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Ecommerce stores using Google Analytics in the United Kingdom

Updated Sep 18 2026

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 120,565 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

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Google Analytics Usage On Ecommerce Stores

Google Analytics is currently installed on 120,565 ecommerce stores in the United Kingdom.

Top Stores using Google Analytics

Here are the top 5 stores in the United Kingdom running Google Analytics ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
158
2021/02/26
Superdrug
1,017
2016/12/30
Royal Collection Trust
2,233
2020/05/22
Alphafoodie
3,067
2018/06/15
CRAFTD.com
3,134
2018/03/16

Stores That Have Recently Installed Google Analytics

Here are the stores in the United Kingdom that have installed Google Analytics most recently.

Name
Domain
Rank
Installed At
Erica van Manen
12,053,147
2026/09/19
Resume4Pro
10,038,130
2026/09/19
Southend Steels
1,004,925
2026/09/19
embersandink.co.uk
1,506,088
2026/09/19
Stefanel
11,647,739
2026/09/19

Top Ecommerce Platforms for stores using Google Analytics

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics installed.

  • 44.0% of stores using Google Analytics are on WooCommerce
  • 17.7% of stores using Google Analytics are on Custom Cart
  • 10.5% of stores using Google Analytics are on Shopify
  • 5.1% of stores using Google Analytics are on GoDaddy Online Store
Top-level Domain
Stores
52,999
21,364
12,601
5,659
2,365
2,318
1,906
1,349
1,344
704
533
433
428

Top Categories for stores using Google Analytics

Here are the top 10 industry verticals for stores using Google Analytics.

  • 15.3% of stores using Google Analytics sell Home & Garden products.
  • 8.6% of stores using Google Analytics sell Apparel products.
  • 7.7% of stores using Google Analytics sell Food & Drink products.
Category
Stores
18,435
10,346
None
10,329
9,267
6,802
6,118

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.