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Ecommerce stores using Facebook Pixel in the United States

Updated Feb 23 2024

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 711,849 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 711,849 ecommerce stores in the United States.

    Top Stores using Facebook Pixel

    Here are the top 5 stores in the United States running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Etsy
    10
    2016/12/30
    Samsung US
    13
    2016/12/30
    Walgreens
    14
    2016/12/30
    Verizon
    15
    2016/12/30
    PlayStation® Official Site
    19
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in the United States that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    AloAyo
    12,303,164
    2024/02/24
    FITZONE365STORE
    12,119,506
    2024/02/24
    Hafsa Adornments
    5,982,963
    2024/02/24
    Your Authentic Personality
    1,763,237
    2024/02/24
    Paws N’ Claws
    6,884,982
    2024/02/24

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in the United States with Facebook Pixel installed.

    • 56.8% of stores using Facebook Pixel are on Shopify
    • 13.8% of stores using Facebook Pixel are on WooCommerce
    • 9.4% of stores using Facebook Pixel are on Custom Cart
    • 4.6% of stores using Facebook Pixel are on Squarespace
    Top-level Domain
    Stores
    404,241
    98,475
    66,812
    33,092
    30,214
    13,122
    6,554
    3,943
    3,888
    2,964
    2,491
    2,471
    2,093
    2,063
    2,055
    1,209
    1,079

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 24.2% of stores using Facebook Pixel sell Apparel products.
    • 10.9% of stores using Facebook Pixel sell Home & Garden products.
    • 9.5% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    172,384
    None
    121,560
    77,615
    49,873
    29,620
    27,665

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.