The State of VirtueMart in 2025

In this report, we'll cover the following essential statistics on VirtueMart usage.

• VirtueMart growth
• Social media usage on VirtueMart stores
• Contact information on VirtueMart stores
• Top categories for VirtueMart stores
• Top countries for VirtueMart stores
• Number of employees for VirtueMart stores
• Number of products sold for VirtueMart stores
• Top VirtueMart technologies
• Top Shipping Carriers used by VirtueMart stores
• VirtueMart store top-level domain distribution
• Top VirtueMart stores
• New VirtueMart stores
• Stores switching to VirtueMart from other platforms
• Stores switching from VirtueMart to other platforms

VirtueMart Growth

At present, there are 16,234 live stores running on the VirtueMart platform.

Here is the historical growth of stores running VirtueMart.

• VirtueMart stores decreased -2.0% quarter-over-quarter in 2024 Q4.
• VirtueMart stores increased 3% year-over-year in 2024 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a VirtueMart store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On VirtueMart Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 30.1% of VirtueMart stores.
• Instagram is used by 21.1% of VirtueMart stores.
• YouTube is used by 8.9% of VirtueMart stores.

Contact Information On VirtueMart Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 71% of VirtueMart stores provide a phone number on their website
• 48% of VirtueMart stores have an email on their website

Top Categories For VirtueMart Stores

Here is the breakdown of industry verticals for stores on VirtueMart.

• 3.0% of VirtueMart stores sell Home & Garden products.
• 1.8% of VirtueMart stores sell Business & Industrial products.
• 1.5% of VirtueMart stores sell Apparel products.

Top Countries For VirtueMart Stores

Here are the top countries for stores using VirtueMart.

• 19.3% of VirtueMart stores are in Russian Federation
• 6.5% of VirtueMart stores are in Greece
• 4.5% of VirtueMart stores are in Italy
• 3.8% of VirtueMart stores are in Germany

With a paid account, stores can also be segmented by region and city.

Number Of Employees For VirtueMart Stores

Here is the breakdown of VirtueMart stores by the number of employees.

• 98.4% of VirtueMart stores have Unknown employees.
• 0.6% of VirtueMart stores have 1 - 9 employees.
• 0.2% of VirtueMart stores have 50 - 99 employees.

Number Of Products Sold For VirtueMart Stores

Here is the breakdown of VirtueMart stores by the number of products that they sell.

• 23.7% of VirtueMart stores sell 1 - 9 different products.
• 13.2% of VirtueMart stores sell 100 - 249 different products.
• 11.9% of VirtueMart stores sell 250 - 999 different products.

Top Technologies on VirtueMart Stores

We're tracking 160 different technologies that have 36,954 collective installs on VirtueMart stores.

• reCAPTCHA is used by 38.6% of VirtueMart stores.
• Google Adsense is used by 32.9% of VirtueMart stores.
• Google Tag Manager is used by 32.9% of VirtueMart stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all VirtueMart stores.

Top Shipping Carriers Used By VirtueMart Stores

• UPS is used by 1.6% of VirtueMart stores.
• USPS is used by 0.9% of VirtueMart stores.
• Fedex is used by 0.6% of VirtueMart stores.

Here are the top 10 shipping carriers across all VirtueMart stores.

VirtueMart Store Top-level Domain Distribution

.com is the most popular top-level domain for VirtueMart stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 21.3% of VirtueMart stores have a .com domain.
• 18.2% of VirtueMart stores have a .ru domain.
• 5.9% of VirtueMart stores have a .gr domain.

Top VirtueMart Stores

Here are the top stores, powered by VirtueMart, ordered by store rank.

New VirtueMart Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to VirtueMart From Other Platforms

Over the last 90 days, VirtueMart has taken 87 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to VirtueMart from competitive ecommerce platforms.

Stores Switching from VirtueMart To Other Platforms

Over the last 90 days, VirtueMart has lost 162 merchants to competitive platforms.

Here are the top VirtueMart stores that have recently changed to a competitive platform.

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