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The State of Yahoo Store in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on Yahoo Store usage.

Download a complete list of Yahoo Store stores with a paid account.
Create a free account to get a feel for the data we provide.

Yahoo Store Growth

At present, there are 4,164 live stores running on the Yahoo Store platform.

Here is the historical growth of stores running Yahoo Store.

  • Yahoo Store stores increased 0.8% quarter-over-quarter in 2022 Q4.
  • Yahoo Store stores increased 4% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
51
2017 Q2
22
2017 Q3
8
2017 Q4
45
2018 Q1
12
2018 Q2
298
2018 Q3
31
2018 Q4
32
2019 Q1
268
2019 Q2
11
2019 Q3
18
2019 Q4
23
2020 Q1
10
2020 Q2
24
2020 Q3
18
2020 Q4
5
2021 Q1
15
2021 Q2
949
2021 Q3
63
2021 Q4
9
2022 Q1
9
2022 Q2
15
2022 Q3
95
2022 Q4
35
2023 Q1 (to date)
2
Cumulative Stores by Quarter

It's hard to know exactly when a Yahoo Store store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Yahoo Store Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 12.3% of Yahoo Store stores.
  • Twitter is used by 8.6% of Yahoo Store stores.
  • Instagram is used by 4.2% of Yahoo Store stores.
Type
Stores
Facebook
512
Twitter
357
Instagram
176
Pinterest
160
YouTube
150
LinkedIn
70
Yelp
19
Facebook Group
7
Tiktok
4
Snapchat
1

Contact Information On Yahoo Store Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 61% of Yahoo Store stores have an email on their website
  • 56% of Yahoo Store stores provide a phone number on their website
Type
Stores
Email
2,523
Phone
2,330
WhatsApp
1

Top Categories For Yahoo Store Stores

Here is the breakdown of industry verticals for stores on Yahoo Store.

  • 15.1% of Yahoo Store stores sell Home & Garden products.
  • 14.2% of Yahoo Store stores sell Apparel products.
  • 6.7% of Yahoo Store stores sell Autos & Vehicles products.

Top Countries For Yahoo Store Stores

Here are the top countries for stores using Yahoo Store.

  • 36.5% of Yahoo Store stores are in United States
  • 0.3% of Yahoo Store stores are in Canada
  • 0.1% of Yahoo Store stores are in United Kingdom
  • 0.0% of Yahoo Store stores are in Israel

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of employees.

  • 1.3% of Yahoo Store stores have 1 - 9 employees.
  • 0.3% of Yahoo Store stores have 10 - 24 employees.
  • 0.0% of Yahoo Store stores have 25 - 49 employees.
Employees
Stores
1 - 9
54
10 - 24
11
25 - 49
2
50 - 99
2
100 - 249
1

Number Of Products Sold For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of products that they sell.

  • 17.8% of Yahoo Store stores sell 1 - 9 different products.
  • 13.8% of Yahoo Store stores sell 250 - 999 different products.
  • 12.8% of Yahoo Store stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
741
10 - 24
287
25 - 49
352
50 - 99
108
100 - 249
533
250 - 999
574
1000 - 4999
259
5000 - 9999
61
10000 - 24999
57
250000+
227

Top Technologies on Yahoo Store Stores

We're tracking 110 different technologies that have 3,634 collective installs on Yahoo Store stores.

  • Google Analytics is used by 25.4% of Yahoo Store stores.
  • Google Tag Manager is used by 10.8% of Yahoo Store stores.
  • Google Adsense is used by 10.3% of Yahoo Store stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Yahoo Store stores.

Top Shipping Carriers Used By Yahoo Store Stores

  • UPS is used by 21.7% of Yahoo Store stores.
  • USPS is used by 19.1% of Yahoo Store stores.
  • Fedex is used by 8.3% of Yahoo Store stores.

Here are the top 10 shipping carriers across all Yahoo Store stores.

Shipping Carrier
Stores
UPS
904
USPS
795
Fedex
344
Canada Post
10
Royal Mail
6
Australia Post
6
Purolator
4
Correos
4
Japan Post
3
New Zealean Post
3

Yahoo Store Store Top-level Domain Distribution

.com is the most popular top-level domain for Yahoo Store stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 82.4% of Yahoo Store stores have a .com domain.
  • 14.6% of Yahoo Store stores have a .net domain.
  • 1.2% of Yahoo Store stores have a .org domain.
Top-level Domain
Stores
.com
3,431
.net
606
.org
48
.info
29
.biz
24
.us
18
.shop
2
.store
2
.ca
1
.co.uk
1

Top Yahoo Store Stores

Here are the top stores, powered by Yahoo Store, ordered by store rank.

Name
Domain
Rank
Created
The #1 Fireplace Store
3,214
2016/12/30
ChefKnivesToGo.com
4,476
2016/12/30
Horse Saddle Shop
9,878
2016/12/30
Compra Comida Latina
10,641
2016/12/30
BRP Box Shop
11,188
2016/12/30

New Yahoo Store Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
8march22.com
5,976,468
2023/01/20
yhst-172792659-9.stores.yahoo.net
6,500,264
2023/01/13
PRS, Pacific Ridge Store
7,477,059
2022/12/30
lissomdesign.com
9,381,471
2022/12/30
HOME
6,713,668
2022/12/23

Stores Switching to Yahoo Store From Other Platforms

Over the last 90 days, Yahoo Store has taken 303 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Yahoo Store from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Vinyl Disorder
15,368
Custom Cart
2022/11/16
ProTuningLab.com
22,048
Custom Cart
2022/11/16
www.optactical.com
24,176
Custom Cart
2022/11/16
ContempoSuits.com
27,928
Custom Cart
2022/11/16
Retro Chairs
30,159
Custom Cart
2022/11/16

Stores Switching from Yahoo Store To Other Platforms

Over the last 90 days, Yahoo Store has lost 40 merchants to competitive platforms.

Platform
Stores
2
1

Here are the top Yahoo Store stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
TackleDirect
1,684
BigCommerce
2022/11/14
Side By Side Stuff
5,216
Custom Cart
2023/01/23
Controller Chaos
6,394
Custom Cart
2023/01/23
LOBSTERGUY.COM
16,288
Custom Cart
2023/01/16
North Shore Residential Door
20,830
Custom Cart
2022/12/12

Get more insights on Yahoo Store stores

Our search interface is easy to use and helps you find the Yahoo Store stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Yahoo Store stores, create a free account and have a look for yourself.