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The State of prom in 2023

Updated Mar 24 2023

In this report, we'll cover the following essential statistics on prom usage.

Download a complete list of prom stores with a paid account.
Create a free account to get a feel for the data we provide.

prom Growth

At present, there are 37,568 live stores running on the prom platform.

Here is the historical growth of stores running prom.

  • prom stores increased 3.0% quarter-over-quarter in 2022 Q4.
  • prom stores increased 16% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
35
2017 Q2
1,696
2017 Q3
67
2017 Q4
62
2018 Q1
366
2018 Q2
9,246
2018 Q3
848
2018 Q4
866
2019 Q1
999
2019 Q2
1,264
2019 Q3
1,088
2019 Q4
1,032
2020 Q1
1,311
2020 Q2
1,188
2020 Q3
582
2020 Q4
2,588
2021 Q1
1,623
2021 Q2
1,721
2021 Q3
2,820
2021 Q4
1,187
2022 Q1
510
2022 Q2
371
2022 Q3
3,119
2022 Q4
1,039
2023 Q1 (to date)
1,425
Cumulative Stores by Quarter

It's hard to know exactly when a prom store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On prom Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 5.5% of prom stores.
  • Facebook is used by 3.0% of prom stores.
  • YouTube is used by 1.2% of prom stores.
Type
Stores
Instagram
2,059
Facebook
1,138
YouTube
445
LinkedIn
274
Facebook Group
103
Twitter
87
Pinterest
31
Tiktok
27

Contact Information On prom Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 53% of prom stores provide a phone number on their website
  • 39% of prom stores have an email on their website
Type
Stores
Phone
20,098
Email
14,626
WhatsApp
8

Top Categories For prom Stores

Here is the breakdown of industry verticals for stores on prom.

  • 0.2% of prom stores sell Home & Garden products.
  • 0.2% of prom stores sell Apparel products.
  • 0.1% of prom stores sell Business & Industrial products.

Top Countries For prom Stores

Here are the top countries for stores using prom.

  • 99.9% of prom stores are in Ukraine
  • 0.0% of prom stores are in Kazakhstan
  • 0.0% of prom stores are in Belarus
  • 0.0% of prom stores are in India
Country
Stores
37,548
2

With a paid account, stores can also be segmented by region and city.

Number Of Employees For prom Stores

Here is the breakdown of prom stores by the number of employees.

  • 0.6% of prom stores have 1 - 9 employees.
  • 0.3% of prom stores have 10 - 24 employees.
  • 0.3% of prom stores have 250 - 999 employees.
Employees
Stores
1 - 9
212
10 - 24
122
25 - 49
84
50 - 99
74
100 - 249
74
250 - 999
96
1000 - 4999
33
5000+
20

Number Of Products Sold For prom Stores

Here is the breakdown of prom stores by the number of products that they sell.

  • 23.2% of prom stores sell 100 - 249 different products.
  • 20.0% of prom stores sell 1 - 9 different products.
  • 13.4% of prom stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
7,505
10 - 24
3,694
25 - 49
1,061
50 - 99
5,015
100 - 249
8,716
250 - 999
5,045
1000 - 4999
2,176
5000 - 9999
376
10000 - 24999
75
25000 - 99999
10

Top Technologies on prom Stores

We're tracking 18 different technologies that have 169,066 collective installs on prom stores.

  • Google Analytics 4 is used by 100.0% of prom stores.
  • Google Analytics is used by 100.0% of prom stores.
  • Google Tag Manager is used by 100.0% of prom stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all prom stores.

Top Shipping Carriers Used By prom Stores

  • UPS is used by 0.2% of prom stores.
  • Fedex is used by 0.0% of prom stores.
  • USPS is used by 0.0% of prom stores.

Here are the top 6 shipping carriers across all prom stores.

Shipping Carrier
Stores
UPS
70
Fedex
8
USPS
6
DHL
3
ORLEN
2
Polish Post
1

prom Store Top-level Domain Distribution

Here is the top-level domain distribution for prom stores.

  • 62.3% of prom stores have a .com.ua domain.
  • 12.3% of prom stores have a .in.ua domain.
  • 5.9% of prom stores have a .com domain.
Top-level Domain
Stores
.com.ua
23,403
.in.ua
4,611
.com
2,220
.ua
1,967
.net
1,249
.kiev.ua
901
.net.ua
357
.od.ua
268
.dp.ua
239
.kh.ua
232

Top prom Stores

Here are the top stores, powered by prom, ordered by store rank.

Name
Domain
Rank
Created
sweet-factory.com.ua
257,888
2018/06/15
balun.com.ua
290,065
2019/11/22
"Вишиванки MEREZHKA"
302,007
2017/08/25
"RadioCron
305,099
2019/11/15
torbafood.com.ua
305,550
2018/06/15

New prom Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
"«ROBO»"
2,570,065
2023/03/24
"Artmedia.net.ua"
2,603,355
2023/03/24
aluminium.com.ua
2,965,761
2023/03/24
nova-kniga-cs2570576.prom.ua
5,852,020
2023/03/24
stingray.com.ua
5,976,224
2023/03/24

Stores Switching to prom From Other Platforms

Over the last 90 days, prom has taken 28 merchants from competitive ecommerce platforms.

Platform
Stores
4
1

Here are the top stores that have switched to prom from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
semena.biz.ua
883,687
Custom Cart
2023/01/11
"Супермаркет комп'ютерів Fluger"
1,256,567
Custom Cart
2023/03/09
Market"
1,636,369
OpenCart
2023/02/01
"GREEN PACK
2,153,867
Custom Cart
2023/03/15
магазин "Decoder""
2,571,791
OpenCart
2023/03/14

Stores Switching from prom To Other Platforms

Over the last 90 days, prom has lost 88 merchants to competitive platforms.

Platform
Stores
3
1
1

Here are the top prom stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
itrtov.com
1,028,987
OpenCart
2023/01/23
Profi perukar
1,114,626
Custom Cart
2023/01/09
magslutsk.by
1,244,506
Custom Cart
2023/03/20
Sadmarket
1,274,131
Custom Cart
2023/03/20
24vet.in.ua
1,314,286
Custom Cart
2023/03/06

Get more insights on prom stores

Our search interface is easy to use and helps you find the prom stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on prom stores, create a free account and have a look for yourself.