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Ecommerce stores using Google Ads Pixel in the United States

Updated Oct 30 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 958,791 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

Download a complete list of stores using Google Ads Pixel with a paid account.
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Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 958,791 ecommerce stores in the United States.

Top Stores using Google Ads Pixel

Here are the top 5 stores in the United States running Google Ads Pixel ordered by store rank.

Name
Domain
Rank
Created
eBay
4
2016/12/30
GoodRx
14
2016/12/30
Ticketmaster
18
2017/10/27
Getty Images
20
2016/12/30
Verizon
22
2016/12/30

Stores That Have Recently Installed Google Ads Pixel

Here are the stores in the United States that have installed Google Ads Pixel most recently.

Name
Domain
Rank
Installed At
Fitzio
fitzio.shop
12,245,049
2026/11/01
en.o3shine.com
13,769,682
2026/11/01
Precedent Dental Systems
7,834,522
2026/11/01
Achoria
7,491,785
2026/11/01
Amblora
12,748,719
2026/11/01

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores in the United States with Google Ads Pixel installed.

  • 39.3% of stores using Google Ads Pixel are on Shopify
  • 25.6% of stores using Google Ads Pixel are on WooCommerce
  • 9.6% of stores using Google Ads Pixel are on Custom Cart
  • 6.3% of stores using Google Ads Pixel are on GoDaddy Online Store
Top-level Domain
Stores
376,801
245,400
92,180
43,919
16,063
14,064
13,946
12,134
8,746
6,737
6,668
4,944
2,991
2,967
2,627
2,360
2,011

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

  • 15.3% of stores using Google Ads Pixel sell Apparel products.
  • 12.2% of stores using Google Ads Pixel sell Home & Garden products.
  • 9.9% of stores using Google Ads Pixel sell Food & Drink products.
Category
Stores
147,144
117,254
None
99,368
94,743
58,016
42,985

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  • Domain type
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