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Magento Stores in Italy

Updated May 9 2025

There are 3,936 live Magento stores in Italy.

In this report, we'll cover the following essential statistics on Magento stores in Italy.

Download a complete list of Magento stores in Italy with a paid account.
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Magento Growth in Italy

  • Magento stores in Italy decreased -0.3% quarter-over-quarter in 2025 Q1.
  • Magento stores in Italy decreased -15% year-over-year in 2025 Q1.

Here is Magento's quarter-over-quarter growth in Italy.

Quarter
Active Stores
2019 Q3
5,136
2019 Q4
5,539
2020 Q1
6,229
2020 Q2
6,079
2020 Q3
6,264
2020 Q4
6,442
2021 Q1
6,001
2021 Q2
6,347
2021 Q3
6,181
2021 Q4
5,976
2022 Q1
5,611
2022 Q2
5,389
2022 Q3
5,322
2022 Q4
5,254
2023 Q1
5,012
2023 Q2
4,941
2023 Q3
4,941
2023 Q4
4,842
2024 Q1
4,655
2024 Q2
4,573
2024 Q3
4,293
2024 Q4
4,034
2025 Q1
3,947
2025 Q2 (to date)
3,936
Active Stores by Quarter
2019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q205001,0001,5002,0002,5003,0003,5004,0004,5005,0005,5006,0006,500

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Magento Stores In Italy

Here is the breakdown of industry verticals for Magento stores in Italy.

  • 2.7% of Magento stores in Italy sell Apparel products.
  • 2.5% of Magento stores in Italy sell Photo & Video Services products.
  • 1.8% of Magento stores in Italy sell Home & Garden products.

Social Media Usage On Magento Stores In Italy

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 61.3% of Magento stores in Italy.
  • Instagram is used by 52.4% of Magento stores in Italy.
  • YouTube is used by 29.5% of Magento stores in Italy.
Type
Stores
Facebook
2,411
Instagram
2,064
YouTube
1,163
LinkedIn
967
Twitter
551
Pinterest
263
WhatsApp
255
Tiktok
115

Contact Information On Magento Stores In Italy

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 68% of Magento stores in Italy provide a phone number on their website
  • 64% of Magento stores in Italy have an email on their website
Type
Stores
Phone
2,685
Email
2,526

Provinces With The Most Magento Stores In Italy

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Magento stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 461 Magento stores in Italy are based in Emilia-Romagna.
  • 221 Magento stores in Italy are based in Lombardy.
  • 121 Magento stores in Italy are based in Veneto.

Cities With The Most Magento Stores in Italy

Here is the city distribution of Magento stores in Italy. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 2,596 Magento stores in Italy are based in Unknown.
  • 346 Magento stores in Italy are based in Forli.
  • 61 Magento stores in Italy are based in Milan.
City
Stores
2,596
346
61
41
14
14
14
12
12
11

Top Magento Apps in Italy

Here are the top 10 apps, ordered by number of installs, across all Magento stores in Italy.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Magento stores in Italy

  • 79.5% of Magento stores in Italy have Unknown employees.
  • 12.8% of Magento stores in Italy have 1 - 9 employees.
  • 2.5% of Magento stores in Italy have 10 - 24 employees.

Here is the breakdown of Magento stores in Italy by the number of employees.

Employees
Stores
Unknown
3,128
1 - 9
504
10 - 24
100
25 - 49
49
50 - 99
50
100 - 249
50
250 - 999
31
1000 - 4999
15
5000+
9
Unknown1 - 910 - 24

Top Shipping Carriers For Magento Stores In Italy

  • 4.5% of Magento stores in Italy ship by UPS.
  • 3.2% of Magento stores in Italy ship by Fedex.
  • 0.7% of Magento stores in Italy ship by GLS Parcel.

Here are the top shipping carriers for Magento stores in Italy.

Shipping Carrier
Stores
UPS
176
Fedex
125
GLS Parcel
28
DHL
28
PostNord
24
Colis Privé
22
La Poste
22
USPS
11
Royal Mail
11
DPD
6

Top-level Domain Distribution For Magento Stores In Italy

.com is the most common top-level domain, by far, for world-wide Magento stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 75.6% of Magento stores in Italy have a .it domain.
  • 18.8% of Magento stores in Italy have a .com domain.
  • 1.1% of Magento stores in Italy have a .eu domain.

Here is the top-level domain distribution for Magento stores in Italy.

Top-level Domain
Stores
.it
2,974
.com
740
.eu
45
.net
34
.shop
18
.de
16
.store
16
.fr
15
.es
13
.co.uk
7
.it.com

Top Magento Stores In Italy

Here are the top stores in Italy ordered by worldwide store rank.

Name
Domain
Rank
Created
Moschino
2,035
2018/09/14
Brooks England Online Store
5,820
2016/12/30
B&B Italia
6,439
2016/12/30
Aquazzura Official Online Store
6,484
2016/12/30
Nomination
6,502
2018/02/02

Get more insights on Magento stores

Our search interface is easy to use and helps you find the Magento stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Magento stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.