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The State of VirtueMart in 2025

Updated Mar 28 2025

In this report, we'll cover the following essential statistics on VirtueMart usage.

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VirtueMart Growth

At present, there are 16,234 live stores running on the VirtueMart platform.

Here is the historical growth of stores running VirtueMart.

  • VirtueMart stores decreased -2.0% quarter-over-quarter in 2024 Q4.
  • VirtueMart stores increased 3% year-over-year in 2024 Q4.
Quarter
Active Stores
2023 Q4
16,037
2024 Q1
16,025
2024 Q2
16,003
2024 Q3
16,214
2024 Q4
16,570
2025 Q1 (to date)
16,234
Active Stores by Quarter
2023 Q42024 Q12024 Q22024 Q32024 Q42025 Q102,0004,0006,0008,00010,00012,00014,00016,00018,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a VirtueMart store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On VirtueMart Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 30.1% of VirtueMart stores.
  • Instagram is used by 21.1% of VirtueMart stores.
  • YouTube is used by 8.9% of VirtueMart stores.
Type
Stores
Facebook
4,894
Instagram
3,429
YouTube
1,440
Twitter
1,169
WhatsApp
592
LinkedIn
507
Pinterest
239
Tiktok
134
Facebook Group
122
Yelp
7
Snapchat
4

Contact Information On VirtueMart Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 71% of VirtueMart stores provide a phone number on their website
  • 48% of VirtueMart stores have an email on their website
Type
Stores
Phone
11,473
Email
7,819

Top Categories For VirtueMart Stores

Here is the breakdown of industry verticals for stores on VirtueMart.

  • 3.0% of VirtueMart stores sell Home & Garden products.
  • 1.8% of VirtueMart stores sell Business & Industrial products.
  • 1.5% of VirtueMart stores sell Apparel products.
Home & GardenBusiness & IndustrialApparelFood & DrinkHealthComputersAutos & VehiclesPeople & SocietyArts & EntertainmentBeauty & FitnessSportsToys & HobbiesGifts & Special EventsInternetConsumer ElectronicsPets & AnimalsJobs & Education

Top Countries For VirtueMart Stores

Here are the top countries for stores using VirtueMart.

  • 19.3% of VirtueMart stores are in Russian Federation
  • 6.5% of VirtueMart stores are in Greece
  • 4.5% of VirtueMart stores are in Italy
  • 3.8% of VirtueMart stores are in Germany
Country
Stores
1,051
723
625
613
428
Russian FederationGreeceItalyGermanyHungaryCzech RepublicUkraineNetherlandsUnited States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For VirtueMart Stores

Here is the breakdown of VirtueMart stores by the number of employees.

  • 98.4% of VirtueMart stores have Unknown employees.
  • 0.6% of VirtueMart stores have 1 - 9 employees.
  • 0.2% of VirtueMart stores have 50 - 99 employees.
Employees
Stores
Unknown
15,968
1 - 9
91
10 - 24
35
25 - 49
33
50 - 99
36
100 - 249
20
250 - 999
33
1000 - 4999
11
5000+
7
Unknown

Number Of Products Sold For VirtueMart Stores

Here is the breakdown of VirtueMart stores by the number of products that they sell.

  • 23.7% of VirtueMart stores sell 1 - 9 different products.
  • 13.2% of VirtueMart stores sell 100 - 249 different products.
  • 11.9% of VirtueMart stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
3,849
10 - 24
1,230
25 - 49
1,826
50 - 99
567
100 - 249
2,146
250 - 999
1,930
1000 - 4999
865
5000 - 9999
260
10000 - 24999
206
25000 - 99999
86
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 9999

Top Technologies on VirtueMart Stores

We're tracking 160 different technologies that have 36,954 collective installs on VirtueMart stores.

  • reCAPTCHA is used by 38.6% of VirtueMart stores.
  • Google Adsense is used by 32.9% of VirtueMart stores.
  • Google Tag Manager is used by 32.9% of VirtueMart stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all VirtueMart stores.

Top Shipping Carriers Used By VirtueMart Stores

  • UPS is used by 1.6% of VirtueMart stores.
  • USPS is used by 0.9% of VirtueMart stores.
  • Fedex is used by 0.6% of VirtueMart stores.

Here are the top 10 shipping carriers across all VirtueMart stores.

Shipping Carrier
Stores
UPS
266
USPS
149
Fedex
93
Royal Mail
77
Correos
59
Australia Post
56
DHL
45
GLS Parcel
28
Polish Post
22
DPD
20

VirtueMart Store Top-level Domain Distribution

.com is the most popular top-level domain for VirtueMart stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 21.3% of VirtueMart stores have a .com domain.
  • 18.2% of VirtueMart stores have a .ru domain.
  • 5.9% of VirtueMart stores have a .gr domain.
Top-level Domain
Stores
.com
3,464
.ru
2,947
.gr
964
.it
598
.hu
577
.de
575
.cz
520
.nl
377
.xn--p1ai
354
.com.ua
330
.com.ru.gr.it.hu.de.cz.nl.xn--p1ai.com.ua

Top VirtueMart Stores

Here are the top stores, powered by VirtueMart, ordered by store rank.

Name
Domain
Rank
Created
Original Murano Glass
8,762
2018/06/15
Mortgage License
24,403
2016/12/30
Nelson
31,549
2016/12/30
China Furniture Online
34,218
2016/12/30
China Furniture Online
34,219
2020/07/24

New VirtueMart Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Amer Čaj
3,335,037
2025/03/28
to Shop Japan
3,346,158
2025/03/28
Wezenn
3,716,022
2025/03/28
senk.ua
3,810,007
2025/03/28
Tuning7.com
4,188,371
2025/03/28

Stores Switching to VirtueMart From Other Platforms

Over the last 90 days, VirtueMart has taken 87 merchants from competitive ecommerce platforms.

Platform
Stores
1
1
Custom CartWooCommerceOpenCartShopify

Here are the top stores that have switched to VirtueMart from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
waterpumpsnow.com.au
177,982
Custom Cart
2025/01/20
Kielder Observatory
179,312
Custom Cart
2025/03/25
to welectronics
181,007
Custom Cart
2025/03/24
Go Wireless NZ
200,762
Custom Cart
2025/01/20
www.mickeys-tackle.ch
463,120
Custom Cart
2025/03/03

Stores Switching from VirtueMart To Other Platforms

Over the last 90 days, VirtueMart has lost 162 merchants to competitive platforms.

WooCommerceCustom CartShopifyPrestaShopOpenCart

Here are the top VirtueMart stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Federprivacy
226,287
Custom Cart
2025/03/16
Polyglotbooks
290,625
WooCommerce
2025/02/12
Valley Green Tea
319,306
Custom Cart
2025/01/27
www.aufkleberdealer.de
339,815
JTL-Shop
2025/01/05
Didácticas Electrónicas I+D
349,317
Odoo
2025/03/23

Get more insights on VirtueMart stores

Our search interface is easy to use and helps you find the VirtueMart stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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