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The State of plentymarkets in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on plentymarkets usage.

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plentymarkets Growth

At present, there are 2,322 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores increased 2.4% quarter-over-quarter in 2022 Q4.
  • plentymarkets stores increased 23% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
14
2017 Q2
7
2017 Q3
28
2017 Q4
60
2018 Q1
72
2018 Q2
501
2018 Q3
63
2018 Q4
45
2019 Q1
63
2019 Q2
48
2019 Q3
77
2019 Q4
47
2020 Q1
45
2020 Q2
34
2020 Q3
89
2020 Q4
58
2021 Q1
74
2021 Q2
62
2021 Q3
49
2021 Q4
36
2022 Q1
122
2022 Q2
116
2022 Q3
140
2022 Q4
55
2023 Q1 (to date)
22
Cumulative Stores by Quarter

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 31.0% of plentymarkets stores.
  • Instagram is used by 25.5% of plentymarkets stores.
  • YouTube is used by 10.9% of plentymarkets stores.
Type
Stores
Facebook
719
Instagram
593
YouTube
254
Twitter
155
Pinterest
132
LinkedIn
71
Tiktok
13
Facebook Group
11

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 84% of plentymarkets stores have an email on their website
  • 72% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
1,958
Phone
1,669
WhatsApp
30

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 7.4% of plentymarkets stores sell Home & Garden products.
  • 5.3% of plentymarkets stores sell Apparel products.
  • 1.7% of plentymarkets stores sell Sports products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 74.8% of plentymarkets stores are in Germany
  • 1.7% of plentymarkets stores are in Austria
  • 1.4% of plentymarkets stores are in Switzerland
  • 0.9% of plentymarkets stores are in United Kingdom
Country
Stores
1,737
40
17
10
5
5

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 1.9% of plentymarkets stores have 1 - 9 employees.
  • 0.4% of plentymarkets stores have 10 - 24 employees.
  • 0.2% of plentymarkets stores have 25 - 49 employees.
Employees
Stores
1 - 9
43
10 - 24
10
25 - 49
5
50 - 99
1
100 - 249
3
250 - 999
1

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 21.1% of plentymarkets stores sell 100 - 249 different products.
  • 18.7% of plentymarkets stores sell 250 - 999 different products.
  • 17.7% of plentymarkets stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
412
10 - 24
223
25 - 49
80
50 - 99
322
100 - 249
489
250 - 999
434
1000 - 4999
190
5000 - 9999
56
10000 - 24999
31
25000 - 99999
5

Top Technologies on plentymarkets Stores

We're tracking 59 different technologies that have 7,104 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 99.2% of plentymarkets stores.
  • Google Analytics is used by 46.1% of plentymarkets stores.
  • Google Tag Manager is used by 39.6% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 15.1% of plentymarkets stores.
  • DHL is used by 5.2% of plentymarkets stores.
  • GLS Parcel is used by 0.9% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
351
DHL
120
GLS Parcel
20
Fedex
18
DPD
17
Correos
7
Royal Mail
6
Japan Post
2
USPS
2
PostNord
2

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 69.2% of plentymarkets stores have a .de domain.
  • 16.7% of plentymarkets stores have a .com domain.
  • 3.4% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,606
.com
387
.eu
78
.shop
60
.at
38
.ch
29
.net
20
.fr
18
.co.uk
12
.it
10

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
Bonsaischule Wenddorf
28,629
2016/12/30
Rehband.com
34,900
2016/12/30
Feldherr Lager- & Transportsysteme GmbH
44,561
2016/12/30
bagfactory
55,083
2018/06/15
Goods Japan
62,015
2018/06/22

New plentymarkets Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
romantica
3,803,279
2023/01/27
plentyShop LTS
5,005,016
2023/01/27
plentyShop LTS
6,881,194
2023/01/27
chwapil.at
3,191,540
2023/01/20
iOItaly
8,657,468
2023/01/20

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 9 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Holzterrarium
986,031
WooCommerce
2022/12/09
Wavegorilla
2,275,648
Shopware
2023/01/16
Alevate
2,834,010
Shopware
2023/01/10
All Your Passions
4,295,540
Shopware
2023/01/24
HH Simonsen Deutschland
4,692,407
Shopware
2022/11/22

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 10 merchants to competitive platforms.

Platform
Stores
1

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.bootszubehoer.de
717,856
Shopware
2023/01/02
Silent4
732,631
Shopify
2022/11/07
Dusbad
1,059,505
Shopware
2022/12/12
Haasis Bodywear
1,182,953
Shopify
2022/11/21
Paulle
1,196,425
Shopware
2023/01/02

Get more insights on plentymarkets stores

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  • Domain type
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