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Ecommerce stores using Facebook Pixel in Brazil

Updated Jul 3 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 165,048 ecommerce stores in Brazil.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

Download a complete list of stores using Facebook Pixel with a paid account.
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Facebook Pixel Usage On Ecommerce Stores

Facebook Pixel is currently installed on 165,048 ecommerce stores in Brazil.

Top Stores using Facebook Pixel

Here are the top 5 stores in Brazil running Facebook Pixel ordered by store rank.

Name
Domain
Rank
Created
UOL
54
2016/12/30
Mercado Livre Brasil
64
2016/12/30
shopee.com.br
201
2019/10/11
Quero Bolsa
1,536
2017/01/27
Magazine Luiza
1,924
2016/12/30

Stores That Have Recently Installed Facebook Pixel

Here are the stores in Brazil that have installed Facebook Pixel most recently.

Name
Domain
Rank
Installed At
co
12,826,199
2026/07/04
Neru
12,949,673
2026/07/04
dtudomais.com
10,770,640
2026/07/04
GaleriaFit
3,838,589
2026/07/04
www.vesteboutti.com.br
11,888,420
2026/07/04

Top Ecommerce Platforms for stores using Facebook Pixel

Here is the ecommerce platform breakdown for stores in Brazil with Facebook Pixel installed.

  • 36.2% of stores using Facebook Pixel are on Tiendanube
  • 18.9% of stores using Facebook Pixel are on WooCommerce
  • 10.4% of stores using Facebook Pixel are on Custom Cart
  • 6.3% of stores using Facebook Pixel are on Shopify
Top-level Domain
Stores
59,732
31,127
17,091
10,364
6,847
5,021
2,431
1,801
1,594
1,558
1,444
1,156
1,040
860
423
357
338
324

Top Categories for stores using Facebook Pixel

Here are the top 10 industry verticals for stores using Facebook Pixel.

  • 27.3% of stores using Facebook Pixel sell Apparel products.
  • 9.1% of stores using Facebook Pixel sell Home & Garden products.
  • 7.5% of stores using Facebook Pixel sell Beauty & Fitness products.
Category
Stores
45,131
None
35,107
15,042
7,595
7,412
4,158
4,046

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.