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Ecommerce stores using Google Ads Pixel in the United Kingdom

Updated Oct 16 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 237,341 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

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Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 237,341 ecommerce stores in the United Kingdom.

Top Stores using Google Ads Pixel

Here are the top 5 stores in the United Kingdom running Google Ads Pixel ordered by store rank.

Name
Domain
Rank
Created
Alamy
73
2016/12/30
Official Jellycat Store
155
2021/02/26
www.farfetch.com
157
2016/12/30
www.sky.com
178
2016/12/30
Tesco
259
2016/12/30

Stores That Have Recently Installed Google Ads Pixel

Here are the stores in the United Kingdom that have installed Google Ads Pixel most recently.

Name
Domain
Rank
Installed At
OUTCÆST®
12,041,777
2026/10/18
Novela Wellness
11,624,342
2026/10/18
Teasel Threads
7,516,098
2026/10/18
Oh Darling
4,182,813
2026/10/18
Bagnix
7,165,283
2026/10/18

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Ads Pixel installed.

  • 40.8% of stores using Google Ads Pixel are on Shopify
  • 32.8% of stores using Google Ads Pixel are on WooCommerce
  • 10.1% of stores using Google Ads Pixel are on Custom Cart
  • 2.6% of stores using Google Ads Pixel are on Squarespace
Top-level Domain
Stores
96,881
77,773
23,859
6,080
3,825
3,490
1,813
1,431
1,427
1,390
533
365

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

  • 16.0% of stores using Google Ads Pixel sell Home & Garden products.
  • 14.0% of stores using Google Ads Pixel sell Apparel products.
  • 7.8% of stores using Google Ads Pixel sell Beauty & Fitness products.
Category
Stores
37,951
33,293
None
19,025
18,475
13,485
11,936

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