Check out our new Chrome Extension.

Ecommerce stores using Facebook Pixel in the United States

Updated Jul 16 2021

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 471,294 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 471,294 ecommerce stores in the United States.

    • Installs of Facebook Pixel on ecommerce stores have decreased -1.8% quarter-over-quarter.
    • Installs of Facebook Pixel on ecommerce stores have increased 79.1% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores in the United States running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Groupon® Official Site
    38
    2016/12/30
    Zazzle
    52
    2017/10/27
    Ralph Lauren
    54
    2016/12/30
    SHEIN USA
    68
    2016/12/30
    NVIDIA
    75
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in the United States that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    The Curious Oyster Gifts and More
    6,036,460
    2021/07/18
    Tia Marshaé Boutique
    5,461,607
    2021/07/18
    Buried Treasure Liquid Nutrients
    29,513
    2021/07/18
    Quictreats
    2,127,719
    2021/07/18
    For My Melanin
    5,307,260
    2021/07/18

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in the United States with Facebook Pixel installed.

    • 77.6% of stores using Facebook Pixel are on Shopify
    • 10.3% of stores using Facebook Pixel are on WooCommerce
    • 2.9% of stores using Facebook Pixel are on Custom Cart
    • 2.7% of stores using Facebook Pixel are on Square Online
    Top-level Domain
    Stores
    365,559
    48,711
    13,698
    12,909
    10,468
    6,574
    3,223
    1,388
    914
    764
    641
    500
    478
    277
    194

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 33.9% of stores using Facebook Pixel sell Apparel products.
    • 12.4% of stores using Facebook Pixel sell Beauty & Fitness products.
    • 11.1% of stores using Facebook Pixel sell Home & Garden products.
    Category
    Stores
    159,929
    52,392
    None
    41,626
    32,180
    19,764
    18,835

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.