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The State of plentymarkets in 2026

Updated Jul 31 2026

In this report, we'll cover the following essential statistics on plentymarkets usage.

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plentymarkets Growth

At present, there are 1,765 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores increased 2.9% quarter-over-quarter in 2026 Q2.
  • plentymarkets stores decreased -16% year-over-year in 2026 Q2.
Quarter
Active Stores
2022 Q1
2,053
2022 Q2
2,213
2022 Q3
2,297
2022 Q4
2,320
2023 Q1
2,323
2023 Q2
2,421
2023 Q3
2,466
2023 Q4
2,455
2024 Q1
2,418
2024 Q2
2,379
2024 Q3
2,323
2024 Q4
2,175
2025 Q1
2,121
2025 Q2
2,052
2025 Q3
1,964
2025 Q4
1,904
2026 Q1
1,819
2026 Q2
1,716
2026 Q3 (to date)
1,765
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 29.1% of plentymarkets stores.
  • Instagram is used by 27.6% of plentymarkets stores.
  • YouTube is used by 12.5% of plentymarkets stores.
Type
Stores
Facebook
513
Instagram
488
YouTube
221
Pinterest
110
Twitter
79
LinkedIn
75
Tiktok
48
WhatsApp
35
Facebook Group
6

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 83% of plentymarkets stores have an email on their website
  • 73% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
1,473
Phone
1,283

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 21.0% of plentymarkets stores sell Home & Garden products.
  • 12.9% of plentymarkets stores sell Apparel products.
  • 5.9% of plentymarkets stores sell Sports products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 77.2% of plentymarkets stores are in Germany
  • 1.8% of plentymarkets stores are in Austria
  • 1.5% of plentymarkets stores are in Switzerland
  • 0.7% of plentymarkets stores are in United Kingdom
Country
Stores
1,363
31
11
10
9
5

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 95.8% of plentymarkets stores have Unknown employees.
  • 3.0% of plentymarkets stores have 1 - 9 employees.
  • 0.7% of plentymarkets stores have 10 - 24 employees.
Employees
Stores
Unknown
1,690
1 - 9
53
10 - 24
12
25 - 49
1
50 - 99
2
100 - 249
4
250 - 999
3

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 20.7% of plentymarkets stores sell 100 - 249 different products.
  • 20.4% of plentymarkets stores sell 1 - 9 different products.
  • 17.5% of plentymarkets stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
360
10 - 24
179
25 - 49
102
50 - 99
254
100 - 249
366
250 - 999
308
1000 - 4999
46
5000 - 9999
3
10000 - 24999
2

Top Technologies on plentymarkets Stores

We're tracking 95 different technologies that have 10,518 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 97.4% of plentymarkets stores.
  • Apple Pay is used by 73.3% of plentymarkets stores.
  • Google Pay is used by 68.1% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 9.4% of plentymarkets stores.
  • DHL is used by 4.9% of plentymarkets stores.
  • Fedex is used by 1.4% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
166
DHL
86
Fedex
24
GLS Parcel
17
USPS
13
DPD
10
Correos
5
PostNord
2
Royal Mail
1
DSV
1

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 71.3% of plentymarkets stores have a .de domain.
  • 14.1% of plentymarkets stores have a .com domain.
  • 3.1% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,258
.com
249
.eu
54
.shop
41
.at
26
.ch
24
.net
19
.fr
13
.it
10
.co.uk
9

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
Online Shop Gonser
53,755
2017/10/27
3D Prima
75,786
2017/04/28
KETTLER
80,425
2019/09/27
Snaply
103,081
2016/12/30
Online Outlet
108,506
2016/12/30

New plentymarkets Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
ELFBAR Großhandel
4,685,380
2026/07/24
STILORD
www.stilord.shop
6,056,371
2026/07/10
STILORD
fr.stilord.shop
12,502,452
2026/07/10
STILORD
pl.stilord.shop
12,502,453
2026/07/10
STILORD
es.stilord.shop
12,502,454
2026/07/10

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 85 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Sweets Online
243,867
Custom Cart
2026/07/01
www.classen.com
352,747
WooCommerce
2026/07/06
Trekking Star
479,869
Custom Cart
2026/06/29
SUPERWURM
542,285
Custom Cart
2026/07/06
gymroom.de
729,334
Shopware
2026/07/13

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 10 merchants to competitive platforms.

Platform
Stores
1

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Trendmöbel24
535,083
Shopify
2026/05/25
ideas in boxes
699,980
WooCommerce
2026/06/14
Greenfood Natural Products BV
1,385,118
Shopify
2026/06/22
STILORD
1,693,345
Shopify
2026/07/13
Mein Taschenmesser
1,877,350
Shopify
2026/07/27

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