The State of plentymarkets in 2025

In this report, we'll cover the following essential statistics on plentymarkets usage.

• plentymarkets growth
• Social media usage on plentymarkets stores
• Contact information on plentymarkets stores
• Top categories for plentymarkets stores
• Top countries for plentymarkets stores
• Number of employees for plentymarkets stores
• Number of products sold for plentymarkets stores
• Top plentymarkets technologies
• Top Shipping Carriers used by plentymarkets stores
• plentymarkets store top-level domain distribution
• Top plentymarkets stores
• New plentymarkets stores
• Stores switching to plentymarkets from other platforms
• Stores switching from plentymarkets to other platforms

plentymarkets Growth

At present, there are 2,103 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

• plentymarkets stores decreased -0.4% quarter-over-quarter in 2025 Q1.
• plentymarkets stores decreased -12% year-over-year in 2025 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 29.0% of plentymarkets stores.
• Instagram is used by 27.0% of plentymarkets stores.
• YouTube is used by 11.8% of plentymarkets stores.

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 82% of plentymarkets stores have an email on their website
• 75% of plentymarkets stores provide a phone number on their website

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

• 6.2% of plentymarkets stores sell Home & Garden products.
• 3.7% of plentymarkets stores sell Apparel products.
• 1.6% of plentymarkets stores sell Sports products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

• 76.8% of plentymarkets stores are in Germany
• 1.9% of plentymarkets stores are in Austria
• 1.8% of plentymarkets stores are in Switzerland
• 0.9% of plentymarkets stores are in France

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

• 96.1% of plentymarkets stores have Unknown employees.
• 2.8% of plentymarkets stores have 1 - 9 employees.
• 0.6% of plentymarkets stores have 10 - 24 employees.

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

• 21.1% of plentymarkets stores sell 1 - 9 different products.
• 17.7% of plentymarkets stores sell 100 - 249 different products.
• 16.3% of plentymarkets stores sell 250 - 999 different products.

Top Technologies on plentymarkets Stores

We're tracking 81 different technologies that have 9,768 collective installs on plentymarkets stores.

• Cloudfront CDN is used by 99.3% of plentymarkets stores.
• Google Tag Manager is used by 53.8% of plentymarkets stores.
• Google Adsense is used by 52.6% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

• UPS is used by 17.9% of plentymarkets stores.
• DHL is used by 4.6% of plentymarkets stores.
• Fedex is used by 1.9% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

• 71.6% of plentymarkets stores have a .de domain.
• 13.9% of plentymarkets stores have a .com domain.
• 3.3% of plentymarkets stores have a .eu domain.

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

New plentymarkets Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 4 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 23 merchants to competitive platforms.

Here are the top plentymarkets stores that have recently changed to a competitive platform.

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