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Magento Stores in Italy

Updated Feb 20 2026

There are 3,137 live Magento stores in Italy.

In this report, we'll cover the following essential statistics on Magento stores in Italy.

Download a complete list of Magento stores in Italy with a paid account.
Create a free account to get a feel for the data we provide.

Magento Growth in Italy

  • Magento stores in Italy decreased -4.7% quarter-over-quarter in 2025 Q4.
  • Magento stores in Italy decreased -18% year-over-year in 2025 Q4.

Here is Magento's quarter-over-quarter growth in Italy.

Quarter
Active Stores
2019 Q3
5,136
2019 Q4
5,539
2020 Q1
6,229
2020 Q2
6,079
2020 Q3
6,264
2020 Q4
6,442
2021 Q1
6,001
2021 Q2
6,347
2021 Q3
6,181
2021 Q4
5,976
2022 Q1
5,611
2022 Q2
5,389
2022 Q3
5,322
2022 Q4
5,254
2023 Q1
5,012
2023 Q2
4,941
2023 Q3
4,941
2023 Q4
4,842
2024 Q1
4,655
2024 Q2
4,573
2024 Q3
4,293
2024 Q4
4,034
2025 Q1
3,947
2025 Q2
3,917
2025 Q3
3,760
2025 Q4
3,291
2026 Q1 (to date)
3,137
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Magento Stores In Italy

Here is the breakdown of industry verticals for Magento stores in Italy.

  • 13.8% of Magento stores in Italy sell Home & Garden products.
  • 10.5% of Magento stores in Italy sell Apparel products.
  • 8.8% of Magento stores in Italy sell Business & Industrial products.

Social Media Usage On Magento Stores In Italy

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 53.6% of Magento stores in Italy.
  • Instagram is used by 44.8% of Magento stores in Italy.
  • YouTube is used by 22.4% of Magento stores in Italy.
Type
Stores
Facebook
1,683
Instagram
1,406
YouTube
704
LinkedIn
547
Twitter
444
Pinterest
258
WhatsApp
211
Tiktok
128

Contact Information On Magento Stores In Italy

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 74% of Magento stores in Italy provide a phone number on their website
  • 55% of Magento stores in Italy have an email on their website
Type
Stores
Phone
2,310
Email
1,736

Provinces With The Most Magento Stores In Italy

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Magento stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 172 Magento stores in Italy are based in Lombardy.
  • 102 Magento stores in Italy are based in Veneto.
  • 92 Magento stores in Italy are based in Emilia-Romagna.

Cities With The Most Magento Stores in Italy

Here is the city distribution of Magento stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 2,352 Magento stores in Italy are based in Unknown.
  • 49 Magento stores in Italy are based in Milan.
  • 32 Magento stores in Italy are based in Rome.

Top Magento Apps in Italy

Here are the top 10 apps, ordered by number of installs, across all Magento stores in Italy.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Magento stores in Italy

  • 87.7% of Magento stores in Italy have Unknown employees.
  • 4.3% of Magento stores in Italy have 1 - 9 employees.
  • 2.6% of Magento stores in Italy have 10 - 24 employees.

Here is the breakdown of Magento stores in Italy by the number of employees.

Employees
Stores
Unknown
2,750
1 - 9
135
10 - 24
81
25 - 49
36
50 - 99
43
100 - 249
42
250 - 999
30
1000 - 4999
13
5000+
7

Top Shipping Carriers For Magento Stores In Italy

  • 5.4% of Magento stores in Italy ship by UPS.
  • 2.8% of Magento stores in Italy ship by Fedex.
  • 0.7% of Magento stores in Italy ship by DHL.

Here are the top shipping carriers for Magento stores in Italy.

Shipping Carrier
Stores
UPS
168
Fedex
87
DHL
22
USPS
9
Royal Mail
7
GLS Parcel
5
DPD
5
Correos
3
China Post
2
PostNord
2

Top-level Domain Distribution For Magento Stores In Italy

.com is the most common top-level domain, by far, for world-wide Magento stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 74.2% of Magento stores in Italy have a .it domain.
  • 19.9% of Magento stores in Italy have a .com domain.
  • 1.1% of Magento stores in Italy have a .eu domain.

Here is the top-level domain distribution for Magento stores in Italy.

Top-level Domain
Stores
.it
2,328
.com
625
.eu
35
.net
29
.fr
15
.de
14
.shop
13
.es
10
.it.com
7
.store
6

Top Magento Stores In Italy

Here are the top stores in Italy ordered by worldwide store rank.

Name
Domain
Rank
Created
Pinarello
2,560
2016/12/30
B&B Italia
5,910
2016/12/30
Subdued
7,105
2016/12/30
Aquazzura Official Online Store
14,215
2016/12/30
Brooks England Online Store
17,409
2016/12/30

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Magento stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.