The State of UNAS in 2025

In this report, we'll cover the following essential statistics on UNAS usage.

• UNAS growth
• Social media usage on UNAS stores
• Contact information on UNAS stores
• Top categories for UNAS stores
• Top countries for UNAS stores
• Number of employees for UNAS stores
• Number of products sold for UNAS stores
• Top UNAS technologies
• Top Shipping Carriers used by UNAS stores
• UNAS store top-level domain distribution
• Top UNAS stores
• New UNAS stores
• Stores switching to UNAS from other platforms
• Stores switching from UNAS to other platforms

UNAS Growth

At present, there are 8,306 live stores running on the UNAS platform.

Here is the historical growth of stores running UNAS.

• UNAS stores increased 3.9% quarter-over-quarter in 2024 Q4.
• UNAS stores increased 11% year-over-year in 2024 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a UNAS store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On UNAS Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 40.4% of UNAS stores.
• Instagram is used by 26.5% of UNAS stores.
• YouTube is used by 10.4% of UNAS stores.

Contact Information On UNAS Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 78% of UNAS stores provide a phone number on their website
• 71% of UNAS stores have an email on their website

Top Categories For UNAS Stores

Here is the breakdown of industry verticals for stores on UNAS.

• 3.0% of UNAS stores sell Home & Garden products.
• 1.8% of UNAS stores sell Apparel products.
• 0.8% of UNAS stores sell Beauty & Fitness products.

Top Countries For UNAS Stores

Here are the top countries for stores using UNAS.

• 87.0% of UNAS stores are in Hungary
• 2.3% of UNAS stores are in Romania
• 1.2% of UNAS stores are in Slovakia
• 0.7% of UNAS stores are in Austria

With a paid account, stores can also be segmented by region and city.

Number Of Employees For UNAS Stores

Here is the breakdown of UNAS stores by the number of employees.

• 98.4% of UNAS stores have Unknown employees.
• 0.8% of UNAS stores have 1 - 9 employees.
• 0.3% of UNAS stores have 10 - 24 employees.

Number Of Products Sold For UNAS Stores

Here is the breakdown of UNAS stores by the number of products that they sell.

• 20.1% of UNAS stores sell 1 - 9 different products.
• 14.7% of UNAS stores sell 100 - 249 different products.
• 14.7% of UNAS stores sell 250 - 999 different products.

Top Technologies on UNAS Stores

We're tracking 91 different technologies that have 39,090 collective installs on UNAS stores.

• Google Tag Manager is used by 67.9% of UNAS stores.
• Google Adsense is used by 67.9% of UNAS stores.
• Google Ads Pixel is used by 59.8% of UNAS stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all UNAS stores.

Top Shipping Carriers Used By UNAS Stores

• GLS Parcel is used by 4.4% of UNAS stores.
• DPD is used by 1.0% of UNAS stores.
• UPS is used by 0.6% of UNAS stores.

Here are the top 10 shipping carriers across all UNAS stores.

UNAS Store Top-level Domain Distribution

Here is the top-level domain distribution for UNAS stores.

• 82.6% of UNAS stores have a .hu domain.
• 6.0% of UNAS stores have a .com domain.
• 2.9% of UNAS stores have a .eu domain.

Top UNAS Stores

Here are the top stores, powered by UNAS, ordered by store rank.

New UNAS Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to UNAS From Other Platforms

Over the last 90 days, UNAS has taken 101 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to UNAS from competitive ecommerce platforms.

Stores Switching from UNAS To Other Platforms

Over the last 90 days, UNAS has lost 20 merchants to competitive platforms.

Here are the top UNAS stores that have recently changed to a competitive platform.

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