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The State of E37 in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on E37 usage.

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E37 Growth

At present, there are 381 live stores running on the E37 platform.

Here is the historical growth of stores running E37.

  • E37 stores increased 2.2% quarter-over-quarter in 2022 Q4.
  • E37 stores increased 23% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
3
2017 Q2
2
2017 Q3
1
2017 Q4
2
2018 Q1
2
2018 Q2
35
2018 Q3
3
2018 Q4
5
2019 Q1
49
2019 Q2
12
2019 Q3
15
2019 Q4
27
2020 Q1
14
2020 Q2
19
2020 Q3
11
2020 Q4
27
2021 Q1
13
2021 Q2
14
2021 Q3
9
2021 Q4
3
2022 Q2
14
2022 Q3
46
2022 Q4
8
2023 Q1 (to date)
4
Cumulative Stores by Quarter

It's hard to know exactly when a E37 store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On E37 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 62.7% of E37 stores.
  • Instagram is used by 58.5% of E37 stores.
  • LinkedIn is used by 9.4% of E37 stores.
Type
Stores
Facebook
239
Instagram
223
LinkedIn
36
YouTube
20
Pinterest
11
Tiktok
9
Twitter
5
Facebook Group
3

Contact Information On E37 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 65% of E37 stores provide a phone number on their website
  • 52% of E37 stores have an email on their website
Type
Stores
Phone
246
Email
200

Top Categories For E37 Stores

Here is the breakdown of industry verticals for stores on E37.

  • 4.7% of E37 stores sell Apparel products.
  • 4.5% of E37 stores sell Home & Garden products.
  • 2.6% of E37 stores sell Sports products.

Top Countries For E37 Stores

Here are the top countries for stores using E37.

  • 81.4% of E37 stores are in Sweden
  • 10.0% of E37 stores are in United States
  • 2.4% of E37 stores are in Norway
  • 2.1% of E37 stores are in Finland
Country
Stores
310
9

With a paid account, stores can also be segmented by region and city.

Number Of Employees For E37 Stores

Here is the breakdown of E37 stores by the number of employees.

  • 1.6% of E37 stores have 10 - 24 employees.
  • 0.8% of E37 stores have 1 - 9 employees.
  • 0.8% of E37 stores have 50 - 99 employees.
Employees
Stores
1 - 9
3
10 - 24
6
50 - 99
3
100 - 249
1

Number Of Products Sold For E37 Stores

Here is the breakdown of E37 stores by the number of products that they sell.

  • 54.9% of E37 stores sell 100 - 249 different products.
  • 12.6% of E37 stores sell 250 - 999 different products.
  • 7.9% of E37 stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
27
10 - 24
15
25 - 49
12
50 - 99
5
100 - 249
209
250 - 999
48
1000 - 4999
30
5000 - 9999
19
10000 - 24999
10
25000 - 99999
2

Top Technologies on E37 Stores

We're tracking 41 different technologies that have 1,809 collective installs on E37 stores.

  • Google Tag Manager is used by 81.6% of E37 stores.
  • Google Adsense is used by 78.5% of E37 stores.
  • Google Analytics is used by 73.5% of E37 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all E37 stores.

Top Shipping Carriers Used By E37 Stores

  • PostNord is used by 13.6% of E37 stores.
  • DHL is used by 4.5% of E37 stores.
  • UPS is used by 0.8% of E37 stores.

Here are the top 5 shipping carriers across all E37 stores.

Shipping Carrier
Stores
PostNord
52
DHL
17
UPS
3
Fedex
2
GLS Parcel
1

E37 Store Top-level Domain Distribution

Here is the top-level domain distribution for E37 stores.

  • 82.7% of E37 stores have a .se domain.
  • 8.1% of E37 stores have a .com domain.
  • 1.6% of E37 stores have a .dk domain.
Top-level Domain
Stores
.se
315
.com
31
.dk
6
.fi
5
.nl
5
.no
5
.nu
5
.de
4
.eu
3
.pl
2

Top E37 Stores

Here are the top stores, powered by E37, ordered by store rank.

Name
Domain
Rank
Created
Iris Hantverk
146,768
2016/12/30
ISBJÖRN of Sweden
215,991
2016/12/30
Palmgrens
225,103
2016/12/30
Gulv og Fliseeksperten
240,030
2021/05/07
Vallgatan 12
262,810
2016/12/30

New E37 Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Johans shop
1,575,775
2023/01/27
Hockey Store
1,575,156
2023/01/13
Kraftmark
1,575,401
2023/01/13
Kraftmark
1,575,402
2023/01/13
Byxshopen
1,575,116
2022/12/02

Stores Switching to E37 From Other Platforms

Over the last 90 days, E37 has taken 3 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to E37 from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Byxshopen
516,806
WooCommerce
2022/12/29
Taj Mahal
594,495
WooCommerce
2022/11/12
Kraftmark
979,847
Shopify
2023/01/25

Get more insights on E37 stores

Our search interface is easy to use and helps you find the E37 stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Third-party technologies
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  • Top-level domains
  • Domain status
  • Domain type
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