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Ecommerce stores using Google Ads Pixel in the United Kingdom

Updated Jul 24 2026

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Get more information from the Google Ads Pixel website.

Google Ads Pixel is currently installed on 230,469 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Google Ads Pixel on ecommerce stores.

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Google Ads Pixel Usage On Ecommerce Stores

Google Ads Pixel is currently installed on 230,469 ecommerce stores in the United Kingdom.

Top Stores using Google Ads Pixel

Here are the top 5 stores in the United Kingdom running Google Ads Pixel ordered by store rank.

Name
Domain
Rank
Created
ASOS
183
2020/08/14
www.sky.com
192
2016/12/30
Alamy
199
2016/12/30
Arsenal.com
286
2016/12/30
Tesco
294
2016/12/30

Stores That Have Recently Installed Google Ads Pixel

Here are the stores in the United Kingdom that have installed Google Ads Pixel most recently.

Name
Domain
Rank
Installed At
Ejewels
12,601,075
2026/07/25
First For Pharmacy
13,014,548
2026/07/25
HARRY AND ROSE UK
6,138,996
2026/07/25
BLACKK BISHOP
6,631,956
2026/07/25
SR75 Lifestyle
10,034,117
2026/07/25

Top Ecommerce Platforms for stores using Google Ads Pixel

Here is the ecommerce platform breakdown for stores in the United Kingdom with Google Ads Pixel installed.

  • 40.3% of stores using Google Ads Pixel are on Shopify
  • 33.2% of stores using Google Ads Pixel are on WooCommerce
  • 10.2% of stores using Google Ads Pixel are on Custom Cart
  • 2.7% of stores using Google Ads Pixel are on Squarespace
Top-level Domain
Stores
92,773
76,433
23,478
6,163
3,833
3,808
1,896
1,601
657
534
409

Top Categories for stores using Google Ads Pixel

Here are the top 10 industry verticals for stores using Google Ads Pixel.

  • 15.9% of stores using Google Ads Pixel sell Home & Garden products.
  • 14.0% of stores using Google Ads Pixel sell Apparel products.
  • 8.0% of stores using Google Ads Pixel sell Beauty & Fitness products.
  • 7.9% of stores using Google Ads Pixel sell Food & Drink products.
Category
Stores
36,728
32,248
18,185
None
17,784
13,149
11,752

Get more insights on stores

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  • Domain type
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