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Ecommerce stores using Google Ads Pixel in the United States

Updated Nov 24 2023

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 231,274 ecommerce stores in the United States.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Download a complete list of stores using Google Ads Pixel with a paid account.
    Create a free account to get a feel for the data we provide.

    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 231,274 ecommerce stores in the United States.

    Top Stores using Google Ads Pixel

    Here are the top 5 stores in the United States running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    Target
    4
    2016/12/30
    Etsy
    8
    2016/12/30
    New York Post
    13
    2016/12/30
    Verizon
    20
    2016/12/30
    Shutterstock
    23
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores in the United States that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    ShowerThoughts
    7,809,157
    2023/11/25
    The Wearaby
    6,899,537
    2023/11/25
    My Store
    12,202,688
    2023/11/25
    Miners
    5,532,119
    2023/11/25
    NationBuilder Websites & Themes
    11,550,461
    2023/11/25

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores in the United States with Google Ads Pixel installed.

    • 47.5% of stores using Google Ads Pixel are on Shopify
    • 15.7% of stores using Google Ads Pixel are on WooCommerce
    • 13.5% of stores using Google Ads Pixel are on Custom Cart
    • 7.0% of stores using Google Ads Pixel are on Menufy
    Top-level Domain
    Stores
    109,772
    36,344
    31,157
    16,195
    6,465
    5,506
    4,254
    3,746
    1,384
    904
    817
    646
    551
    477

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 19.1% of stores using Google Ads Pixel sell Apparel products.
    • 13.7% of stores using Google Ads Pixel sell Home & Garden products.
    • 12.4% of stores using Google Ads Pixel sell Food & Drink products.
    Category
    Stores
    44,136
    31,710
    28,775
    None
    23,807
    13,040

    Get more insights on stores

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    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
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    • Country
    • Installed Apps
    • Creation date
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    • Top-level domains
    • Domain status
    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

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