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The State of prom in 2025

Updated Jul 11 2025

In this report, we'll cover the following essential statistics on prom usage.

Download a complete list of prom stores with a paid account.
Create a free account to get a feel for the data we provide.

prom Growth

At present, there are 25,528 live stores running on the prom platform.

Here is the historical growth of stores running prom.

  • prom stores decreased -1.4% quarter-over-quarter in 2025 Q2.
  • prom stores decreased -25% year-over-year in 2025 Q2.
Quarter
Active Stores
2021 Q3
39,574
2021 Q4
39,167
2022 Q1
37,259
2022 Q2
35,292
2022 Q3
37,867
2022 Q4
37,316
2023 Q1
37,640
2023 Q2
38,355
2023 Q3
38,665
2023 Q4
37,807
2024 Q1
36,466
2024 Q2
34,411
2024 Q3
31,133
2024 Q4
30,756
2025 Q1
30,697
2025 Q2
25,892
2025 Q3 (to date)
25,528
Active Stores by Quarter
2021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q305,00010,00015,00020,00025,00030,00035,00040,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a prom store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On prom Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 5.9% of prom stores.
  • Facebook is used by 3.1% of prom stores.
  • YouTube is used by 1.6% of prom stores.
Type
Stores
Instagram
1,504
Facebook
788
YouTube
401
LinkedIn
323
Tiktok
114
Facebook Group
70
Twitter
56
WhatsApp
33
Pinterest
17

Contact Information On prom Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 98% of prom stores provide a phone number on their website
  • 45% of prom stores have an email on their website
Type
Stores
Phone
25,142
Email
11,458

Top Categories For prom Stores

Here is the breakdown of industry verticals for stores on prom.

  • 8.0% of prom stores sell Home & Garden products.
  • 7.4% of prom stores sell Apparel products.
  • 5.1% of prom stores sell Business & Industrial products.
Home & GardenApparelBusiness & IndustrialAutos & VehiclesComputersBeauty & FitnessFood & DrinkHealthConsumer ElectronicsToys & HobbiesSportsPeople & SocietyArts & Entertainment

Top Countries For prom Stores

Here are the top countries for stores using prom.

  • 99.2% of prom stores are in Ukraine
  • 0.5% of prom stores are in Kazakhstan
  • 0.3% of prom stores are in Belarus
  • 0.0% of prom stores are in Russian Federation
Country
Stores
25,312
77
Ukraine

With a paid account, stores can also be segmented by region and city.

Number Of Employees For prom Stores

Here is the breakdown of prom stores by the number of employees.

  • 97.1% of prom stores have Unknown employees.
  • 0.9% of prom stores have 1 - 9 employees.
  • 0.4% of prom stores have 10 - 24 employees.
Employees
Stores
Unknown
24,786
1 - 9
231
10 - 24
113
25 - 49
92
50 - 99
64
100 - 249
78
250 - 999
92
1000 - 4999
47
5000+
25
Unknown

Number Of Products Sold For prom Stores

Here is the breakdown of prom stores by the number of products that they sell.

  • 20.0% of prom stores sell 100 - 249 different products.
  • 15.8% of prom stores sell 250 - 999 different products.
  • 12.7% of prom stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
3,239
10 - 24
2,123
25 - 49
545
50 - 99
2,628
100 - 249
5,103
250 - 999
4,044
1000 - 4999
1,398
25000 - 99999
463
100000 - 249999
437
250000+
1,647
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 499925000 - 99999100000 - 249999250000+

Top Technologies on prom Stores

We're tracking 24 different technologies that have 180,743 collective installs on prom stores.

  • Google Analytics is used by 99.9% of prom stores.
  • Google Analytics 4 is used by 99.9% of prom stores.
  • Google Ads Pixel is used by 99.9% of prom stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all prom stores.

Top Shipping Carriers Used By prom Stores

  • UPS is used by 0.4% of prom stores.
  • ORLEN is used by 0.0% of prom stores.
  • Fedex is used by 0.0% of prom stores.

Here are the top 5 shipping carriers across all prom stores.

Shipping Carrier
Stores
UPS
95
ORLEN
7
Fedex
5
DHL
3
USPS
2

prom Store Top-level Domain Distribution

Here is the top-level domain distribution for prom stores.

  • 65.1% of prom stores have a .com.ua domain.
  • 11.1% of prom stores have a .in.ua domain.
  • 7.1% of prom stores have a .com domain.
Top-level Domain
Stores
.com.ua
16,623
.in.ua
2,833
.com
1,809
.kiev.ua
569
.net.ua
441
.shop
319
.net
285
.ua
231
.org.ua
202
.dp.ua
169
.com.ua.in.ua.com.kiev.ua.net.ua

Top prom Stores

Here are the top stores, powered by prom, ordered by store rank.

Name
Domain
Rank
Created
prom.ua
5,207
2016/12/30
candy-yarn.com.ua
128,960
2018/05/25
"Вишиванки MEREZHKA"
163,341
2017/08/25
agroretail.com.ua
212,612
2018/05/25
profipak.com.ua
258,518
2018/08/24

New prom Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
avtomotobaza.com.ua
6,739,537
2025/07/11
1000melochei.online
6,773,883
2025/07/11
"КрохаGo"
6,782,990
2025/07/11
vit-avto.com.ua
6,843,173
2025/07/11
"CBxDrops"
cbxdrops.shop
6,889,605
2025/07/11

Stores Switching to prom From Other Platforms

Over the last 90 days, prom has taken 7,292 merchants from competitive ecommerce platforms.

Platform
Stores
7,171
110
1
Custom Cart

Here are the top stores that have switched to prom from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
prom.ua
5,207
Custom Cart
2025/06/10
"Вишиванки MEREZHKA"
163,341
Custom Cart
2025/05/11
dojdevik.com.ua
260,858
Custom Cart
2025/06/01
Fashion Girl
278,007
Custom Cart
2025/04/27
ukryarmarka.com.ua
287,491
Custom Cart
2025/05/12

Stores Switching from prom To Other Platforms

Over the last 90 days, prom has lost 99 merchants to competitive platforms.

Platform
Stores
1
Custom CartOpenCartWooCommerce

Here are the top prom stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
магазин Oiz
1,015,306
Custom Cart
2025/06/22
Maxxima
1,692,147
WooCommerce
2025/05/14
n-knigi.com.ua
1,769,595
Custom Cart
2025/04/26
auto.com.ua
1,889,742
Custom Cart
2025/06/15
Інтернет магазин 100MATLINE
2,041,254
WooCommerce
2025/05/11

Get more insights on prom stores

Our search interface is easy to use and helps you find the prom stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on prom stores, create a free account and have a look for yourself.