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The State of plentymarkets in 2026

Updated Jun 26 2026

In this report, we'll cover the following essential statistics on plentymarkets usage.

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plentymarkets Growth

At present, there are 1,716 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores decreased -5.7% quarter-over-quarter in 2026 Q1.
  • plentymarkets stores decreased -14% year-over-year in 2026 Q1.
Quarter
Active Stores
2022 Q1
2,053
2022 Q2
2,213
2022 Q3
2,297
2022 Q4
2,320
2023 Q1
2,323
2023 Q2
2,421
2023 Q3
2,466
2023 Q4
2,455
2024 Q1
2,418
2024 Q2
2,379
2024 Q3
2,323
2024 Q4
2,175
2025 Q1
2,121
2025 Q2
2,052
2025 Q3
1,964
2025 Q4
1,904
2026 Q1
1,819
2026 Q2 (to date)
1,716
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 29.3% of plentymarkets stores.
  • Instagram is used by 27.9% of plentymarkets stores.
  • YouTube is used by 13.1% of plentymarkets stores.
Type
Stores
Facebook
503
Instagram
479
YouTube
225
Pinterest
109
Twitter
80
LinkedIn
74
Tiktok
44
WhatsApp
35
Facebook Group
6

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 83% of plentymarkets stores have an email on their website
  • 73% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
1,420
Phone
1,255

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 20.6% of plentymarkets stores sell Home & Garden products.
  • 12.8% of plentymarkets stores sell Apparel products.
  • 5.7% of plentymarkets stores sell Sports products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 77.1% of plentymarkets stores are in Germany
  • 1.6% of plentymarkets stores are in Austria
  • 1.5% of plentymarkets stores are in Switzerland
  • 0.7% of plentymarkets stores are in France
Country
Stores
1,323
28
12
10
9
5

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 95.9% of plentymarkets stores have Unknown employees.
  • 2.9% of plentymarkets stores have 1 - 9 employees.
  • 0.6% of plentymarkets stores have 10 - 24 employees.
Employees
Stores
Unknown
1,645
1 - 9
50
10 - 24
11
25 - 49
1
50 - 99
2
100 - 249
4
250 - 999
3

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 21.2% of plentymarkets stores sell 100 - 249 different products.
  • 20.5% of plentymarkets stores sell 1 - 9 different products.
  • 17.1% of plentymarkets stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
352
10 - 24
178
25 - 49
98
50 - 99
253
100 - 249
363
250 - 999
294
1000 - 4999
43
5000 - 9999
3
10000 - 24999
2

Top Technologies on plentymarkets Stores

We're tracking 96 different technologies that have 10,126 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 98.6% of plentymarkets stores.
  • Apple Pay is used by 70.4% of plentymarkets stores.
  • Google Pay is used by 69.4% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 9.9% of plentymarkets stores.
  • DHL is used by 5.0% of plentymarkets stores.
  • Fedex is used by 1.2% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
170
DHL
86
Fedex
21
GLS Parcel
16
USPS
13
DPD
10
Correos
5
New Zealean Post
2
PostNord
2
DSV
1

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 71.3% of plentymarkets stores have a .de domain.
  • 14.0% of plentymarkets stores have a .com domain.
  • 3.1% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,223
.com
241
.eu
53
.shop
33
.at
25
.ch
23
.net
18
.fr
15
.it
11
.co.uk
9

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
KETTLER
77,684
2019/09/27
Online Shop Gonser
79,744
2017/10/27
3D Prima
86,834
2017/04/28
Online Outlet
101,023
2016/12/30
Stoffe.de
109,164
2016/12/30

New plentymarkets Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
meienefz
6,801,527
2026/06/26
MBE Online
7,246,360
2026/06/12
plentyShop LTS
7,566,566
2026/06/12
Freibeuter
6,485,993
2026/06/05
webimpact GmbH
13,543,329
2026/06/05

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 9 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
FM Solar Onlineshop
1,152,105
Custom Cart
2026/04/13
POOL ROYAL
1,772,780
Custom Cart
2026/04/13
plentyShop LTS
6,863,593
Custom Cart
2026/04/26
plentyShop LTS
7,119,618
Custom Cart
2026/04/06
plentyShop LTS
7,304,768
Custom Cart
2026/04/06

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 29 merchants to competitive platforms.

Platform
Stores

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Trendmöbel24
352,227
Shopify
2026/05/25
selected
684,500
Custom Cart
2026/05/31
Das Aachener Cruiser Center
993,254
Custom Cart
2026/04/20
Massivholzmöbel Experte
1,080,012
Custom Cart
2026/06/07
Greenfood Natural Products BV
1,099,713
Shopify
2026/06/22

Get more insights on plentymarkets stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Domain type
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