Check out our free Chrome Extension.

Ecommerce stores using Google Analytics in the United Kingdom

Updated Aug 7 2026

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 120,130 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

Download a complete list of stores using Google Analytics with a paid account.
Create a free account to get a feel for the data we provide.

Google Analytics Usage On Ecommerce Stores

Google Analytics is currently installed on 120,130 ecommerce stores in the United Kingdom.

Top Stores using Google Analytics

Here are the top 5 stores in the United Kingdom running Google Analytics ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
143
2021/02/26
TeachMeAnatomy
teachmeanatomy.info
236
2017/09/29
Eurogamer.net
493
2019/11/15
Computer Cases
705
2016/12/30
Dyson
830
2020/07/24

Stores That Have Recently Installed Google Analytics

Here are the stores in the United Kingdom that have installed Google Analytics most recently.

Name
Domain
Rank
Installed At
confidencecounts.co.uk
8,183,759
2026/08/08
CrystoGen
913,656
2026/08/08
SmartDry
9,201,986
2026/08/08
hickeyshomeandgarden.co.uk
11,928,769
2026/08/08
Pin and Pose
3,848,535
2026/08/08

Top Ecommerce Platforms for stores using Google Analytics

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics installed.

  • 44.9% of stores using Google Analytics are on WooCommerce
  • 16.5% of stores using Google Analytics are on Custom Cart
  • 10.3% of stores using Google Analytics are on Shopify
  • 5.0% of stores using Google Analytics are on GoDaddy Online Store
Top-level Domain
Stores
53,960
19,815
12,431
5,676
2,510
2,339
1,951
1,350
1,350
717
534
454
429

Top Categories for stores using Google Analytics

Here are the top 10 industry verticals for stores using Google Analytics.

  • 15.3% of stores using Google Analytics sell Home & Garden products.
  • 8.7% of stores using Google Analytics sell Apparel products.
  • 7.8% of stores using Google Analytics sell Food & Drink products.
Category
Stores
18,387
10,401
None
10,034
9,325
6,729
6,209

Get more insights on stores

Our search interface is easy to use and helps you find the stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.