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Ecommerce stores using Facebook Pixel in the United Kingdom

Updated Jul 3 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 147,285 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

Download a complete list of stores using Facebook Pixel with a paid account.
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Facebook Pixel Usage On Ecommerce Stores

Facebook Pixel is currently installed on 147,285 ecommerce stores in the United Kingdom.

Top Stores using Facebook Pixel

Here are the top 5 stores in the United Kingdom running Facebook Pixel ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
144
2021/02/26
Alamy
202
2016/12/30
www.sky.com
227
2016/12/30
Arsenal.com
327
2016/12/30
boohoo
378
2016/12/30

Stores That Have Recently Installed Facebook Pixel

Here are the stores in the United Kingdom that have installed Facebook Pixel most recently.

Name
Domain
Rank
Installed At
Swiss Tag Watches
7,739,484
2026/07/04
Elonne Paris
7,953,340
2026/07/04
BUUQIE
6,746,873
2026/07/04
Barber Jay Boost Powder
6,273,533
2026/07/04
Penrose Wills
9,640,036
2026/07/04

Top Ecommerce Platforms for stores using Facebook Pixel

Here is the ecommerce platform breakdown for stores in the United Kingdom with Facebook Pixel installed.

  • 36.8% of stores using Facebook Pixel are on Shopify
  • 33.5% of stores using Facebook Pixel are on WooCommerce
  • 9.7% of stores using Facebook Pixel are on Custom Cart
  • 4.0% of stores using Facebook Pixel are on Squarespace
Top-level Domain
Stores
54,142
49,322
14,240
5,948
3,043
2,618
1,049
932
860
506
504
415
332

Top Categories for stores using Facebook Pixel

Here are the top 10 industry verticals for stores using Facebook Pixel.

  • 15.5% of stores using Facebook Pixel sell Home & Garden products.
  • 14.0% of stores using Facebook Pixel sell Apparel products.
  • 8.5% of stores using Facebook Pixel sell Beauty & Fitness products.
Category
Stores
22,831
20,666
None
12,481
11,430
8,753
7,574

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.