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Ecommerce stores using Google Ads Pixel in the United States

Updated Aug 14 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 933,551 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

Download a complete list of stores using Google Ads Pixel with a paid account.
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Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 933,551 ecommerce stores in the United States.

Top Stores using Google Ads Pixel

Here are the top 5 stores in the United States running Google Ads Pixel ordered by store rank.

Name
Domain
Rank
Created
eBay
6
2016/12/30
Target
7
2016/12/30
GoodRx
22
2016/12/30
AT&T Official Site
26
2017/01/27
Ticketmaster
29
2017/10/27

Stores That Have Recently Installed Google Ads Pixel

Here are the stores in the United States that have installed Google Ads Pixel most recently.

Name
Domain
Rank
Installed At
Nutrafol
nutraf.top
7,386,124
2026/08/15
Mikeyla Jerian
6,896,375
2026/08/15
Mari Gavane
6,710,493
2026/08/15
shop.goldframer.com
13,355,221
2026/08/15
Muzura
7,165,649
2026/08/15

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores in the United States with Google Ads Pixel installed.

  • 38.9% of stores using Google Ads Pixel are on Shopify
  • 24.7% of stores using Google Ads Pixel are on WooCommerce
  • 10.4% of stores using Google Ads Pixel are on Custom Cart
  • 6.6% of stores using Google Ads Pixel are on GoDaddy Online Store
Top-level Domain
Stores
363,101
230,898
97,099
44,042
14,023
13,759
13,192
12,105
8,972
6,727
6,575
5,411
3,027
2,927
2,661
2,251
1,814

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

  • 15.3% of stores using Google Ads Pixel sell Apparel products.
  • 12.1% of stores using Google Ads Pixel sell Home & Garden products.
  • 10.3% of stores using Google Ads Pixel sell Food & Drink products.
Category
Stores
142,369
112,530
95,925
None
92,942
56,048
42,313

Get more insights on stores

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  • Domain type
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Have a look at these other reports to get a taste for what you can do with Store Leads.