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Ecommerce stores using Facebook Pixel in the United Kingdom

Updated Jul 16 2021

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 103,338 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 103,338 ecommerce stores in the United Kingdom.

    • Installs of Facebook Pixel on ecommerce stores have decreased -1.8% quarter-over-quarter.
    • Installs of Facebook Pixel on ecommerce stores have increased 79.1% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores in the United Kingdom running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Telegraph
    83
    2016/12/30
    Gymshark UK
    730
    2018/06/15
    SHEIN UK
    786
    2021/04/09
    Design Bundles
    832
    2016/12/30
    Bookshop
    1,332
    2020/12/25

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in the United Kingdom that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    BuyReas™ La Boutique Officielle | BUYREAS
    5,144,115
    2021/07/18
    Last Longer
    4,837,072
    2021/07/18
    LUXURY HUMIDIFIER
    6,439,363
    2021/07/18
    Mikiko
    5,414,639
    2021/07/18
    aaustyle
    890,962
    2021/07/18

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Facebook Pixel installed.

    • 64.7% of stores using Facebook Pixel are on Shopify
    • 22.4% of stores using Facebook Pixel are on WooCommerce
    • 4.4% of stores using Facebook Pixel are on Custom Cart
    • 2.4% of stores using Facebook Pixel are on Magento

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 25.6% of stores using Facebook Pixel sell Apparel products.
    • 15.2% of stores using Facebook Pixel sell Home & Garden products.
    • 11.7% of stores using Facebook Pixel sell Beauty & Fitness products.
    • 9.3% of stores using Facebook Pixel sell Food & Drink products.
    Category
    Stores
    26,452
    15,664
    9,614
    None
    7,702
    4,866
    4,311

    Get more insights on stores

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    You can segment stores on a variety of dimensions:

    • Social Media accounts
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    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
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    • Domain type
    Filter stores on social media presence
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    For more insights on stores, create a free account and have a look for yourself.

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