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The State of E37 in 2022

Updated May 20 2022

In this report, we'll cover the following essential statistics on E37 usage.

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E37 Growth

At present, there are 170 live stores running on the E37 platform.

Here is the historical growth of stores running E37.

  • E37 stores increased 1.3% quarter-over-quarter in 2021 Q4.
  • E37 stores increased 12% year-over-year in 2021 Q4.
Quarter
New Active Stores
2017 Q1
3
2017 Q2
2
2017 Q3
1
2017 Q4
2
2018 Q1
1
2018 Q2
37
2018 Q3
2
2018 Q4
2
2019 Q1
21
2019 Q2
5
2019 Q3
9
2019 Q4
3
2020 Q1
1
2020 Q2
1
2020 Q3
4
2020 Q4
2
2021 Q1
8
2021 Q2
2
2021 Q3
4
2021 Q4
2
2022 Q2 (to date)
15
Cumulative Stores by Quarter

It's hard to know exactly when a E37 store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On E37 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 63.5% of E37 stores.
  • Instagram is used by 54.7% of E37 stores.
  • LinkedIn is used by 11.2% of E37 stores.
Type
Stores
Facebook
108
Instagram
93
LinkedIn
19
YouTube
15
Pinterest
6
Twitter
3
Tiktok
2
Facebook Group
2

Contact Information On E37 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 79% of E37 stores have an email on their website
  • 73% of E37 stores provide a phone number on their website
Type
Stores
Email
135
Phone
124

Top Categories For E37 Stores

Here is the breakdown of industry verticals for stores on E37.

  • 8.8% of E37 stores sell Home & Garden products.
  • 6.5% of E37 stores sell Apparel products.
  • 5.3% of E37 stores sell Sports products.

Top Countries For E37 Stores

Here are the top countries for stores using E37.

  • 82.4% of E37 stores are in Sweden
  • 9.4% of E37 stores are in United States
  • 2.4% of E37 stores are in Finland
  • 2.4% of E37 stores are in Norway
Country
Stores
140
4

With a paid account, stores can also be segmented by region and city.

Number Of Employees For E37 Stores

Here is the breakdown of E37 stores by the number of employees.

  • 2.4% of E37 stores have 1 - 9 employees.
  • 1.2% of E37 stores have 10 - 24 employees.
  • 1.2% of E37 stores have 25 - 49 employees.
Employees
Stores
1 - 9
4
10 - 24
2
25 - 49
2
50 - 99
1
100 - 249
1

Number Of Products Sold For E37 Stores

Here is the breakdown of E37 stores by the number of products that they sell.

  • 21.8% of E37 stores sell 250 - 999 different products.
  • 17.1% of E37 stores sell 1000 - 4999 different products.
  • 10.0% of E37 stores sell 5000 - 9999 different products.
Products Sold
Stores
1 - 9
9
10 - 24
4
25 - 49
3
100 - 249
13
250 - 999
37
1000 - 4999
29
5000 - 9999
17
10000 - 24999
9
25000 - 99999
1

Top Technologies on E37 Stores

We're tracking 37 different technologies that have 677 collective installs on E37 stores.

  • Google Tag Manager is used by 88.2% of E37 stores.
  • Google Analytics is used by 83.5% of E37 stores.
  • Facebook Pixel is used by 45.9% of E37 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all E37 stores.

Top Shipping Carriers Used By E37 Stores

  • PostNord is used by 7.6% of E37 stores.
  • DHL is used by 5.3% of E37 stores.
  • Fedex is used by 1.2% of E37 stores.

Here are the top 5 shipping carriers across all E37 stores.

Shipping Carrier
Stores
PostNord
13
DHL
9
Fedex
2
UPS
2
GLS Parcel
1

E37 Store Top-level Domain Distribution

Here is the top-level domain distribution for E37 stores.

  • 73.5% of E37 stores have a .se domain.
  • 15.3% of E37 stores have a .com domain.
  • 2.4% of E37 stores have a .fi domain.
Top-level Domain
Stores
.se
125
.com
26
.fi
4
.no
4
.nu
4
.dk
2
.eu
2
.de
1
.nl
1
.shop
1

Top E37 Stores

Here are the top stores, powered by E37, ordered by store rank.

Name
Domain
Rank
Created
Cykloteket
28,726
2017/01/27
AstroSweden
32,548
2016/12/30
Biketown
40,418
2018/05/25
AIK Shop
46,462
2016/12/30
Simbi Djurens Varuhus
46,847
2018/07/06

New E37 Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Kalaskompaniet
188,709
2022/04/15
Huddinge Centrum
396,568
2022/04/15
SkogÄs Centrum
473,480
2022/04/15
Flemingsbergs Centrum
1,078,505
2022/04/15
Training365.fi
1,955,195
2022/04/15

Stores Switching to E37 From Other Platforms

Over the last 90 days, E37 has taken 141 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to E37 from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Cykloteket
28,726
Custom Cart
2022/04/18
AstroSweden
32,548
Custom Cart
2022/04/07
Biketown
40,418
Custom Cart
2022/04/06
AIK Shop
46,462
Custom Cart
2022/04/11
Simbi Djurens Varuhus
46,847
Custom Cart
2022/04/12

Get more insights on E37 stores

Our search interface is easy to use and helps you find the E37 stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Third-party technologies
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  • Top-level domains
  • Domain status
  • Domain type
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