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Ecommerce stores using Google Ads Pixel in the United States

Updated Dec 3 2021

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 154,531 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Download a complete list of stores using Google Ads Pixel with a paid account.
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    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 154,531 ecommerce stores in the United States.

    • Installs for Google Ads Pixel increased 1.0% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 205.6% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores in the United States running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Inspire Uplift
    45
    2018/04/06
    ModCloth
    71
    2016/12/30
    Shopbop
    75
    2016/12/30
    Beautylish
    79
    2016/12/30
    Gymshark US
    93
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores in the United States that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Clothing, Hoodies, Shoes, Cosplay
    8,631,012
    2021/12/05
    Raw Fortune
    6,028,959
    2021/12/05
    ELYPRO
    1,402,030
    2021/12/05
    ForEver Tees
    1,677,675
    2021/12/05
    Teenovelty
    8,918,856
    2021/12/05

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores in the United States with Google Ads Pixel installed.

    • 79.0% of stores using Google Ads Pixel are on Shopify
    • 9.0% of stores using Google Ads Pixel are on WooCommerce
    • 4.9% of stores using Google Ads Pixel are on Custom Cart
    • 2.6% of stores using Google Ads Pixel are on BigCommerce
    Top-level Domain
    Stores
    122,020
    13,981
    7,641
    3,981
    1,734
    1,150
    803
    420
    362
    292
    275
    204

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 29.2% of stores using Google Ads Pixel sell Apparel products.
    • 14.6% of stores using Google Ads Pixel sell Home & Garden products.
    • 11.5% of stores using Google Ads Pixel sell Beauty & Fitness products.
    Category
    Stores
    45,069
    22,524
    None
    11,069
    10,141
    8,701
    6,975

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    • Domain type
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