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The State of plentymarkets in 2026

Updated Apr 3 2026

In this report, we'll cover the following essential statistics on plentymarkets usage.

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plentymarkets Growth

At present, there are 1,950 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores increased 7.2% quarter-over-quarter in 2026 Q1.
  • plentymarkets stores decreased -14% year-over-year in 2026 Q1.
Quarter
Active Stores
2022 Q1
2,053
2022 Q2
2,213
2022 Q3
2,297
2022 Q4
2,320
2023 Q1
2,323
2023 Q2
2,421
2023 Q3
2,466
2023 Q4
2,455
2024 Q1
2,418
2024 Q2
2,379
2024 Q3
2,323
2024 Q4
2,175
2025 Q1
2,121
2025 Q2
2,052
2025 Q3
1,964
2025 Q4
1,904
2026 Q1
1,819
2026 Q2 (to date)
1,950
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 27.2% of plentymarkets stores.
  • Instagram is used by 25.8% of plentymarkets stores.
  • YouTube is used by 12.1% of plentymarkets stores.
Type
Stores
Facebook
531
Instagram
504
YouTube
235
Pinterest
113
Twitter
93
LinkedIn
78
Tiktok
42
WhatsApp
37
Facebook Group
7

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 77% of plentymarkets stores have an email on their website
  • 68% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
1,498
Phone
1,325

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 18.5% of plentymarkets stores sell Home & Garden products.
  • 12.4% of plentymarkets stores sell Apparel products.
  • 5.7% of plentymarkets stores sell Computers products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 77.1% of plentymarkets stores are in Germany
  • 1.8% of plentymarkets stores are in Austria
  • 1.4% of plentymarkets stores are in Switzerland
  • 0.7% of plentymarkets stores are in France
Country
Stores
1,504
35
13
10
9
5

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 96.2% of plentymarkets stores have Unknown employees.
  • 2.6% of plentymarkets stores have 1 - 9 employees.
  • 0.7% of plentymarkets stores have 10 - 24 employees.
Employees
Stores
Unknown
1,875
1 - 9
51
10 - 24
13
25 - 49
1
50 - 99
3
100 - 249
5
250 - 999
2

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 19.8% of plentymarkets stores sell 100 - 249 different products.
  • 19.3% of plentymarkets stores sell 1 - 9 different products.
  • 16.9% of plentymarkets stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
376
10 - 24
186
25 - 49
110
50 - 99
257
100 - 249
386
250 - 999
330
1000 - 4999
48
5000 - 9999
2
10000 - 24999
2

Top Technologies on plentymarkets Stores

We're tracking 89 different technologies that have 10,254 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 92.3% of plentymarkets stores.
  • Apple Pay is used by 61.3% of plentymarkets stores.
  • Google Pay is used by 60.9% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 9.8% of plentymarkets stores.
  • DHL is used by 4.7% of plentymarkets stores.
  • Fedex is used by 1.2% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
191
DHL
92
Fedex
24
GLS Parcel
18
USPS
13
DPD
11
Correos
4
PostNord
2
DSV
1
Japan Post
1

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 71.5% of plentymarkets stores have a .de domain.
  • 13.9% of plentymarkets stores have a .com domain.
  • 3.2% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,395
.com
272
.eu
62
.shop
38
.at
32
.ch
24
.net
24
.fr
16
.it
11
.co.uk
9

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
KETTLER
75,610
2019/09/27
Stoffe.de
86,029
2016/12/30
VerticalExtreme.de
122,530
2016/12/30
Amigo
156,880
2016/12/30
Snaply
157,848
2016/12/30

New plentymarkets Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Gravidus
6,407,495
2026/04/03
Hockeyshop Forster
9,724,459
2026/04/03
plentyShop LTS
6,223,571
2026/03/27
b2b.jb-spielwaren.de
12,606,185
2026/03/27
plentyShop LTS
6,757,736
2026/03/13

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 14 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Stoffe.de
86,029
Salesforce Commerce Cloud
2026/03/08
tissus.net
195,590
Salesforce Commerce Cloud
2026/03/08
tessuti.com
211,786
Salesforce Commerce Cloud
2026/03/08
tyg.se
266,299
Salesforce Commerce Cloud
2026/03/08
telas.es
281,751
Salesforce Commerce Cloud
2026/03/08

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 28 merchants to competitive platforms.

Platform
Stores
4

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.fenstermaxx24.com
196,546
WooCommerce
2026/01/25
Webshop Richter
907,515
Custom Cart
2026/02/09
Schwarzwaldkind
1,170,848
WooCommerce
2026/02/15
Offizieller BENBOW Shop
1,185,447
Custom Cart
2026/02/09
Soki Kassel
1,530,564
Shopify
2026/02/23

Get more insights on plentymarkets stores

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  • Domain type
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