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The State of plentymarkets in 2024

Updated Jul 19 2024

In this report, we'll cover the following essential statistics on plentymarkets usage.

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plentymarkets Growth

At present, there are 2,368 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores increased 11.3% quarter-over-quarter in 2024 Q2.
  • plentymarkets stores increased 71% year-over-year in 2024 Q2.
Quarter
Active Stores
2022 Q1
2,053
2022 Q2
2,213
2022 Q3
2,297
2022 Q4
2,320
2023 Q1
2,323
2023 Q2
2,421
2023 Q3
2,466
2023 Q4
2,455
2024 Q1
2,418
2024 Q2
2,379
2024 Q3 (to date)
2,368
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 29.0% of plentymarkets stores.
  • Instagram is used by 25.4% of plentymarkets stores.
  • YouTube is used by 11.4% of plentymarkets stores.
Type
Stores
Facebook
686
Instagram
602
YouTube
269
Twitter
145
Pinterest
142
LinkedIn
91
WhatsApp
37
Tiktok
32
Facebook Group
8

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 81% of plentymarkets stores have an email on their website
  • 71% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
1,916
Phone
1,672

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 6.0% of plentymarkets stores sell Home & Garden products.
  • 3.7% of plentymarkets stores sell Apparel products.
  • 1.5% of plentymarkets stores sell Sports products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 76.6% of plentymarkets stores are in Germany
  • 2.0% of plentymarkets stores are in Austria
  • 1.5% of plentymarkets stores are in Switzerland
  • 0.8% of plentymarkets stores are in France
Country
Stores
1,815
48
18
11
9
4

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 96.2% of plentymarkets stores have Unknown employees.
  • 2.7% of plentymarkets stores have 1 - 9 employees.
  • 0.6% of plentymarkets stores have 10 - 24 employees.
Employees
Stores
Unknown
2,279
1 - 9
65
10 - 24
14
25 - 49
1
50 - 99
3
100 - 249
4
250 - 999
2

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 19.5% of plentymarkets stores sell 100 - 249 different products.
  • 17.7% of plentymarkets stores sell 250 - 999 different products.
  • 16.4% of plentymarkets stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
388
10 - 24
205
25 - 49
77
50 - 99
272
100 - 249
462
250 - 999
418
1000 - 4999
185
5000 - 9999
63
10000 - 24999
30
25000 - 99999
3

Top Technologies on plentymarkets Stores

We're tracking 85 different technologies that have 8,240 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 99.4% of plentymarkets stores.
  • Google Tag Manager is used by 50.1% of plentymarkets stores.
  • Google Adsense is used by 31.9% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 17.3% of plentymarkets stores.
  • DHL is used by 4.5% of plentymarkets stores.
  • Fedex is used by 1.7% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
410
DHL
107
Fedex
40
GLS Parcel
19
DPD
14
Royal Mail
5
Correos
4
USPS
2
PostNord
2
Japan Post
1

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 71.0% of plentymarkets stores have a .de domain.
  • 14.9% of plentymarkets stores have a .com domain.
  • 3.2% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,681
.com
353
.eu
76
.shop
48
.at
43
.ch
30
.net
21
.fr
20
.co.uk
13
.it
10

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
JB Spielwaren
66,928
2021/05/07
Jamoona.com
73,548
2019/03/15
www.josef-seibel.de
79,708
2018/11/30
www.angeln-shop.de
97,294
2017/09/29
Watchroom24
104,209
2020/05/22

New plentymarkets Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
A.B.S. Planen24
4,302,174
2024/07/19
Naturix24
4,674,732
2024/07/12
Krosno Glass
4,816,649
2024/07/12
banjado
7,089,242
2024/07/12
Jamaxx Pets
7,840,028
2024/07/12

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 8 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.kondomdiscount.de
914,761
Custom Cart
2024/04/30
AQ4Aquaristik.de
1,025,375
WooCommerce
2024/06/18
Markisen Baden
1,630,214
Custom Cart
2024/07/10
TZI Power
2,680,965
Gambio
2024/05/20
Vertrieb.de
5,610,382
Custom Cart
2024/07/10

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 10 merchants to competitive platforms.

Platform
Stores

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Rehband.com
55,745
Shopify
2024/07/15
www.or24.de
263,987
Custom Cart
2024/06/24
www.gruenwaren.de
400,755
Custom Cart
2024/05/06
Lattenrost-Discounter.de
423,428
Shopify
2024/07/07
Vive Maria
817,925
Shopify
2024/04/29

Get more insights on plentymarkets stores

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