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Ecommerce stores using Facebook Pixel in Canada

Updated Jul 3 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 76,178 ecommerce stores in Canada.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

Download a complete list of stores using Facebook Pixel with a paid account.
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Facebook Pixel Usage On Ecommerce Stores

Facebook Pixel is currently installed on 76,178 ecommerce stores in Canada.

Top Stores using Facebook Pixel

Here are the top 5 stores in Canada running Facebook Pixel ordered by store rank.

Name
Domain
Rank
Created
NHL.com
19
2016/12/30
Mejuri
472
2019/10/25
Driving Tests
506
2017/01/27
Kobo.com United States store
514
2016/12/30
Urban Planet
866
2017/11/17

Stores That Have Recently Installed Facebook Pixel

Here are the stores in Canada that have installed Facebook Pixel most recently.

Name
Domain
Rank
Installed At
smilepouches.shop
smilepouches.shop
7,491,673
2026/07/04
Soontact Intelligent Equipment
167,472
2026/07/04
Vickel
5,345,659
2026/07/04
LUMINENCE SKINCARE Inc.
1,650,849
2026/07/04
Northland Bags
6,780,161
2026/07/04

Top Ecommerce Platforms for stores using Facebook Pixel

Here is the ecommerce platform breakdown for stores in Canada with Facebook Pixel installed.

  • 39.1% of stores using Facebook Pixel are on Shopify
  • 26.5% of stores using Facebook Pixel are on WooCommerce
  • 8.8% of stores using Facebook Pixel are on Custom Cart
  • 7.0% of stores using Facebook Pixel are on Square Online
Top-level Domain
Stores
29,800
20,224
6,689
2,955
1,381
653
518
403
390
224
219
186
175

Top Categories for stores using Facebook Pixel

Here are the top 10 industry verticals for stores using Facebook Pixel.

  • 13.4% of stores using Facebook Pixel sell Home & Garden products.
  • 12.0% of stores using Facebook Pixel sell Apparel products.
  • 10.9% of stores using Facebook Pixel sell Food & Drink products.
Category
Stores
10,241
9,171
8,340
None
8,167
4,534
3,964

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.