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Ecommerce stores using Google Ads Pixel in the United States

Updated Sep 4 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 932,136 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

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Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 932,136 ecommerce stores in the United States.

Top Stores using Google Ads Pixel

Here are the top 5 stores in the United States running Google Ads Pixel ordered by store rank.

Name
Domain
Rank
Created
eBay
5
2016/12/30
Target
7
2016/12/30
Mobile® Official Site
18
2016/12/30
Verizon
19
2016/12/30
GoodRx
20
2016/12/30

Stores That Have Recently Installed Google Ads Pixel

Here are the stores in the United States that have installed Google Ads Pixel most recently.

Name
Domain
Rank
Installed At
Scents Luxury Studio
6,409,518
2026/09/06
SaturneStudio
12,955,602
2026/09/06
Marchetti
6,993,723
2026/09/06
Texas Grit
9,023,747
2026/09/06
TOSOWOONG
12,783,226
2026/09/06

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores in the United States with Google Ads Pixel installed.

  • 39.2% of stores using Google Ads Pixel are on Shopify
  • 24.8% of stores using Google Ads Pixel are on WooCommerce
  • 10.4% of stores using Google Ads Pixel are on Custom Cart
  • 6.5% of stores using Google Ads Pixel are on GoDaddy Online Store
Top-level Domain
Stores
365,716
231,261
96,803
44,075
13,892
13,820
13,753
12,127
8,840
6,758
6,539
5,224
3,001
2,819
2,754
1,803
1,714

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

  • 15.1% of stores using Google Ads Pixel sell Apparel products.
  • 12.1% of stores using Google Ads Pixel sell Home & Garden products.
  • 10.3% of stores using Google Ads Pixel sell Food & Drink products.
Category
Stores
141,102
112,997
95,909
None
93,852
56,333
42,437

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