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Ecommerce stores using Google Ads Pixel in the United States

Updated Jul 24 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 920,069 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

Download a complete list of stores using Google Ads Pixel with a paid account.
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Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 920,069 ecommerce stores in the United States.

Top Stores using Google Ads Pixel

Here are the top 5 stores in the United States running Google Ads Pixel ordered by store rank.

Name
Domain
Rank
Created
eBay
6
2016/12/30
Target
8
2016/12/30
Scribd
18
2016/12/30
AT&T Official Site
25
2017/01/27
GoodRx
28
2016/12/30

Stores That Have Recently Installed Google Ads Pixel

Here are the stores in the United States that have installed Google Ads Pixel most recently.

Name
Domain
Rank
Installed At
Nonna
8,925,532
2026/07/25
happyv
6,674,113
2026/07/25
The Fashion Opera
12,097,742
2026/07/25
school.atrainacademy.com
13,287,821
2026/07/25
MATI New York
8,417,287
2026/07/25

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores in the United States with Google Ads Pixel installed.

  • 38.8% of stores using Google Ads Pixel are on Shopify
  • 25.1% of stores using Google Ads Pixel are on WooCommerce
  • 9.5% of stores using Google Ads Pixel are on Custom Cart
  • 6.7% of stores using Google Ads Pixel are on GoDaddy Online Store
Top-level Domain
Stores
357,403
231,354
87,590
44,132
14,193
13,740
12,560
12,153
8,873
7,090
6,816
5,497
3,042
3,003
2,520
2,414
2,025

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

  • 15.3% of stores using Google Ads Pixel sell Apparel products.
  • 12.0% of stores using Google Ads Pixel sell Home & Garden products.
  • 10.3% of stores using Google Ads Pixel sell Food & Drink products.
Category
Stores
140,649
110,251
95,036
None
90,960
54,513
42,026

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