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Ecommerce stores using Afterpay in Australia

Updated May 1 2026

Afterpay lets you buy what you want today, pay for it in four equal installments, interest-free.

Get more information from the Afterpay website.

Afterpay is currently installed on 67,692 ecommerce stores in Australia.

In this report, we'll cover the following statistics on usage of Afterpay on ecommerce stores.

  • Afterpay usage on ecommerce stores
  • Top stores using Afterpay
  • Stores that have recently installed Afterpay
  • Top ecommerce platforms for stores with Afterpay installed
  • Top categories for stores with Afterpay installed
  • Download a complete list of stores using Afterpay with a paid account.
    Create a free account to get a feel for the data we provide.

    Afterpay Usage On Ecommerce Stores

    Afterpay is currently installed on 67,692 ecommerce stores in Australia.

    Top Stores using Afterpay

    Here are the top 5 stores in Australia running Afterpay ordered by store rank.

    Name
    Domain
    Rank
    Created
    news.com.au
    280
    2016/12/30
    The Oodie
    414
    2018/04/27
    JB Hi-Fi
    416
    2019/09/20
    Cotton On USA
    542
    2016/12/30
    LIONESS FASHION
    1,346
    2020/02/07

    Stores That Have Recently Installed Afterpay

    Here are the stores in Australia that have installed Afterpay most recently.

    Name
    Domain
    Rank
    Installed At
    Trippybotanical
    4,272,669
    2026/05/03
    Truevuee
    6,247,299
    2026/05/03
    Marssanalofis
    6,254,457
    2026/05/03
    Maison Saint-Honoré
    247,725
    2026/05/03
    flasherclothing
    13,299,504
    2026/05/03

    Top Ecommerce Platforms for stores using Afterpay

    Here is the ecommerce platform breakdown for stores in Australia with Afterpay installed.

    • 58.8% of stores using Afterpay are on Shopify
    • 25.8% of stores using Afterpay are on Square Online
    • 4.6% of stores using Afterpay are on WooCommerce
    • 2.1% of stores using Afterpay are on Custom Cart

    Top Categories for stores using Afterpay

    Here are the top 10 industry verticals for stores using Afterpay.

    • 23.2% of stores using Afterpay sell Apparel products.
    • 12.3% of stores using Afterpay sell Home & Garden products.
    • 12.0% of stores using Afterpay sell Beauty & Fitness products.
    Category
    Stores
    15,672
    None
    10,905
    4,886
    3,501
    2,974

    Get more insights on stores

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    • Top-level domains
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    • Domain type
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    For more insights on stores, create a free account and have a look for yourself.

    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.