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Ecommerce stores using Facebook Pixel in the United Kingdom

Updated Jul 24 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 147,008 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

Download a complete list of stores using Facebook Pixel with a paid account.
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Facebook Pixel Usage On Ecommerce Stores

Facebook Pixel is currently installed on 147,008 ecommerce stores in the United Kingdom.

Top Stores using Facebook Pixel

Here are the top 5 stores in the United Kingdom running Facebook Pixel ordered by store rank.

Name
Domain
Rank
Created
www.sky.com
192
2016/12/30
Alamy
199
2016/12/30
Arsenal.com
286
2016/12/30
Nothing
367
2020/10/09
boohoo
376
2016/12/30

Stores That Have Recently Installed Facebook Pixel

Here are the stores in the United Kingdom that have installed Facebook Pixel most recently.

Name
Domain
Rank
Installed At
Bonitas Wholefoods
6,094,933
2026/07/25
The Delivery Group
250,381
2026/07/25
Star Action Figures
267,224
2026/07/25
Drapers Gun Centre
1,033,328
2026/07/25
PENGZORNVIA
6,769,593
2026/07/25

Top Ecommerce Platforms for stores using Facebook Pixel

Here is the ecommerce platform breakdown for stores in the United Kingdom with Facebook Pixel installed.

  • 37.2% of stores using Facebook Pixel are on Shopify
  • 33.3% of stores using Facebook Pixel are on WooCommerce
  • 9.5% of stores using Facebook Pixel are on Custom Cart
  • 4.0% of stores using Facebook Pixel are on Squarespace
Top-level Domain
Stores
54,735
48,983
14,013
5,941
3,041
2,388
1,057
914
857
534
499
411
321

Top Categories for stores using Facebook Pixel

Here are the top 10 industry verticals for stores using Facebook Pixel.

  • 15.5% of stores using Facebook Pixel sell Home & Garden products.
  • 14.1% of stores using Facebook Pixel sell Apparel products.
  • 8.5% of stores using Facebook Pixel sell Beauty & Fitness products.
Category
Stores
22,753
20,705
None
12,636
11,371
8,707
7,527

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.