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The State of Yahoo Store in 2022

Updated Sep 16 2022

In this report, we'll cover the following essential statistics on Yahoo Store usage.

Download a complete list of Yahoo Store stores with a paid account.
Create a free account to get a feel for the data we provide.

Yahoo Store Growth

At present, there are 1,750 live stores running on the Yahoo Store platform.

Here is the historical growth of stores running Yahoo Store.

  • Yahoo Store stores increased 0.5% quarter-over-quarter in 2022 Q2.
  • Yahoo Store stores increased 2% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
31
2017 Q2
8
2017 Q3
2
2017 Q4
22
2018 Q1
2
2018 Q2
283
2018 Q3
18
2018 Q4
16
2019 Q1
152
2019 Q2
1
2019 Q3
14
2019 Q4
11
2020 Q1
4
2020 Q2
6
2020 Q3
4
2020 Q4
3
2021 Q1
3
2021 Q2
206
2021 Q3
17
2021 Q4
6
2022 Q1
8
2022 Q2
9
2022 Q3 (to date)
28
Cumulative Stores by Quarter

It's hard to know exactly when a Yahoo Store store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Yahoo Store Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 16.6% of Yahoo Store stores.
  • Twitter is used by 14.3% of Yahoo Store stores.
  • Instagram is used by 7.3% of Yahoo Store stores.
Type
Stores
Facebook
291
Twitter
251
Instagram
128
Pinterest
111
YouTube
105
LinkedIn
61
Yelp
10
Tiktok
2
Snapchat
1

Contact Information On Yahoo Store Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 67% of Yahoo Store stores have an email on their website
  • 61% of Yahoo Store stores provide a phone number on their website
Type
Stores
Email
1,168
Phone
1,076

Top Categories For Yahoo Store Stores

Here is the breakdown of industry verticals for stores on Yahoo Store.

  • 17.1% of Yahoo Store stores sell Home & Garden products.
  • 13.9% of Yahoo Store stores sell Apparel products.
  • 6.4% of Yahoo Store stores sell Business & Industrial products.

Top Countries For Yahoo Store Stores

Here are the top countries for stores using Yahoo Store.

  • 41.3% of Yahoo Store stores are in United States
  • 0.4% of Yahoo Store stores are in Canada
  • 0.1% of Yahoo Store stores are in China
  • 0.1% of Yahoo Store stores are in Spain
Country
Stores
7
2
1
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of employees.

  • 3.3% of Yahoo Store stores have 1 - 9 employees.
  • 0.5% of Yahoo Store stores have 10 - 24 employees.
  • 0.1% of Yahoo Store stores have 25 - 49 employees.
Employees
Stores
1 - 9
58
10 - 24
8
25 - 49
2
50 - 99
2
100 - 249
1

Number Of Products Sold For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of products that they sell.

  • 14.1% of Yahoo Store stores sell 100 - 249 different products.
  • 13.8% of Yahoo Store stores sell 250 - 999 different products.
  • 13.4% of Yahoo Store stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
234
10 - 24
122
25 - 49
148
50 - 99
36
100 - 249
247
250 - 999
241
1000 - 4999
131
5000 - 9999
40
10000 - 24999
29
250000+
39

Top Technologies on Yahoo Store Stores

We're tracking 93 different technologies that have 1,917 collective installs on Yahoo Store stores.

  • Google Analytics is used by 25.0% of Yahoo Store stores.
  • Google Ads Pixel is used by 13.0% of Yahoo Store stores.
  • Google Tag Manager is used by 11.9% of Yahoo Store stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Yahoo Store stores.

Top Shipping Carriers Used By Yahoo Store Stores

  • UPS is used by 27.1% of Yahoo Store stores.
  • USPS is used by 23.7% of Yahoo Store stores.
  • Fedex is used by 12.0% of Yahoo Store stores.

Here are the top 10 shipping carriers across all Yahoo Store stores.

Shipping Carrier
Stores
UPS
474
USPS
414
Fedex
210
Australia Post
6
Canada Post
5
Royal Mail
3
DHL
2
Japan Post
2
Purolator
2
Correos
2

Yahoo Store Store Top-level Domain Distribution

.com is the most popular top-level domain for Yahoo Store stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 85.4% of Yahoo Store stores have a .com domain.
  • 12.7% of Yahoo Store stores have a .net domain.
  • 0.9% of Yahoo Store stores have a .org domain.
Top-level Domain
Stores
.com
1,494
.net
223
.org
16
.biz
9
.us
5
.ca
1
.info
1
.store
1

Top Yahoo Store Stores

Here are the top stores, powered by Yahoo Store, ordered by store rank.

Name
Domain
Rank
Created
TackleDirect
2,811
2017/01/27
House Of Beauty World
4,395
2016/12/30
Compra Comida Latina
4,575
2016/12/30
www.carandtruckremotes.com
7,609
2016/12/30
US Appliance
8,502
2016/12/30

New Yahoo Store Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
argoless.com
9,747,429
2022/09/16
samsonpt.com
3,281,465
2022/07/22
rosedabeef.com
572,098
2022/07/15
Spyglass Consulting
883,440
2022/07/15
Tin Box Company
911,104
2022/07/15

Stores Switching from Yahoo Store To Other Platforms

Over the last 90 days, Yahoo Store has lost 25 merchants to competitive platforms.

Here are the top Yahoo Store stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.autogeek.net
6,323
BigCommerce
2022/08/08
Greek Gear
15,488
BigCommerce
2022/07/19
Canopies and Tarps
41,134
BigCommerce
2022/07/11
Guitar Strings and Beyond
48,242
BigCommerce
2022/07/19
The Perfume Spot
157,800
BigCommerce
2022/07/25

Get more insights on Yahoo Store stores

Our search interface is easy to use and helps you find the Yahoo Store stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Yahoo Store stores, create a free account and have a look for yourself.