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Ecommerce stores using Facebook Pixel in France

Updated Mar 24 2023

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 53,816 ecommerce stores in France.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 53,816 ecommerce stores in France.

    • Installs for Facebook Pixel decreased -0.2% quarter-over-quarter.
    • Installs for Facebook Pixel increased 26.4% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores in France running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Artmajeur.com Art Gallery
    171
    2016/12/30
    boohoo.com
    236
    2017/10/27
    Lalique.com
    935
    2016/12/30
    Messy Nessy Chic
    996
    2019/12/06
    Vogue France
    2,028
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in France that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Cutea
    7,874,000
    2023/03/26
    Scinpie
    6,793,538
    2023/03/26
    Schaape
    7,878,927
    2023/03/26
    hikarupearl
    5,890,970
    2023/03/26
    Tondeuzz
    7,160,353
    2023/03/26

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in France with Facebook Pixel installed.

    • 53.3% of stores using Facebook Pixel are on Shopify
    • 24.3% of stores using Facebook Pixel are on WooCommerce
    • 10.4% of stores using Facebook Pixel are on PrestaShop
    • 5.0% of stores using Facebook Pixel are on Custom Cart
    Top-level Domain
    Stores
    28,695
    13,069
    5,584
    2,695
    1,416
    495
    165
    125
    110
    68
    64
    62
    58

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 9.7% of stores using Facebook Pixel sell Apparel products.
    • 4.1% of stores using Facebook Pixel sell Home & Garden products.
    • 3.6% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    None
    38,644
    5,194
    1,331
    803
    512

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    • Social Media accounts
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    • Country
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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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