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Ecommerce stores using Google Analytics in the United Kingdom

Updated Jan 30 2026

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 122,345 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 122,345 ecommerce stores in the United Kingdom.

    Top Stores using Google Analytics

    Here are the top 5 stores in the United Kingdom running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Sports Direct
    630
    2016/12/30
    Steamforged Games
    943
    2016/12/30
    RAC
    1,026
    2016/12/30
    FABERGÉ
    1,071
    2016/12/30
    Gumtree
    1,126
    2016/12/30

    Stores That Have Recently Installed Google Analytics

    Here are the stores in the United Kingdom that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Northwest 35 UK
    5,478,647
    2026/01/31
    Drago Fund
    10,342,700
    2026/01/31
    Nicara Branded Merchandise Limited
    3,161,233
    2026/01/31
    Party Power
    2,782,392
    2026/01/31
    Fish North
    1,984,426
    2026/01/31

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics installed.

    • 43.7% of stores using Google Analytics are on WooCommerce
    • 18.1% of stores using Google Analytics are on Custom Cart
    • 11.4% of stores using Google Analytics are on Shopify
    • 4.7% of stores using Google Analytics are on Squarespace
    Top-level Domain
    Stores
    53,523
    22,120
    13,920
    5,798
    3,124
    2,198
    2,056
    1,736
    1,382
    759
    493
    471

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 15.7% of stores using Google Analytics sell Home & Garden products.
    • 9.2% of stores using Google Analytics sell Apparel products.
    • 7.7% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    19,255
    11,221
    None
    9,642
    9,475
    6,611
    6,254

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.