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Ecommerce stores using Facebook Pixel in Brazil

Updated Sep 4 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 163,836 ecommerce stores in Brazil.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

Download a complete list of stores using Facebook Pixel with a paid account.
Create a free account to get a feel for the data we provide.

Facebook Pixel Usage On Ecommerce Stores

Facebook Pixel is currently installed on 163,836 ecommerce stores in Brazil.

Top Stores using Facebook Pixel

Here are the top 5 stores in Brazil running Facebook Pixel ordered by store rank.

Name
Domain
Rank
Created
Mercado Livre Brasil
66
2016/12/30
shopee.com.br
201
2019/10/11
Correios
386
2020/07/03
Magazine Luiza
500
2016/12/30
Claro Brasil
3,747
2017/01/27

Stores That Have Recently Installed Facebook Pixel

Here are the stores in Brazil that have installed Facebook Pixel most recently.

Name
Domain
Rank
Installed At
Academy
13,723,007
2026/09/06
Aramodu
13,660,824
2026/09/06
www.brindisi.com.br
2,873,613
2026/09/06
Osmose Brasil
7,803,938
2026/09/06
www.daisycoutrim.com.br
7,338,871
2026/09/06

Top Ecommerce Platforms for stores using Facebook Pixel

Here is the ecommerce platform breakdown for stores in Brazil with Facebook Pixel installed.

  • 37.6% of stores using Facebook Pixel are on Tiendanube
  • 18.0% of stores using Facebook Pixel are on WooCommerce
  • 10.5% of stores using Facebook Pixel are on Custom Cart
  • 6.6% of stores using Facebook Pixel are on Shopify
Top-level Domain
Stores
61,663
29,547
17,201
10,743
6,837
4,586
2,412
1,572
1,533
1,505
1,352
1,025
1,007
802
403
335
325
297

Top Categories for stores using Facebook Pixel

Here are the top 10 industry verticals for stores using Facebook Pixel.

  • 27.6% of stores using Facebook Pixel sell Apparel products.
  • 9.3% of stores using Facebook Pixel sell Home & Garden products.
  • 7.7% of stores using Facebook Pixel sell Beauty & Fitness products.
Category
Stores
45,200
None
34,291
15,205
7,556
7,294
4,126
3,915

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.