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Ecommerce stores using Google Ads Pixel in Australia

Updated Jul 3 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 131,924 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

Download a complete list of stores using Google Ads Pixel with a paid account.
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Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 131,924 ecommerce stores in Australia.

Top Stores using Google Ads Pixel

Here are the top 5 stores in Australia running Google Ads Pixel ordered by store rank.

Name
Domain
Rank
Created
Australia Post
377
2016/12/30
Bellroy
637
2016/12/30
McCrindle
655
2016/12/30
SABO
874
2019/11/08
Cotton On USA
1,015
2016/12/30

Stores That Have Recently Installed Google Ads Pixel

Here are the stores in Australia that have installed Google Ads Pixel most recently.

Name
Domain
Rank
Installed At
Moss and Ivy Candles
6,184,942
2026/07/04
Trade Fencing Supplies
9,019,679
2026/07/04
Purified Wellness Flagship
8,028,066
2026/07/04
Azure Industries
9,199,537
2026/07/04
BearingsExpress
12,516,205
2026/07/04

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores in Australia with Google Ads Pixel installed.

  • 46.7% of stores using Google Ads Pixel are on Shopify
  • 31.3% of stores using Google Ads Pixel are on WooCommerce
  • 5.9% of stores using Google Ads Pixel are on Custom Cart
  • 3.6% of stores using Google Ads Pixel are on Squarespace
Top-level Domain
Stores
61,546
41,291
7,808
4,697
1,528
1,470
1,051
862
445
442
427
254

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

  • 16.3% of stores using Google Ads Pixel sell Home & Garden products.
  • 13.7% of stores using Google Ads Pixel sell Apparel products.
  • 9.5% of stores using Google Ads Pixel sell Food & Drink products.
  • 9.0% of stores using Google Ads Pixel sell Beauty & Fitness products.
Category
Stores
21,513
18,130
12,477
8,885
None
8,474
7,105

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