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The State of Yahoo Store in 2021

Updated Nov 19 2021

In this report, we'll cover the following essential statistics on Yahoo Store usage.

Download a complete list of Yahoo Store stores with a paid account.
Create a free account to get a feel for the data we provide.

Yahoo Store Growth

At present, there are 1,919 live stores running on the Yahoo Store platform.

Here is the historical growth of stores running Yahoo Store.

  • Yahoo Store stores increased 1.1% quarter-over-quarter in 2021 Q3.
  • Yahoo Store stores increased 15% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
40
2017 Q2
7
2017 Q3
2
2017 Q4
25
2018 Q1
3
2018 Q2
313
2018 Q3
21
2018 Q4
16
2019 Q1
166
2019 Q2
2
2019 Q3
15
2019 Q4
9
2020 Q1
5
2020 Q2
7
2020 Q3
3
2020 Q4
5
2021 Q1
4
2021 Q2
224
2021 Q3
20
2021 Q4 (to date)
8
Cumulative Stores by Quarter

It's hard to know exactly when a Yahoo Store store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Yahoo Store Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 18.0% of Yahoo Store stores.
  • Twitter is used by 15.0% of Yahoo Store stores.
  • Instagram is used by 7.2% of Yahoo Store stores.
Type
Stores
Facebook
345
Twitter
288
Instagram
139
Pinterest
129
YouTube
129
LinkedIn
48
Yelp
12
Tiktok
1
Snapchat
1

Contact Information On Yahoo Store Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 65% of Yahoo Store stores have an email on their website
  • 62% of Yahoo Store stores provide a phone number on their website
Type
Stores
Email
1,252
Phone
1,182

Top Categories For Yahoo Store Stores

Here is the breakdown of industry verticals for stores on Yahoo Store.

  • 16.9% of Yahoo Store stores sell Home & Garden products.
  • 14.3% of Yahoo Store stores sell Apparel products.
  • 6.7% of Yahoo Store stores sell Business & Industrial products.

Top Countries For Yahoo Store Stores

Here are the top countries for stores using Yahoo Store.

  • 41.1% of Yahoo Store stores are in United States
  • 0.3% of Yahoo Store stores are in Canada
  • 0.1% of Yahoo Store stores are in China
  • 0.1% of Yahoo Store stores are in Spain
Country
Stores
5
2
1
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of employees.

  • 1.1% of Yahoo Store stores have 1 - 9 employees.
  • 0.4% of Yahoo Store stores have 10 - 24 employees.
  • 0.1% of Yahoo Store stores have 50 - 99 employees.
Employees
Stores
1 - 9
22
10 - 24
7
25 - 49
1
50 - 99
2

Number Of Products Sold For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of products that they sell.

  • 7.9% of Yahoo Store stores sell 250 - 999 different products.
  • 6.8% of Yahoo Store stores sell 1000 - 4999 different products.
  • 5.3% of Yahoo Store stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
28
10 - 24
29
25 - 49
38
50 - 99
11
100 - 249
102
250 - 999
152
1000 - 4999
130
5000 - 9999
38
10000 - 24999
28
25000 - 99999
10

Top Technologies on Yahoo Store Stores

We're tracking 82 different technologies that have 1,797 collective installs on Yahoo Store stores.

  • Google Analytics is used by 25.0% of Yahoo Store stores.
  • Google Ads Pixel is used by 11.4% of Yahoo Store stores.
  • Google Tag Manager is used by 10.5% of Yahoo Store stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Yahoo Store stores.

Top Shipping Carriers Used By Yahoo Store Stores

  • UPS is used by 27.5% of Yahoo Store stores.
  • USPS is used by 22.2% of Yahoo Store stores.
  • Fedex is used by 10.6% of Yahoo Store stores.

Here are the top 10 shipping carriers across all Yahoo Store stores.

Shipping Carrier
Stores
UPS
527
USPS
426
Fedex
203
Canada Post
6
Australia Post
6
Japan Post
3
Royal Mail
3
Correos
3
DHL
2
New Zealean Post
2

Yahoo Store Store Top-level Domain Distribution

.com is the most popular top-level domain for Yahoo Store stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 84.6% of Yahoo Store stores have a .com domain.
  • 13.3% of Yahoo Store stores have a .net domain.
  • 0.9% of Yahoo Store stores have a .org domain.
Top-level Domain
Stores
.com
1,623
.net
256
.org
18
.biz
10
.us
6
.store
2
.ca
1
.info
1
.shop
1
.site
1

Top Yahoo Store Stores

Here are the top stores, powered by Yahoo Store, ordered by store rank.

Name
Domain
Rank
Created
TackleDirect
1,194
2017/01/27
AFA Stores
3,463
2018/06/15
HealthyPets
4,272
2016/12/30
House Of Beauty World
4,688
2016/12/30
The #1 Fireplace Store
5,000
2016/12/30

New Yahoo Store Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Business Greeting Cards
6,766,578
2021/11/12
onruck.com
6,990,047
2021/11/12
Mustang Performance Parts
8,209,945
2021/11/12
www.odditeesstore.com
6,379,752
2021/10/22
Belleville Boot Outlet
8,884,452
2021/10/15

Stores Switching to Yahoo Store From Other Platforms

Over the last 90 days, Yahoo Store has taken 5 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Yahoo Store from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Quality Home Furnishings
30,202
Custom Cart
2021/09/03
www.filmandvideolighting.com
150,269
Custom Cart
2021/10/26
A Party Source
289,436
Custom Cart
2021/10/01
Airgun Station
417,009
BigCommerce
2021/09/20
Dental Handpiece Repair Solutions
906,052
Custom Cart
2021/10/01

Stores Switching from Yahoo Store To Other Platforms

Over the last 90 days, Yahoo Store has lost 24 merchants to competitive platforms.

Here are the top Yahoo Store stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Tallmenshoes.com
14,714
Shopify
2021/10/15
meatprocessingproducts.com
15,727
BigCommerce
2021/09/28
Farmhouse Fresh
32,289
Shopify
2021/09/30
Langston's Western Wear
44,979
BigCommerce
2021/10/28
DentaKit.com
180,952
BigCommerce
2021/10/28

Get more insights on Yahoo Store stores

Our search interface is easy to use and helps you find the Yahoo Store stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Yahoo Store stores, create a free account and have a look for yourself.