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Ecommerce stores using Afterpay in the United Kingdom

Updated Dec 19 2025

Afterpay lets you buy what you want today, pay for it in four equal installments, interest-free.

Get more information from the Afterpay website.

Afterpay is currently installed on 19,902 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Afterpay on ecommerce stores.

  • Afterpay usage on ecommerce stores
  • Top stores using Afterpay
  • Stores that have recently installed Afterpay
  • Top ecommerce platforms for stores with Afterpay installed
  • Top categories for stores with Afterpay installed
  • Download a complete list of stores using Afterpay with a paid account.
    Create a free account to get a feel for the data we provide.

    Afterpay Usage On Ecommerce Stores

    Afterpay is currently installed on 19,902 ecommerce stores in the United Kingdom.

    Top Stores using Afterpay

    Here are the top 5 stores in the United Kingdom running Afterpay ordered by store rank.

    Name
    Domain
    Rank
    Created
    ASOS
    173
    2020/08/14
    Oh Polly UK
    480
    2018/11/16
    LUSH
    502
    2016/12/30
    Vivienne Westwood® Online
    937
    2016/12/30
    Holland & Barrett
    1,070
    2016/12/30

    Stores That Have Recently Installed Afterpay

    Here are the stores in the United Kingdom that have installed Afterpay most recently.

    Name
    Domain
    Rank
    Installed At
    Welcome
    12,988,591
    2025/12/20
    Premium Knives Collection
    13,046,384
    2025/12/20
    Oregacare
    12,978,908
    2025/12/20
    Fureverloved
    6,649,824
    2025/12/20
    Jackson merchandise
    8,726,172
    2025/12/20

    Top Ecommerce Platforms for stores using Afterpay

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Afterpay installed.

    • 43.7% of stores using Afterpay are on Square Online
    • 29.0% of stores using Afterpay are on Shopify
    • 6.5% of stores using Afterpay are on Weebly Commerce
    • 5.9% of stores using Afterpay are on WooCommerce

    Top Categories for stores using Afterpay

    Here are the top 10 industry verticals for stores using Afterpay.

    • 17.8% of stores using Afterpay sell Apparel products.
    • 9.7% of stores using Afterpay sell Beauty & Fitness products.
    • 9.0% of stores using Afterpay sell Home & Garden products.
    Category
    Stores
    None
    5,278
    3,546
    1,553
    977
    610

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    Other Reports

    Have a look at these other reports to get a taste for what you can do with Store Leads.