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Ecommerce stores using Google Analytics in the United Kingdom

Updated Jun 26 2026

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 123,593 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

Download a complete list of stores using Google Analytics with a paid account.
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Google Analytics Usage On Ecommerce Stores

Google Analytics is currently installed on 123,593 ecommerce stores in the United Kingdom.

Top Stores using Google Analytics

Here are the top 5 stores in the United Kingdom running Google Analytics ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
155
2021/02/26
Eurogamer.net
424
2019/11/15
Computer Cases
671
2016/12/30
The Pharmaceutical Journal
945
2016/12/30
Epilepsy Society
1,148
2016/12/30

Stores That Have Recently Installed Google Analytics

Here are the stores in the United Kingdom that have installed Google Analytics most recently.

Name
Domain
Rank
Installed At
www.elevatevapes.co.uk
6,168,986
2026/06/27
SP2S糖果屋煙彈「台灣官方賣場」
6,250,045
2026/06/27
LANA糖果屋 – ┃LANA電子煙台灣唯一官方賣場┃
7,071,451
2026/06/27
Kiduno
8,487,030
2026/06/27
MTS Couriers
7,009,046
2026/06/27

Top Ecommerce Platforms for stores using Google Analytics

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics installed.

  • 45.2% of stores using Google Analytics are on WooCommerce
  • 16.1% of stores using Google Analytics are on Custom Cart
  • 10.6% of stores using Google Analytics are on Shopify
  • 5.0% of stores using Google Analytics are on GoDaddy Online Store
Top-level Domain
Stores
55,908
19,917
13,131
5,738
2,856
2,320
2,013
1,397
1,354
729
505
465
403

Top Categories for stores using Google Analytics

Here are the top 10 industry verticals for stores using Google Analytics.

  • 15.4% of stores using Google Analytics sell Home & Garden products.
  • 8.8% of stores using Google Analytics sell Apparel products.
  • 7.8% of stores using Google Analytics sell Food & Drink products.
Category
Stores
19,012
10,835
None
10,137
9,621
6,825
6,477

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.