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Ecommerce stores using Facebook Pixel in the United Kingdom

Updated Oct 9 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 152,091 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

Download a complete list of stores using Facebook Pixel with a paid account.
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Facebook Pixel Usage On Ecommerce Stores

Facebook Pixel is currently installed on 152,091 ecommerce stores in the United Kingdom.

Top Stores using Facebook Pixel

Here are the top 5 stores in the United Kingdom running Facebook Pixel ordered by store rank.

Name
Domain
Rank
Created
Sports Illustrated
41
2016/12/30
Alamy
78
2016/12/30
Official Jellycat Store
157
2021/02/26
www.farfetch.com
158
2016/12/30
www.sky.com
179
2016/12/30

Stores That Have Recently Installed Facebook Pixel

Here are the stores in the United Kingdom that have installed Facebook Pixel most recently.

Name
Domain
Rank
Installed At
Procters Health
11,987,653
2026/10/11
Merry Boxes
7,281,048
2026/10/11
BioVena
8,092,698
2026/10/10
Wafas Collection Official
7,515,191
2026/10/10
Rosh Creations
7,639,571
2026/10/10

Top Ecommerce Platforms for stores using Facebook Pixel

Here is the ecommerce platform breakdown for stores in the United Kingdom with Facebook Pixel installed.

  • 38.3% of stores using Facebook Pixel are on Shopify
  • 31.9% of stores using Facebook Pixel are on WooCommerce
  • 10.7% of stores using Facebook Pixel are on Custom Cart
  • 3.9% of stores using Facebook Pixel are on Squarespace
Top-level Domain
Stores
58,228
48,591
16,349
5,871
3,095
2,179
1,019
869
824
533
477
419
304

Top Categories for stores using Facebook Pixel

Here are the top 10 industry verticals for stores using Facebook Pixel.

  • 15.5% of stores using Facebook Pixel sell Home & Garden products.
  • 14.2% of stores using Facebook Pixel sell Apparel products.
  • 8.4% of stores using Facebook Pixel sell Beauty & Fitness products.
Category
Stores
23,575
21,573
None
13,308
11,571
9,095
7,748

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.