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Ecommerce stores using Facebook Pixel in Germany

Updated Dec 26 2025

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 63,272 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed

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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 63,272 ecommerce stores in Germany.

    Top Stores using Facebook Pixel

    Here are the top 5 stores in Germany running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Save on Elgato Gear
    www.elgato.com
    1,139
    2016/12/30
    visitBerlin.de
    www.visitberlin.de
    1,837
    2016/12/30
    BRABUS
    www.brabus.com
    2,222
    2016/12/30
    QIAGEN
    www.qiagen.com
    2,492
    2016/12/30
    Simply Munich
    www.munich.travel
    3,021
    2018/05/25

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in Germany that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    JHS Sicherheitstechnik
    www.shop.jhs-sicherheitstechnik.de
    13,546,838
    2025/12/27
    LEFEX / Mawaa
    mawaa.de
    7,517,162
    2025/12/27
    Yooeo
    yooeo.myshopify.com
    13,064,888
    2025/12/27
    Klein
    klein-holz.com
    8,093,409
    2025/12/27
    ETHERNUM
    ethernum.de
    11,185,143
    2025/12/27

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in Germany with Facebook Pixel installed.

    • 36.1% of stores using Facebook Pixel are on Shopify
    • 29.0% of stores using Facebook Pixel are on WooCommerce
    • 13.8% of stores using Facebook Pixel are on Custom Cart
    • 4.8% of stores using Facebook Pixel are on Shopware
    Top-level Domain
    Stores
    Shopify
    22,821
    WooCommerce
    18,380
    Custom Cart
    8,763
    Shopware
    3,042
    Magento
    1,939
    JTL-Shop
    1,120
    PrestaShop
    774
    Wix
    557
    Ecwid
    525
    Gambio
    497
    Squarespace
    478
    OXID eShop
    317
    JouwWeb
    311
    OpenCart
    307
    Odoo
    304
    ueeshop
    301
    plentymarkets
    270
    ePages
    234
    modified shop
    165
    Shoptet
    137

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 14.0% of stores using Facebook Pixel sell Home & Garden products.
    • 13.6% of stores using Facebook Pixel sell Apparel products.
    • 8.0% of stores using Facebook Pixel sell Food & Drink products.
    Category
    Stores
    None
    12,049
    Home & Garden
    8,827
    Apparel
    8,613
    Food & Drink
    5,071
    Beauty & Fitness
    4,504
    Health
    3,524
    Business & Industrial
    3,292
    People & Society
    2,778
    Sports
    2,578
    Arts & Entertainment
    2,381

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.