The State of WP eCommerce in 2026

In this report, we'll cover the following essential statistics on WP eCommerce usage.

• WP eCommerce growth
• Social media usage on WP eCommerce stores
• Contact information on WP eCommerce stores
• Top categories for WP eCommerce stores
• Top countries for WP eCommerce stores
• Number of employees for WP eCommerce stores
• Number of products sold for WP eCommerce stores
• Top WP eCommerce technologies
• Top Shipping Carriers used by WP eCommerce stores
• WP eCommerce store top-level domain distribution
• Top WP eCommerce stores
• New WP eCommerce stores
• Stores switching to WP eCommerce from other platforms

WP eCommerce Growth

At present, there are 18 live stores running on the WP eCommerce platform.

Here is the historical growth of stores running WP eCommerce.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WP eCommerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WP eCommerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 33.3% of WP eCommerce stores.
• Twitter is used by 22.2% of WP eCommerce stores.
• WhatsApp is used by 5.6% of WP eCommerce stores.

Contact Information On WP eCommerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 39% of WP eCommerce stores have an email on their website
• 22% of WP eCommerce stores provide a phone number on their website

Top Categories For WP eCommerce Stores

Here is the breakdown of industry verticals for stores on WP eCommerce.

• 11.1% of WP eCommerce stores sell Food & Drink products.
• 11.1% of WP eCommerce stores sell People & Society products.
• 11.1% of WP eCommerce stores sell Sports products.

Top Countries For WP eCommerce Stores

Here are the top countries for stores using WP eCommerce.

• 11.1% of WP eCommerce stores are in United Kingdom
• 11.1% of WP eCommerce stores are in Hong Kong
• 11.1% of WP eCommerce stores are in United States
• 5.6% of WP eCommerce stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For WP eCommerce Stores

Here is the breakdown of WP eCommerce stores by the number of employees.

• 100.0% of WP eCommerce stores have Unknown employees.

Number Of Products Sold For WP eCommerce Stores

Here is the breakdown of WP eCommerce stores by the number of products that they sell.

• 11.1% of WP eCommerce stores sell 100 - 249 different products.
• 5.6% of WP eCommerce stores sell 50 - 99 different products.

Top Technologies on WP eCommerce Stores

We're tracking 14 different technologies that have 37 collective installs on WP eCommerce stores.

• Wordpress is used by 94.4% of WP eCommerce stores.
• Cloudflare is used by 16.7% of WP eCommerce stores.
• Cloudflare CDN is used by 16.7% of WP eCommerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WP eCommerce stores.

Top Shipping Carriers Used By WP eCommerce Stores

• Royal Mail is used by 5.6% of WP eCommerce stores.

Here are the top 1 shipping carriers across all WP eCommerce stores.

WP eCommerce Store Top-level Domain Distribution

.com is the most popular top-level domain for WP eCommerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 33.3% of WP eCommerce stores have a .com domain.
• 11.1% of WP eCommerce stores have a .org domain.
• 5.6% of WP eCommerce stores have a .cl domain.

Top WP eCommerce Stores

Here are the top stores, powered by WP eCommerce, ordered by store rank.

New WP eCommerce Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to WP eCommerce From Other Platforms

Over the last 90 days, WP eCommerce has taken 4 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to WP eCommerce from competitive ecommerce platforms.

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