The State of prom in 2024

In this report, we'll cover the following essential statistics on prom usage.

• prom growth
• Social media usage on prom stores
• Contact information on prom stores
• Top categories for prom stores
• Top countries for prom stores
• Number of employees for prom stores
• Number of products sold for prom stores
• Top prom technologies
• Top Shipping Carriers used by prom stores
• prom store top-level domain distribution
• Top prom stores
• New prom stores
• Stores switching to prom from other platforms
• Stores switching from prom to other platforms

prom Growth

At present, there are 30,789 live stores running on the prom platform.

Here is the historical growth of stores running prom.

• prom stores decreased -1.1% quarter-over-quarter in 2024 Q3.
• prom stores decreased -19% year-over-year in 2024 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a prom store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On prom Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 5.3% of prom stores.
• Facebook is used by 3.0% of prom stores.
• YouTube is used by 1.3% of prom stores.

Contact Information On prom Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 59% of prom stores provide a phone number on their website
• 37% of prom stores have an email on their website

Top Categories For prom Stores

Here is the breakdown of industry verticals for stores on prom.

• 0.2% of prom stores sell Home & Garden products.
• 0.2% of prom stores sell Apparel products.
• 0.1% of prom stores sell Business & Industrial products.

Top Countries For prom Stores

Here are the top countries for stores using prom.

• 100.0% of prom stores are in Ukraine
• 0.0% of prom stores are in Kazakhstan
• 0.0% of prom stores are in Belarus
• 0.0% of prom stores are in India

With a paid account, stores can also be segmented by region and city.

Number Of Employees For prom Stores

Here is the breakdown of prom stores by the number of employees.

• 97.8% of prom stores have Unknown employees.
• 0.6% of prom stores have 1 - 9 employees.
• 0.4% of prom stores have 10 - 24 employees.

Number Of Products Sold For prom Stores

Here is the breakdown of prom stores by the number of products that they sell.

• 17.7% of prom stores sell 100 - 249 different products.
• 13.4% of prom stores sell 1 - 9 different products.
• 11.6% of prom stores sell 250 - 999 different products.

Top Technologies on prom Stores

We're tracking 18 different technologies that have 189,363 collective installs on prom stores.

• Google Analytics 4 is used by 100.0% of prom stores.
• Google Ads Pixel is used by 100.0% of prom stores.
• Google Tag Manager is used by 100.0% of prom stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all prom stores.

Top Shipping Carriers Used By prom Stores

• UPS is used by 0.3% of prom stores.
• Fedex is used by 0.0% of prom stores.
• ORLEN is used by 0.0% of prom stores.

Here are the top 5 shipping carriers across all prom stores.

prom Store Top-level Domain Distribution

Here is the top-level domain distribution for prom stores.

• 53.5% of prom stores have a .com.ua domain.
• 14.2% of prom stores have a .ua domain.
• 9.4% of prom stores have a .in.ua domain.

Top prom Stores

Here are the top stores, powered by prom, ordered by store rank.

New prom Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to prom From Other Platforms

Over the last 90 days, prom has taken 10,220 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to prom from competitive ecommerce platforms.

Stores Switching from prom To Other Platforms

Over the last 90 days, prom has lost 1,200 merchants to competitive platforms.

Here are the top prom stores that have recently changed to a competitive platform.

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