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Ecommerce stores using Facebook Pixel in Brazil

Updated Feb 6 2026

Facebook pixel is an analytics tool that consists of a code that can be placed on an online store to track site visitors. This data allows you to track effectiveness of advertising, retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

Get more information from the Facebook Pixel website.

Facebook Pixel is currently installed on 163,745 ecommerce stores in Brazil.

In this report, we'll cover the following statistics on usage of Facebook Pixel on ecommerce stores.

  • Facebook Pixel usage on ecommerce stores
  • Top stores using Facebook Pixel
  • Stores that have recently installed Facebook Pixel
  • Top ecommerce platforms for stores with Facebook Pixel installed
  • Top categories for stores with Facebook Pixel installed
  • Download a complete list of stores using Facebook Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Facebook Pixel Usage On Ecommerce Stores

    Facebook Pixel is currently installed on 163,745 ecommerce stores in Brazil.

    Top Stores using Facebook Pixel

    Here are the top 5 stores in Brazil running Facebook Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Mercado Livre Brasil
    55
    2016/12/30
    shopee.com.br
    187
    2019/10/11
    Correios
    372
    2020/07/03
    Quero Bolsa
    1,320
    2017/01/27
    iFood
    3,027
    2016/12/30

    Stores That Have Recently Installed Facebook Pixel

    Here are the stores in Brazil that have installed Facebook Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    studiobellabeleza.com.br
    6,692,433
    2026/02/08
    ZAREL
    8,734,729
    2026/02/08
    Princas Store
    7,493,954
    2026/02/08
    Cris Studart Design
    7,507,141
    2026/02/08
    Loja online de Esten
    6,082,591
    2026/02/08

    Top Ecommerce Platforms for stores using Facebook Pixel

    Here is the ecommerce platform breakdown for stores in Brazil with Facebook Pixel installed.

    • 33.2% of stores using Facebook Pixel are on Tiendanube
    • 19.7% of stores using Facebook Pixel are on WooCommerce
    • 10.3% of stores using Facebook Pixel are on Custom Cart
    • 7.4% of stores using Facebook Pixel are on Loja Integrada
    Top-level Domain
    Stores
    54,287
    32,271
    16,913
    10,580
    6,718
    5,660
    2,359
    2,162
    1,644
    1,582
    1,577
    1,193
    1,118
    829
    439
    424
    381
    341

    Top Categories for stores using Facebook Pixel

    Here are the top 10 industry verticals for stores using Facebook Pixel.

    • 27.2% of stores using Facebook Pixel sell Apparel products.
    • 9.0% of stores using Facebook Pixel sell Home & Garden products.
    • 7.4% of stores using Facebook Pixel sell Beauty & Fitness products.
    Category
    Stores
    44,548
    None
    36,073
    14,722
    7,492
    7,461
    3,900

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.