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The State of Yahoo Store in 2021

Updated Jul 23 2021

In this report, we'll cover the following essential statistics on Yahoo Store usage.

Download a complete list of Yahoo Store stores with a paid account.
Create a free account to get a feel for the data we provide.

Yahoo Store Growth

At present, there are 1,759 live stores running on the Yahoo Store platform.

Here is the historical growth of stores running Yahoo Store.

  • Yahoo Store stores increased 15.3% quarter-over-quarter in 2021 Q2.
  • Yahoo Store stores increased 16% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
41
2017 Q2
7
2017 Q3
2
2017 Q4
26
2018 Q1
3
2018 Q2
81
2018 Q3
19
2018 Q4
18
2019 Q1
175
2019 Q2
4
2019 Q3
10
2019 Q4
14
2020 Q1
5
2020 Q2
6
2020 Q3
4
2020 Q4
4
2021 Q1
5
2021 Q2
233
2021 Q3 (to date)
1
Cumulative Stores by Quarter

It's hard to know exactly when a Yahoo Store store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Yahoo Store Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 20.5% of Yahoo Store stores.
  • Twitter is used by 16.9% of Yahoo Store stores.
  • Pinterest is used by 7.7% of Yahoo Store stores.
Type
Stores
Facebook
360
Twitter
298
Pinterest
136
YouTube
134
Instagram
95
LinkedIn
12
Snapchat
1

Contact Information On Yahoo Store Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 68% of Yahoo Store stores have an email on their website
  • 66% of Yahoo Store stores provide a phone number on their website
Type
Stores
Email
1,191
Phone
1,158

Top Categories For Yahoo Store Stores

Here is the breakdown of industry verticals for stores on Yahoo Store.

  • 18.3% of Yahoo Store stores sell Home & Garden products.
  • 13.3% of Yahoo Store stores sell Apparel products.
  • 7.1% of Yahoo Store stores sell Business & Industrial products.

Top Countries For Yahoo Store Stores

Here are the top countries for stores using Yahoo Store.

  • 43.0% of Yahoo Store stores are in United States
  • 0.3% of Yahoo Store stores are in Canada
  • 0.1% of Yahoo Store stores are in China
  • 0.1% of Yahoo Store stores are in Spain
Country
Stores
6
1
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of employees.

  • 0.1% of Yahoo Store stores have 25 - 49 employees.
Employees
Stores
25 - 49
1

Number Of Products Sold For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of products that they sell.

  • 8.5% of Yahoo Store stores sell 250 - 999 different products.
  • 6.9% of Yahoo Store stores sell 1000 - 4999 different products.
  • 4.6% of Yahoo Store stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
18
10 - 24
15
25 - 49
31
50 - 99
10
100 - 249
81
250 - 999
150
1000 - 4999
121
5000 - 9999
36
10000 - 24999
29
25000 - 99999
10

Top Technologies on Yahoo Store Stores

We're tracking 78 different technologies that have 1,746 collective installs on Yahoo Store stores.

  • Google Analytics is used by 27.1% of Yahoo Store stores.
  • Google Tag Manager is used by 11.2% of Yahoo Store stores.
  • Google Ads Pixel is used by 9.3% of Yahoo Store stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Yahoo Store stores.

Yahoo Store Store Top-level Domain Distribution

.com is the most popular top-level domain for Yahoo Store stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 83.3% of Yahoo Store stores have a .com domain.
  • 15.0% of Yahoo Store stores have a .net domain.
  • 0.8% of Yahoo Store stores have a .org domain.
Top-level Domain
Stores
.com
1,466
.net
264
.org
14
.biz
6
.us
5
.store
2
.ca
1
.info
1

Top Yahoo Store Stores

Here are the top stores, powered by Yahoo Store, ordered by store rank.

Name
Domain
Rank
Created
TackleDirect
1,154
2017/01/27
US Appliance
2,307
2016/12/30
Guitar Strings and Beyond
2,814
2016/12/30
Tools Plus
2,898
2016/12/30
www.juststrings.com
3,005
2017/01/27

New Yahoo Store Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
sandbclub.stores.yahoo.net
6,673,858
2021/07/02
club.raiders.com
1,608,288
2021/06/11
Broadway Cares/Equity Fights AIDS
2,444,981
2021/06/11
Maine Historical Society Store
2,472,054
2021/06/11
Classic Merchandise
2,510,459
2021/06/11

Stores Switching to Yahoo Store From Other Platforms

Over the last 90 days, Yahoo Store has taken 27 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Yahoo Store from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.inmod.com
6,034
Bandcamp
2021/06/29
The #1 Fireplace Store
7,013
Custom Cart
2021/06/12
Black Forest D�cor
15,080
Custom Cart
2021/06/12
One Way Furniture
19,966
Custom Cart
2021/06/12
Greek Gear
50,843
Custom Cart
2021/06/11

Stores Switching from Yahoo Store To Other Platforms

Over the last 90 days, Yahoo Store has lost 3 merchants to competitive platforms.

Platform
Stores

Here are the top Yahoo Store stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
European Paper
131,575
Custom Cart
2021/06/29
TallPaulsTallMall.com Home
349,971
Custom Cart
2021/06/29
Bluegenie.com
1,223,485
BigCommerce
2021/07/10

Get more insights on Yahoo Store stores

Our search interface is easy to use and helps you find the Yahoo Store stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Yahoo Store stores, create a free account and have a look for yourself.