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Ecommerce stores using Google Ads Pixel in Germany

Updated Jul 3 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 142,769 ecommerce stores in Germany.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

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Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 142,769 ecommerce stores in Germany.

Top Stores using Google Ads Pixel

Here are the top 5 stores in Germany running Google Ads Pixel ordered by store rank.

Name
Domain
Rank
Created
Elgato
626
2016/12/30
Vaping360
707
2016/12/30
Nürburgring
1,170
2021/05/07
visitBerlin.de
1,467
2016/12/30
Sennheiser
1,518
2020/07/24

Stores That Have Recently Installed Google Ads Pixel

Here are the stores in Germany that have installed Google Ads Pixel most recently.

Name
Domain
Rank
Installed At
Floralife
12,712,708
2026/07/04
Acqua
7,307,803
2026/07/04
Alpecin CH
12,118,120
2026/07/04
Swiss Gourmet
4,662,267
2026/07/04
Paradisefold
13,576,085
2026/07/04

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores in Germany with Google Ads Pixel installed.

  • 32.0% of stores using Google Ads Pixel are on Shopify
  • 22.6% of stores using Google Ads Pixel are on Takeaway
  • 18.8% of stores using Google Ads Pixel are on WooCommerce
  • 9.4% of stores using Google Ads Pixel are on Custom Cart
Top-level Domain
Stores
45,645
32,220
26,891
13,357
6,230
2,792
1,952
1,551
1,268
1,086
904
802
520
498
452
447

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

  • 29.7% of stores using Google Ads Pixel sell Food & Drink products.
  • 11.1% of stores using Google Ads Pixel sell Home & Garden products.
  • 9.9% of stores using Google Ads Pixel sell Apparel products.
Category
Stores
42,469
None
20,023
15,912
14,148
5,801
4,769

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