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The State of plentymarkets in 2023

Updated Nov 24 2023

In this report, we'll cover the following essential statistics on plentymarkets usage.

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plentymarkets Growth

At present, there are 2,467 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores increased 18.1% quarter-over-quarter in 2023 Q3.
  • plentymarkets stores increased 145% year-over-year in 2023 Q3.
Quarter
Active Stores
2022 Q1
2,053
2022 Q2
2,213
2022 Q3
2,297
2022 Q4
2,320
2023 Q1
2,323
2023 Q2
2,421
2023 Q3
2,466
2023 Q4 (to date)
2,467
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 28.8% of plentymarkets stores.
  • Instagram is used by 25.0% of plentymarkets stores.
  • YouTube is used by 9.9% of plentymarkets stores.
Type
Stores
Facebook
710
Instagram
616
YouTube
243
Pinterest
136
Twitter
131
LinkedIn
85
WhatsApp
34
Tiktok
30
Facebook Group
10

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 81% of plentymarkets stores have an email on their website
  • 70% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
2,001
Phone
1,737

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 6.1% of plentymarkets stores sell Home & Garden products.
  • 4.6% of plentymarkets stores sell Apparel products.
  • 1.5% of plentymarkets stores sell Sports products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 75.6% of plentymarkets stores are in Germany
  • 2.0% of plentymarkets stores are in Austria
  • 1.4% of plentymarkets stores are in Switzerland
  • 0.7% of plentymarkets stores are in United Kingdom
Country
Stores
1,866
50
17
11
9

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 96.7% of plentymarkets stores have Unknown employees.
  • 2.3% of plentymarkets stores have 1 - 9 employees.
  • 0.6% of plentymarkets stores have 10 - 24 employees.
Employees
Stores
Unknown
2,385
1 - 9
56
10 - 24
15
25 - 49
2
50 - 99
3
100 - 249
4
250 - 999
2

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 19.3% of plentymarkets stores sell 100 - 249 different products.
  • 17.6% of plentymarkets stores sell 250 - 999 different products.
  • 16.6% of plentymarkets stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
410
10 - 24
230
25 - 49
80
50 - 99
296
100 - 249
477
250 - 999
434
1000 - 4999
190
5000 - 9999
60
10000 - 24999
29
25000 - 99999
5

Top Technologies on plentymarkets Stores

We're tracking 73 different technologies that have 8,099 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 99.7% of plentymarkets stores.
  • Google Tag Manager is used by 46.5% of plentymarkets stores.
  • Google Adsense is used by 30.4% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 16.8% of plentymarkets stores.
  • DHL is used by 4.9% of plentymarkets stores.
  • Fedex is used by 1.1% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
414
DHL
120
Fedex
26
GLS Parcel
21
DPD
13
Correos
6
Royal Mail
5
USPS
4
PostNord
2
Japan Post
1

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 70.7% of plentymarkets stores have a .de domain.
  • 15.1% of plentymarkets stores have a .com domain.
  • 3.3% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,743
.com
373
.eu
81
.shop
59
.at
46
.ch
31
.net
20
.fr
19
.co.uk
14
.it
10

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
Rehband.com
38,571
2016/12/30
3D Prima
57,194
2017/04/28
www.angeln-shop.de
57,452
2017/09/29
Samenhaus Samen & Sämereien
58,377
2016/12/30
JOSEF SEIBEL
61,552
2018/11/30

New plentymarkets Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Oleanderhof Nunsdorf
3,284,631
2023/11/24
Krosno Glass
4,531,661
2023/11/24
plentyShop LTS
6,020,848
2023/11/24
Berliner Fussball Club Dynamo
6,077,716
2023/11/24
plentyShop LTS
6,309,235
2023/11/24

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 11 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Airbrush City
570,809
Custom Cart
2023/09/13
www.schmincke-city.de
1,197,166
Custom Cart
2023/09/19
Plotter City
1,216,740
Custom Cart
2023/09/06
plentyShop LTS
1,241,795
OXID eShop
2023/10/02
PRORON GmbH
1,287,107
Shopware
2023/10/30

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 11 merchants to competitive platforms.

Platform
Stores

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
begloss.com
356,481
Shopify
2023/10/09
bei Duftwelt Hamburg kaufen
488,992
Custom Cart
2023/10/30
Moshiki
500,781
Shopify
2023/09/25
24vapestore.de
836,399
Shopware
2023/10/09
Playerstore.de
3,475,269
Shopware
2023/10/29

Get more insights on plentymarkets stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Third-party technologies
  • Creation date
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  • Top-level domains
  • Domain status
  • Domain type
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