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The State of prom in 2025

Updated Jun 20 2025

In this report, we'll cover the following essential statistics on prom usage.

Download a complete list of prom stores with a paid account.
Create a free account to get a feel for the data we provide.

prom Growth

At present, there are 25,912 live stores running on the prom platform.

Here is the historical growth of stores running prom.

  • prom stores decreased -15.6% quarter-over-quarter in 2025 Q1.
  • prom stores decreased -16% year-over-year in 2025 Q1.
Quarter
Active Stores
2021 Q3
39,574
2021 Q4
39,167
2022 Q1
37,259
2022 Q2
35,292
2022 Q3
37,867
2022 Q4
37,316
2023 Q1
37,640
2023 Q2
38,355
2023 Q3
38,665
2023 Q4
37,807
2024 Q1
36,466
2024 Q2
34,411
2024 Q3
31,133
2024 Q4
30,756
2025 Q1
30,697
2025 Q2 (to date)
25,912
Active Stores by Quarter
2021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q205,00010,00015,00020,00025,00030,00035,00040,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a prom store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On prom Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 5.9% of prom stores.
  • Facebook is used by 3.1% of prom stores.
  • YouTube is used by 1.6% of prom stores.
Type
Stores
Instagram
1,520
Facebook
811
YouTube
406
LinkedIn
331
Tiktok
109
Facebook Group
73
Twitter
56
WhatsApp
32
Pinterest
17

Contact Information On prom Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 97% of prom stores provide a phone number on their website
  • 44% of prom stores have an email on their website
Type
Stores
Phone
25,150
Email
11,501

Top Categories For prom Stores

Here is the breakdown of industry verticals for stores on prom.

  • 7.9% of prom stores sell Home & Garden products.
  • 7.5% of prom stores sell Apparel products.
  • 5.0% of prom stores sell Business & Industrial products.
Home & GardenApparelBusiness & IndustrialAutos & VehiclesComputersBeauty & FitnessFood & DrinkHealthConsumer ElectronicsToys & HobbiesSportsPeople & SocietyArts & Entertainment

Top Countries For prom Stores

Here are the top countries for stores using prom.

  • 99.2% of prom stores are in Ukraine
  • 0.5% of prom stores are in Kazakhstan
  • 0.3% of prom stores are in Belarus
  • 0.0% of prom stores are in Russian Federation
Country
Stores
25,697
77
Ukraine

With a paid account, stores can also be segmented by region and city.

Number Of Employees For prom Stores

Here is the breakdown of prom stores by the number of employees.

  • 97.1% of prom stores have Unknown employees.
  • 0.9% of prom stores have 1 - 9 employees.
  • 0.5% of prom stores have 10 - 24 employees.
Employees
Stores
Unknown
25,162
1 - 9
231
10 - 24
119
25 - 49
91
50 - 99
64
100 - 249
81
250 - 999
94
1000 - 4999
48
5000+
22
Unknown

Number Of Products Sold For prom Stores

Here is the breakdown of prom stores by the number of products that they sell.

  • 20.5% of prom stores sell 100 - 249 different products.
  • 16.1% of prom stores sell 250 - 999 different products.
  • 13.4% of prom stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
3,481
10 - 24
2,312
25 - 49
596
50 - 99
2,778
100 - 249
5,316
250 - 999
4,180
1000 - 4999
1,440
5000 - 9999
250
100000 - 249999
121
250000+
460
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999250000+

Top Technologies on prom Stores

We're tracking 21 different technologies that have 181,850 collective installs on prom stores.

  • Google Analytics 4 is used by 100.0% of prom stores.
  • Google Ads Pixel is used by 99.9% of prom stores.
  • Google Adsense is used by 99.9% of prom stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all prom stores.

Top Shipping Carriers Used By prom Stores

  • UPS is used by 0.3% of prom stores.
  • ORLEN is used by 0.0% of prom stores.
  • Fedex is used by 0.0% of prom stores.

Here are the top 4 shipping carriers across all prom stores.

Shipping Carrier
Stores
UPS
90
ORLEN
6
Fedex
5
DHL
3

prom Store Top-level Domain Distribution

Here is the top-level domain distribution for prom stores.

  • 65.0% of prom stores have a .com.ua domain.
  • 11.2% of prom stores have a .in.ua domain.
  • 7.1% of prom stores have a .com domain.
Top-level Domain
Stores
.com.ua
16,837
.in.ua
2,891
.com
1,843
.kiev.ua
583
.net.ua
448
.shop
326
.net
288
.ua
228
.org.ua
209
.dp.ua
174
.com.ua.in.ua.com.kiev.ua.net.ua

Top prom Stores

Here are the top stores, powered by prom, ordered by store rank.

Name
Domain
Rank
Created
prom.ua
6,201
2016/12/30
candy-yarn.com.ua
124,851
2018/05/25
"Вишиванки MEREZHKA"
167,587
2017/08/25
dojdevik.com.ua
253,013
2018/05/25
agroretail.com.ua
260,070
2018/05/25

New prom Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
"SalonPro
6,739,663
2025/06/20
sereng.pp.ua
6,878,700
2025/06/20
"OTSO Ukraine"
6,910,017
2025/06/20
shkolyarik.in.ua
7,092,518
2025/06/20
"Lovvibe"
7,153,139
2025/06/20

Stores Switching to prom From Other Platforms

Over the last 90 days, prom has taken 9,053 merchants from competitive ecommerce platforms.

Platform
Stores
8,921
120
2
Custom Cart

Here are the top stores that have switched to prom from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
prom.ua
6,201
Custom Cart
2025/06/10
"Вишиванки MEREZHKA"
167,587
Custom Cart
2025/05/11
dojdevik.com.ua
253,013
Custom Cart
2025/06/01
Fashion Girl
287,870
Custom Cart
2025/04/27
"ProHouse
293,538
Custom Cart
2025/05/04

Stores Switching from prom To Other Platforms

Over the last 90 days, prom has lost 95 merchants to competitive platforms.

Platform
Stores
Custom CartOpenCartWooCommerce

Here are the top prom stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Інтернет магазин 100MATLINE
1,347,413
WooCommerce
2025/05/11
auto.com.ua
1,371,549
Custom Cart
2025/06/15
n-knigi.com.ua
1,593,590
Custom Cart
2025/04/26
Maxxima
1,737,433
WooCommerce
2025/05/14
hobymonster.com.ua
1,761,372
Custom Cart
2025/04/13

Get more insights on prom stores

Our search interface is easy to use and helps you find the prom stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on prom stores, create a free account and have a look for yourself.