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The State of plentymarkets in 2022

Updated May 20 2022

In this report, we'll cover the following essential statistics on plentymarkets usage.

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plentymarkets Growth

At present, there are 2,152 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores increased 7.0% quarter-over-quarter in 2022 Q1.
  • plentymarkets stores increased 17% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
12
2017 Q2
8
2017 Q3
30
2017 Q4
62
2018 Q1
67
2018 Q2
518
2018 Q3
65
2018 Q4
51
2019 Q1
61
2019 Q2
42
2019 Q3
83
2019 Q4
53
2020 Q1
47
2020 Q2
42
2020 Q3
88
2020 Q4
66
2021 Q1
77
2021 Q2
67
2021 Q3
58
2021 Q4
37
2022 Q1
135
2022 Q2 (to date)
81
Cumulative Stores by Quarter

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 30.1% of plentymarkets stores.
  • Instagram is used by 25.5% of plentymarkets stores.
  • YouTube is used by 11.1% of plentymarkets stores.
Type
Stores
Facebook
647
Instagram
548
YouTube
239
Twitter
141
Pinterest
110
LinkedIn
47
Facebook Group
9
Tiktok
8

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 84% of plentymarkets stores have an email on their website
  • 69% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
1,814
Phone
1,484

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 7.5% of plentymarkets stores sell Home & Garden products.
  • 5.7% of plentymarkets stores sell Apparel products.
  • 1.8% of plentymarkets stores sell Food & Drink products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 75.3% of plentymarkets stores are in Germany
  • 1.5% of plentymarkets stores are in Austria
  • 1.3% of plentymarkets stores are in Switzerland
  • 0.8% of plentymarkets stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 1.2% of plentymarkets stores have 1 - 9 employees.
  • 0.3% of plentymarkets stores have 10 - 24 employees.
  • 0.0% of plentymarkets stores have 25 - 49 employees.
Employees
Stores
1 - 9
26
10 - 24
6
25 - 49
1

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 12.6% of plentymarkets stores sell 250 - 999 different products.
  • 10.6% of plentymarkets stores sell 100 - 249 different products.
  • 7.0% of plentymarkets stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
73
10 - 24
66
25 - 49
25
50 - 99
126
100 - 249
228
250 - 999
272
1000 - 4999
151
5000 - 9999
48
10000 - 24999
23
25000 - 99999
5

Top Technologies on plentymarkets Stores

We're tracking 50 different technologies that have 5,408 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 99.6% of plentymarkets stores.
  • Google Analytics is used by 37.7% of plentymarkets stores.
  • Google Tag Manager is used by 37.2% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 14.4% of plentymarkets stores.
  • DHL is used by 5.0% of plentymarkets stores.
  • GLS Parcel is used by 0.9% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
309
DHL
108
GLS Parcel
20
Fedex
17
DPD
17
Correos
8
Royal Mail
5
USPS
3
Japan Post
2
Canada Post
2

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 68.9% of plentymarkets stores have a .de domain.
  • 17.3% of plentymarkets stores have a .com domain.
  • 3.2% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,483
.com
373
.eu
69
.shop
62
.at
29
.ch
25
.net
22
.fr
14
.co.uk
11
.it
9

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
modeherz
10,733
2016/12/30
Konsolenkost
13,756
2016/12/30
DELIFE.eu
16,040
2016/12/30
Outlet46
16,411
2016/12/30
Online Shop Gonser
17,821
2017/10/27

New plentymarkets Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
plentyShop LTS
6,429,661
2022/05/20
Reitsport Amesbichler
2,981,336
2022/05/13
Herdabdeckung
3,054,851
2022/05/13
plentyShop LTS
3,927,280
2022/05/13
plentyShop LTS
4,901,138
2022/05/13

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 1,971 merchants from competitive ecommerce platforms.

Platform
Stores
1,963

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
modeherz
10,733
Custom Cart
2022/03/17
Konsolenkost
13,756
Custom Cart
2022/03/17
DELIFE.eu
16,040
Custom Cart
2022/03/16
Outlet46
16,411
Custom Cart
2022/03/17
Online Shop Gonser
17,821
Custom Cart
2022/03/15

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 10 merchants to competitive platforms.

Platform
Stores

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.puresports-schumacher.de
81,771
Custom Cart
2022/03/17
Stay High Shop
300,629
Shopify
2022/03/29
Henschel
515,053
Custom Cart
2022/03/17
Knitido®. Die Zehensocken
567,751
Shopify
2022/05/09
riijk
623,412
Shopify
2022/05/02

Get more insights on plentymarkets stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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