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Ecommerce stores using Google Ads Pixel in the United Kingdom

Updated Oct 22 2021

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 40,736 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

  • Google Ads Pixel usage on ecommerce stores
  • Top stores using Google Ads Pixel
  • Stores that have recently installed Google Ads Pixel
  • Top ecommerce platforms for stores with Google Ads Pixel installed
  • Top categories for stores with Google Ads Pixel installed
  • Download a complete list of stores using Google Ads Pixel with a paid account.
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    Google Ads Pixel Usage On Ecommerce Stores

    Google Ads Pixel is currently installed on 40,736 ecommerce stores in the United Kingdom.

    • Installs for Google Ads Pixel increased 25.3% quarter-over-quarter.
    • Installs for Google Ads Pixel increased 192.2% year-over-year.
    Installs of Google Ads Pixel over Time

    Top Stores using Google Ads Pixel

    Here are the top 5 stores in the United Kingdom running Google Ads Pixel ordered by store rank.

    Name
    Domain
    Rank
    Created
    LoveCrafts
    669
    2016/12/30
    Vinted
    731
    2017/01/27
    The Whisky Exchange
    1,471
    2016/12/30
    base.com
    1,874
    2016/12/30
    Trouva
    1,959
    2016/12/30

    Stores That Have Recently Installed Google Ads Pixel

    Here are the stores in the United Kingdom that have installed Google Ads Pixel most recently.

    Name
    Domain
    Rank
    Installed At
    Jim and Tonic Distillery
    202,914
    2021/10/25
    314 Game Store
    856,701
    2021/10/25
    www.flatearthpizzas.com
    2,874,556
    2021/10/25
    Lee Renee Jewellery
    5,495,467
    2021/10/25
    www.direct2florist.com.cy
    3,367,472
    2021/10/25

    Top Ecommerce Platforms for stores using Google Ads Pixel

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Ads Pixel installed.

    • 68.5% of stores using Google Ads Pixel are on Shopify
    • 15.0% of stores using Google Ads Pixel are on WooCommerce
    • 7.7% of stores using Google Ads Pixel are on Custom Cart
    • 3.2% of stores using Google Ads Pixel are on Magento
    Top-level Domain
    Stores
    27,893
    6,105
    3,125
    1,312
    482
    295
    112
    17
    11

    Top Categories for stores using Google Ads Pixel

    Here are the top 10 industry verticals for stores using Google Ads Pixel.

    • 22.4% of stores using Google Ads Pixel sell Apparel products.
    • 19.4% of stores using Google Ads Pixel sell Home & Garden products.
    • 10.7% of stores using Google Ads Pixel sell Beauty & Fitness products.
    • 8.1% of stores using Google Ads Pixel sell Food & Drink products.
    Category
    Stores
    9,144
    3,281
    None
    2,667
    2,157
    1,920

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    • Domain type
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