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Ecommerce stores using Google Ads Pixel in Australia

Updated May 13 2022

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 36,145 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Download a complete list of stores using Google Ads Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 36,145 ecommerce stores in Australia.

    • Installs for Google Ads Pixel increased 2.6% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 352.1% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores in Australia running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Groupon® Official Site
    329
    2016/12/30
    Australia Post
    467
    2016/12/30
    Catch.com.au
    502
    2016/12/30
    Sephora Australia
    616
    2016/12/30
    JB Hi-Fi
    619
    2019/09/20

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores in Australia that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Red Cymbals
    6,599,899
    2022/05/14
    Kruegs Gardenshop
    9,854,636
    2022/05/14
    The Maraki gifts
    8,089,206
    2022/05/14
    Matipah Collections
    8,468,717
    2022/05/14
    Technozity
    10,018,439
    2022/05/14

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores in Australia with Google Ads Pixel installed.

    • 63.3% of stores using Google Ads Pixel are on Shopify
    • 22.5% of stores using Google Ads Pixel are on WooCommerce
    • 5.2% of stores using Google Ads Pixel are on Custom Cart
    • 2.5% of stores using Google Ads Pixel are on Magento

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 20.2% of stores using Google Ads Pixel sell Apparel products.
    • 19.7% of stores using Google Ads Pixel sell Home & Garden products.
    • 11.3% of stores using Google Ads Pixel sell Beauty & Fitness products.
    • 8.4% of stores using Google Ads Pixel sell Food & Drink products.
    Category
    Stores
    7,313
    3,032
    2,224
    None
    2,072
    1,803

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