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The State of plentymarkets in 2024

Updated Sep 6 2024

In this report, we'll cover the following essential statistics on plentymarkets usage.

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plentymarkets Growth

At present, there are 2,335 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores increased 11.3% quarter-over-quarter in 2024 Q2.
  • plentymarkets stores increased 71% year-over-year in 2024 Q2.
Quarter
Active Stores
2022 Q1
2,053
2022 Q2
2,213
2022 Q3
2,297
2022 Q4
2,320
2023 Q1
2,323
2023 Q2
2,421
2023 Q3
2,466
2023 Q4
2,455
2024 Q1
2,418
2024 Q2
2,379
2024 Q3 (to date)
2,335
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 28.6% of plentymarkets stores.
  • Instagram is used by 25.5% of plentymarkets stores.
  • YouTube is used by 11.5% of plentymarkets stores.
Type
Stores
Facebook
667
Instagram
596
YouTube
268
Twitter
142
Pinterest
139
LinkedIn
89
WhatsApp
39
Tiktok
32
Facebook Group
8

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 81% of plentymarkets stores have an email on their website
  • 71% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
1,884
Phone
1,651

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 6.0% of plentymarkets stores sell Home & Garden products.
  • 3.6% of plentymarkets stores sell Apparel products.
  • 1.5% of plentymarkets stores sell Sports products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 76.7% of plentymarkets stores are in Germany
  • 2.0% of plentymarkets stores are in Austria
  • 1.4% of plentymarkets stores are in Switzerland
  • 0.8% of plentymarkets stores are in France

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 96.2% of plentymarkets stores have Unknown employees.
  • 2.8% of plentymarkets stores have 1 - 9 employees.
  • 0.5% of plentymarkets stores have 10 - 24 employees.
Employees
Stores
Unknown
2,247
1 - 9
66
10 - 24
12
25 - 49
1
50 - 99
3
100 - 249
4
250 - 999
2

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 19.4% of plentymarkets stores sell 100 - 249 different products.
  • 17.7% of plentymarkets stores sell 250 - 999 different products.
  • 16.4% of plentymarkets stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
382
10 - 24
201
25 - 49
75
50 - 99
269
100 - 249
453
250 - 999
414
1000 - 4999
177
5000 - 9999
62
10000 - 24999
30
25000 - 99999
3

Top Technologies on plentymarkets Stores

We're tracking 87 different technologies that have 8,796 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 99.4% of plentymarkets stores.
  • Google Tag Manager is used by 50.7% of plentymarkets stores.
  • Google Adsense is used by 32.3% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 17.5% of plentymarkets stores.
  • DHL is used by 4.5% of plentymarkets stores.
  • Fedex is used by 1.7% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
408
DHL
106
Fedex
40
GLS Parcel
19
DPD
14
Royal Mail
4
Correos
4
USPS
2
PostNord
2
Japan Post
1

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 71.3% of plentymarkets stores have a .de domain.
  • 14.8% of plentymarkets stores have a .com domain.
  • 3.3% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,665
.com
345
.eu
77
.shop
44
.at
41
.ch
28
.net
21
.fr
20
.co.uk
12
.it
10

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
JB Spielwaren
74,296
2021/05/07
www.angeln-shop.de
86,287
2017/09/29
www.pheno-flags.com
92,721
2022/03/04
www.josef-seibel.de
94,828
2018/11/30
Goods Japan
106,462
2018/06/22

New plentymarkets Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
WorkwearPlus
5,401,611
2024/09/06
plentyShop LTS
6,869,796
2024/09/06
Samsel&Pelle
8,066,499
2024/09/06
plentyShop LTS
11,829,602
2024/09/06
plentyShop LTS
10,118,396
2024/08/30

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 6 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
AQ4Aquaristik.de
1,054,138
WooCommerce
2024/06/18
Markisen Baden
2,422,455
Custom Cart
2024/07/10
Vertrieb.de
5,897,328
Custom Cart
2024/07/10
Jamaxx Pets
8,443,648
Shopify
2024/07/11
fm-markisen.de
9,003,582
Custom Cart
2024/07/09

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 14 merchants to competitive platforms.

Platform
Stores

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Rehband.com
55,803
Shopify
2024/07/15
Jamoona
79,489
Shopify
2024/08/25
DRAKENSBERG
244,063
Shopify
2024/07/24
Müller das Schuhhaus
260,341
Custom Cart
2024/08/25
www.or24.de
270,255
Custom Cart
2024/06/24

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