The State of Yahoo Store in 2024

In this report, we'll cover the following essential statistics on Yahoo Store usage.

• Yahoo Store growth
• Social media usage on Yahoo Store stores
• Contact information on Yahoo Store stores
• Top categories for Yahoo Store stores
• Top countries for Yahoo Store stores
• Number of employees for Yahoo Store stores
• Number of products sold for Yahoo Store stores
• Top Yahoo Store technologies
• Top Shipping Carriers used by Yahoo Store stores
• Yahoo Store store top-level domain distribution
• Top Yahoo Store stores
• New Yahoo Store stores
• Stores switching to Yahoo Store from other platforms
• Stores switching from Yahoo Store to other platforms

Yahoo Store Growth

At present, there are 3,408 live stores running on the Yahoo Store platform.

Here is the historical growth of stores running Yahoo Store.

• Yahoo Store stores increased 10.1% quarter-over-quarter in 2024 Q2.
• Yahoo Store stores increased 63% year-over-year in 2024 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Yahoo Store store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Yahoo Store Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 13.6% of Yahoo Store stores.
• Twitter is used by 8.8% of Yahoo Store stores.
• Instagram is used by 5.3% of Yahoo Store stores.

Contact Information On Yahoo Store Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 59% of Yahoo Store stores have an email on their website
• 54% of Yahoo Store stores provide a phone number on their website

Top Categories For Yahoo Store Stores

Here is the breakdown of industry verticals for stores on Yahoo Store.

• 15.0% of Yahoo Store stores sell Home & Garden products.
• 14.2% of Yahoo Store stores sell Apparel products.
• 7.2% of Yahoo Store stores sell Autos & Vehicles products.

Top Countries For Yahoo Store Stores

Here are the top countries for stores using Yahoo Store.

• 36.0% of Yahoo Store stores are in United States
• 0.3% of Yahoo Store stores are in Canada
• 0.1% of Yahoo Store stores are in United Kingdom
• 0.1% of Yahoo Store stores are in China

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of employees.

• 97.6% of Yahoo Store stores have Unknown employees.
• 2.0% of Yahoo Store stores have 1 - 9 employees.
• 0.4% of Yahoo Store stores have 10 - 24 employees.

Number Of Products Sold For Yahoo Store Stores

Here is the breakdown of Yahoo Store stores by the number of products that they sell.

• 19.5% of Yahoo Store stores sell 1 - 9 different products.
• 13.1% of Yahoo Store stores sell 250 - 999 different products.
• 11.8% of Yahoo Store stores sell 100 - 249 different products.

Top Technologies on Yahoo Store Stores

We're tracking 118 different technologies that have 8,849 collective installs on Yahoo Store stores.

• Cloudfront CDN is used by 97.9% of Yahoo Store stores.
• Google Adsense is used by 28.5% of Yahoo Store stores.
• Google Tag Manager is used by 27.6% of Yahoo Store stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Yahoo Store stores.

Top Shipping Carriers Used By Yahoo Store Stores

• UPS is used by 21.5% of Yahoo Store stores.
• USPS is used by 19.5% of Yahoo Store stores.
• Fedex is used by 9.2% of Yahoo Store stores.

Here are the top 10 shipping carriers across all Yahoo Store stores.

Yahoo Store Store Top-level Domain Distribution

.com is the most popular top-level domain for Yahoo Store stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 79.2% of Yahoo Store stores have a .com domain.
• 18.5% of Yahoo Store stores have a .net domain.
• 0.9% of Yahoo Store stores have a .org domain.

Top Yahoo Store Stores

Here are the top stores, powered by Yahoo Store, ordered by store rank.

New Yahoo Store Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Yahoo Store From Other Platforms

Over the last 90 days, Yahoo Store has taken 1 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Yahoo Store from competitive ecommerce platforms.

Stores Switching from Yahoo Store To Other Platforms

Over the last 90 days, Yahoo Store has lost 28 merchants to competitive platforms.

Here are the top Yahoo Store stores that have recently changed to a competitive platform.

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