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The State of plentymarkets in 2025

Updated Jan 31 2025

In this report, we'll cover the following essential statistics on plentymarkets usage.

Download a complete list of plentymarkets stores with a paid account.
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plentymarkets Growth

At present, there are 2,141 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores decreased -1.6% quarter-over-quarter in 2024 Q4.
  • plentymarkets stores decreased -11% year-over-year in 2024 Q4.
Quarter
Active Stores
2022 Q1
2,053
2022 Q2
2,213
2022 Q3
2,297
2022 Q4
2,320
2023 Q1
2,323
2023 Q2
2,421
2023 Q3
2,466
2023 Q4
2,455
2024 Q1
2,418
2024 Q2
2,379
2024 Q3
2,323
2024 Q4
2,175
2025 Q1 (to date)
2,141
Active Stores by Quarter
2022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q102004006008001,0001,2001,4001,6001,8002,0002,2002,4002,600

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 28.9% of plentymarkets stores.
  • Instagram is used by 26.7% of plentymarkets stores.
  • YouTube is used by 11.6% of plentymarkets stores.
Type
Stores
Facebook
619
Instagram
571
YouTube
249
Twitter
129
Pinterest
127
LinkedIn
84
WhatsApp
37
Tiktok
30
Facebook Group
7

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 82% of plentymarkets stores have an email on their website
  • 74% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
1,758
Phone
1,579

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 6.1% of plentymarkets stores sell Home & Garden products.
  • 3.7% of plentymarkets stores sell Apparel products.
  • 1.6% of plentymarkets stores sell Sports products.
Home & GardenApparelSportsFood & DrinkComputersToys & HobbiesAutos & VehiclesBusiness & IndustrialConsumer ElectronicsPeople & SocietyHealthBeauty & FitnessGamesFinance

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 76.9% of plentymarkets stores are in Germany
  • 2.0% of plentymarkets stores are in Austria
  • 1.6% of plentymarkets stores are in Switzerland
  • 0.8% of plentymarkets stores are in France
Country
Stores
1,647
43
17
10
8
5
GermanyAustriaSwitzerland

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 96.2% of plentymarkets stores have Unknown employees.
  • 2.8% of plentymarkets stores have 1 - 9 employees.
  • 0.5% of plentymarkets stores have 10 - 24 employees.
Employees
Stores
Unknown
2,060
1 - 9
60
10 - 24
11
25 - 49
1
50 - 99
3
100 - 249
4
250 - 999
2
Unknown1 - 9

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 19.9% of plentymarkets stores sell 100 - 249 different products.
  • 18.1% of plentymarkets stores sell 250 - 999 different products.
  • 17.4% of plentymarkets stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
373
10 - 24
176
25 - 49
61
50 - 99
258
100 - 249
427
250 - 999
388
1000 - 4999
172
5000 - 9999
61
10000 - 24999
29
25000 - 99999
2
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 9999

Top Technologies on plentymarkets Stores

We're tracking 82 different technologies that have 9,866 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 99.3% of plentymarkets stores.
  • Google Tag Manager is used by 53.2% of plentymarkets stores.
  • Google Adsense is used by 51.8% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 17.7% of plentymarkets stores.
  • DHL is used by 4.8% of plentymarkets stores.
  • Fedex is used by 1.9% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
380
DHL
102
Fedex
40
GLS Parcel
18
DPD
15
Royal Mail
4
Correos
4
USPS
2
PostNord
2
DSV
1

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 71.6% of plentymarkets stores have a .de domain.
  • 14.3% of plentymarkets stores have a .com domain.
  • 3.2% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,533
.com
307
.eu
69
.shop
42
.at
40
.ch
29
.fr
19
.net
18
.co.uk
12
.it
9
.de.com.eu.shop.at

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
JB Spielwaren
67,331
2021/05/07
www.stabilo-fachmarkt.de
70,805
2017/01/27
www.josef-seibel.de
77,627
2018/11/30
Aune Store
82,574
2022/08/19
modeherz
92,563
2016/12/30

New plentymarkets Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
almost.eight
12,099,879
2025/01/31
plentyShop LTS
7,132,028
2025/01/24
DailyKing.de
10,236,813
2025/01/24
Ceres Webshop
12,507,765
2025/01/24
Naturwohnen.de
10,120,887
2025/01/17

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 3 merchants from competitive ecommerce platforms.

Platform
Stores
ShopifyCustom Cart

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Luvett
384,829
Shopify
2024/12/04
Lampenlux
3,774,192
Custom Cart
2024/12/25
STW Emobile
4,483,760
Shopify
2024/12/17

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 13 merchants to competitive platforms.

ShopifyCustom CartSalesforce Commerce CloudWooCommerce

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
BidiBadu.com
161,664
Salesforce Commerce Cloud
2025/01/19
MELA
301,030
Shopify
2025/01/19
kitaeinkauf.de
445,205
Custom Cart
2024/12/16
Das Parfum & Beauty
500,462
Shopify
2024/11/10
CURIOUS
629,613
Shopify
2024/11/18

Get more insights on plentymarkets stores

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  • Domain status
  • Domain type
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