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The State of plentymarkets in 2026

Updated Mar 13 2026

In this report, we'll cover the following essential statistics on plentymarkets usage.

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plentymarkets Growth

At present, there are 1,852 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores decreased -2.7% quarter-over-quarter in 2025 Q4.
  • plentymarkets stores decreased -12% year-over-year in 2025 Q4.
Quarter
Active Stores
2022 Q1
2,053
2022 Q2
2,213
2022 Q3
2,297
2022 Q4
2,320
2023 Q1
2,323
2023 Q2
2,421
2023 Q3
2,466
2023 Q4
2,455
2024 Q1
2,418
2024 Q2
2,379
2024 Q3
2,323
2024 Q4
2,175
2025 Q1
2,121
2025 Q2
2,052
2025 Q3
1,964
2025 Q4
1,904
2026 Q1 (to date)
1,852
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 28.7% of plentymarkets stores.
  • Instagram is used by 27.2% of plentymarkets stores.
  • YouTube is used by 12.8% of plentymarkets stores.
Type
Stores
Facebook
531
Instagram
504
YouTube
237
Pinterest
115
Twitter
96
LinkedIn
75
Tiktok
41
WhatsApp
38
Facebook Group
6

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 82% of plentymarkets stores have an email on their website
  • 73% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
1,510
Phone
1,348

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 20.0% of plentymarkets stores sell Home & Garden products.
  • 13.1% of plentymarkets stores sell Apparel products.
  • 5.7% of plentymarkets stores sell Sports products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 77.4% of plentymarkets stores are in Germany
  • 1.8% of plentymarkets stores are in Austria
  • 1.4% of plentymarkets stores are in Switzerland
  • 0.6% of plentymarkets stores are in France
Country
Stores
1,433
34
12
10
9
5

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 96.1% of plentymarkets stores have Unknown employees.
  • 2.6% of plentymarkets stores have 1 - 9 employees.
  • 0.7% of plentymarkets stores have 10 - 24 employees.
Employees
Stores
Unknown
1,779
1 - 9
49
10 - 24
13
25 - 49
2
50 - 99
3
100 - 249
4
250 - 999
2

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 21.2% of plentymarkets stores sell 100 - 249 different products.
  • 21.0% of plentymarkets stores sell 1 - 9 different products.
  • 18.0% of plentymarkets stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
389
10 - 24
185
25 - 49
103
50 - 99
262
100 - 249
392
250 - 999
333
1000 - 4999
49
5000 - 9999
3
10000 - 24999
2

Top Technologies on plentymarkets Stores

We're tracking 89 different technologies that have 10,310 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 97.8% of plentymarkets stores.
  • Apple Pay is used by 63.8% of plentymarkets stores.
  • Google Pay is used by 63.2% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 10.5% of plentymarkets stores.
  • DHL is used by 5.0% of plentymarkets stores.
  • Fedex is used by 1.5% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
195
DHL
92
Fedex
27
GLS Parcel
19
DPD
12
USPS
12
Correos
4
PostNord
2
DSV
1
Japan Post
1

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 71.4% of plentymarkets stores have a .de domain.
  • 13.9% of plentymarkets stores have a .com domain.
  • 3.2% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,322
.com
257
.eu
60
.shop
40
.at
29
.net
23
.ch
23
.fr
15
.it
11
.co.uk
9

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
Stoffe.de
69,620
2016/12/30
KETTLER
73,462
2019/09/27
Amigo
131,309
2016/12/30
VerticalExtreme.de
138,027
2016/12/30
Snaply
161,781
2016/12/30

New plentymarkets Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
plentyShop LTS
7,272,156
2026/03/13
plentyShop LTS
7,488,460
2026/03/13
Feldherr
12,852,309
2026/03/06
hallenfussballtor.de
6,608,865
2026/01/30
uebungsfussball.de
7,511,013
2026/01/23

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 11 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Stoffe.de
69,620
Salesforce Commerce Cloud
2026/03/08
stoffen.net
174,236
Salesforce Commerce Cloud
2026/03/08
tissus.net
210,321
Salesforce Commerce Cloud
2026/03/08
tyg.se
238,952
Salesforce Commerce Cloud
2026/03/08
tessuti.com
242,997
Salesforce Commerce Cloud
2026/03/08

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 26 merchants to competitive platforms.

Platform
Stores
4

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.fenstermaxx24.com
183,098
WooCommerce
2026/01/25
Sweets Online
336,520
Magento
2026/01/18
Webshop Richter
620,264
Custom Cart
2026/02/09
Feldherr
721,002
Shopify
2026/02/23
Schwarzwaldkind
1,115,505
WooCommerce
2026/02/15

Get more insights on plentymarkets stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
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  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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