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Ecommerce stores using Google Analytics in the United Kingdom

Updated May 13 2022

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 183,169 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 183,169 ecommerce stores in the United Kingdom.

    • Installs for Google Analytics increased 1.4% quarter-over-quarter.
    • Installs for Google Analytics increased 183.2% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores in the United Kingdom running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    FARFETCH
    90
    2016/12/30
    GrouponĀ® Official Site
    111
    2016/12/30
    boohoo
    125
    2016/12/30
    PrettyLittleThing
    181
    2016/12/30
    currys.co.uk
    317
    2018/08/17

    Stores That Have Recently Installed Google Analytics

    Here are the stores in the United Kingdom that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Waffle Bae
    5,896,465
    2022/05/15
    David Dockerty
    6,928,925
    2022/05/14
    www.learnwithjohn.co.uk
    7,915,730
    2022/05/14
    SharkySlides
    9,154,929
    2022/05/14
    BioMonkey
    9,647,161
    2022/05/14

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics installed.

    • 39.1% of stores using Google Analytics are on WooCommerce
    • 34.2% of stores using Google Analytics are on Shopify
    • 13.2% of stores using Google Analytics are on Custom Cart
    • 2.6% of stores using Google Analytics are on Magento
    Top-level Domain
    Stores
    71,709
    62,717
    24,206
    4,717
    4,048
    2,545
    1,382
    1,025
    895
    880
    507
    500
    285

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 16.3% of stores using Google Analytics sell Home & Garden products.
    • 15.1% of stores using Google Analytics sell Apparel products.
    • 8.8% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    29,833
    27,633
    None
    18,008
    16,124
    9,265
    9,163

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.