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Ecommerce stores using Google Ads Pixel in the United Kingdom

Updated Jul 3 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 234,152 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

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Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 234,152 ecommerce stores in the United Kingdom.

Top Stores using Google Ads Pixel

Here are the top 5 stores in the United Kingdom running Google Ads Pixel ordered by store rank.

Name
Domain
Rank
Created
Official Jellycat Store
144
2021/02/26
Alamy
202
2016/12/30
www.sky.com
227
2016/12/30
Tesco
299
2016/12/30
Arsenal.com
327
2016/12/30

Stores That Have Recently Installed Google Ads Pixel

Here are the stores in the United Kingdom that have installed Google Ads Pixel most recently.

Name
Domain
Rank
Installed At
Swiss Tag Watches
7,739,484
2026/07/04
KAROO EQUINE
7,715,850
2026/07/04
Penrose Wills
9,640,036
2026/07/04
SkyStrike Collectables
10,380,910
2026/07/04
Sculptelle
7,225,330
2026/07/04

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Ads Pixel installed.

  • 39.3% of stores using Google Ads Pixel are on Shopify
  • 32.9% of stores using Google Ads Pixel are on WooCommerce
  • 9.7% of stores using Google Ads Pixel are on Custom Cart
  • 2.6% of stores using Google Ads Pixel are on Squarespace
Top-level Domain
Stores
92,013
77,071
22,745
6,202
4,179
4,126
3,817
1,936
1,634
663
506
422

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

  • 15.9% of stores using Google Ads Pixel sell Home & Garden products.
  • 13.9% of stores using Google Ads Pixel sell Apparel products.
  • 7.9% of stores using Google Ads Pixel sell Beauty & Fitness products.
  • 7.9% of stores using Google Ads Pixel sell Food & Drink products.
Category
Stores
37,253
32,576
18,546
None
18,179
13,207
12,022

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