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Shopify Stores in Germany

Updated Jul 19 2024

There are 79,685 live Shopify stores in Germany.

In this report, we'll cover the following essential statistics on Shopify stores in Germany.

Download a complete list of Shopify stores in Germany with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth in Germany

Shopify's worldwide quarter-over-quarter growth has been quite impressive over the last few years, and that trend is visible within most countries.

  • Shopify stores in Germany increased 9.0% quarter-over-quarter in 2024 Q2.
  • Shopify stores in Germany increased 49% year-over-year in 2024 Q2.

Here is Shopify's quarter-over-quarter growth in Germany.

Quarter
Active Stores
2019 Q1
7,659
2019 Q2
9,603
2019 Q3
12,317
2019 Q4
15,168
2020 Q1
17,928
2020 Q2
22,543
2020 Q3
23,746
2020 Q4
28,275
2021 Q1
32,095
2021 Q2
36,567
2021 Q3
38,066
2021 Q4
40,307
2022 Q1
46,418
2022 Q2
49,942
2022 Q3
56,877
2022 Q4
62,421
2023 Q1
66,957
2023 Q2
70,582
2023 Q3
73,943
2023 Q4
78,402
2024 Q1
81,432
2024 Q2
78,102
2024 Q3 (to date)
79,685
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopify Stores In Germany

Here is the breakdown of industry verticals for Shopify stores in Germany.

  • 5.7% of Shopify stores in Germany sell Apparel products.
  • 2.1% of Shopify stores in Germany sell Home & Garden products.
  • 1.7% of Shopify stores in Germany sell Beauty & Fitness products.

Social Media Usage On Shopify Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 52.5% of Shopify stores in Germany.
  • Facebook is used by 29.2% of Shopify stores in Germany.
  • Tiktok is used by 13.1% of Shopify stores in Germany.
Type
Stores
Instagram
41,839
Facebook
23,231
Tiktok
10,467
YouTube
9,994
Pinterest
7,828
LinkedIn
4,157
Twitter
2,871
WhatsApp
820

Contact Information On Shopify Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 74% of Shopify stores in Germany have an email on their website
  • 46% of Shopify stores in Germany provide a phone number on their website
Type
Stores
Email
58,718
Phone
36,959

Shopify Plus Stores In Germany

There are 2,136 Shopify Plus stores in Germany. For more information on Shopify Plus, read our Shopify Plus report.

Provinces With The Most Shopify Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopify stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 16,312 Shopify stores in Germany are based in North Rhine-Westphalia.
  • 10,226 Shopify stores in Germany are based in Baden-Württemberg.
  • 9,041 Shopify stores in Germany are based in Bavaria.
Province
Stores
9,041
7,527
5,585
5,202
3,719
1,905
1,347
662
605

Cities With The Most Shopify Stores in Germany

Here is the city distribution of Shopify stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 11,395 Shopify stores in Germany are based in Unknown.
  • 7,527 Shopify stores in Germany are based in Berlin.
  • 3,719 Shopify stores in Germany are based in Hamburg.
City
Stores
11,395
7,527
3,719
1,986
1,316
1,219
814
539
536
529
525
437
408
403
385

Top Shopify Apps in Germany

Here are the top 10 apps, ordered by number of installs, across all Shopify stores in Germany.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Shopify stores in Germany

  • 95.2% of Shopify stores in Germany have Unknown employees.
  • 2.6% of Shopify stores in Germany have 1 - 9 employees.
  • 0.9% of Shopify stores in Germany have 10 - 24 employees.

Here is the breakdown of Shopify stores in Germany by the number of employees.

Employees
Stores
Unknown
75,884
1 - 9
2,085
10 - 24
719
25 - 49
348
50 - 99
238
100 - 249
200
250 - 999
166
1000 - 4999
36
5000+
9

Top Shipping Carriers For Shopify Stores In Germany

  • 4.8% of Shopify stores in Germany ship by UPS.
  • 3.1% of Shopify stores in Germany ship by DHL.
  • 1.5% of Shopify stores in Germany ship by Fedex.

Here are the top shipping carriers for Shopify stores in Germany.

Shipping Carrier
Stores
UPS
3,790
DHL
2,457
Fedex
1,218
USPS
832
DPD
153
Royal Mail
135
Canada Post
80
Correos
73
GLS Parcel
66
China Post
49

Top-level Domain Distribution For Shopify Stores In Germany

.com is the most common top-level domain, by far, for world-wide Shopify stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 53.0% of Shopify stores in Germany have a .de domain.
  • 33.5% of Shopify stores in Germany have a .com domain.
  • 3.7% of Shopify stores in Germany have a .shop domain.

Here is the top-level domain distribution for Shopify stores in Germany.

Top-level Domain
Stores
.de
42,198
.com
26,726
.shop
2,940
.eu
1,275
.store
1,102
.net
598
.fr
368
.co
361
.at
263
.ch
248

Top Shopify Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Name
Domain
Rank
Created
Official Carhartt WIP Store
856
2016/12/30
Éditions TASCHEN
1,996
2016/12/30
Wildling Shoes
5,362
2017/01/27
Paperlike
5,619
2017/11/10
BeaverCraft Tools
6,197
2018/04/06

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.