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Ecommerce stores using Facebook Pixel in the United States

Updated Feb 3 2023

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 638,461 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 638,461 ecommerce stores in the United States.

    • Installs for Facebook Pixel increased 0.2% quarter-over-quarter.
    • Installs for Facebook Pixel increased 26.2% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores in the United States running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy
    7
    2016/12/30
    www.nordstrom.com
    10
    2016/12/30
    Wayfair.com
    12
    2016/12/30
    Samsung US
    22
    2016/12/30
    Architectural Digest
    23
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in the United States that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Towerse
    6,540,273
    2023/02/05
    Sceff
    7,730,670
    2023/02/05
    Emrandinhos
    6,715,507
    2023/02/05
    Carla De Gregoris
    5,738,450
    2023/02/05
    Control Of The Mind
    7,066,290
    2023/02/05

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in the United States with Facebook Pixel installed.

    • 60.3% of stores using Facebook Pixel are on Shopify
    • 10.5% of stores using Facebook Pixel are on WooCommerce
    • 9.0% of stores using Facebook Pixel are on Custom Cart
    • 4.0% of stores using Facebook Pixel are on Squarespace
    Top-level Domain
    Stores
    385,090
    67,135
    57,713
    25,580
    25,138
    11,538
    10,153
    6,075
    4,630
    3,723
    1,986
    1,769
    1,617
    1,353
    1,238
    964
    888

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 29.2% of stores using Facebook Pixel sell Apparel products.
    • 10.9% of stores using Facebook Pixel sell Home & Garden products.
    • 10.3% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    186,640
    None
    89,153
    69,500
    44,214
    25,306
    24,008

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
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    For more insights on stores, create a free account and have a look for yourself.

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    Have a look at these other reports to get a taste for what you can do with Store Leads.