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Ecommerce stores using Google Analytics in the United States

Updated Nov 24 2023

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 548,551 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 548,551 ecommerce stores in the United States.

    Top Stores using Google Analytics

    Here are the top 5 stores in the United States running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    eBay
    6
    2016/12/30
    New York Post
    13
    2016/12/30
    Wayfair.com
    17
    2016/12/30
    Verizon
    20
    2016/12/30
    Shutterstock
    23
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores in the United States that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    111 Heaven Scent
    6,414,079
    2023/11/25
    ues-hardware.com
    2,401,130
    2023/11/25
    SPICY HOUSE Restaurant
    12,381,770
    2023/11/25
    Anurvogel Men's Clothing
    10,135,061
    2023/11/25
    Soccer Shots Chattanooga
    1,688,276
    2023/11/25

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores in the United States with Google Analytics installed.

    • 45.2% of stores using Google Analytics are on Shopify
    • 22.5% of stores using Google Analytics are on WooCommerce
    • 12.9% of stores using Google Analytics are on Custom Cart
    • 4.5% of stores using Google Analytics are on Squarespace
    Top-level Domain
    Stores
    247,685
    123,421
    70,979
    24,786
    11,381
    9,130
    7,463
    3,746
    2,886
    1,940
    1,876
    1,834
    1,321
    1,253
    1,185

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 18.2% of stores using Google Analytics sell Apparel products.
    • 12.3% of stores using Google Analytics sell Home & Garden products.
    • 8.1% of stores using Google Analytics sell Beauty & Fitness products.
    Category
    Stores
    99,695
    None
    71,018
    67,413
    43,329
    28,788
    25,403

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.