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Ecommerce stores using Google Ads Pixel in Australia

Updated Aug 14 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 131,460 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

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Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 131,460 ecommerce stores in Australia.

Top Stores using Google Ads Pixel

Here are the top 5 stores in Australia running Google Ads Pixel ordered by store rank.

Name
Domain
Rank
Created
Australia Post
353
2016/12/30
Bellroy
674
2016/12/30
McCrindle
772
2016/12/30
Cotton On USA
855
2016/12/30
7NEWS Australia
903
2016/12/30

Stores That Have Recently Installed Google Ads Pixel

Here are the stores in Australia that have installed Google Ads Pixel most recently.

Name
Domain
Rank
Installed At
The Stepping Stone System
8,309,288
2026/08/15
BackChat Merch Store
backchat.shop
7,058,291
2026/08/15
FLOK
8,077,872
2026/08/15
Max Global Products
10,254,558
2026/08/15
MZW Business Technology
5,869,264
2026/08/15

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores in Australia with Google Ads Pixel installed.

  • 47.8% of stores using Google Ads Pixel are on Shopify
  • 31.0% of stores using Google Ads Pixel are on WooCommerce
  • 5.9% of stores using Google Ads Pixel are on Custom Cart
  • 3.6% of stores using Google Ads Pixel are on Squarespace
Top-level Domain
Stores
62,773
40,790
7,709
4,667
1,483
1,396
837
439
434
431
236
177
175

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

  • 16.2% of stores using Google Ads Pixel sell Home & Garden products.
  • 13.9% of stores using Google Ads Pixel sell Apparel products.
  • 9.5% of stores using Google Ads Pixel sell Food & Drink products.
  • 9.1% of stores using Google Ads Pixel sell Beauty & Fitness products.
Category
Stores
21,340
18,258
12,470
8,829
None
8,629
7,041

Get more insights on stores

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  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.