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The State of UNAS in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on UNAS usage.

Download a complete list of UNAS stores with a paid account.
Create a free account to get a feel for the data we provide.

UNAS Growth

At present, there are 6,170 live stores running on the UNAS platform.

Here is the historical growth of stores running UNAS.

  • UNAS stores increased 6.2% quarter-over-quarter in 2022 Q4.
  • UNAS stores increased 64% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
17
2017 Q2
20
2017 Q3
179
2017 Q4
27
2018 Q1
53
2018 Q2
486
2018 Q3
128
2018 Q4
141
2019 Q1
264
2019 Q2
68
2019 Q3
90
2019 Q4
70
2020 Q1
71
2020 Q2
516
2020 Q3
95
2020 Q4
269
2021 Q1
304
2021 Q2
274
2021 Q3
233
2021 Q4
151
2022 Q1
84
2022 Q2
158
2022 Q3
1,772
2022 Q4
353
2023 Q1 (to date)
100
Cumulative Stores by Quarter

It's hard to know exactly when a UNAS store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On UNAS Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 41.7% of UNAS stores.
  • Instagram is used by 22.4% of UNAS stores.
  • YouTube is used by 8.4% of UNAS stores.
Type
Stores
Facebook
2,570
Instagram
1,381
YouTube
519
Tiktok
126
Twitter
113
Facebook Group
73
LinkedIn
67
Pinterest
56

Contact Information On UNAS Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 78% of UNAS stores provide a phone number on their website
  • 67% of UNAS stores have an email on their website
Type
Stores
Phone
4,805
Email
4,116
WhatsApp
17

Top Categories For UNAS Stores

Here is the breakdown of industry verticals for stores on UNAS.

  • 4.8% of UNAS stores sell Home & Garden products.
  • 3.1% of UNAS stores sell Apparel products.
  • 1.2% of UNAS stores sell Beauty & Fitness products.

Top Countries For UNAS Stores

Here are the top countries for stores using UNAS.

  • 87.7% of UNAS stores are in Hungary
  • 2.1% of UNAS stores are in Romania
  • 1.1% of UNAS stores are in Slovakia
  • 0.7% of UNAS stores are in Austria
Country
Stores
5,413
132
44
37
11

With a paid account, stores can also be segmented by region and city.

Number Of Employees For UNAS Stores

Here is the breakdown of UNAS stores by the number of employees.

  • 0.7% of UNAS stores have 1 - 9 employees.
  • 0.2% of UNAS stores have 25 - 49 employees.
  • 0.2% of UNAS stores have 10 - 24 employees.
Employees
Stores
1 - 9
42
10 - 24
13
25 - 49
14
50 - 99
4
100 - 249
7
250 - 999
7
1000 - 4999
2
5000+
1

Number Of Products Sold For UNAS Stores

Here is the breakdown of UNAS stores by the number of products that they sell.

  • 17.8% of UNAS stores sell 100 - 249 different products.
  • 17.6% of UNAS stores sell 250 - 999 different products.
  • 16.8% of UNAS stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
1,037
10 - 24
496
25 - 49
723
50 - 99
204
100 - 249
1,099
250 - 999
1,087
1000 - 4999
603
5000 - 9999
138
10000 - 24999
113
250000+
111

Top Technologies on UNAS Stores

We're tracking 55 different technologies that have 25,415 collective installs on UNAS stores.

  • Google Tag Manager is used by 66.6% of UNAS stores.
  • Google Adsense is used by 63.5% of UNAS stores.
  • reCAPTCHA is used by 58.6% of UNAS stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all UNAS stores.

Top Shipping Carriers Used By UNAS Stores

  • GLS Parcel is used by 5.2% of UNAS stores.
  • DPD is used by 1.1% of UNAS stores.
  • UPS is used by 0.8% of UNAS stores.

Here are the top 10 shipping carriers across all UNAS stores.

Shipping Carrier
Stores
GLS Parcel
320
DPD
68
UPS
47
Fedex
21
Correos
14
USPS
13
TNT
4
DHL
3
ORLEN
3
Canada Post
1

UNAS Store Top-level Domain Distribution

Here is the top-level domain distribution for UNAS stores.

  • 82.3% of UNAS stores have a .hu domain.
  • 6.4% of UNAS stores have a .com domain.
  • 2.9% of UNAS stores have a .eu domain.
Top-level Domain
Stores
.hu
5,080
.com
392
.eu
180
.ro
127
.sk
65
.shop
54
.at
37
.net
34
.de
31
.cz
24

Top UNAS Stores

Here are the top stores, powered by UNAS, ordered by store rank.

Name
Domain
Rank
Created
FansBRANDS ®
43,949
2018/10/26
Landsknecht Emporium
82,044
2018/11/30
www.swordsviktor.com
108,989
2018/01/05
TVcenter.hu Webáruház
169,508
2019/08/23
M Matcha
175,377
2018/06/15

New UNAS Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Európai Üzleti Gimnázium
3,121,082
2023/01/27
TN Elektronika
3,384,280
2023/01/27
beregigimi.unas.hu
4,284,174
2023/01/27
depo.sk
5,767,968
2023/01/27
retargeting.unas.hu
5,916,456
2023/01/27

Stores Switching to UNAS From Other Platforms

Over the last 90 days, UNAS has taken 24 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to UNAS from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Iparáruház
703,791
Shoprenter
2023/01/09
Bagnet táska web
853,806
Custom Cart
2023/01/20
Vízlágyító készülékek
1,053,251
Custom Cart
2022/11/25
SzoftverPremium.hu
1,217,053
Shoprenter
2023/01/02
www.zsebibabashop.hu
1,235,543
Custom Cart
2022/12/21

Stores Switching from UNAS To Other Platforms

Over the last 90 days, UNAS has lost 13 merchants to competitive platforms.

Platform
Stores

Here are the top UNAS stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Stopvill
872,217
Custom Cart
2023/01/15
Stopvill
872,218
Custom Cart
2023/01/02
nutrinature.hu
926,310
WooCommerce
2023/01/16
soshegesztogep
1,002,367
OpenCart
2023/01/23
www.motibooks.hu
1,173,107
WooCommerce
2022/11/28

Get more insights on UNAS stores

Our search interface is easy to use and helps you find the UNAS stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on UNAS stores, create a free account and have a look for yourself.