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The State of plentymarkets in 2025

Updated Nov 28 2025

In this report, we'll cover the following essential statistics on plentymarkets usage.

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plentymarkets Growth

At present, there are 1,929 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores decreased -1.8% quarter-over-quarter in 2025 Q3.
  • plentymarkets stores decreased -15% year-over-year in 2025 Q3.
Quarter
Active Stores
2022 Q1
2,053
2022 Q2
2,213
2022 Q3
2,297
2022 Q4
2,320
2023 Q1
2,323
2023 Q2
2,421
2023 Q3
2,466
2023 Q4
2,455
2024 Q1
2,418
2024 Q2
2,379
2024 Q3
2,323
2024 Q4
2,175
2025 Q1
2,121
2025 Q2
2,052
2025 Q3
1,964
2025 Q4 (to date)
1,929
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 29.1% of plentymarkets stores.
  • Instagram is used by 27.5% of plentymarkets stores.
  • YouTube is used by 12.8% of plentymarkets stores.
Type
Stores
Facebook
562
Instagram
531
YouTube
246
Pinterest
121
Twitter
103
LinkedIn
84
Tiktok
37
WhatsApp
36
Facebook Group
6

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 83% of plentymarkets stores have an email on their website
  • 75% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
1,601
Phone
1,438

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 20.2% of plentymarkets stores sell Home & Garden products.
  • 12.8% of plentymarkets stores sell Apparel products.
  • 6.0% of plentymarkets stores sell Computers products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 77.9% of plentymarkets stores are in Germany
  • 1.8% of plentymarkets stores are in Austria
  • 1.5% of plentymarkets stores are in Switzerland
  • 0.7% of plentymarkets stores are in United Kingdom
Country
Stores
1,502
35
13
9
8
4

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 95.9% of plentymarkets stores have Unknown employees.
  • 3.1% of plentymarkets stores have 1 - 9 employees.
  • 0.7% of plentymarkets stores have 10 - 24 employees.
Employees
Stores
Unknown
1,849
1 - 9
59
10 - 24
13
25 - 49
1
50 - 99
2
100 - 249
4
250 - 999
1

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 21.3% of plentymarkets stores sell 1 - 9 different products.
  • 20.5% of plentymarkets stores sell 100 - 249 different products.
  • 18.0% of plentymarkets stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
410
10 - 24
197
25 - 49
114
50 - 99
279
100 - 249
395
250 - 999
348
1000 - 4999
51
5000 - 9999
3
10000 - 24999
2

Top Technologies on plentymarkets Stores

We're tracking 85 different technologies that have 10,683 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 99.1% of plentymarkets stores.
  • Apple Pay is used by 59.4% of plentymarkets stores.
  • Google Pay is used by 58.9% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 11.2% of plentymarkets stores.
  • DHL is used by 5.2% of plentymarkets stores.
  • Fedex is used by 1.5% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
217
DHL
100
Fedex
29
GLS Parcel
20
DPD
17
Correos
4
USPS
2
PostNord
2
Royal Mail
2
Japan Post
1

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 71.9% of plentymarkets stores have a .de domain.
  • 13.6% of plentymarkets stores have a .com domain.
  • 3.3% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,386
.com
263
.eu
64
.shop
40
.at
33
.ch
25
.net
19
.fr
16
.co.uk
12
.it
10

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
JOSEF SEIBEL
83,082
2018/11/30
modeherz
86,773
2016/12/30
KETTLER
95,956
2019/09/27
JB Spielwaren
103,858
2021/05/07
Bundeswehr Kleidung & Ausrüstung
107,155
2018/06/08

New plentymarkets Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
VerticalExtreme.de
6,636,222
2025/11/28
Keeppower
8,046,319
2025/11/28
Warmwasser
6,738,244
2025/11/21
backshop24
8,734,481
2025/11/21
faq.homedeluxe.de
13,305,850
2025/11/21

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 6 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Mountain24 Onlineshop
1,302,862
Custom Cart
2025/11/24
CMK Versandhandel
3,896,775
Custom Cart
2025/10/19
Markisen Baden
4,554,960
Custom Cart
2025/10/26
WSG Gastro
4,756,034
Magento
2025/09/08
Juwelier Mimoza
10,263,645
WooCommerce
2025/09/17

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 24 merchants to competitive platforms.

Platform
Stores
18

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
myBagFactory
114,026
Shopify
2025/09/14
Gartenpirat
350,266
Shopware
2025/11/02
www.metalmerch.com
398,984
Shopify
2025/11/16
Fussmattenliebe
575,200
Shopify
2025/10/19
solar.de
595,822
Custom Cart
2025/11/24

Get more insights on plentymarkets stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Top-level domains
  • Domain status
  • Domain type
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