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The State of VirtueMart in 2024

Updated Apr 12 2024

In this report, we'll cover the following essential statistics on VirtueMart usage.

Download a complete list of VirtueMart stores with a paid account.
Create a free account to get a feel for the data we provide.

VirtueMart Growth

At present, there are 16,015 live stores running on the VirtueMart platform.

Here is the historical growth of stores running VirtueMart.

  • VirtueMart stores increased 99.9% quarter-over-quarter in 2024 Q1.
Quarter
Active Stores
2023 Q4
16,037
2024 Q1
16,025
2024 Q2 (to date)
16,015
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a VirtueMart store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On VirtueMart Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 32.8% of VirtueMart stores.
  • Instagram is used by 22.7% of VirtueMart stores.
  • YouTube is used by 8.9% of VirtueMart stores.
Type
Stores
Facebook
5,245
Instagram
3,639
YouTube
1,426
Twitter
1,154
WhatsApp
633
LinkedIn
474
Pinterest
292
Tiktok
121
Facebook Group
106
Yelp
4
Snapchat
3

Contact Information On VirtueMart Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 71% of VirtueMart stores provide a phone number on their website
  • 49% of VirtueMart stores have an email on their website
Type
Stores
Phone
11,317
Email
7,887

Top Categories For VirtueMart Stores

Here is the breakdown of industry verticals for stores on VirtueMart.

  • 2.9% of VirtueMart stores sell Home & Garden products.
  • 1.8% of VirtueMart stores sell Business & Industrial products.
  • 1.4% of VirtueMart stores sell Apparel products.

Top Countries For VirtueMart Stores

Here are the top countries for stores using VirtueMart.

  • 18.6% of VirtueMart stores are in Russian Federation
  • 6.7% of VirtueMart stores are in Greece
  • 4.4% of VirtueMart stores are in Italy
  • 3.9% of VirtueMart stores are in Hungary
Country
Stores
1,075
710
619
570
358
339

With a paid account, stores can also be segmented by region and city.

Number Of Employees For VirtueMart Stores

Here is the breakdown of VirtueMart stores by the number of employees.

  • 98.6% of VirtueMart stores have Unknown employees.
  • 0.5% of VirtueMart stores have 1 - 9 employees.
  • 0.2% of VirtueMart stores have 10 - 24 employees.
Employees
Stores
Unknown
15,792
1 - 9
81
10 - 24
35
25 - 49
23
50 - 99
29
100 - 249
22
250 - 999
23
1000 - 4999
6
5000+
4

Number Of Products Sold For VirtueMart Stores

Here is the breakdown of VirtueMart stores by the number of products that they sell.

  • 15.3% of VirtueMart stores sell 1 - 9 different products.
  • 14.5% of VirtueMart stores sell 250 - 999 different products.
  • 14.4% of VirtueMart stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
2,443
10 - 24
1,327
25 - 49
1,517
50 - 99
638
100 - 249
2,299
250 - 999
2,316
1000 - 4999
892
5000 - 9999
287
10000 - 24999
213
25000 - 99999
75

Top Technologies on VirtueMart Stores

We're tracking 141 different technologies that have 35,598 collective installs on VirtueMart stores.

  • reCAPTCHA is used by 42.9% of VirtueMart stores.
  • Google Adsense is used by 33.0% of VirtueMart stores.
  • Google Tag Manager is used by 32.9% of VirtueMart stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all VirtueMart stores.

Top Shipping Carriers Used By VirtueMart Stores

  • UPS is used by 1.6% of VirtueMart stores.
  • USPS is used by 0.8% of VirtueMart stores.
  • Canada Post is used by 0.7% of VirtueMart stores.

Here are the top 10 shipping carriers across all VirtueMart stores.

Shipping Carrier
Stores
UPS
249
USPS
131
Canada Post
106
Fedex
82
Royal Mail
78
Correos
76
Australia Post
62
DHL
38
GLS Parcel
30
DPD
22

VirtueMart Store Top-level Domain Distribution

.com is the most popular top-level domain for VirtueMart stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 22.3% of VirtueMart stores have a .com domain.
  • 17.5% of VirtueMart stores have a .ru domain.
  • 6.2% of VirtueMart stores have a .gr domain.
Top-level Domain
Stores
.com
3,570
.ru
2,809
.gr
989
.hu
587
.it
578
.de
528
.cz
488
.nl
375
.xn--p1ai
342
.com.ua
282

Top VirtueMart Stores

Here are the top stores, powered by VirtueMart, ordered by store rank.

Name
Domain
Rank
Created
Original Murano Glass
6,345
2018/06/15
Nelson
28,696
2016/12/30
Clay Cookware
32,757
2016/12/30
Towel Super Center
32,921
2017/10/27
MacPherson Arts & Crafts
35,615
2016/12/30

New VirtueMart Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Voorjaar 2024
2,638,375
2024/04/12
Bienvenue sur Librairie L'eurythmiste
3,050,560
2024/04/12
fastbook.ir
3,128,246
2024/04/12
www.istoktex.ru
3,198,386
2024/04/12
gozhy.com
3,275,025
2024/04/12

Stores Switching to VirtueMart From Other Platforms

Over the last 90 days, VirtueMart has taken 99 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to VirtueMart from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
UK Online Shop
134,458
Custom Cart
2024/03/05
pitomnik.kiev.ua
163,590
Custom Cart
2024/02/19
Valley Green Tea
315,499
Custom Cart
2024/04/02
Horyzont
321,959
Custom Cart
2024/03/13
vybaveniprovozu.cz
574,103
Custom Cart
2024/03/19

Stores Switching from VirtueMart To Other Platforms

Over the last 90 days, VirtueMart has lost 210 merchants to competitive platforms.

Platform
Stores
13
2
2

Here are the top VirtueMart stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
absoluteBLACK
38,537
Custom Cart
2024/01/29
Custom Engraving Ltd
197,271
Shopify
2024/04/01
www.etabeta-ninfee.it
234,344
WooCommerce
2024/03/11
johnandpetes.com
241,332
City Hive
2024/03/04
Best Event Rentals
248,623
WooCommerce
2024/03/18

Get more insights on VirtueMart stores

Our search interface is easy to use and helps you find the VirtueMart stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on VirtueMart stores, create a free account and have a look for yourself.