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Ecommerce stores using Facebook Pixel in the United Kingdom

Updated Dec 26 2025

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 134,390 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 134,390 ecommerce stores in the United Kingdom.

    Top Stores using Facebook Pixel

    Here are the top 5 stores in the United Kingdom running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Alamy
    133
    2016/12/30
    www.sky.com
    221
    2016/12/30
    Trainline
    241
    2016/12/30
    ASDA Groceries
    332
    2016/12/30
    Oh Polly UK
    474
    2018/11/16

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in the United Kingdom that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    ElitePsp
    8,398,090
    2025/12/27
    Glow & Smile
    7,595,274
    2025/12/27
    Affiliate Portal
    12,248,645
    2025/12/27
    PATRIÉSA
    12,847,179
    2025/12/27
    b.h.m gold jewellery
    11,993,097
    2025/12/27

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Facebook Pixel installed.

    • 35.9% of stores using Facebook Pixel are on Shopify
    • 32.0% of stores using Facebook Pixel are on WooCommerce
    • 11.9% of stores using Facebook Pixel are on Custom Cart
    • 4.5% of stores using Facebook Pixel are on Squarespace
    Top-level Domain
    Stores
    48,310
    42,968
    16,017
    5,994
    2,970
    2,607
    1,631
    1,174
    934
    508
    388
    378
    252

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 16.2% of stores using Facebook Pixel sell Home & Garden products.
    • 14.4% of stores using Facebook Pixel sell Apparel products.
    • 8.6% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    21,741
    19,411
    None
    10,667
    10,371
    7,707
    6,831

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.