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The State of Yahoo Store in 2024

Updated Feb 23 2024

In this report, we'll cover the following essential statistics on Yahoo Store usage.

Download a complete list of Yahoo Store stores with a paid account.
Create a free account to get a feel for the data we provide.

Yahoo Store Growth

At present, there are 3,597 live stores running on the Yahoo Store platform.

Here is the historical growth of stores running Yahoo Store.

  • Yahoo Store stores increased 14.2% quarter-over-quarter in 2023 Q4.
  • Yahoo Store stores increased 102% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q2
1,734
2021 Q3
1,966
2021 Q4
1,889
2022 Q1
1,841
2022 Q2
1,790
2022 Q3
1,748
2022 Q4
4,085
2023 Q1
4,050
2023 Q2
3,797
2023 Q3
3,752
2023 Q4
3,774
2024 Q1 (to date)
3,597
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Yahoo Store store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Yahoo Store Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 13.7% of Yahoo Store stores.
  • Twitter is used by 9.2% of Yahoo Store stores.
  • Instagram is used by 5.3% of Yahoo Store stores.
Type
Stores
Facebook
494
Twitter
330
Instagram
190
Pinterest
161
YouTube
146
LinkedIn
96
Yelp
16
Tiktok
7
Facebook Group
4
WhatsApp
2
Snapchat
1

Contact Information On Yahoo Store Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 60% of Yahoo Store stores have an email on their website
  • 55% of Yahoo Store stores provide a phone number on their website
Type
Stores
Email
2,159
Phone
1,996

Top Categories For Yahoo Store Stores

Here is the breakdown of industry verticals for stores on Yahoo Store.

  • 15.2% of Yahoo Store stores sell Home & Garden products.
  • 14.0% of Yahoo Store stores sell Apparel products.
  • 7.1% of Yahoo Store stores sell Autos & Vehicles products.

Top Countries For Yahoo Store Stores

Here are the top countries for stores using Yahoo Store.

  • 36.6% of Yahoo Store stores are in United States
  • 0.3% of Yahoo Store stores are in Canada
  • 0.1% of Yahoo Store stores are in United Kingdom
  • 0.1% of Yahoo Store stores are in India
Country
Stores
11
2
1
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of employees.

  • 97.5% of Yahoo Store stores have Unknown employees.
  • 2.0% of Yahoo Store stores have 1 - 9 employees.
  • 0.3% of Yahoo Store stores have 10 - 24 employees.
Employees
Stores
Unknown
3,507
1 - 9
72
10 - 24
12
25 - 49
2
50 - 99
3
100 - 249
1

Number Of Products Sold For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of products that they sell.

  • 19.2% of Yahoo Store stores sell 1 - 9 different products.
  • 13.3% of Yahoo Store stores sell 250 - 999 different products.
  • 12.0% of Yahoo Store stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
689
10 - 24
236
25 - 49
285
50 - 99
91
100 - 249
433
250 - 999
479
1000 - 4999
240
5000 - 9999
60
10000 - 24999
60
25000 - 99999
16

Top Technologies on Yahoo Store Stores

We're tracking 117 different technologies that have 9,027 collective installs on Yahoo Store stores.

  • Cloudfront CDN is used by 97.8% of Yahoo Store stores.
  • Google Adsense is used by 28.3% of Yahoo Store stores.
  • Google Tag Manager is used by 27.3% of Yahoo Store stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Yahoo Store stores.

Top Shipping Carriers Used By Yahoo Store Stores

  • UPS is used by 22.3% of Yahoo Store stores.
  • USPS is used by 20.3% of Yahoo Store stores.
  • Fedex is used by 9.3% of Yahoo Store stores.

Here are the top 10 shipping carriers across all Yahoo Store stores.

Shipping Carrier
Stores
UPS
801
USPS
731
Fedex
336
Canada Post
10
Purolator
6
Australia Post
6
Royal Mail
5
Japan Post
3
DHL
2
Correos
2

Yahoo Store Store Top-level Domain Distribution

.com is the most popular top-level domain for Yahoo Store stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 79.8% of Yahoo Store stores have a .com domain.
  • 17.9% of Yahoo Store stores have a .net domain.
  • 0.9% of Yahoo Store stores have a .org domain.
Top-level Domain
Stores
.com
2,870
.net
643
.org
32
.biz
23
.us
16
.info
4
.rsc.cdn77.org
3
.shop
3
.co.in
1
.rocks
1

Top Yahoo Store Stores

Here are the top stores, powered by Yahoo Store, ordered by store rank.

Name
Domain
Rank
Created
Mexgrocer Limited
7,987
2017/10/27
Gun Dog Supply
8,759
2017/01/27
EntirelyPets
9,726
2016/12/30
www.hitecpet.com
9,753
2016/12/30
ChefKnivesToGo.com
9,971
2016/12/30

New Yahoo Store Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
formedicinaluse.com
7,614,886
2024/02/23
trumpsurrendered.com
10,433,220
2024/02/16
nabersydtrading.shop
6,321,200
2024/02/09
Codesbarres.com
5,501,709
2024/02/02
maremerlove.shop Medical Supplies
8,657,378
2024/02/02

Stores Switching to Yahoo Store From Other Platforms

Over the last 90 days, Yahoo Store has taken 1 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Yahoo Store from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.leatherandheels.com
5,294,125
Shopify
2024/02/13

Stores Switching from Yahoo Store To Other Platforms

Over the last 90 days, Yahoo Store has lost 24 merchants to competitive platforms.

Here are the top Yahoo Store stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
The #1 Fireplace Store
12,970
Custom Cart
2024/01/08
Fleming Traps
81,285
BigCommerce
2024/01/08
Portfolios and Art Cases
149,745
Shopify
2023/12/11
PokeOrder.com
151,496
Shopify
2023/12/11
Kwik Performance Inc
228,985
Shopify
2024/02/05

Get more insights on Yahoo Store stores

Our search interface is easy to use and helps you find the Yahoo Store stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Yahoo Store stores, create a free account and have a look for yourself.