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Ecommerce stores using Facebook Pixel in the United Kingdom

Updated Sep 18 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 152,384 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

Download a complete list of stores using Facebook Pixel with a paid account.
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Facebook Pixel Usage On Ecommerce Stores

Facebook Pixel is currently installed on 152,384 ecommerce stores in the United Kingdom.

Top Stores using Facebook Pixel

Here are the top 5 stores in the United Kingdom running Facebook Pixel ordered by store rank.

Name
Domain
Rank
Created
Alamy
98
2016/12/30
Official Jellycat Store
158
2021/02/26
www.sky.com
212
2016/12/30
ASDA Groceries
318
2016/12/30
Oh Polly UK
449
2018/11/16

Stores That Have Recently Installed Facebook Pixel

Here are the stores in the United Kingdom that have installed Facebook Pixel most recently.

Name
Domain
Rank
Installed At
Elaborate
8,673,799
2026/09/19
TWENTY™ Professional Gel Polish
6,438,338
2026/09/19
hanimişpati
7,977,884
2026/09/19
Erica van Manen
12,053,147
2026/09/19
Kanvas Academy
3,795,038
2026/09/19

Top Ecommerce Platforms for stores using Facebook Pixel

Here is the ecommerce platform breakdown for stores in the United Kingdom with Facebook Pixel installed.

  • 37.9% of stores using Facebook Pixel are on Shopify
  • 32.2% of stores using Facebook Pixel are on WooCommerce
  • 10.9% of stores using Facebook Pixel are on Custom Cart
  • 3.9% of stores using Facebook Pixel are on Squarespace
Top-level Domain
Stores
57,785
48,993
16,619
5,900
3,099
2,229
1,046
884
850
533
493
416
309

Top Categories for stores using Facebook Pixel

Here are the top 10 industry verticals for stores using Facebook Pixel.

  • 15.5% of stores using Facebook Pixel sell Home & Garden products.
  • 14.1% of stores using Facebook Pixel sell Apparel products.
  • 8.4% of stores using Facebook Pixel sell Beauty & Fitness products.
Category
Stores
23,583
21,533
None
13,270
11,661
9,148
7,810

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.