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The State of plentymarkets in 2022

Updated Sep 16 2022

In this report, we'll cover the following essential statistics on plentymarkets usage.

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plentymarkets Growth

At present, there are 2,297 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores increased 6.0% quarter-over-quarter in 2022 Q2.
  • plentymarkets stores increased 19% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
14
2017 Q2
7
2017 Q3
29
2017 Q4
61
2018 Q1
74
2018 Q2
509
2018 Q3
63
2018 Q4
48
2019 Q1
67
2019 Q2
47
2019 Q3
82
2019 Q4
51
2020 Q1
49
2020 Q2
37
2020 Q3
91
2020 Q4
60
2021 Q1
76
2021 Q2
64
2021 Q3
50
2021 Q4
36
2022 Q1
130
2022 Q2
123
2022 Q3 (to date)
127
Cumulative Stores by Quarter

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 30.3% of plentymarkets stores.
  • Instagram is used by 24.8% of plentymarkets stores.
  • YouTube is used by 10.5% of plentymarkets stores.
Type
Stores
Facebook
696
Instagram
569
YouTube
242
Twitter
149
Pinterest
122
LinkedIn
56
Tiktok
9
Facebook Group
9

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 84% of plentymarkets stores have an email on their website
  • 72% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
1,928
Phone
1,662

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 7.4% of plentymarkets stores sell Home & Garden products.
  • 5.4% of plentymarkets stores sell Apparel products.
  • 1.7% of plentymarkets stores sell Food & Drink products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 75.1% of plentymarkets stores are in Germany
  • 1.7% of plentymarkets stores are in Austria
  • 1.4% of plentymarkets stores are in Switzerland
  • 0.9% of plentymarkets stores are in United Kingdom
Country
Stores
1,724
40
15
9
5
4

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 1.7% of plentymarkets stores have 1 - 9 employees.
  • 0.3% of plentymarkets stores have 10 - 24 employees.
  • 0.2% of plentymarkets stores have 25 - 49 employees.
Employees
Stores
1 - 9
40
10 - 24
8
25 - 49
5
50 - 99
3
100 - 249
1

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 19.9% of plentymarkets stores sell 100 - 249 different products.
  • 19.0% of plentymarkets stores sell 250 - 999 different products.
  • 13.2% of plentymarkets stores sell 50 - 99 different products.
Products Sold
Stores
1 - 9
290
10 - 24
201
25 - 49
73
50 - 99
303
100 - 249
458
250 - 999
436
1000 - 4999
187
5000 - 9999
59
10000 - 24999
31
25000 - 99999
6

Top Technologies on plentymarkets Stores

We're tracking 54 different technologies that have 6,725 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 99.2% of plentymarkets stores.
  • Google Analytics is used by 47.5% of plentymarkets stores.
  • Google Tag Manager is used by 36.8% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 14.7% of plentymarkets stores.
  • DHL is used by 4.9% of plentymarkets stores.
  • GLS Parcel is used by 0.8% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
338
DHL
113
GLS Parcel
18
DPD
17
Fedex
16
Correos
8
Royal Mail
5
Japan Post
2
USPS
2
PostNord
2

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 69.2% of plentymarkets stores have a .de domain.
  • 16.7% of plentymarkets stores have a .com domain.
  • 3.2% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,589
.com
383
.eu
74
.shop
61
.at
37
.ch
30
.net
22
.fr
16
.co.uk
12
.it
10

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
Outlet46
13,348
2016/12/30
Konsolenkost
13,521
2016/12/30
GOTOOLS Werkzeughandel
15,310
2018/06/15
www.stabilo-fachmarkt.de
15,551
2017/01/27
BIKEBOX Onlineshop
15,805
2016/12/30

New plentymarkets Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
garten.ch
3,074,414
2022/09/16
plentyShop LTS
8,563,970
2022/09/16
Werkzeuge.com
9,187,388
2022/09/16
plentyShop LTS
9,918,748
2022/09/16
plentyShop LTS
10,318,303
2022/09/16

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 44 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.postkarten.de
238,150
Custom Cart
2022/07/13
www.schlummersack.de
311,978
Magento
2022/07/11
GSMshop.at
355,207
Custom Cart
2022/06/29
Handtuch
395,394
Custom Cart
2022/07/13
Offizieller Living Kitzbühel Shop
417,999
Custom Cart
2022/07/13

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 6 merchants to competitive platforms.

Platform
Stores

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Miss Cee
651,697
Shopify
2022/07/19
www.teufelswerk.de
1,960,039
Custom Cart
2022/09/12
Duefte24
2,025,061
Shopify
2022/07/19
Whirlator
2,319,490
Shopify
2022/07/11
CityKüchen24
3,171,794
Shopify
2022/07/19

Get more insights on plentymarkets stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Top-level domains
  • Domain status
  • Domain type
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