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Ecommerce stores using Wordpress

Updated May 9 2025

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Wordpress is currently installed on 4,600,835 ecommerce stores.

In this report, we'll cover the following statistics on usage of Wordpress on ecommerce stores.

  • Wordpress usage on ecommerce stores
  • Top stores using Wordpress
  • Stores that have recently installed Wordpress
  • Top ecommerce platforms for stores with Wordpress installed
  • Top categories for stores with Wordpress installed
  • Top countries for stores with Wordpress installed

    • Download a complete list of stores using Wordpress with a paid account.
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    Wordpress Usage On Ecommerce Stores

    Wordpress is currently installed on 4,600,835 ecommerce stores.

    • Installs for Wordpress decreased -0.3% quarter-over-quarter.
    Installs of Wordpress over Time
    2024/07/12 2024/07/26 2024/08/09 2024/08/23 2024/09/06 2024/09/20 2024/10/04 2024/10/18 2024/11/01 2024/11/15 2024/11/29 2024/12/13 2024/12/27 2025/01/10 2025/01/24 2025/02/07 2025/02/21 2025/03/07 2025/03/21 2025/04/04 2025/04/18 2025/05/02 0500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000

    Top Stores using Wordpress

    Here are the top 5 stores running Wordpress ordered by store rank.

    Name
    Domain
    Rank
    Created
    eBay
    www.ebay.com
    4
    2016/12/30
    Shutterstock
    www.shutterstock.com
    19
    2016/12/30
    Spend with Pennies
    www.spendwithpennies.com
    87
    2016/12/30
    Alamy
    www.alamy.com
    89
    2016/12/30
    StockX
    stockx.com
    102
    2016/12/30

    Stores That Have Recently Installed Wordpress

    Here are the stores that have installed Wordpress most recently.

    Name
    Domain
    Rank
    Installed At
    Dutch Balance
    en.dutchbalance.com
    13,903,254
    2025/05/10
    Niederländische Bilanz
    de.dutchbalance.com
    13,872,324
    2025/05/10
    Équilibre néerlandais
    fr.dutchbalance.com
    13,908,112
    2025/05/10
    Hollandsk Balance
    da.dutchbalance.com
    13,871,926
    2025/05/10
    Holländsk balans
    sv.dutchbalance.com
    13,897,037
    2025/05/10

    Top Ecommerce Platforms for stores using Wordpress

    Here is the ecommerce platform breakdown for stores with Wordpress installed.

    • 95.5% of stores using Wordpress are on WooCommerce
    • 3.6% of stores using Wordpress are on Custom Cart
    • 0.6% of stores using Wordpress are on Ecwid
    • 0.1% of stores using Wordpress are on Shopify
    Top-level Domain
    Stores
    WooCommerce
    4,391,731
    Custom Cart
    165,666
    Ecwid
    25,432
    Shopify
    4,120
    Magento
    3,701
    PrestaShop
    2,932
    OpenCart
    1,206
    Commerce7
    1,171
    ShopWP
    787
    BigCommerce
    506
    Future Shop
    404
    Visualsoft
    348
    Color Me Shop
    332
    Shopware
    254
    Spreadshop
    169
    Drupal Commerce
    152
    EC-CUBE
    128
    Salesforce Commerce Cloud
    126
    WineDirect
    117
    Zen Cart
    105
    WooCommerceCustom Cart

    Top Categories for stores using Wordpress

    Here are the top 10 industry verticals for stores using Wordpress.

    • 5.2% of stores using Wordpress sell Home & Garden products.
    • 4.8% of stores using Wordpress sell Apparel products.
    • 3.7% of stores using Wordpress sell Business & Industrial products.
    Category
    Stores
    None
    2,773,638
    Home & Garden
    240,816
    Apparel
    219,295
    Business & Industrial
    170,377
    Food & Drink
    150,295
    People & Society
    148,355
    Beauty & Fitness
    127,571
    Health
    117,769
    Arts & Entertainment
    111,916
    Jobs & Education
    106,932

    Top Countries for stores using Wordpress

    Here is the country platform breakdown for stores with Wordpress installed.

    • 38.5% of stores using Wordpress are in Unknown
    • 10.0% of stores using Wordpress are in United States
    • 3.7% of stores using Wordpress are in United Kingdom
    • 2.9% of stores using Wordpress are in India
    Country
    Stores
    None
    1,771,267
    United States
    458,309
    United Kingdom
    168,488
    India
    132,637
    Germany
    116,440
    Italy
    110,422
    Netherlands
    104,564
    France
    100,753
    Brazil
    100,638
    Spain
    98,599
    United StatesUnited KingdomIndiaGermanyItalyNetherlandsFranceBrazilSpain

    With a paid account, stores can also be segmented by region and city.

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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