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Ecommerce stores using Facebook Pixel in Germany

Updated Jan 27 2023

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 54,834 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 54,834 ecommerce stores in Germany.

    • Installs for Facebook Pixel increased 0.6% quarter-over-quarter.
    • Installs for Facebook Pixel increased 24.5% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores in Germany running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Musikhaus Thomann - International
    126
    2016/12/30
    Online Shoppen – boohoo
    314
    2017/10/27
    Tennis
    359
    2020/03/06
    Official Carhartt WIP Store
    761
    2016/12/30
    elgato.com
    795
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in Germany that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Soffie´s fashion&interior
    6,582,299
    2023/01/29
    to loonacare.com
    5,989,431
    2023/01/28
    archive23 – Archive23
    6,307,143
    2023/01/28
    Magicwatch.de
    7,042,070
    2023/01/28
    Wealth Mastery
    10,942,292
    2023/01/28

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in Germany with Facebook Pixel installed.

    • 58.3% of stores using Facebook Pixel are on Shopify
    • 19.9% of stores using Facebook Pixel are on WooCommerce
    • 8.2% of stores using Facebook Pixel are on Custom Cart
    • 4.3% of stores using Facebook Pixel are on Shopware
    Top-level Domain
    Stores
    31,994
    10,931
    4,483
    2,370
    1,888
    238
    220
    123
    122
    103
    94
    81
    66

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 9.4% of stores using Facebook Pixel sell Apparel products.
    • 4.2% of stores using Facebook Pixel sell Home & Garden products.
    • 3.1% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    39,145
    5,154
    1,492
    740
    703

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    • Domain type
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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.