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Ecommerce stores using Google Ads Pixel in the United States

Updated Feb 6 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 844,614 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Download a complete list of stores using Google Ads Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 844,614 ecommerce stores in the United States.

    Top Stores using Google Ads Pixel

    Here are the top 5 stores in the United States running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    6
    2016/12/30
    Getty Images
    21
    2016/12/30
    Verizon
    24
    2016/12/30
    GoodRx
    25
    2016/12/30
    Ticketmaster
    29
    2017/10/27

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores in the United States that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Strive Performax
    3,417,657
    2026/02/08
    seaturtlespecialists.org
    7,708,312
    2026/02/08
    Flint's Spark
    10,906,253
    2026/02/08
    Polymer Pew
    1,637,440
    2026/02/08
    Premium Nicotine Pouches
    3,195,248
    2026/02/08

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores in the United States with Google Ads Pixel installed.

    • 40.8% of stores using Google Ads Pixel are on Shopify
    • 21.3% of stores using Google Ads Pixel are on WooCommerce
    • 11.5% of stores using Google Ads Pixel are on Custom Cart
    • 5.1% of stores using Google Ads Pixel are on GoDaddy Online Store
    Top-level Domain
    Stores
    344,284
    180,228
    96,905
    43,297
    17,059
    15,592
    12,070
    11,210
    9,821
    9,785
    7,586
    7,184
    3,449
    3,223
    3,193
    1,891
    1,743

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 16.5% of stores using Google Ads Pixel sell Apparel products.
    • 11.9% of stores using Google Ads Pixel sell Home & Garden products.
    • 11.0% of stores using Google Ads Pixel sell Food & Drink products.
    Category
    Stores
    139,425
    100,454
    93,136
    None
    77,685
    48,167
    39,172

    Get more insights on stores

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    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
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    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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