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The State of Yahoo Store in 2022

Updated May 20 2022

In this report, we'll cover the following essential statistics on Yahoo Store usage.

Download a complete list of Yahoo Store stores with a paid account.
Create a free account to get a feel for the data we provide.

Yahoo Store Growth

At present, there are 1,814 live stores running on the Yahoo Store platform.

Here is the historical growth of stores running Yahoo Store.

  • Yahoo Store stores increased 0.5% quarter-over-quarter in 2022 Q1.
  • Yahoo Store stores increased 16% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
34
2017 Q2
7
2017 Q3
2
2017 Q4
26
2018 Q1
2
2018 Q2
298
2018 Q3
19
2018 Q4
15
2019 Q1
153
2019 Q2
2
2019 Q3
13
2019 Q4
11
2020 Q1
5
2020 Q2
7
2020 Q3
5
2020 Q4
4
2021 Q1
4
2021 Q2
220
2021 Q3
18
2021 Q4
6
2022 Q1
9
2022 Q2 (to date)
9
Cumulative Stores by Quarter

It's hard to know exactly when a Yahoo Store store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Yahoo Store Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 16.8% of Yahoo Store stores.
  • Twitter is used by 14.8% of Yahoo Store stores.
  • Instagram is used by 7.5% of Yahoo Store stores.
Type
Stores
Facebook
305
Twitter
269
Instagram
136
Pinterest
119
YouTube
116
LinkedIn
63
Yelp
10
Tiktok
2
Snapchat
1

Contact Information On Yahoo Store Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 65% of Yahoo Store stores have an email on their website
  • 60% of Yahoo Store stores provide a phone number on their website
Type
Stores
Email
1,176
Phone
1,093

Top Categories For Yahoo Store Stores

Here is the breakdown of industry verticals for stores on Yahoo Store.

  • 16.9% of Yahoo Store stores sell Home & Garden products.
  • 14.3% of Yahoo Store stores sell Apparel products.
  • 6.6% of Yahoo Store stores sell Business & Industrial products.

Top Countries For Yahoo Store Stores

Here are the top countries for stores using Yahoo Store.

  • 40.5% of Yahoo Store stores are in United States
  • 0.4% of Yahoo Store stores are in Canada
  • 0.1% of Yahoo Store stores are in China
  • 0.1% of Yahoo Store stores are in Spain
Country
Stores
7
2
1
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of employees.

  • 2.8% of Yahoo Store stores have 1 - 9 employees.
  • 0.5% of Yahoo Store stores have 10 - 24 employees.
  • 0.1% of Yahoo Store stores have 25 - 49 employees.
Employees
Stores
1 - 9
51
10 - 24
9
25 - 49
2
50 - 99
1

Number Of Products Sold For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of products that they sell.

  • 10.3% of Yahoo Store stores sell 250 - 999 different products.
  • 8.5% of Yahoo Store stores sell 100 - 249 different products.
  • 6.7% of Yahoo Store stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
46
10 - 24
45
25 - 49
68
50 - 99
17
100 - 249
154
250 - 999
187
1000 - 4999
121
5000 - 9999
36
10000 - 24999
28
25000 - 99999
11

Top Technologies on Yahoo Store Stores

We're tracking 89 different technologies that have 1,940 collective installs on Yahoo Store stores.

  • Google Analytics is used by 25.0% of Yahoo Store stores.
  • Google Ads Pixel is used by 13.1% of Yahoo Store stores.
  • Google Tag Manager is used by 11.7% of Yahoo Store stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Yahoo Store stores.

Top Shipping Carriers Used By Yahoo Store Stores

  • UPS is used by 26.6% of Yahoo Store stores.
  • USPS is used by 23.4% of Yahoo Store stores.
  • Fedex is used by 11.6% of Yahoo Store stores.

Here are the top 10 shipping carriers across all Yahoo Store stores.

Shipping Carrier
Stores
UPS
483
USPS
425
Fedex
210
Canada Post
5
Australia Post
5
Royal Mail
3
Japan Post
2
Correos
2
DHL
1
New Zealean Post
1

Yahoo Store Store Top-level Domain Distribution

.com is the most popular top-level domain for Yahoo Store stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 84.7% of Yahoo Store stores have a .com domain.
  • 13.3% of Yahoo Store stores have a .net domain.
  • 0.9% of Yahoo Store stores have a .org domain.
Top-level Domain
Stores
.com
1,537
.net
241
.org
16
.biz
10
.us
5
.store
2
.ca
1
.fun
1
.info
1

Top Yahoo Store Stores

Here are the top stores, powered by Yahoo Store, ordered by store rank.

Name
Domain
Rank
Created
TackleDirect
1,744
2017/01/27
House Of Beauty World
3,046
2016/12/30
Compra Comida Latina
6,738
2016/12/30
www.juststrings.com
6,850
2017/01/27
Guitar Strings and Beyond
8,322
2016/12/30

New Yahoo Store Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
kokodry.com
11,127,838
2022/05/13
olusales.com
7,451,851
2022/05/06
yksggg.fun
8,685,797
2022/04/22
turalstore.com Medical Supplies
9,766,562
2022/04/15
rariches.com
7,451,861
2022/04/08

Stores Switching to Yahoo Store From Other Platforms

Over the last 90 days, Yahoo Store has taken 2 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Yahoo Store from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Qualityflooring4less.com
63,077
Custom Cart
2022/05/04
GeoArmĀ®
177,802
Custom Cart
2022/05/03

Stores Switching from Yahoo Store To Other Platforms

Over the last 90 days, Yahoo Store has lost 24 merchants to competitive platforms.

Platform
Stores
1

Here are the top Yahoo Store stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
JustForJeeps.com
24,838
BigCommerce
2022/03/08
Westech Rigging Supply
28,940
BigCommerce
2022/04/25
outdoorfurnitureplus.com
159,027
BigCommerce
2022/03/17
OVitaminPro
171,765
BigCommerce
2022/03/08
1 World Sarongs
314,229
BigCommerce
2022/04/17

Get more insights on Yahoo Store stores

Our search interface is easy to use and helps you find the Yahoo Store stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Yahoo Store stores, create a free account and have a look for yourself.