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Shopify Stores in Germany

Updated Jul 11 2025

There are 89,068 live Shopify stores in Germany.

In this report, we'll cover the following essential statistics on Shopify stores in Germany.

Download a complete list of Shopify stores in Germany with a paid account.
Create a free account to get a feel for the data we provide.

Shopify Growth in Germany

Shopify's worldwide quarter-over-quarter growth has been quite impressive over the last few years, and that trend is visible within most countries.

  • Shopify stores in Germany increased 0.4% quarter-over-quarter in 2025 Q2.
  • Shopify stores in Germany increased 14% year-over-year in 2025 Q2.

Here is Shopify's quarter-over-quarter growth in Germany.

Quarter
Active Stores
2019 Q1
7,659
2019 Q2
9,603
2019 Q3
12,317
2019 Q4
15,168
2020 Q1
17,928
2020 Q2
22,543
2020 Q3
23,746
2020 Q4
28,275
2021 Q1
32,095
2021 Q2
36,567
2021 Q3
38,066
2021 Q4
40,307
2022 Q1
46,418
2022 Q2
49,942
2022 Q3
56,877
2022 Q4
62,421
2023 Q1
66,957
2023 Q2
70,582
2023 Q3
73,943
2023 Q4
78,402
2024 Q1
81,432
2024 Q2
78,102
2024 Q3
80,971
2024 Q4
82,564
2025 Q1
85,734
2025 Q2
88,691
2025 Q3 (to date)
89,068
Active Stores by Quarter
2019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q3010,00020,00030,00040,00050,00060,00070,00080,00090,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopify Stores In Germany

Here is the breakdown of industry verticals for Shopify stores in Germany.

  • 23.7% of Shopify stores in Germany sell Apparel products.
  • 11.3% of Shopify stores in Germany sell Home & Garden products.
  • 8.2% of Shopify stores in Germany sell Beauty & Fitness products.
ApparelNoneHome & GardenBeauty & FitnessFood & DrinkHealthArts & EntertainmentPeople & SocietySportsPets & AnimalsBusiness & IndustrialAutos & VehiclesGifts & Special EventsToys & HobbiesComputers

Social Media Usage On Shopify Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 53.2% of Shopify stores in Germany.
  • Facebook is used by 26.3% of Shopify stores in Germany.
  • Tiktok is used by 14.6% of Shopify stores in Germany.
Type
Stores
Instagram
47,398
Facebook
23,396
Tiktok
13,039
YouTube
12,092
Pinterest
6,997
LinkedIn
4,917
Twitter
3,077
WhatsApp
1,027

Contact Information On Shopify Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 74% of Shopify stores in Germany have an email on their website
  • 48% of Shopify stores in Germany provide a phone number on their website
Type
Stores
Email
66,274
Phone
42,560

Shopify Plus Stores In Germany

There are 2,984 Shopify Plus stores in Germany. For more information on Shopify Plus, read our Shopify Plus report.

Provinces With The Most Shopify Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopify stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 18,618 Shopify stores in Germany are based in North Rhine-Westphalia.
  • 11,529 Shopify stores in Germany are based in Baden-Württemberg.
  • 10,293 Shopify stores in Germany are based in Bavaria.
Province
Stores
10,293
8,332
6,360
5,999
4,211
2,269
1,563
788
657

Cities With The Most Shopify Stores in Germany

Here is the city distribution of Shopify stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

  • 11,358 Shopify stores in Germany are based in Unknown.
  • 8,330 Shopify stores in Germany are based in Berlin.
  • 4,211 Shopify stores in Germany are based in Hamburg.
City
Stores
11,358
8,330
4,211
2,184
1,541
1,338
945
635
606
600
576
486
463
427
426

Top Shopify Apps in Germany

Here are the top 10 apps, ordered by number of installs, across all Shopify stores in Germany.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Shopify stores in Germany

  • 95.2% of Shopify stores in Germany have Unknown employees.
  • 2.5% of Shopify stores in Germany have 1 - 9 employees.
  • 0.8% of Shopify stores in Germany have 10 - 24 employees.

Here is the breakdown of Shopify stores in Germany by the number of employees.

Employees
Stores
Unknown
84,752
1 - 9
2,252
10 - 24
742
25 - 49
469
50 - 99
300
100 - 249
265
250 - 999
206
1000 - 4999
71
5000+
11
Unknown1 - 9

Top Shipping Carriers For Shopify Stores In Germany

  • 4.8% of Shopify stores in Germany ship by UPS.
  • 3.1% of Shopify stores in Germany ship by DHL.
  • 1.6% of Shopify stores in Germany ship by Fedex.

Here are the top shipping carriers for Shopify stores in Germany.

Shipping Carrier
Stores
UPS
4,291
DHL
2,791
Fedex
1,390
USPS
977
DPD
176
Royal Mail
166
Correos
162
Canada Post
162
GLS Parcel
68
China Post
58

Top-level Domain Distribution For Shopify Stores In Germany

.com is the most common top-level domain, by far, for world-wide Shopify stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

  • 51.4% of Shopify stores in Germany have a .de domain.
  • 34.2% of Shopify stores in Germany have a .com domain.
  • 4.0% of Shopify stores in Germany have a .shop domain.

Here is the top-level domain distribution for Shopify stores in Germany.

Top-level Domain
Stores
.de
45,799
.com
30,501
.shop
3,530
.store
1,708
.eu
1,429
.net
632
.fr
409
.ch
303
.at
290
.co
282
.de.com.shop.store.eu

Top Shopify Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Name
Domain
Rank
Created
Paperlike
1,285
2017/11/10
Impericon
1,573
2016/12/30
Elgato Prime Day Deals
2,085
2016/12/30
SANVT
2,678
2019/03/22
Official Carhartt WIP Store
3,026
2016/12/30

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.