The State of E37 in 2025

In this report, we'll cover the following essential statistics on E37 usage.

• E37 growth
• Social media usage on E37 stores
• Contact information on E37 stores
• Top categories for E37 stores
• Top countries for E37 stores
• Number of employees for E37 stores
• Number of products sold for E37 stores
• Top E37 technologies
• Top Shipping Carriers used by E37 stores
• E37 store top-level domain distribution
• Top E37 stores
• New E37 stores
• Stores switching to E37 from other platforms
• Stores switching from E37 to other platforms

E37 Growth

At present, there are 432 live stores running on the E37 platform.

Here is the historical growth of stores running E37.

• E37 stores decreased -0.2% quarter-over-quarter in 2025 Q1.
• E37 stores increased 1% year-over-year in 2025 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a E37 store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On E37 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 58.6% of E37 stores.
• Instagram is used by 57.6% of E37 stores.
• LinkedIn is used by 13.2% of E37 stores.

Contact Information On E37 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 66% of E37 stores provide a phone number on their website
• 60% of E37 stores have an email on their website

Top Categories For E37 Stores

Here is the breakdown of industry verticals for stores on E37.

• 4.4% of E37 stores sell Home & Garden products.
• 4.2% of E37 stores sell Sports products.
• 3.7% of E37 stores sell Apparel products.

Top Countries For E37 Stores

Here are the top countries for stores using E37.

• 74.5% of E37 stores are in Sweden
• 10.0% of E37 stores are in United States
• 6.0% of E37 stores are in Norway
• 4.6% of E37 stores are in Finland

With a paid account, stores can also be segmented by region and city.

Number Of Employees For E37 Stores

Here is the breakdown of E37 stores by the number of employees.

• 89.6% of E37 stores have Unknown employees.
• 3.7% of E37 stores have 1 - 9 employees.
• 2.5% of E37 stores have 10 - 24 employees.

Number Of Products Sold For E37 Stores

Here is the breakdown of E37 stores by the number of products that they sell.

• 50.5% of E37 stores sell 1 - 9 different products.
• 10.4% of E37 stores sell 250 - 999 different products.
• 7.9% of E37 stores sell 1000 - 4999 different products.

Top Technologies on E37 Stores

We're tracking 52 different technologies that have 2,787 collective installs on E37 stores.

• Google Tag Manager is used by 85.9% of E37 stores.
• Google Adsense is used by 85.9% of E37 stores.
• Google Ads Pixel is used by 62.3% of E37 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all E37 stores.

Top Shipping Carriers Used By E37 Stores

• PostNord is used by 22.9% of E37 stores.
• DHL is used by 3.5% of E37 stores.
• UPS is used by 1.9% of E37 stores.

Here are the top 5 shipping carriers across all E37 stores.

E37 Store Top-level Domain Distribution

Here is the top-level domain distribution for E37 stores.

• 85.0% of E37 stores have a .se domain.
• 6.7% of E37 stores have a .com domain.
• 2.8% of E37 stores have a .no domain.

Top E37 Stores

Here are the top stores, powered by E37, ordered by store rank.

New E37 Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to E37 From Other Platforms

Over the last 90 days, E37 has taken 1 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to E37 from competitive ecommerce platforms.

Stores Switching from E37 To Other Platforms

Over the last 90 days, E37 has lost 3 merchants to competitive platforms.

Here are the top E37 stores that have recently changed to a competitive platform.

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