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The State of prom in 2025

Updated Jan 24 2025

In this report, we'll cover the following essential statistics on prom usage.

Download a complete list of prom stores with a paid account.
Create a free account to get a feel for the data we provide.

prom Growth

At present, there are 30,937 live stores running on the prom platform.

Here is the historical growth of stores running prom.

  • prom stores increased 0.6% quarter-over-quarter in 2024 Q4.
  • prom stores decreased -19% year-over-year in 2024 Q4.
Quarter
Active Stores
2021 Q3
39,574
2021 Q4
39,167
2022 Q1
37,259
2022 Q2
35,292
2022 Q3
37,867
2022 Q4
37,316
2023 Q1
37,640
2023 Q2
38,355
2023 Q3
38,665
2023 Q4
37,807
2024 Q1
36,466
2024 Q2
34,411
2024 Q3
31,133
2024 Q4
30,756
2025 Q1 (to date)
30,937
Active Stores by Quarter
2021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q105,00010,00015,00020,00025,00030,00035,00040,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a prom store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On prom Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 5.3% of prom stores.
  • Facebook is used by 2.9% of prom stores.
  • YouTube is used by 1.3% of prom stores.
Type
Stores
Instagram
1,633
Facebook
906
YouTube
417
LinkedIn
316
Tiktok
96
Facebook Group
78
Twitter
67
Pinterest
20
WhatsApp
11

Contact Information On prom Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 59% of prom stores provide a phone number on their website
  • 38% of prom stores have an email on their website
Type
Stores
Phone
18,218
Email
11,636

Top Categories For prom Stores

Here is the breakdown of industry verticals for stores on prom.

  • 0.2% of prom stores sell Home & Garden products.
  • 0.2% of prom stores sell Apparel products.
  • 0.1% of prom stores sell Business & Industrial products.
Home & GardenApparelBusiness & IndustrialAutos & VehiclesBeauty & FitnessConsumer ElectronicsFood & DrinkComputersToys & HobbiesHealthSportsBooks & LiteraturePeople & Society

Top Countries For prom Stores

Here are the top countries for stores using prom.

  • 100.0% of prom stores are in Ukraine
  • 0.0% of prom stores are in Kazakhstan
  • 0.0% of prom stores are in Belarus
  • 0.0% of prom stores are in India
Country
Stores
30,925
1
Ukraine

With a paid account, stores can also be segmented by region and city.

Number Of Employees For prom Stores

Here is the breakdown of prom stores by the number of employees.

  • 97.8% of prom stores have Unknown employees.
  • 0.7% of prom stores have 1 - 9 employees.
  • 0.4% of prom stores have 10 - 24 employees.
Employees
Stores
Unknown
30,249
1 - 9
204
10 - 24
110
25 - 49
85
50 - 99
64
100 - 249
81
250 - 999
78
1000 - 4999
44
5000+
22
Unknown

Number Of Products Sold For prom Stores

Here is the breakdown of prom stores by the number of products that they sell.

  • 18.3% of prom stores sell 100 - 249 different products.
  • 14.6% of prom stores sell 1 - 9 different products.
  • 12.0% of prom stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
4,527
10 - 24
1,978
25 - 49
584
50 - 99
2,976
100 - 249
5,671
250 - 999
3,707
1000 - 4999
1,741
5000 - 9999
327
10000 - 24999
75
25000 - 99999
10
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Technologies on prom Stores

We're tracking 19 different technologies that have 191,144 collective installs on prom stores.

  • Google Analytics 4 is used by 100.0% of prom stores.
  • Google Ads Pixel is used by 100.0% of prom stores.
  • Google Tag Manager is used by 100.0% of prom stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all prom stores.

Top Shipping Carriers Used By prom Stores

  • UPS is used by 0.3% of prom stores.
  • Fedex is used by 0.0% of prom stores.
  • ORLEN is used by 0.0% of prom stores.

Here are the top 5 shipping carriers across all prom stores.

Shipping Carrier
Stores
UPS
100
Fedex
8
ORLEN
5
DHL
4
Polish Post
1

prom Store Top-level Domain Distribution

Here is the top-level domain distribution for prom stores.

  • 53.1% of prom stores have a .com.ua domain.
  • 14.8% of prom stores have a .ua domain.
  • 9.3% of prom stores have a .in.ua domain.
Top-level Domain
Stores
.com.ua
16,416
.ua
4,591
.in.ua
2,873
.net
1,857
.com
1,736
.kiev.ua
589
.net.ua
393
.shop
293
.org.ua
205
.dp.ua
178
.com.ua.ua.in.ua.net.com.kiev.ua

Top prom Stores

Here are the top stores, powered by prom, ordered by store rank.

Name
Domain
Rank
Created
Fashion Girl
209,995
2018/05/25
candy-yarn.com.ua
224,000
2018/05/25
agroretail.com.ua
229,840
2018/05/25
Instrument
258,839
2018/06/15
klioma-servise.in.ua
277,702
2018/05/25

New prom Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
"VELO SHOW"
3,386,041
2025/01/24
zdtibety.com.ua
6,127,282
2025/01/24
videocams-market.online
6,153,614
2025/01/24
"Sun
6,206,310
2025/01/24
MasteryLab
6,216,449
2025/01/24

Stores Switching to prom From Other Platforms

Over the last 90 days, prom has taken 9,473 merchants from competitive ecommerce platforms.

Platform
Stores
9,460
1
Custom Cart

Here are the top stores that have switched to prom from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
agroretail.com.ua
229,840
Custom Cart
2024/11/04
Instrument
258,839
Custom Cart
2024/11/18
dojdevik.com.ua
278,076
Custom Cart
2024/11/18
форменный-клуб.com.ua
282,958
Custom Cart
2025/01/12
ASIA FOODS
292,442
Custom Cart
2024/11/18

Stores Switching from prom To Other Platforms

Over the last 90 days, prom has lost 1,034 merchants to competitive platforms.

Platform
Stores
1,006
1
Custom CartOpenCart

Here are the top prom stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
"Вишиванки MEREZHKA"
221,171
Custom Cart
2025/01/12
vorskla.kharkiv.ua
356,518
Custom Cart
2025/01/20
furnitura
374,739
Custom Cart
2025/01/19
"Xatynka"
405,056
Custom Cart
2025/01/19
svitmebliv.org
488,119
Custom Cart
2025/01/20

Get more insights on prom stores

Our search interface is easy to use and helps you find the prom stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on prom stores, create a free account and have a look for yourself.