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Shopify Stores in Germany

Updated May 13 2022

There are 49,691 live Shopify stores in Germany.

In this report, we'll cover the following essential statistics on Shopify stores in Germany.

Download a complete list of Shopify stores in Germany with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth in Germany

Shopify's worldwide quarter-over-quarter growth has been quite impressive over the last few years, and that trend is visible within most countries.

  • Shopify stores in Germany increased 10.4% quarter-over-quarter in 2022 Q1.
  • Shopify stores in Germany increased 63% year-over-year in 2022 Q1.

Here is Shopify's quarter-over-quarter growth in Germany.

Quarter
Active Stores
2017 Q1
384
2017 Q2
267
2017 Q3
320
2017 Q4
448
2018 Q1
422
2018 Q2
474
2018 Q3
669
2018 Q4
785
2019 Q1
961
2019 Q2
1,163
2019 Q3
1,244
2019 Q4
1,460
2020 Q1
1,766
2020 Q2
2,936
2020 Q3
2,215
2020 Q4
4,652
2021 Q1
4,811
2021 Q2
4,368
2021 Q3
4,428
2021 Q4
4,157
2022 Q1
4,166
2022 Q2 (to date)
5,391
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopify Stores In Germany

Here is the breakdown of industry verticals for Shopify stores in Germany.

  • 10.9% of Shopify stores in Germany sell Apparel products.
  • 3.9% of Shopify stores in Germany sell Home & Garden products.
  • 3.2% of Shopify stores in Germany sell Beauty & Fitness products.

Social Media Usage On Shopify Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 54.6% of Shopify stores in Germany.
  • Facebook is used by 43.2% of Shopify stores in Germany.
  • YouTube is used by 12.3% of Shopify stores in Germany.
Type
Stores
Instagram
27,121
Facebook
21,477
YouTube
6,118
Pinterest
5,484
Twitter
2,942
Tiktok
1,650
LinkedIn
1,505
Facebook Group
253

Contact Information On Shopify Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 67% of Shopify stores in Germany have an email on their website
  • 40% of Shopify stores in Germany provide a phone number on their website
Type
Stores
Email
33,287
Phone
19,811

Shopify Plus Stores In Germany

There are 1,081 Shopify Plus stores in Germany. For more information on Shopify Plus, read our Shopify Plus report.

Provinces With The Most Shopify Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopify stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 922 Shopify stores in Germany are based in Berlin.
  • 795 Shopify stores in Germany are based in North Rhine-Westphalia.
  • 709 Shopify stores in Germany are based in Bavaria.

Cities With The Most Shopify Stores in Germany

Here is the city distribution of Shopify stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 45,485 Shopify stores in Germany are based in Unknown.
  • 922 Shopify stores in Germany are based in Berlin.
  • 433 Shopify stores in Germany are based in Hamburg.
City
Stores
45,485
922
433
347
176
130
130
42
38
34
31

Top Shopify Apps in Germany

Here are the top 10 apps, ordered by number of installs, across all Shopify stores in Germany.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Shopify stores in Germany

  • 0.5% of Shopify stores in Germany have 1 - 9 employees.
  • 0.3% of Shopify stores in Germany have 10 - 24 employees.
  • 0.3% of Shopify stores in Germany have 25 - 49 employees.

Here is the breakdown of Shopify stores in Germany by the number of employees.

Employees
Stores
1 - 9
261
10 - 24
156
25 - 49
133
50 - 99
106
100 - 249
80
250 - 999
38
1000 - 4999
9
5000+
2

Top Shipping Carriers For Shopify Stores In Germany

  • 4.3% of Shopify stores in Germany ship by UPS.
  • 2.4% of Shopify stores in Germany ship by DHL.
  • 1.4% of Shopify stores in Germany ship by Fedex.

Here are the top shipping carriers for Shopify stores in Germany.

Shipping Carrier
Stores
UPS
2,136
DHL
1,215
Fedex
692
USPS
540
Royal Mail
119
DPD
116
GLS Parcel
102
PostNord
86
China Post
51
Australia Post
43

Top-level Domain Distribution For Shopify Stores In Germany

.com is the most common top-level domain, by far, for world-wide Shopify stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 48.0% of Shopify stores in Germany have a .de domain.
  • 38.2% of Shopify stores in Germany have a .com domain.
  • 3.3% of Shopify stores in Germany have a .shop domain.

Here is the top-level domain distribution for Shopify stores in Germany.

Top-level Domain
Stores
.de
23,834
.com
18,984
.shop
1,630
.eu
957
.store
551
.net
397
.fr
345
.co
277
.nl
246
.org
142

Top Shopify Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Name
Domain
Rank
Created
Official Carhartt WIP Store
1,616
2016/12/30
Asphaltgold
4,744
2021/04/09
Möbel 24
5,455
2016/12/30
Fielmann
6,720
2016/12/30
yfood
7,072
2017/09/29

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.