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Ecommerce stores using Google Analytics in the United States

Updated Nov 26 2021

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 545,589 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 545,589 ecommerce stores in the United States.

    • Installs for Google Analytics increased 0.9% quarter-over-quarter.
    • Installs for Google Analytics increased 139.4% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores in the United States running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Samsung US
    5
    2016/12/30
    Target
    9
    2016/12/30
    Redbubble
    21
    2016/12/30
    Alibaba.com
    23
    2016/12/30
    Wayfair.com
    26
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores in the United States that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    -
    6,883,813
    2021/11/28
    lonestarrelays.com
    3,176,508
    2021/11/28
    PWX USA
    7,175,136
    2021/11/28
    Rebelz Edge
    8,346,434
    2021/11/27
    Niki Lyne Gifts
    7,708,511
    2021/11/27

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores in the United States with Google Analytics installed.

    • 52.2% of stores using Google Analytics are on Shopify
    • 24.1% of stores using Google Analytics are on WooCommerce
    • 12.1% of stores using Google Analytics are on Custom Cart
    • 2.4% of stores using Google Analytics are on Squarespace
    Top-level Domain
    Stores
    284,807
    131,391
    65,799
    13,157
    10,530
    4,752
    2,991
    2,167
    1,772
    1,763
    1,478
    1,059
    1,053
    998

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 22.7% of stores using Google Analytics sell Apparel products.
    • 12.0% of stores using Google Analytics sell Home & Garden products.
    • 8.6% of stores using Google Analytics sell Beauty & Fitness products.
    Category
    Stores
    123,590
    65,403
    None
    57,442
    44,901
    28,947
    26,041

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.