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Ecommerce stores using Google Analytics in Australia

Updated Dec 26 2025

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 66,360 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 66,360 ecommerce stores in Australia.

    Top Stores using Google Analytics

    Here are the top 5 stores in Australia running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    JB Hi-Fi
    410
    2019/09/20
    Australia Post
    703
    2016/12/30
    Coles Supermarket
    820
    2016/12/30
    CPU Benchmark Charts
    1,504
    2016/12/30
    Cotton On USA
    1,573
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores in Australia that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Big Oz Explorers
    1,183,869
    2025/12/27
    MELTY PLANTS
    10,445,600
    2025/12/27
    www.cameratower.com.au
    7,896,430
    2025/12/27
    Mercuri Trading
    8,141,374
    2025/12/27
    Motorcycle Audio Australia
    6,637,933
    2025/12/27

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores in Australia with Google Analytics installed.

    • 45.5% of stores using Google Analytics are on WooCommerce
    • 15.9% of stores using Google Analytics are on Shopify
    • 10.9% of stores using Google Analytics are on Custom Cart
    • 6.5% of stores using Google Analytics are on Squarespace
    Top-level Domain
    Stores
    30,204
    10,562
    7,245
    4,291
    1,527
    1,284
    1,228
    766
    523
    413
    387
    380
    264

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 15.7% of stores using Google Analytics sell Home & Garden products.
    • 10.0% of stores using Google Analytics sell Food & Drink products.
    • 8.9% of stores using Google Analytics sell Business & Industrial products.
    • 8.7% of stores using Google Analytics sell Apparel products.
    Category
    Stores
    10,440
    6,616
    5,759
    4,694
    None
    4,674
    3,440

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.