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Shopify Stores in Germany

Updated Dec 2 2022

There are 61,567 live Shopify stores in Germany.

In this report, we'll cover the following essential statistics on Shopify stores in Germany.

Download a complete list of Shopify stores in Germany with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth in Germany

Shopify's worldwide quarter-over-quarter growth has been quite impressive over the last few years, and that trend is visible within most countries.

  • Shopify stores in Germany increased 21.8% quarter-over-quarter in 2022 Q3.
  • Shopify stores in Germany increased 63% year-over-year in 2022 Q3.

Here is Shopify's quarter-over-quarter growth in Germany.

Quarter
Active Stores
2017 Q1
402
2017 Q2
297
2017 Q3
322
2017 Q4
482
2018 Q1
416
2018 Q2
468
2018 Q3
678
2018 Q4
786
2019 Q1
982
2019 Q2
1,102
2019 Q3
1,162
2019 Q4
1,387
2020 Q1
1,652
2020 Q2
2,610
2020 Q3
1,978
2020 Q4
4,100
2021 Q1
4,380
2021 Q2
3,650
2021 Q3
3,508
2021 Q4
3,054
2022 Q1
2,704
2022 Q2
5,220
2022 Q3
9,547
2022 Q4 (to date)
8,242
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopify Stores In Germany

Here is the breakdown of industry verticals for Shopify stores in Germany.

  • 9.9% of Shopify stores in Germany sell Apparel products.
  • 3.7% of Shopify stores in Germany sell Home & Garden products.
  • 2.9% of Shopify stores in Germany sell Beauty & Fitness products.

Social Media Usage On Shopify Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 52.3% of Shopify stores in Germany.
  • Facebook is used by 37.4% of Shopify stores in Germany.
  • YouTube is used by 11.8% of Shopify stores in Germany.
Type
Stores
Instagram
32,208
Facebook
23,054
YouTube
7,238
Pinterest
6,511
Tiktok
4,197
Twitter
3,174
LinkedIn
2,153
Facebook Group
276

Contact Information On Shopify Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 64% of Shopify stores in Germany have an email on their website
  • 38% of Shopify stores in Germany provide a phone number on their website
Type
Stores
Email
39,651
Phone
23,647

Shopify Plus Stores In Germany

There are 1,377 Shopify Plus stores in Germany. For more information on Shopify Plus, read our Shopify Plus report.

Provinces With The Most Shopify Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopify stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 11,368 Shopify stores in Germany are based in North Rhine-Westphalia.
  • 7,166 Shopify stores in Germany are based in Baden-Württemberg.
  • 6,541 Shopify stores in Germany are based in Bavaria.

Cities With The Most Shopify Stores in Germany

Here is the city distribution of Shopify stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 13,330 Shopify stores in Germany are based in Unknown.
  • 5,631 Shopify stores in Germany are based in Berlin.
  • 2,821 Shopify stores in Germany are based in Hamburg.
City
Stores
13,330
5,631
2,821
1,449
882
650
491
461
415
392
347
336
300
300

Top Shopify Apps in Germany

Here are the top 10 apps, ordered by number of installs, across all Shopify stores in Germany.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Shopify stores in Germany

  • 0.9% of Shopify stores in Germany have 1 - 9 employees.
  • 0.5% of Shopify stores in Germany have 10 - 24 employees.
  • 0.4% of Shopify stores in Germany have 50 - 99 employees.

Here is the breakdown of Shopify stores in Germany by the number of employees.

Employees
Stores
1 - 9
531
10 - 24
326
25 - 49
203
50 - 99
230
100 - 249
154
250 - 999
66
1000 - 4999
25
5000+
5

Top Shipping Carriers For Shopify Stores In Germany

  • 4.0% of Shopify stores in Germany ship by UPS.
  • 2.3% of Shopify stores in Germany ship by DHL.
  • 1.7% of Shopify stores in Germany ship by Fedex.

Here are the top shipping carriers for Shopify stores in Germany.

Shipping Carrier
Stores
UPS
2,433
DHL
1,409
Fedex
1,041
USPS
879
Royal Mail
150
DPD
125
GLS Parcel
92
PostNord
78
Canada Post
56
China Post
54

Top-level Domain Distribution For Shopify Stores In Germany

.com is the most common top-level domain, by far, for world-wide Shopify stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 48.7% of Shopify stores in Germany have a .de domain.
  • 38.0% of Shopify stores in Germany have a .com domain.
  • 3.3% of Shopify stores in Germany have a .shop domain.

Here is the top-level domain distribution for Shopify stores in Germany.

Top-level Domain
Stores
.de
29,958
.com
23,397
.shop
2,002
.eu
1,142
.store
775
.net
567
.fr
376
.co
296
.nl
196
.org
156

Top Shopify Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Name
Domain
Rank
Created
Official Carhartt WIP Store
1,270
2016/12/30
Fielmann
1,906
2016/12/30
Asphaltgold
2,449
2021/04/09
esn.com
2,995
2021/02/05
WUNSCHGUTSCHEIN
4,147
2016/12/30

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.