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Ecommerce stores using Facebook Pixel in the United Kingdom

Updated Oct 30 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 155,466 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

Download a complete list of stores using Facebook Pixel with a paid account.
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Facebook Pixel Usage On Ecommerce Stores

Facebook Pixel is currently installed on 155,466 ecommerce stores in the United Kingdom.

Top Stores using Facebook Pixel

Here are the top 5 stores in the United Kingdom running Facebook Pixel ordered by store rank.

Name
Domain
Rank
Created
Alamy
70
2016/12/30
Official Jellycat Store
150
2021/02/26
www.sky.com
166
2016/12/30
Tesco
248
2016/12/30
ASDA Groceries
326
2016/12/30

Stores That Have Recently Installed Facebook Pixel

Here are the stores in the United Kingdom that have installed Facebook Pixel most recently.

Name
Domain
Rank
Installed At
CitraBreeze
8,347,932
2026/11/01
laradepaula.com
8,107,652
2026/11/01
Bennies Boxing
3,510,125
2026/11/01
SimonPrints3D
8,856,034
2026/11/01
MLV Chocolate
2,342,364
2026/11/01

Top Ecommerce Platforms for stores using Facebook Pixel

Here is the ecommerce platform breakdown for stores in the United Kingdom with Facebook Pixel installed.

  • 37.7% of stores using Facebook Pixel are on Shopify
  • 32.9% of stores using Facebook Pixel are on WooCommerce
  • 10.7% of stores using Facebook Pixel are on Custom Cart
  • 3.8% of stores using Facebook Pixel are on Squarespace
Top-level Domain
Stores
58,610
51,207
16,662
5,859
3,093
2,138
1,015
836
806
530
475
422
301
253

Top Categories for stores using Facebook Pixel

Here are the top 10 industry verticals for stores using Facebook Pixel.

  • 15.5% of stores using Facebook Pixel sell Home & Garden products.
  • 14.0% of stores using Facebook Pixel sell Apparel products.
  • 8.3% of stores using Facebook Pixel sell Beauty & Fitness products.
Category
Stores
24,165
21,761
None
14,053
11,772
9,287
7,681

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.