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The State of E37 in 2022

Updated Sep 16 2022

In this report, we'll cover the following essential statistics on E37 usage.

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E37 Growth

At present, there are 379 live stores running on the E37 platform.

Here is the historical growth of stores running E37.

  • E37 stores increased 4.4% quarter-over-quarter in 2022 Q2.
  • E37 stores increased 15% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
3
2017 Q2
2
2017 Q3
1
2017 Q4
2
2018 Q1
1
2018 Q2
37
2018 Q3
3
2018 Q4
4
2019 Q1
49
2019 Q2
14
2019 Q3
17
2019 Q4
28
2020 Q1
15
2020 Q2
19
2020 Q3
11
2020 Q4
29
2021 Q1
12
2021 Q2
14
2021 Q3
9
2021 Q4
5
2022 Q2
14
2022 Q3 (to date)
48
Cumulative Stores by Quarter

It's hard to know exactly when a E37 store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On E37 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 63.3% of E37 stores.
  • Instagram is used by 57.8% of E37 stores.
  • LinkedIn is used by 9.8% of E37 stores.
Type
Stores
Facebook
240
Instagram
219
LinkedIn
37
YouTube
18
Pinterest
14
Tiktok
9
Twitter
5
Facebook Group
3

Contact Information On E37 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 66% of E37 stores provide a phone number on their website
  • 53% of E37 stores have an email on their website
Type
Stores
Phone
250
Email
202

Top Categories For E37 Stores

Here is the breakdown of industry verticals for stores on E37.

  • 4.5% of E37 stores sell Home & Garden products.
  • 4.2% of E37 stores sell Apparel products.
  • 2.4% of E37 stores sell Sports products.

Top Countries For E37 Stores

Here are the top countries for stores using E37.

  • 82.3% of E37 stores are in Sweden
  • 9.2% of E37 stores are in United States
  • 2.1% of E37 stores are in Finland
  • 2.1% of E37 stores are in Norway
Country
Stores
312
8

With a paid account, stores can also be segmented by region and city.

Number Of Employees For E37 Stores

Here is the breakdown of E37 stores by the number of employees.

  • 1.3% of E37 stores have 1 - 9 employees.
  • 1.3% of E37 stores have 10 - 24 employees.
  • 1.1% of E37 stores have 50 - 99 employees.
Employees
Stores
1 - 9
5
10 - 24
5
25 - 49
1
50 - 99
4
100 - 249
1

Number Of Products Sold For E37 Stores

Here is the breakdown of E37 stores by the number of products that they sell.

  • 55.1% of E37 stores sell 100 - 249 different products.
  • 12.1% of E37 stores sell 250 - 999 different products.
  • 8.2% of E37 stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
21
10 - 24
12
25 - 49
7
50 - 99
4
100 - 249
209
250 - 999
46
1000 - 4999
31
5000 - 9999
17
10000 - 24999
11
25000 - 99999
2

Top Technologies on E37 Stores

We're tracking 37 different technologies that have 1,477 collective installs on E37 stores.

  • Google Tag Manager is used by 82.1% of E37 stores.
  • Google Analytics is used by 74.4% of E37 stores.
  • Facebook Pixel is used by 48.3% of E37 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all E37 stores.

Top Shipping Carriers Used By E37 Stores

  • PostNord is used by 9.5% of E37 stores.
  • DHL is used by 4.2% of E37 stores.
  • UPS is used by 0.8% of E37 stores.

Here are the top 5 shipping carriers across all E37 stores.

Shipping Carrier
Stores
PostNord
36
DHL
16
UPS
3
Fedex
2
GLS Parcel
1

E37 Store Top-level Domain Distribution

Here is the top-level domain distribution for E37 stores.

  • 82.8% of E37 stores have a .se domain.
  • 7.9% of E37 stores have a .com domain.
  • 1.6% of E37 stores have a .dk domain.
Top-level Domain
Stores
.se
314
.com
30
.dk
6
.nl
5
.no
5
.nu
5
.de
4
.fi
4
.eu
3
.pl
2

Top E37 Stores

Here are the top stores, powered by E37, ordered by store rank.

Name
Domain
Rank
Created
Engelska Tapetmagasinet
18,429
2016/12/30
Cykloteket
23,026
2017/01/27
Länna Sport
26,777
2016/12/30
AIK Shop
30,128
2016/12/30
Biketown
38,088
2018/05/25

New E37 Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Naturbutiken
5,231,433
2022/09/02
Tengo.dk
5,231,599
2022/08/26
Tengo.fi
5,231,601
2022/08/26
Tengo.se
5,231,597
2022/08/12
Tengo.no
5,231,598
2022/08/12

Stores Switching to E37 From Other Platforms

Over the last 90 days, E37 has taken 3 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to E37 from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Kronan
221,626
WooCommerce
2022/07/15
Tengo Sport
1,032,971
Shopify
2022/08/23
Tengo Sport
2,815,148
Shopify
2022/08/31

Stores Switching from E37 To Other Platforms

Over the last 90 days, E37 has lost 2 merchants to competitive platforms.

Platform
Stores

Here are the top E37 stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
CEANNIS
276,711
Shopify
2022/08/08
Myone.se
589,080
PrestaShop
2022/07/26

Get more insights on E37 stores

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  • Social Media accounts
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  • Top-level domains
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  • Domain type
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