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Ecommerce stores using Google Ads Pixel in Australia

Updated Jul 24 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 131,322 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

Download a complete list of stores using Google Ads Pixel with a paid account.
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Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 131,322 ecommerce stores in Australia.

Top Stores using Google Ads Pixel

Here are the top 5 stores in Australia running Google Ads Pixel ordered by store rank.

Name
Domain
Rank
Created
Australia Post
349
2016/12/30
Bellroy
614
2016/12/30
McCrindle
632
2016/12/30
Harper's BAZAAR Australia
1,046
2020/07/31
Design Bundles
1,130
2016/12/30

Stores That Have Recently Installed Google Ads Pixel

Here are the stores in Australia that have installed Google Ads Pixel most recently.

Name
Domain
Rank
Installed At
question.net.au
7,199,665
2026/07/25
Mr Z Bee Hotel
11,585,817
2026/07/25
My Store
bustm.shop
7,123,568
2026/07/25
My Store
dustm.shop
6,836,816
2026/07/25
NSIX
7,393,514
2026/07/25

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores in Australia with Google Ads Pixel installed.

  • 47.2% of stores using Google Ads Pixel are on Shopify
  • 31.2% of stores using Google Ads Pixel are on WooCommerce
  • 5.8% of stores using Google Ads Pixel are on Custom Cart
  • 3.6% of stores using Google Ads Pixel are on Squarespace
Top-level Domain
Stores
61,990
40,959
7,654
4,673
1,475
1,426
853
597
446
434
430
244
181

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

  • 16.3% of stores using Google Ads Pixel sell Home & Garden products.
  • 13.8% of stores using Google Ads Pixel sell Apparel products.
  • 9.5% of stores using Google Ads Pixel sell Food & Drink products.
  • 9.0% of stores using Google Ads Pixel sell Beauty & Fitness products.
Category
Stores
21,340
18,097
12,468
8,843
None
8,560
7,058

Get more insights on stores

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  • Domain type
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