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Ecommerce stores using Facebook Pixel in India

Updated Feb 6 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 101,755 ecommerce stores in India.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed

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    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 101,755 ecommerce stores in India.

    Top Stores using Facebook Pixel

    Here are the top 5 stores in India running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    IndiaMART
    www.indiamart.com
    115
    2016/12/30
    PharmEasy
    pharmeasy.in
    211
    2016/12/30
    Upstox
    upstox.com
    510
    2016/12/30
    Tata 1mg
    www.1mg.com
    829
    2016/12/30
    Metropolis Healthcare
    www.metropolisindia.com
    1,134
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in India that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    kokakoshi.com
    kokakoshi.com
    7,128,219
    2026/02/08
    www.goprep.in
    www.goprep.in
    11,894,404
    2026/02/08
    The Baby Booth
    www.thebabybooth.store
    8,019,093
    2026/02/08
    www.copperking.in
    www.copperking.in
    9,125,046
    2026/02/08
    Tarnelle
    tarnelle.in
    11,806,280
    2026/02/07

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in India with Facebook Pixel installed.

    • 40.1% of stores using Facebook Pixel are on WooCommerce
    • 34.5% of stores using Facebook Pixel are on Shopify
    • 12.6% of stores using Facebook Pixel are on Custom Cart
    • 4.0% of stores using Facebook Pixel are on ShopDeck
    Top-level Domain
    Stores
    WooCommerce
    40,753
    Shopify
    35,133
    Custom Cart
    12,860
    ShopDeck
    4,041
    Graphy
    3,740
    Wix
    1,333
    Odoo
    817
    Magento
    687
    OpenCart
    561
    GoDaddy Online Store
    467
    Dotpe
    327
    Zoho Commerce
    215
    Ecwid
    137
    PrestaShop
    79
    nopCommerce
    68
    Teachable
    57
    Zenler
    39
    BigCommerce
    38
    Salesforce Commerce Cloud
    37
    GlobalLinker
    34

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 25.2% of stores using Facebook Pixel sell Apparel products.
    • 11.2% of stores using Facebook Pixel sell Home & Garden products.
    • 8.9% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    Apparel
    25,654
    Home & Garden
    11,412
    Beauty & Fitness
    9,065
    None
    8,577
    Food & Drink
    7,986
    Health
    6,980
    Jobs & Education
    6,390
    Business & Industrial
    6,368
    People & Society
    6,352
    Computers
    3,613

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.