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Ecommerce stores using Google Analytics in the United Kingdom

Updated Nov 26 2021

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Get more information from the Google Analytics website.

Google Analytics is currently installed on 163,124 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Analytics on ecommerce stores.

  • Google Analytics usage on ecommerce stores
  • Top stores using Google Analytics
  • Stores that have recently installed Google Analytics
  • Top ecommerce platforms for stores with Google Analytics installed
  • Top categories for stores with Google Analytics installed
  • Download a complete list of stores using Google Analytics with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Analytics Usage On Ecommerce Stores

    Google Analytics is currently installed on 163,124 ecommerce stores in the United Kingdom.

    • Installs for Google Analytics increased 0.9% quarter-over-quarter.
    • Installs for Google Analytics increased 139.4% year-over-year.
    Installs of Google Analytics over Time

    Top Stores using Google Analytics

    Here are the top 5 stores in the United Kingdom running Google Analytics ordered by store rank.

    Name
    Domain
    Rank
    Created
    Wise, Formerly TransferWise
    120
    2016/12/30
    hotukdeals
    261
    2016/12/30
    Very
    317
    2020/08/07
    What Hi
    522
    2016/12/30
    SHEIN UK
    577
    2021/04/09

    Stores That Have Recently Installed Google Analytics

    Here are the stores in the United Kingdom that have installed Google Analytics most recently.

    Name
    Domain
    Rank
    Installed At
    Doting Mommy
    9,200,071
    2021/11/27
    The Fitness Intervention
    5,955,129
    2021/11/27
    harrody
    9,346,798
    2021/11/27
    Alzate Carpentry
    5,600,125
    2021/11/27
    www.flowersofislington.co.uk
    2,785,882
    2021/11/27

    Top Ecommerce Platforms for stores using Google Analytics

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Analytics installed.

    • 39.7% of stores using Google Analytics are on WooCommerce
    • 37.8% of stores using Google Analytics are on Shopify
    • 11.2% of stores using Google Analytics are on Custom Cart
    • 2.1% of stores using Google Analytics are on Magento
    Top-level Domain
    Stores
    64,825
    61,599
    18,213
    3,383
    2,995
    2,794
    1,296
    1,056
    851
    813
    378
    165
    137

    Top Categories for stores using Google Analytics

    Here are the top 10 industry verticals for stores using Google Analytics.

    • 16.0% of stores using Google Analytics sell Home & Garden products.
    • 15.8% of stores using Google Analytics sell Apparel products.
    • 9.3% of stores using Google Analytics sell Food & Drink products.
    Category
    Stores
    26,166
    25,789
    None
    15,325
    15,097
    8,305
    8,206

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.