The State of Irroba in 2025

In this report, we'll cover the following essential statistics on Irroba usage.

• Irroba growth
• Social media usage on Irroba stores
• Contact information on Irroba stores
• Top categories for Irroba stores
• Top countries for Irroba stores
• Number of employees for Irroba stores
• Number of products sold for Irroba stores
• Top Irroba technologies
• Top Shipping Carriers used by Irroba stores
• Irroba store top-level domain distribution
• Top Irroba stores
• New Irroba stores
• Stores switching to Irroba from other platforms
• Stores switching from Irroba to other platforms

Irroba Growth

At present, there are 1,552 live stores running on the Irroba platform.

Here is the historical growth of stores running Irroba.

• Irroba stores increased 6.9% quarter-over-quarter in 2025 Q1.
• Irroba stores decreased -16% year-over-year in 2025 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Irroba store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Irroba Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 83.5% of Irroba stores.
• WhatsApp is used by 81.1% of Irroba stores.
• Facebook is used by 60.4% of Irroba stores.

Contact Information On Irroba Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 94% of Irroba stores provide a phone number on their website
• 60% of Irroba stores have an email on their website

Top Categories For Irroba Stores

Here is the breakdown of industry verticals for stores on Irroba.

• 47.4% of Irroba stores sell Apparel products.
• 7.7% of Irroba stores sell Home & Garden products.
• 4.8% of Irroba stores sell Beauty & Fitness products.

Top Countries For Irroba Stores

Here are the top countries for stores using Irroba.

• 96.6% of Irroba stores are in Brazil

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Irroba Stores

Here is the breakdown of Irroba stores by the number of employees.

• 97.7% of Irroba stores have Unknown employees.
• 1.9% of Irroba stores have 25 - 49 employees.
• 0.3% of Irroba stores have 1 - 9 employees.

Number Of Products Sold For Irroba Stores

Here is the breakdown of Irroba stores by the number of products that they sell.

• 19.5% of Irroba stores sell 1 - 9 different products.
• 16.4% of Irroba stores sell 25 - 49 different products.
• 15.1% of Irroba stores sell 100 - 249 different products.

Top Technologies on Irroba Stores

We're tracking 39 different technologies that have 11,693 collective installs on Irroba stores.

• Cloudflare CDN is used by 94.9% of Irroba stores.
• Cloudflare is used by 94.9% of Irroba stores.
• Google Tag Manager is used by 84.3% of Irroba stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Irroba stores.

Top Shipping Carriers Used By Irroba Stores

• Correios is used by 83.3% of Irroba stores.

Here are the top 1 shipping carriers across all Irroba stores.

Irroba Store Top-level Domain Distribution

Here is the top-level domain distribution for Irroba stores.

• 94.0% of Irroba stores have a .com.br domain.
• 4.8% of Irroba stores have a .com domain.
• 0.3% of Irroba stores have a .ind.br domain.

Top Irroba Stores

Here are the top stores, powered by Irroba, ordered by store rank.

New Irroba Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Irroba From Other Platforms

Over the last 90 days, Irroba has taken 18 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Irroba from competitive ecommerce platforms.

Stores Switching from Irroba To Other Platforms

Over the last 90 days, Irroba has lost 10 merchants to competitive platforms.

Here are the top Irroba stores that have recently changed to a competitive platform.

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