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Ecommerce stores using Afterpay in Australia

Updated Oct 2 2026

Afterpay lets you buy what you want today, pay for it in four equal installments, interest-free.

Get more information from the Afterpay website.

Afterpay is currently installed on 68,472 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Afterpay on ecommerce stores.

Download a complete list of stores using Afterpay with a paid account.
Create a free account to get a feel for the data we provide.

Afterpay Usage On Ecommerce Stores

Afterpay is currently installed on 68,472 ecommerce stores in Australia.

Top Stores using Afterpay

Here are the top 5 stores in Australia running Afterpay ordered by store rank.

Name
Domain
Rank
Created
JB Hi-Fi
509
2019/09/20
Peppermayo
517
2016/12/30
Babyboo Fashion
697
2018/02/23
news.com.au
876
2016/12/30
Kmart
921
2016/12/30

Stores That Have Recently Installed Afterpay

Here are the stores in Australia that have installed Afterpay most recently.

Name
Domain
Rank
Installed At
70 Ways
3,232,894
2026/10/03
Skylark Outdoors
11,333,409
2026/10/03
KOVA
12,400,189
2026/10/03
autods-user-store-54607
12,519,465
2026/10/03
HUGO
8,251,771
2026/10/03

Top Ecommerce Platforms for stores using Afterpay

Here is the ecommerce platform breakdown for stores in Australia with Afterpay installed.

  • 59.4% of stores using Afterpay are on Shopify
  • 26.5% of stores using Afterpay are on Square Online
  • 4.7% of stores using Afterpay are on WooCommerce
  • 2.2% of stores using Afterpay are on Custom Cart

Top Categories for stores using Afterpay

Here are the top 10 industry verticals for stores using Afterpay.

  • 22.9% of stores using Afterpay sell Apparel products.
  • 12.1% of stores using Afterpay sell Beauty & Fitness products.
  • 12.0% of stores using Afterpay sell Home & Garden products.
Category
Stores
15,683
None
11,485
4,995
3,463
3,009

Get more insights on stores

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  • Domain type
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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.