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Ecommerce stores using Google Ads Pixel in the United Kingdom

Updated Sep 4 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 232,734 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

Download a complete list of stores using Google Ads Pixel with a paid account.
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Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 232,734 ecommerce stores in the United Kingdom.

Top Stores using Google Ads Pixel

Here are the top 5 stores in the United Kingdom running Google Ads Pixel ordered by store rank.

Name
Domain
Rank
Created
Alamy
137
2016/12/30
www.sky.com
151
2016/12/30
Tesco
234
2016/12/30
Official Jellycat Store
238
2021/02/26
TeachMeAnatomy
teachmeanatomy.info
243
2017/09/29

Stores That Have Recently Installed Google Ads Pixel

Here are the stores in the United Kingdom that have installed Google Ads Pixel most recently.

Name
Domain
Rank
Installed At
Universal Wall Art
10,827,436
2026/09/06
BreatheLio
7,098,869
2026/09/05
Optimal Technology Solutions Ltd
6,302,199
2026/09/05
Genex Online Store
12,165,591
2026/09/05
Topdeliveryuk
11,818,697
2026/09/05

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Ads Pixel installed.

  • 40.6% of stores using Google Ads Pixel are on Shopify
  • 32.6% of stores using Google Ads Pixel are on WooCommerce
  • 10.3% of stores using Google Ads Pixel are on Custom Cart
  • 2.6% of stores using Google Ads Pixel are on GoDaddy Online Store
Top-level Domain
Stores
94,602
75,868
24,027
6,116
3,816
3,673
1,842
1,524
1,290
649
533
384

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

  • 15.9% of stores using Google Ads Pixel sell Home & Garden products.
  • 14.0% of stores using Google Ads Pixel sell Apparel products.
  • 8.0% of stores using Google Ads Pixel sell Beauty & Fitness products.
  • 7.9% of stores using Google Ads Pixel sell Food & Drink products.
Category
Stores
37,100
32,697
18,316
None
18,108
13,329
11,803

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