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The State of UNAS in 2025

Updated May 2 2025

In this report, we'll cover the following essential statistics on UNAS usage.

Download a complete list of UNAS stores with a paid account.
Create a free account to get a feel for the data we provide.

UNAS Growth

At present, there are 8,365 live stores running on the UNAS platform.

Here is the historical growth of stores running UNAS.

  • UNAS stores increased 0.7% quarter-over-quarter in 2025 Q1.
  • UNAS stores increased 11% year-over-year in 2025 Q1.
Quarter
Active Stores
2022 Q2
759
2022 Q3
5,985
2022 Q4
6,128
2023 Q1
6,389
2023 Q2
6,724
2023 Q3
6,936
2023 Q4
7,199
2024 Q1
7,502
2024 Q2
7,652
2024 Q3
8,027
2024 Q4
7,998
2025 Q1
8,306
2025 Q2 (to date)
8,365
Active Stores by Quarter
2022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q201,0002,0003,0004,0005,0006,0007,0008,0009,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a UNAS store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On UNAS Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 40.4% of UNAS stores.
  • Instagram is used by 26.5% of UNAS stores.
  • YouTube is used by 10.7% of UNAS stores.
Type
Stores
Facebook
3,376
Instagram
2,215
YouTube
892
Tiktok
525
LinkedIn
132
Facebook Group
122
Twitter
108
Pinterest
69
WhatsApp
9

Contact Information On UNAS Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 78% of UNAS stores provide a phone number on their website
  • 71% of UNAS stores have an email on their website
Type
Stores
Phone
6,539
Email
5,924

Top Categories For UNAS Stores

Here is the breakdown of industry verticals for stores on UNAS.

  • 2.9% of UNAS stores sell Home & Garden products.
  • 1.8% of UNAS stores sell Apparel products.
  • 0.8% of UNAS stores sell Beauty & Fitness products.
Home & GardenApparelBeauty & FitnessPeople & SocietyComputersBusiness & IndustrialHealthToys & HobbiesFood & DrinkConsumer ElectronicsSportsAutos & VehiclesGifts & Special EventsPets & AnimalsArts & Entertainment

Top Countries For UNAS Stores

Here are the top countries for stores using UNAS.

  • 87.1% of UNAS stores are in Hungary
  • 2.3% of UNAS stores are in Romania
  • 1.2% of UNAS stores are in Slovakia
  • 0.6% of UNAS stores are in Austria
Country
Stores
7,282
195
103
54
44
18
17
HungaryRomania

With a paid account, stores can also be segmented by region and city.

Number Of Employees For UNAS Stores

Here is the breakdown of UNAS stores by the number of employees.

  • 98.3% of UNAS stores have Unknown employees.
  • 0.8% of UNAS stores have 1 - 9 employees.
  • 0.3% of UNAS stores have 10 - 24 employees.
Employees
Stores
Unknown
8,224
1 - 9
69
10 - 24
21
25 - 49
14
50 - 99
13
100 - 249
14
250 - 999
7
1000 - 4999
2
5000+
1
Unknown

Number Of Products Sold For UNAS Stores

Here is the breakdown of UNAS stores by the number of products that they sell.

  • 23.6% of UNAS stores sell 1 - 9 different products.
  • 14.1% of UNAS stores sell 250 - 999 different products.
  • 13.7% of UNAS stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
1,976
10 - 24
437
25 - 49
906
50 - 99
233
100 - 249
1,149
250 - 999
1,181
1000 - 4999
696
5000 - 9999
194
10000 - 24999
130
25000 - 99999
42
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 999910000 - 24999

Top Technologies on UNAS Stores

We're tracking 90 different technologies that have 39,857 collective installs on UNAS stores.

  • Google Tag Manager is used by 68.3% of UNAS stores.
  • Google Adsense is used by 68.1% of UNAS stores.
  • Google Ads Pixel is used by 60.2% of UNAS stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all UNAS stores.

Top Shipping Carriers Used By UNAS Stores

  • GLS Parcel is used by 4.4% of UNAS stores.
  • DPD is used by 1.0% of UNAS stores.
  • UPS is used by 0.6% of UNAS stores.

Here are the top 10 shipping carriers across all UNAS stores.

Shipping Carrier
Stores
GLS Parcel
367
DPD
86
UPS
49
Fedex
24
USPS
16
Correos
14
DHL
8
TNT
3
ORLEN
2
DSV
2

UNAS Store Top-level Domain Distribution

Here is the top-level domain distribution for UNAS stores.

  • 82.7% of UNAS stores have a .hu domain.
  • 5.9% of UNAS stores have a .com domain.
  • 2.9% of UNAS stores have a .eu domain.
Top-level Domain
Stores
.hu
6,917
.com
490
.eu
246
.ro
189
.sk
96
.shop
59
.at
49
.de
41
.net
35
.cz
35
.hu.com.eu.ro

Top UNAS Stores

Here are the top stores, powered by UNAS, ordered by store rank.

Name
Domain
Rank
Created
Kontaktlencse webáruház • eOptika.hu
69,182
2016/12/30
Fressnapf Webáruhá
149,955
2025/01/31
www.patika24.hu
151,886
2021/10/15
Lumenet®
155,126
2018/02/16
Profibarkács.hu
164,056
2020/04/17

New UNAS Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
hasznaltlaptopnagyker
4,226,426
2025/05/02
Full
6,930,939
2025/05/02
viradzsart.hu
6,988,459
2025/05/02
www.iqdent.eu
6,989,959
2025/05/02
EroMarkt.hu
7,168,888
2025/05/02

Stores Switching to UNAS From Other Platforms

Over the last 90 days, UNAS has taken 104 merchants from competitive ecommerce platforms.

WooCommerceShoprenterCustom CartOpenCartShopify

Here are the top stores that have switched to UNAS from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Somogyi Elektronic Webáruház
286,436
Custom Cart
2025/04/06
RajzShop.hu
472,347
WooCommerce
2025/04/12
Anger Kertészet
544,193
Shoprenter
2025/03/16
Csavarlak Webáruház
573,219
Custom Cart
2025/03/24
eBolt.hu Internetes Áruház
585,732
Custom Cart
2025/02/26

Stores Switching from UNAS To Other Platforms

Over the last 90 days, UNAS has lost 18 merchants to competitive platforms.

WooCommerceShopifyCustom CartShoprenterShoptetPrestaShopOdoo

Here are the top UNAS stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.lifestyleshop.hu
1,466,859
Odoo
2025/03/09
Prémium Piac Szeged
1,490,151
Shopify
2025/03/09
www.blackrainbow.hu
1,794,450
Shopify
2025/03/16
premiumvitaminbolt.hu
3,508,988
WooCommerce
2025/02/25
Szerelmesgyertya Webáruház – .
3,536,942
WooCommerce
2025/02/19

Get more insights on UNAS stores

Our search interface is easy to use and helps you find the UNAS stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on UNAS stores, create a free account and have a look for yourself.