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The State of plentymarkets in 2026

Updated Oct 23 2026

In this report, we'll cover the following essential statistics on plentymarkets usage.

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plentymarkets Growth

At present, there are 1,612 live stores running on the plentymarkets platform.

Here is the historical growth of stores running plentymarkets.

  • plentymarkets stores decreased -3.6% quarter-over-quarter in 2026 Q3.
  • plentymarkets stores decreased -15% year-over-year in 2026 Q3.
Quarter
Active Stores
2022 Q1
2,053
2022 Q2
2,213
2022 Q3
2,297
2022 Q4
2,320
2023 Q1
2,323
2023 Q2
2,421
2023 Q3
2,466
2023 Q4
2,455
2024 Q1
2,418
2024 Q2
2,379
2024 Q3
2,323
2024 Q4
2,175
2025 Q1
2,121
2025 Q2
2,052
2025 Q3
1,964
2025 Q4
1,904
2026 Q1
1,819
2026 Q2
1,716
2026 Q3
1,672
2026 Q4 (to date)
1,612
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a plentymarkets store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On plentymarkets Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 29.5% of plentymarkets stores.
  • Instagram is used by 28.3% of plentymarkets stores.
  • YouTube is used by 13.2% of plentymarkets stores.
Type
Stores
Facebook
476
Instagram
457
YouTube
213
Pinterest
99
Twitter
76
LinkedIn
72
Tiktok
47
WhatsApp
33
Facebook Group
5

Contact Information On plentymarkets Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 85% of plentymarkets stores have an email on their website
  • 75% of plentymarkets stores provide a phone number on their website
Type
Stores
Email
1,378
Phone
1,204

Top Categories For plentymarkets Stores

Here is the breakdown of industry verticals for stores on plentymarkets.

  • 22.3% of plentymarkets stores sell Home & Garden products.
  • 13.5% of plentymarkets stores sell Apparel products.
  • 6.0% of plentymarkets stores sell Sports products.

Top Countries For plentymarkets Stores

Here are the top countries for stores using plentymarkets.

  • 76.8% of plentymarkets stores are in Germany
  • 1.7% of plentymarkets stores are in Austria
  • 1.6% of plentymarkets stores are in Switzerland
  • 0.7% of plentymarkets stores are in France
Country
Stores
1,238
28
12
9
7
5

With a paid account, stores can also be segmented by region and city.

Number Of Employees For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of employees.

  • 95.5% of plentymarkets stores have Unknown employees.
  • 3.2% of plentymarkets stores have 1 - 9 employees.
  • 0.7% of plentymarkets stores have 10 - 24 employees.
Employees
Stores
Unknown
1,539
1 - 9
52
10 - 24
11
25 - 49
1
50 - 99
2
100 - 249
4
250 - 999
3

Number Of Products Sold For plentymarkets Stores

Here is the breakdown of plentymarkets stores by the number of products that they sell.

  • 21.0% of plentymarkets stores sell 100 - 249 different products.
  • 19.2% of plentymarkets stores sell 1 - 9 different products.
  • 17.9% of plentymarkets stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
309
10 - 24
160
25 - 49
107
50 - 99
233
100 - 249
339
250 - 999
288
1000 - 4999
41
5000 - 9999
1
10000 - 24999
2

Top Technologies on plentymarkets Stores

We're tracking 93 different technologies that have 9,856 collective installs on plentymarkets stores.

  • Cloudfront CDN is used by 96.6% of plentymarkets stores.
  • Apple Pay is used by 72.6% of plentymarkets stores.
  • Google Pay is used by 68.7% of plentymarkets stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all plentymarkets stores.

Top Shipping Carriers Used By plentymarkets Stores

  • UPS is used by 9.1% of plentymarkets stores.
  • DHL is used by 5.1% of plentymarkets stores.
  • Fedex is used by 1.4% of plentymarkets stores.

Here are the top 10 shipping carriers across all plentymarkets stores.

Shipping Carrier
Stores
UPS
147
DHL
82
Fedex
23
GLS Parcel
16
USPS
12
DPD
8
Correos
3
PostNord
2
DSV
1
New Zealean Post
1

plentymarkets Store Top-level Domain Distribution

Here is the top-level domain distribution for plentymarkets stores.

  • 70.7% of plentymarkets stores have a .de domain.
  • 14.5% of plentymarkets stores have a .com domain.
  • 3.2% of plentymarkets stores have a .eu domain.
Top-level Domain
Stores
.de
1,139
.com
233
.eu
52
.shop
38
.at
24
.ch
20
.net
16
.fr
14
.it
9
.co.uk
8

Top plentymarkets Stores

Here are the top stores, powered by plentymarkets, ordered by store rank.

Name
Domain
Rank
Created
Goods Japan
18,713
2018/06/22
modeherz
67,800
2016/12/30
JOSEF SEIBEL
84,364
2018/11/30
Online Shop Gonser
86,772
2017/10/27
flags
101,677
2022/03/04

New plentymarkets Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
ETC Shop
6,877,288
2026/10/23
Pergamon
7,578,608
2026/10/23
plentyShop LTS
7,505,714
2026/10/16
Mitsubishi Heavy Klimaanlagen Wärmepumpen
12,222,913
2026/10/16
Pets.de
12,257,970
2026/10/16

Stores Switching to plentymarkets From Other Platforms

Over the last 90 days, plentymarkets has taken 2 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to plentymarkets from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Seyila Home
3,264,744
Ecwid
2026/09/29
Sauntempel24
3,855,404
WooCommerce
2026/09/08

Stores Switching from plentymarkets To Other Platforms

Over the last 90 days, plentymarkets has lost 33 merchants to competitive platforms.

Platform
Stores
18
2

Here are the top plentymarkets stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
KETTLER
108,418
Shopify
2026/10/12
www.classen.com
407,284
WooCommerce
2026/10/12
Barockgroßhandel.de
800,670
Shopify
2026/09/28
nalewaki
1,052,004
Custom Cart
2026/10/19
www.bütic.de
1,104,361
Custom Cart
2026/08/09

Get more insights on plentymarkets stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Top-level domains
  • Domain status
  • Domain type
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