The State of WP eCommerce in 2026

In this report, we'll cover the following essential statistics on WP eCommerce usage.

• WP eCommerce growth
• Social media usage on WP eCommerce stores
• Contact information on WP eCommerce stores
• Top categories for WP eCommerce stores
• Top countries for WP eCommerce stores
• Number of employees for WP eCommerce stores
• Number of products sold for WP eCommerce stores
• Top WP eCommerce technologies
• Top Shipping Carriers used by WP eCommerce stores
• WP eCommerce store top-level domain distribution
• Top WP eCommerce stores
• New WP eCommerce stores
• Stores switching to WP eCommerce from other platforms
• Stores switching from WP eCommerce to other platforms

WP eCommerce Growth

At present, there are 507 live stores running on the WP eCommerce platform.

Here is the historical growth of stores running WP eCommerce.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WP eCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WP eCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 25.8% of WP eCommerce stores.
• Twitter is used by 14.2% of WP eCommerce stores.
• Instagram is used by 6.5% of WP eCommerce stores.

Contact Information On WP eCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 46% of WP eCommerce stores provide a phone number on their website
• 40% of WP eCommerce stores have an email on their website

Top Categories For WP eCommerce Stores

Here is the breakdown of industry verticals for stores on WP eCommerce.

• 11.6% of WP eCommerce stores sell Home & Garden products.
• 8.1% of WP eCommerce stores sell Arts & Entertainment products.
• 7.9% of WP eCommerce stores sell Apparel products.

Top Countries For WP eCommerce Stores

Here are the top countries for stores using WP eCommerce.

• 10.8% of WP eCommerce stores are in United States
• 7.1% of WP eCommerce stores are in Australia
• 6.3% of WP eCommerce stores are in United Kingdom
• 4.1% of WP eCommerce stores are in Russian Federation

With a paid account, stores can also be segmented by region and city.

Number Of Employees For WP eCommerce Stores

Here is the breakdown of WP eCommerce stores by the number of employees.

• 98.8% of WP eCommerce stores have Unknown employees.
• 0.6% of WP eCommerce stores have 100 - 249 employees.
• 0.4% of WP eCommerce stores have 1 - 9 employees.

Number Of Products Sold For WP eCommerce Stores

Here is the breakdown of WP eCommerce stores by the number of products that they sell.

• 24.1% of WP eCommerce stores sell 1 - 9 different products.
• 8.5% of WP eCommerce stores sell 10 - 24 different products.
• 6.9% of WP eCommerce stores sell 25 - 49 different products.

Top Technologies on WP eCommerce Stores

We're tracking 53 different technologies that have 1,136 collective installs on WP eCommerce stores.

• Wordpress is used by 98.4% of WP eCommerce stores.
• Google Analytics is used by 21.5% of WP eCommerce stores.
• Yoast is used by 12.8% of WP eCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WP eCommerce stores.

Top Shipping Carriers Used By WP eCommerce Stores

• USPS is used by 2.0% of WP eCommerce stores.
• UPS is used by 2.0% of WP eCommerce stores.
• Royal Mail is used by 1.8% of WP eCommerce stores.

Here are the top 8 shipping carriers across all WP eCommerce stores.

WP eCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WP eCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 50.7% of WP eCommerce stores have a .com domain.
• 6.7% of WP eCommerce stores have a .com.au domain.
• 5.5% of WP eCommerce stores have a .co.uk domain.

Top WP eCommerce Stores

Here are the top stores, powered by WP eCommerce, ordered by store rank.

New WP eCommerce Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to WP eCommerce From Other Platforms

Over the last 90 days, WP eCommerce has taken 223 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to WP eCommerce from competitive ecommerce platforms.

Stores Switching from WP eCommerce To Other Platforms

Over the last 90 days, WP eCommerce has lost 1 merchants to competitive platforms.

Here are the top WP eCommerce stores that have recently changed to a competitive platform.

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