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Ecommerce stores using Google Analytics in the United Kingdom

Updated Dec 26 2025

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 122,986 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 122,986 ecommerce stores in the United Kingdom.

    Top Stores using Google Analytics

    Here are the top 5 stores in the United Kingdom running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Dyson
    245
    2020/07/24
    Official Jellycat Store
    379
    2021/02/26
    Sports Direct
    746
    2016/12/30
    Royal Collection Trust
    1,057
    2020/05/22
    Skinnydip London
    1,086
    2017/12/29

    Stores That Have Recently Installed Google Analytics

    Here are the stores in the United Kingdom that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Blue Rocket Recruitment
    6,688,399
    2025/12/27
    Lustery
    10,850,835
    2025/12/27
    Odyssey Europe
    12,149,765
    2025/12/27
    The Telephone Assassin
    4,227,507
    2025/12/27
    Retail Leadership Unboxed
    8,082,550
    2025/12/27

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics installed.

    • 44.0% of stores using Google Analytics are on WooCommerce
    • 18.2% of stores using Google Analytics are on Custom Cart
    • 11.2% of stores using Google Analytics are on Shopify
    • 4.7% of stores using Google Analytics are on Squarespace
    Top-level Domain
    Stores
    54,109
    22,432
    13,753
    5,802
    3,170
    2,103
    2,092
    1,738
    1,524
    771
    479
    370

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 15.7% of stores using Google Analytics sell Home & Garden products.
    • 9.2% of stores using Google Analytics sell Apparel products.
    • 7.8% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    19,368
    11,311
    None
    9,670
    9,551
    6,656
    6,281

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.