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Ecommerce stores using Facebook Pixel in the United Kingdom

Updated Feb 3 2023

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 130,928 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 130,928 ecommerce stores in the United Kingdom.

    • Installs for Facebook Pixel increased 0.2% quarter-over-quarter.
    • Installs for Facebook Pixel increased 26.2% year-over-year.
    Installs of Facebook Pixel over Time

    Top Stores using Facebook Pixel

    Here are the top 5 stores in the United Kingdom running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    boohoo
    53
    2016/12/30
    Glamour UK
    57
    2016/12/30
    Claire's
    72
    2016/12/30
    Oh Polly UK
    100
    2018/11/16
    www.kenzo.com
    145
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in the United Kingdom that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    ROARR!
    2,356,859
    2023/02/05
    Betta Space
    8,600,309
    2023/02/05
    The Affiliate School
    8,720,333
    2023/02/05
    aimlsystems.co.uk
    7,453,955
    2023/02/05
    My Square Metre
    10,834,597
    2023/02/05

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Facebook Pixel installed.

    • 55.6% of stores using Facebook Pixel are on Shopify
    • 22.0% of stores using Facebook Pixel are on WooCommerce
    • 9.0% of stores using Facebook Pixel are on Custom Cart
    • 3.5% of stores using Facebook Pixel are on Squarespace
    Top-level Domain
    Stores
    72,810
    28,825
    11,729
    4,519
    3,456
    1,360
    721
    628
    462
    342
    196
    136
    114

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 22.0% of stores using Facebook Pixel sell Apparel products.
    • 15.4% of stores using Facebook Pixel sell Home & Garden products.
    • 10.4% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    28,772
    20,206
    None
    13,185
    11,272
    6,105
    5,490

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
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    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.