The State of Web Ninja in 2026

In this report, we'll cover the following essential statistics on Web Ninja usage.

• Web Ninja growth
• Social media usage on Web Ninja stores
• Contact information on Web Ninja stores
• Top categories for Web Ninja stores
• Top countries for Web Ninja stores
• Number of employees for Web Ninja stores
• Number of products sold for Web Ninja stores
• Top Web Ninja technologies
• Top Shipping Carriers used by Web Ninja stores
• Web Ninja store top-level domain distribution
• Top Web Ninja stores
• New Web Ninja stores
• Stores switching to Web Ninja from other platforms
• Stores switching from Web Ninja to other platforms

Web Ninja Growth

At present, there are 63 live stores running on the Web Ninja platform.

Here is the historical growth of stores running Web Ninja.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Web Ninja store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Web Ninja Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 46.0% of Web Ninja stores.
• Instagram is used by 33.3% of Web Ninja stores.
• LinkedIn is used by 30.2% of Web Ninja stores.

Contact Information On Web Ninja Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 78% of Web Ninja stores have an email on their website
• 65% of Web Ninja stores provide a phone number on their website

Top Categories For Web Ninja Stores

Here is the breakdown of industry verticals for stores on Web Ninja.

• 28.6% of Web Ninja stores sell Home & Garden products.
• 11.1% of Web Ninja stores sell Business & Industrial products.
• 9.5% of Web Ninja stores sell Apparel products.

Top Countries For Web Ninja Stores

Here are the top countries for stores using Web Ninja.

• 61.9% of Web Ninja stores are in Australia
• 17.5% of Web Ninja stores are in New Zealand
• 1.6% of Web Ninja stores are in United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Web Ninja Stores

Here is the breakdown of Web Ninja stores by the number of employees.

• 88.9% of Web Ninja stores have Unknown employees.
• 3.2% of Web Ninja stores have 1 - 9 employees.
• 3.2% of Web Ninja stores have 25 - 49 employees.

Number Of Products Sold For Web Ninja Stores

Here is the breakdown of Web Ninja stores by the number of products that they sell.

• 15.9% of Web Ninja stores sell 250 - 999 different products.
• 7.9% of Web Ninja stores sell 1 - 9 different products.
• 6.3% of Web Ninja stores sell 1000 - 4999 different products.

Top Technologies on Web Ninja Stores

We're tracking 28 different technologies that have 290 collective installs on Web Ninja stores.

• reCAPTCHA is used by 93.7% of Web Ninja stores.
• Google Analytics is used by 57.1% of Web Ninja stores.
• Microsoft 365 is used by 54.0% of Web Ninja stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Web Ninja stores.

Top Shipping Carriers Used By Web Ninja Stores

• Australia Post is used by 11.1% of Web Ninja stores.
• TNT is used by 1.6% of Web Ninja stores.
• Fastway is used by 1.6% of Web Ninja stores.

Here are the top 7 shipping carriers across all Web Ninja stores.

Web Ninja Store Top-level Domain Distribution

Here is the top-level domain distribution for Web Ninja stores.

• 50.8% of Web Ninja stores have a .com.au domain.
• 28.6% of Web Ninja stores have a .com domain.
• 15.9% of Web Ninja stores have a .co.nz domain.

Top Web Ninja Stores

Here are the top stores, powered by Web Ninja, ordered by store rank.

New Web Ninja Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Web Ninja From Other Platforms

Over the last 90 days, Web Ninja has taken 41 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Web Ninja from competitive ecommerce platforms.

Stores Switching from Web Ninja To Other Platforms

Over the last 90 days, Web Ninja has lost 14 merchants to competitive platforms.

Here are the top Web Ninja stores that have recently changed to a competitive platform.

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