
549
Twitter
286
YouTube
268
LinkedIn
181
Tiktok
84
Pinterest
74
Facebook Group
12
Yelp
10
WhatsApp
5

Contact Information On ShopWP Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 51% of ShopWP stores provide a phone number on their website
  • 49% of ShopWP stores have an email on their website
Type
Stores
Phone
411
Email
400

Top Categories For ShopWP Stores

Here is the breakdown of industry verticals for stores on ShopWP.

  • 13.0% of ShopWP stores sell Food & Drink products.
  • 10.9% of ShopWP stores sell Arts & Entertainment products.
  • 8.5% of ShopWP stores sell Home & Garden products.
Food & DrinkArts & EntertainmentHome & GardenPeople & SocietyBeauty & FitnessHealthSportsBusiness & IndustrialApparelAutos & VehiclesJobs & EducationBooks & LiteratureComputersScience

Top Countries For ShopWP Stores

Here are the top countries for stores using ShopWP.

  • 68.6% of ShopWP stores are in United States
  • 6.6% of ShopWP stores are in Canada
  • 5.4% of ShopWP stores are in Australia
  • 4.9% of ShopWP stores are in United Kingdom
United StatesCanadaAustraliaUnited KingdomJapanGermanyNew Zealand

With a paid account, stores can also be segmented by region and city.

Number Of Employees For ShopWP Stores

Here is the breakdown of ShopWP stores by the number of employees.

  • 90.3% of ShopWP stores have Unknown employees.
  • 3.9% of ShopWP stores have 1 - 9 employees.
  • 2.6% of ShopWP stores have 10 - 24 employees.
Employees
Stores
Unknown
734
1 - 9
32
10 - 24
21
25 - 49
11
50 - 99
5
100 - 249
5
250 - 999
4
1000 - 4999
1
Unknown1 - 910 - 24

Number Of Products Sold For ShopWP Stores

Here is the breakdown of ShopWP stores by the number of products that they sell.

  • 29.9% of ShopWP stores sell 1 - 9 different products.
  • 15.4% of ShopWP stores sell 100 - 249 different products.
  • 13.4% of ShopWP stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
243
10 - 24
103
25 - 49
109
50 - 99
24
100 - 249
125
250 - 999
82
1000 - 4999
27
5000 - 9999
10
10000 - 24999
6
250000+
1
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Technologies on ShopWP Stores

We're tracking 165 different technologies that have 6,206 collective installs on ShopWP stores.

  • Wordpress is used by 95.3% of ShopWP stores.
  • Google Tag Manager is used by 72.7% of ShopWP stores.
  • Google Adsense is used by 66.2% of ShopWP stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all ShopWP stores.

Top Shipping Carriers Used By ShopWP Stores

  • USPS is used by 4.6% of ShopWP stores.
  • UPS is used by 3.2% of ShopWP stores.
  • Fedex is used by 2.5% of ShopWP stores.

Here are the top 10 shipping carriers across all ShopWP stores.

Shipping Carrier
Stores
USPS
37
UPS
26
Fedex
20
Australia Post
9
Royal Mail
5
DHL
3
Canada Post
2
New Zealean Post
2
Yamato Transport
1
ORLEN
1

ShopWP Store Top-level Domain Distribution

.com is the most popular top-level domain for ShopWP stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 68.9% of ShopWP stores have a .com domain.
  • 6.6% of ShopWP stores have a .org domain.
  • 3.7% of ShopWP stores have a .com.au domain.
Top-level Domain
Stores
.com
560
.org
54
.com.au
30
.ca
22
.co.uk
16
.de
14
.co
13
.net
9
.jp
9
.co.nz
8
.com.org.com.au.ca.co.uk.de.co

Top ShopWP Stores

Here are the top stores, powered by ShopWP, ordered by store rank.

Name
Domain
Rank
Created
Carlsbad Cravings
723
2016/12/30
Make
1,976
2016/12/30
Mental Health First Aid
2,953
2020/08/28
The Lincoln Project
3,255
2020/08/14
Military Aviation Museum
3,630
2023/02/24

New ShopWP Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
fourelsystem.com
3,858,811
2025/02/21
DMVEZ
6,667,835
2025/02/21
Hot Tub Service Plus
2,502,268
2025/02/07
Collections DNMRK
3,802,511
2025/02/07
Montana Vehicle Registration
2,559,258
2025/01/31

Stores Switching to ShopWP From Other Platforms

Over the last 90 days, ShopWP has taken 33 merchants from competitive ecommerce platforms.

Platform
Stores
14
1
ShopifyWooCommerceCustom CartSquarespaceWix

Here are the top stores that have switched to ShopWP from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
– VegOut
10,619
WooCommerce
2025/02/19
Craigdarroch Castle
24,259
Shopify
2024/11/27
Unit
52,017
Custom Cart
2025/02/14
Wood Boat Festival
82,024
Shopify
2025/02/07
AO Racing
82,722
Shopify
2025/01/01

Stores Switching from ShopWP To Other Platforms

Over the last 90 days, ShopWP has lost 20 merchants to competitive platforms.

Platform
Stores
11
ShopifyWooCommerceCustom Cart

Here are the top ShopWP stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Dee's Nuts
69,781
Shopify
2025/02/12
L.S. Dunes
112,810
WooCommerce
2024/12/02
Alabama Sweet Tea Co.
376,009
Shopify
2025/01/19
Miss Essie's Southern BBQ LLC
619,831
Shopify
2024/12/09
Skate Fantom
935,218
Shopify
2025/02/03

Get more insights on ShopWP stores

Our search interface is easy to use and helps you find the ShopWP stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on ShopWP stores, create a free account and have a look for yourself.