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The State of VirtueMart in 2023

Updated Nov 24 2023

In this report, we'll cover the following essential statistics on VirtueMart usage.

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VirtueMart Growth

At present, there are 15,887 live stores running on the VirtueMart platform.

Here is the historical growth of stores running VirtueMart.

Quarter
Active Stores
2023 Q4 (to date)
15,887
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a VirtueMart store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On VirtueMart Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 33.4% of VirtueMart stores.
  • Instagram is used by 22.2% of VirtueMart stores.
  • YouTube is used by 9.1% of VirtueMart stores.
Type
Stores
Facebook
5,312
Instagram
3,528
YouTube
1,439
Twitter
1,012
WhatsApp
588
LinkedIn
461
Pinterest
295
Facebook Group
106
Tiktok
95
Yelp
6
Snapchat
3

Contact Information On VirtueMart Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 70% of VirtueMart stores provide a phone number on their website
  • 49% of VirtueMart stores have an email on their website
Type
Stores
Phone
11,056
Email
7,763

Top Categories For VirtueMart Stores

Here is the breakdown of industry verticals for stores on VirtueMart.

  • 2.9% of VirtueMart stores sell Home & Garden products.
  • 1.7% of VirtueMart stores sell Business & Industrial products.
  • 1.6% of VirtueMart stores sell Apparel products.

Top Countries For VirtueMart Stores

Here are the top countries for stores using VirtueMart.

  • 19.3% of VirtueMart stores are in Russian Federation
  • 6.6% of VirtueMart stores are in Greece
  • 4.5% of VirtueMart stores are in Italy
  • 3.6% of VirtueMart stores are in Germany
Country
Stores
1,041
715
565
560
340
337

With a paid account, stores can also be segmented by region and city.

Number Of Employees For VirtueMart Stores

Here is the breakdown of VirtueMart stores by the number of employees.

  • 98.7% of VirtueMart stores have Unknown employees.
  • 0.5% of VirtueMart stores have 1 - 9 employees.
  • 0.2% of VirtueMart stores have 10 - 24 employees.
Employees
Stores
Unknown
15,674
1 - 9
84
10 - 24
30
25 - 49
23
50 - 99
23
100 - 249
19
250 - 999
23
1000 - 4999
7
5000+
4

Number Of Products Sold For VirtueMart Stores

Here is the breakdown of VirtueMart stores by the number of products that they sell.

  • 12.8% of VirtueMart stores sell 1 - 9 different products.
  • 12.8% of VirtueMart stores sell 250 - 999 different products.
  • 12.4% of VirtueMart stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
2,041
10 - 24
1,059
25 - 49
1,254
50 - 99
533
100 - 249
1,969
250 - 999
2,029
1000 - 4999
925
5000 - 9999
268
10000 - 24999
197
25000 - 99999
79

Top Technologies on VirtueMart Stores

We're tracking 138 different technologies that have 34,171 collective installs on VirtueMart stores.

  • reCAPTCHA is used by 44.3% of VirtueMart stores.
  • Google Analytics is used by 32.0% of VirtueMart stores.
  • Google Adsense is used by 31.9% of VirtueMart stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all VirtueMart stores.

Top Shipping Carriers Used By VirtueMart Stores

  • UPS is used by 1.5% of VirtueMart stores.
  • USPS is used by 0.9% of VirtueMart stores.
  • Canada Post is used by 0.7% of VirtueMart stores.

Here are the top 10 shipping carriers across all VirtueMart stores.

Shipping Carrier
Stores
UPS
242
USPS
146
Canada Post
106
Royal Mail
87
Fedex
84
Correos
75
Australia Post
72
DHL
42
GLS Parcel
30
DPD
23

VirtueMart Store Top-level Domain Distribution

.com is the most popular top-level domain for VirtueMart stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 23.1% of VirtueMart stores have a .com domain.
  • 18.3% of VirtueMart stores have a .ru domain.
  • 6.0% of VirtueMart stores have a .gr domain.
Top-level Domain
Stores
.com
3,674
.ru
2,913
.gr
960
.it
584
.hu
536
.de
530
.cz
443
.nl
358
.xn--p1ai
338
.eu
264

Top VirtueMart Stores

Here are the top stores, powered by VirtueMart, ordered by store rank.

Name
Domain
Rank
Created
Original Murano Glass
7,705
2018/06/15
MacPherson Arts & Crafts
14,183
2016/12/30
Towel Super Center
31,681
2017/10/27
Westgard
32,852
2016/12/30
Sculpture Tools Carving RockandTools.com
34,254
2016/12/30

New VirtueMart Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Inicio
1,032,997
2023/11/24
www.irantelescope.com
1,282,121
2023/11/24
PR Coffee
1,290,456
2023/11/24
Bienvenido a Electronica Enrique
1,416,576
2023/11/24
www.ut7qf.com
1,436,546
2023/11/24

Stores Switching to VirtueMart From Other Platforms

Over the last 90 days, VirtueMart has taken 7,618 merchants from competitive ecommerce platforms.

Platform
Stores
7,599

Here are the top stores that have switched to VirtueMart from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Original Murano Glass
7,705
Custom Cart
2023/10/18
MacPherson Arts & Crafts
14,183
Custom Cart
2023/10/18
Towel Super Center
31,681
Custom Cart
2023/10/18
Westgard
32,852
Custom Cart
2023/10/17
Sculpture Tools Carving RockandTools.com
34,254
Custom Cart
2023/10/18

Stores Switching from VirtueMart To Other Platforms

Over the last 90 days, VirtueMart has lost 87 merchants to competitive platforms.

Platform
Stores
2

Here are the top VirtueMart stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.farmaciaestacionsants.com
113,613
PrestaShop
2023/11/13
to StellarMate
224,831
Custom Cart
2023/11/20
iAqua
263,821
Custom Cart
2023/11/06
www.surgali.com
276,574
PrestaShop
2023/11/07
www.lacasadelastelas.es
312,850
PrestaShop
2023/10/31

Get more insights on VirtueMart stores

Our search interface is easy to use and helps you find the VirtueMart stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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