The State of EKM in 2025

In this report, we'll cover the following essential statistics on EKM usage.

• EKM growth
• Social media usage on EKM stores
• Contact information on EKM stores
• Top categories for EKM stores
• Top countries for EKM stores
• Number of employees for EKM stores
• Number of products sold for EKM stores
• Top EKM technologies
• Top Shipping Carriers used by EKM stores
• EKM store top-level domain distribution
• Top EKM stores
• New EKM stores
• Stores switching to EKM from other platforms
• Stores switching from EKM to other platforms

EKM Growth

At present, there are 2,161 live stores running on the EKM platform.

Here is the historical growth of stores running EKM.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a EKM store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On EKM Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 50.3% of EKM stores.
• Instagram is used by 33.7% of EKM stores.
• Twitter is used by 19.7% of EKM stores.

Contact Information On EKM Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 81% of EKM stores have an email on their website
• 76% of EKM stores provide a phone number on their website

Top Categories For EKM Stores

Here is the breakdown of industry verticals for stores on EKM.

• 23.3% of EKM stores sell Home & Garden products.
• 13.2% of EKM stores sell Apparel products.
• 10.1% of EKM stores sell Autos & Vehicles products.
• 9.5% of EKM stores sell Business & Industrial products.

Top Countries For EKM Stores

Here are the top countries for stores using EKM.

• 75.7% of EKM stores are in United Kingdom
• 0.6% of EKM stores are in Ireland
• 0.4% of EKM stores are in Spain
• 0.3% of EKM stores are in United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For EKM Stores

Here is the breakdown of EKM stores by the number of employees.

• 98.3% of EKM stores have Unknown employees.
• 1.1% of EKM stores have 1 - 9 employees.
• 0.2% of EKM stores have 250 - 999 employees.

Number Of Products Sold For EKM Stores

Here is the breakdown of EKM stores by the number of products that they sell.

• 22.5% of EKM stores sell 100 - 249 different products.
• 21.6% of EKM stores sell 250 - 999 different products.
• 13.0% of EKM stores sell 25 - 49 different products.

Top Technologies on EKM Stores

We're tracking 78 different technologies that have 15,353 collective installs on EKM stores.

• Google Ads Pixel is used by 100.0% of EKM stores.
• Google Adsense is used by 100.0% of EKM stores.
• Google Tag Manager is used by 100.0% of EKM stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all EKM stores.

Top Shipping Carriers Used By EKM Stores

• Royal Mail is used by 34.7% of EKM stores.
• UPS is used by 3.8% of EKM stores.
• Fedex is used by 1.8% of EKM stores.

Here are the top 10 shipping carriers across all EKM stores.

EKM Store Top-level Domain Distribution

Here is the top-level domain distribution for EKM stores.

• 66.4% of EKM stores have a .co.uk domain.
• 26.4% of EKM stores have a .com domain.
• 2.2% of EKM stores have a .net domain.

Top EKM Stores

Here are the top stores, powered by EKM, ordered by store rank.

New EKM Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to EKM From Other Platforms

Over the last 90 days, EKM has taken 388 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to EKM from competitive ecommerce platforms.

Stores Switching from EKM To Other Platforms

Over the last 90 days, EKM has lost 26 merchants to competitive platforms.

Here are the top EKM stores that have recently changed to a competitive platform.

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